sagefrog

FEBRUARY 28, 2024

In 2024, B2B email marketing is poised for transformative changes and innovative strategies for success in a saturated market. To thrive in 2024, businesses must adopt a more targeted and personalized approach to B2B email marketing. This reinforces your brand in their minds and sets expectations for future communications.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Litmus

DECEMBER 18, 2023

The Litmus Team divided and conquered a fair amount of conferences this year ( including our own ) and did a round-up of our favorite takeaways and how to incorporate them into your 2024 email marketing strategy. We can only assume 2024 will be nuclear!) AI is extraordinary, but how do we use it for email? What worked and what didn’t?

Conference 72

Conference CAN-SPAM Ideal Customer Profiles Email Marketing 72

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Understand the Customer Journey Figure out how your customers interact with your brand.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Oktopost

JANUARY 11, 2024

Benefits of Demand Generation Tools Demand generation tools help produce targeted marketing campaigns that keep your brand top of mind and desired by your ideal customers. Reporting and analytics Demand generation tools should help you better understand your customers’ behaviors or how your audience perceives your brand.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Optinmonster

APRIL 4, 2024

In fact, Constant Contact has pre-made templates set up for these workflows. It comes with an easy-to-use drag-and-drop email builder and several email templates to help you design beautiful emails. Constant Contact offers an excellent balance of features, ease of use, and cost-effectiveness.

Enterprise Management 60

Enterprise Management Email Marketing Marketing Automation Services Work Management 60

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. Tools like Mailchimp and Drip offers good templates in welcoming new subscribers. Understand the Customer Journey Figure out how your customers interact with your brand.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

SocialPilot

DECEMBER 6, 2023

In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. If you are a marketer or a brand looking to outrank competitors, you need to focus on content creation, publishing, brand voice, posting consistency, and performance monitoring, among other key elements.

Paid Content 61

Paid Content Social Media Social Marketing Marketing & Strategy 61

SalesIntel

APRIL 24, 2024

Branding guidelines and messaging frameworks provide a structured approach to crafting compelling messaging that resonates with the target audience. They define key elements, such as brand voice, tone, and visual identity, ensuring consistency across all marketing channels.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Top Rank Marketing

DECEMBER 8, 2023

MediaPost Optimism for 2024 With 61% of Marketers Expecting Business to be Better [WARC Report] 2024 is set to see global marketing investments top the $1 trillion mark for the first time, with that investment growing by some 8.2 Social Media Today Is Video Content Being Created for All Stages of the Buyer’s Journey?

Newsletter 126

Newsletter B2B Marketing Linkedin Studies 126

SocialPilot

JANUARY 14, 2024

Cut to today – It has grown into a platform to share world-changing thoughts and ideas for businesses, brands, and professionals alike. Brands and businesses are making the most of the Linkedin content formats to strengthen their voice. Brands have seen a 33% increase in purchase intent resulting from ad exposure on LinkedIn.

Statistics 75

Statistics Linkedin User-Generated Content CTR 75

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. There are fair chances that these fixed times can work wonders for your brand on LinkedIn. With the help of this section, you can find out the best times to post for your brand. But here’s the catch.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media 112

Social Media Social Marketing Media Planning 112

Salesforce Marketing Cloud

JANUARY 2, 2024

Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact.

Trends 69

Trends Top of Funnel Cold Calling Trust Marketing 69

Salesforce Marketing Cloud

JANUARY 2, 2024

Companies were able to drive growth by using tried-and-true process and strategies: templated emails, cold calls , demos, compelling discounts. Reach out to them to see if they’d be willing to craft a series of social media posts to create brand awareness and warm leads for your sales team to contact.

Trends 64

Trends Top of Funnel Cold Calling Trust Marketing 64

Litmus

NOVEMBER 27, 2023

Big changes are coming to the email industry: starting in February 2024, Google and Yahoo will require mass senders to abide by a series of new rules. So, if that’s not the case for you now, you must adjust this setting before February 2024. What are the new Gmail email deliverability rules? Every time.

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93

Martech

SEPTEMBER 21, 2023

Compare & Decide Ads, coming in early 2024, is a conversational ad format designed specifically for Bing Chat. Storyteq ‘s BrandCore is an AI-driven engine providing marketers with secure, controllable AI that works for them and their brands.

Marketing AI 103

Marketing AI Digital Asset Management Enterprise Management Gartner 103

Martech

MARCH 6, 2024

BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails. While DMARC authenticates email senders, BIMI adds a visual dimension — typically a brand logo — to further enhance sender verification.

Outreach 108

Outreach Effectiveness CAN-SPAM Domain 108

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. A marketing campaign is a focused, strategic effort to promote a specific product, service, or brand.

Planning 250

Planning Campaigns Advertising Agencies Paid Search Agency 250

Martech

DECEMBER 13, 2023

Brands get $5.78 Don’t be vague and only talk about increasing site visitors or brand awareness. Look for a culture match to create brand evangelists Once you know the audience you’re targeting and how you want to do it, you can start looking for influencers and content creators in the best position to help you.

Advertising Agencies 78

Advertising Agencies Paid Search Agency Content Template 78

Seismic

MARCH 12, 2024

In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. In today’s noisy marketplace, enablement promises more efficient and effective teams, elevated brand recognition, and accelerated growth.

