ANNUITAS

MAY 13, 2021

MAPs are the keystone for successful Demand Process delivery, management and optimization – constantly tracking customer journey, correlating customer interactions, triggering actions, orchestrating multi-channel engagement, and driving core logic around ‘where a customer is’ and ‘what’s the next, best content offer.’.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Buffer

MARCH 24, 2021

Here are all of our numbers from our 2021 pay analysis, along with more on the positive impact that transparency has had on the gender pay gap for us. And at the time of this report, our leadership team is eight people, five of whom are women.

Analysis 92

Analysis Transparency Correlation Comparison 92

Mailmunch

MARCH 11, 2021

We’re going to present you a list of all the metrics you need to track in 2021 for stellar campaigns. . CTR is one of the most important metrics to track because it can directly correlate to your email successfully leading to new business since you need recipients to click to take action. Total opens vs unique opens .

Email Marketing 84

Email Marketing CTR Planning Marketing Analytics Tools 84

Tony Zambito

OCTOBER 22, 2020

The future of work will be a strong correlation as B2B companies return less of their workforce to offices due to the pandemic. Big tech and other industries are preparing their workforces to remain working from home remotely throughout 2021. or BxD thus becomes a mandate for 2021 and 2022. 2021 is fast approaching.

Design 226

Design Buyer Personas B2B Sales Interactive Marketing 226

The Lead Agency

JULY 7, 2020

The following are some of the considerations for your email marketing strategy in the latter half of 2020 and into 2021. It can also identify correlations in data to provide insights into how your campaign can be improved to better engage recipients. Incorporate Artificial Intelligence. Be More Personal.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Hubspot

JANUARY 11, 2021

However, there is one concept that rang true for us all that can inform our approach in advertising for 2021 and beyond – that is, we are all interconnected and interdependent, both as consumers and as advertisers. Income could correlate to a much higher degree with conversion. You might assume that only women buy luxury handbags.

Advertisements 101

Advertisements Advertising Tips Paid Search Agency 101

NetLine

MARCH 21, 2022

Clearly, there is a correlation between program age and program success. In 2021, 33% of ABM leaders saw a significant improvement in their overall business results, buoyed by a remarkable 84% improvement in measurable business revenue. But simply existing for a number of years doesn’t pre-qualify you for better outcomes.

Account Based Marketing 52

Account Based Marketing ABM Advertising Benchmark Studies 52

Zoominfo

APRIL 20, 2022

A 2021 Business Wire survey of senior-level B2B sales and marketing leaders revealed that 66% reported suboptimal alignment. As you develop new KPIs, be sure to consider important marketing metrics such as air coverage, volume of MQLs , and ultimately, the correlation between engagement rate and win rate.

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Martech

NOVEMBER 14, 2022

Nearly half (48%) said their biggest challenge was problems with integrating/correlating data across multiple platforms. Spending on virtual events decreased to 25% in 2022 from 33% in 2021. Use of paid content distribution decreased to 67% from 81% in 2021. Dig deeper: How to measure content marketing ROI and ROE.

Marketing Report 100

Marketing Report B2B Marketing Content Marketing B2B Thought Leadership 100

Heinz Marketing

OCTOBER 31, 2020

New Data Shows an Overlooked Finding Correlates to Sales Effectiveness. A look at how to approach one of the biggest 2021 annual planning topics. Some paradoxes that will widen your view around how top salespeople think around selling, cold calling, and prospecting. Thanks for the insight, Keith Rosen. So are your customers.

Paid Search Agency 136

Paid Search Agency Cross-Selling Ads B2B 136

Zoominfo

MARCH 21, 2022

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. Data from Indeed, the recruitment platform, indicates that between July 2020 and July 2021, searches for vacancies advertising such incentives increased by 134 percent.

Enterprise Management 100

Enterprise Management Work Management Advertising Agencies Paid Search Agency 100

NetLine

APRIL 11, 2024

In 2021, the wise Andy Crestodina tweeted, “Don’t hate the gate.” Full report goes live next week… pic.twitter.com/GoYes0RBV1 — Andy Crestodina (@crestodina) March 17, 2021 As third-party cookies become deprecated , we need to have a plan of action around how to best keep in touch with our prospects and buyers. This is a preview.

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Sprout Social

APRIL 1, 2021

— Tim Hortons (@TimHortons) February 22, 2021. — Tim Hortons (@TimHortons) February 3, 2021. — Tim Hortons (@TimHortons) February 22, 2021. — Tim Hortons (@TimHortons) February 25, 2021. Tim Hortons didn’t strain to draw correlations between their product and the touching video series they created.