Work Management 105

Work Management Marketing Management Service Contingency Planning 105

Valasys

FEBRUARY 7, 2024

When customers get fast and helpful support, they’re more likely to stick with your brand. These templates can help your team respond quickly and efficiently, ensuring consistency in your replies. Maintaining a Consistent and Brand-Aligned Tone of Voice Your brand’s voice should be consistent across all customer interactions.

Social Media 40

Social Media Ideal Customer Profiles Media Customer Satisfaction 40

MKT1

MARCH 14, 2024

Meaning, early-stage marketing strategies that don’t focus on an acute pain for a specific audience segment will definitely fall flat in 2024. Offer: Learn more about RevenueHero here & mention MKT1 for 15% off if you close by the end of April 2024.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

MKT1

DECEMBER 18, 2023

As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. Marketers and sales teams love RevenueHero’s built-in meeting hand-off, routing logs, native integrations with the GTM stack, custom branding, and insights at every step of the conversion funnel.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

ClearVoice

FEBRUARY 5, 2024

Doing so ensures the content aligns with quality benchmarks, ethical standards, and brand guidelines. AI-driven video content creation software can automatically generate videos from images, text, or templates. You can include review processes where human editors can correct, enhance, and refine AI-generated content. Video production.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

RebelMouse

APRIL 8, 2024

Customized Publishing: The best news CMS offers customization options that align with your workflow and brand identity. Essential CMS Features for News Websites in 2024 You've learned how a CMS helps news publishers, now let's explore some key CMS features that push the competitive envelope.

CMS Development 107

CMS Development Industry CMS Paid Content Enterprise Management 107

Litmus

JANUARY 24, 2024

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back for 2024! Boost efficiency and scale email development Craft consistent, on-brand emails with Litmus. Create and store reusable templates, code modules, and more.

Communities 88

Communities Copywriting Peer-to-peer Consulting 88

Only B2B

OCTOBER 3, 2023

These prospects have engaged with your brand in substantial ways, such as subscribing to newsletters, downloading valuable resources, visiting your website, or actively participating in webinars. This personalized approach positions your brand as a valuable resource, attracting MQLs who resonate with your content.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Marketing Qualified Leads High Quality Lead 62

Sprout Social

JANUARY 9, 2024

In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. AI analytics gives a more comprehensive report on continuous performance using trend analysis so brands have a holistic view of the various factors and changes over time. What is AI analytics?

Analytics 111

Analytics Enterprise Management Work Management Business 111

Hubspot

JUNE 17, 2020

By 2024, this figure is projected to increase to 282.7 Featured Resource: Google Ads Planning Template. Download this Template. While setting up Google Shopping Ads campaigns sounds complex, using a planning template can make it easier. While most of the products are Fabletics, there are a few from other brands.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Hubspot

MAY 18, 2021

billion users by 2024 ? Additionally, email marketing has the highest return on investment for small businesses and is the second most effective medium for building brand awareness. It's continuing to grow and is a major way that brands learn about and engage with their customers. They're interested. They're not. They're done.".

Research 101

Research Buyer Personas Open Rate Click Rate 101

SocialPilot

JANUARY 16, 2024

12 Instagram schedulers so you never miss the schedule Discover the top Instagram scheduling tools of 2024 to help you schedule all your posts at the right time. It has a higher chance of your brand being shown in feeds. There are fair chances that these fixed times may work wonders for your brand on Instagram.

Best Practices 113

Best Practices Social Media Opt-out Ideal Customer Profiles 113

RebelMouse

DECEMBER 13, 2023

Discover the 9 Best AI SEO Tools for 2024! Today, we’re highlighting nine of the best AI SEO tools for a hassle-free SEO strategy in 2024. Essential AI SEO Tool Features for 2024 When choosing the best AI SEO tools for your business, it's crucial to consider the specific features they offer.

Marketing AI 99

Marketing AI CMS Development Lead Ranking Budget Programs 99

SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. Being a part of the SaaS brand marketing team, your responsibility lies in showcasing the tangible benefits of an intangible product. billion in 2024. The same philosophy also applies to the B2B SaaS (Software as a Service) industry.

Case Study 88

Case Study Case Studies Work Management Studies 88

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. link] — gaz (@Nyazsche) February 15, 2024 This process makes creating content at scale quicker, with outputs tailored to meet specific requirements. Not done yet?

Generation 95

Generation Psychographics Content User-Generated Content 95

SocialPilot

FEBRUARY 26, 2024

The AI assistant is designed to give you customizable responses to your prompts, and you can select the templates and voice of tone to make it even more personalized for the platform. Marketers use AI to offer their customers a positive experience, fostering brand loyalty and propelling brand reputation. Get Power of AI 6.

Marketing AI 70

Marketing AI Work Management Marketing Budget Marketing Management 70

Oktopost

APRIL 2, 2020

billion (USD) by 2024. Oktopost specializes in B2B social with an emphasis on employee brand advocacy, social lead generation, and large datasets. Oktopost’s brand advocacy feature allows employees to amplify the reach of company social media, adding an extra level of value for customers. Whatagraph .

Social Media 126

Social Media Budget Programs Tools Media 126