Correlation 126

Correlation Curation Communities Opinions 126

chiefmartech

AUGUST 17, 2021

Last week, Forbes published the 2021 edition of The Cloud 100 — their “definitive ranking of the best, brightest, most valuable private companies in the cloud.” Yet two years later, they’re among the top private software-in-the-cloud companies.

Marketing Analytics Tools 140

Marketing Analytics Tools Paid Search Agency Peer-to-peer Companies 140

NetLine

APRIL 14, 2022

In 2021, overall eBook registration volume grew 15.5%, accounting for 43.3% more likely to be downloaded in 2021 compared to White Papers—Marketers were smitten by White Papers once again, promoting 20% more White Papers. Now that we’ve established the baseline, we want to share two key observations. of all downloads.

Intent 97

Intent Webinar Metrics Peer-to-peer Intent Data 97

Meerkat Marketing

JANUARY 28, 2022

Here are some statistics to give you an idea of the current LinkedIn landscape: LinkedIn community by the numbers: LinkedIn has over 810 million members in 200 countries worldwide (LinkedIn, 2021). Canada has over 19 million members on LinkedIn (LinkedIn, 2021). at 32.3% (eMarketer, 2021). at 32.3% (eMarketer, 2021).

Statistics 52

Statistics Linkedin Optimization Paid Search Agency 52

Sprout Social

OCTOBER 27, 2022

From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. — jcbphd (@jcbphd) December 15, 2021. — Pottery Barn (@potterybarn) December 17, 2021. — Tara Lynn (@Gigglegirls3) December 22, 2021. I then opened a ticket. Can you help?

Social Media 109

Social Media Statistics Marketing Management Ideal Customer Profiles 109

Salesforce Marketing Cloud

APRIL 27, 2022

Burnstein said there is a direct correlation between a robust economy and hiring and automation. According to A3, nearly 40,000 robots were sold in North America in 2021 at a value of $2 billion, a record high. In June 2021, Southwest Airlines had about 2,000 open positions, but not enough qualified candidates.

Automation 98

Automation Enterprise Management Work Management Paid Search Agency 98

Martech

APRIL 5, 2023

As recently as mid-2021, 83% of marketers surveyed by Innovid were still using third-party cookies, and, for many marketers, their strategy was very reliant on this technology. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers.

Mobile Advertising 103

Mobile Advertising Ideal Customer Profiles Privacy Paid Search Agency 103

Conductor

JANUARY 18, 2022

This was underscored when medical researchers in 2020 used Google data to correlate rates of people searching for “lost smell” with upticks in COVID cases. In early 2021, we analyzed troves of data to determine the top questions being asked about COVID at that point. First, we examined global search trends around the term “Omicron.”.

Trends 111

Trends Distribution Demand FAQ 111

Buffer

AUGUST 31, 2022

Industry benchmarks and research have shown surprising results: approval processes for code changes are not correlated with software delivery performance. hours in average in 2021 to 55 hours in 2022 so far. The defect rate has gone down: from 18% of the time working on fixing defects in 2021 to 16% in 2022 so far.

Allocation 103

Allocation Work Management Marketing Management Click Rate 103

Sprout Social

JANUARY 18, 2022

Kevin, congrats again for being part of the #YouTubeBlack Voices Fund Class of 2021! — Susan Wojcicki (@SusanWojcicki) December 17, 2021. Early in 2021, a thread on the popular subreddit r/WallStreetBets caused the GameStop (GME) stock to skyrocket by over 7,200%. Social media can move markets. Just ask GameStop. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

Salesforce Marketing Cloud

AUGUST 17, 2022

The debate about regulating AI, though, is global, and heated up in 2021. But it also means the model should avoid proxy variables , which are highly correlated with the sensitive variables. postal zip code is highly correlated with race, so if the model excludes race but includes zip code, it likely still includes bias.

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

B2B Marketing Directions

NOVEMBER 7, 2021

Business Investment Historically, business investment levels have been closely correlated with CEO confidence about future economic and business conditions. In contrast, the CPI increase over the twelve month period from October 2020 through September 2021 was 5.4% (all items, not seasonally adjusted), according to the U.S.

Forecasting 97

Forecasting Conference Statistics Planning 97

InsightSquared

NOVEMBER 18, 2020

It requires a data lake, a correlation/context engine and machine learning so you can analyze complex, unlike data like structure, unstructured, custom objects, interactions and more. . This scale of data is too much for any human or Excel spreadsheet. Of course the top line number is only step one.

Forecasting 156

Forecasting Top of Funnel Validation Digital Marketing Funnels 156

Brightedge

OCTOBER 29, 2021

Among a slew of ranking factors, Core Web Vitals had the greatest correlation to higher search result ranks. Currently, Priority Hints is in what Google calls origin trials with browser support slated to roll out with Chrome 96, which is scheduled to release on November 21, 2021. Deploying Priority Hints.

Google 105

Google Correlation Tagging Resources 105

Brightedge

DECEMBER 15, 2021

And with 2021 predicted to be the highest retail holiday season on record , we wanted to look at the early data to see what happened. If you joined our webinar, Critical Shifts in E-Commerce: Preparing for the 2021 Holiday Season , you heard us discuss the importance of category pages. Category pages continue to dominate e-commerce.

FAQ 105

FAQ Lead Scoring Lead Ranking Keywords 105

B2B Marketing Directions

NOVEMBER 6, 2022

Throughout most of 2020 and 2021, in-person B2B marketing events were almost nonexistent, and business shutdowns and work from home policies made it impossible for companies to meet face to face with their customers and prospects. That was up from 75% in the 2021 edition of the survey.

B2B Marketing 52

B2B Marketing Research Budget Programs Content Marketing 52

Martech

DECEMBER 9, 2022

In 2021, the Javits Center in New York city completed construction of a $1.5 With the aggressive deals we saw during Cyber Week, there was a correlation, more than we’ve ever seen, between discounts and purchases. This week, the Salesforce World Tour took over the behemoth space for one day. Mobile and social commerce trends.

Trends 107

Trends eCommerce Mobile Marketing Terms and Conditions 107

Envy

SEPTEMBER 30, 2022

With channel attribution becoming increasingly difficult, a new model needs to be found, one based on correlation in place of direct attribution. Get curious & test like it’s 2021. When paid media is running, do you see a lift in direct, organic and social traffic? Marketers need to be testing constantly.

Marketing Budget Creation 106

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 106

Moz

SEPTEMBER 17, 2020

Well, that's what we're going to go over today, but we're going to try and tease out some better definitions and vocabulary so that we're not talking past one another, and we're not constantly beating each other over the heads about correlation and not causation, or some other kind of nuance that really doesn't matter. Correlation.

Lead Scoring 62

Lead Scoring Lead Ranking Correlation Domain 62

Walker Sands

JUNE 9, 2021

Andrew Grzywacz (AG): Amanda, what do you think 2021 has in store for social and how it pertains to our clients? Amanda Fountain (AF) : There’s been a shift and, and the shift has happened for a while and it’s becoming even more apparent in 2021. Social Media and Content Correlations. AF : I think you and I correlate with these.

Paid Social Agency 52

Paid Social Agency Correlation Content Social Media 52

Unbounce

AUGUST 26, 2021

We also wanted our analysis to produce current, reliable insights, so we used data ranging from late 2020 into early 2021. Across the board, it appears that videos generally correlate with neutral or even negative page performance. form-fill and click-through pages) Pages with traffic from different ad channels (e.g.,

Landing Pages 145

Landing Pages Video Marketing Conversion Click Rate 145

Tiecas

AUGUST 14, 2023

Unfortunately, that’s down from 2021, when 64% expected their marketing budget to increase the following year. Decision-makers in many manufacturing companies have realized that their marketing departments are severely understaffed, and those few are wearing too many hats.

Customer Surveys 52

Customer Surveys Content Marketing Marketing Budget Creation Planning 52

6sense

JANUARY 6, 2022

During one of our last weekly CMO Coffee Talk sessions of 2021, we tackled the wide-ranging topic of sales enablement. Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics.

Sales Management 62

Sales Management CMO Top of Funnel Peer-to-peer 62

Sprout Social

AUGUST 16, 2023

Our data illustrated how mentions of GameStop (GME) increased 2,805% in one week in early 2021, and perfectly correlated with the price fluctuations of the brand’s stock. To see social listening at work, read Sprout Social’s analysis of GameStop , the meme stock at the center of an internet-prompted short squeeze.

Work Management 74

Work Management Marketing Management Social Media Service 74

SmartBug Media

JUNE 1, 2022

From 2020 to 2021, total U.S. Net Promoter Scores , while not directly correlated to revenue such as churn and LTV, are important indicators of how satisfactory—and successful—your customer experience strategies are. In 2022, customer expectations are high—and for good reason. e-commerce sales increased 14 percent. Net Promoter Scores.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98