Marketing Insider Group

NOVEMBER 16, 2021

ITSMA was recently acquired by Momentum , a research and marketing consultancy organization focused on Account-based Marketing (ABM). The 2021 Marketing Vision event, the 27th annual event, was a repeat of this virtual format with a mix of external, ITSMA, and Momentum speakers. The Thought Leadership Journey is Here to Stay.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Biznology

FEBRUARY 25, 2021

Welcome to 2021! It’s time for our annual tradition of asking our Consultants Collective members and Biznology contributors to predict what the new year will have in store for us! The post 2021 Hot Topics: Digital Selling, Product Demos and More appeared first on Biznology. These nerdy videos can’t be too sales-y.

Product 118

Product Consulting Paid Search Agency Demand 118

Martech

MAY 25, 2022

On the final day of the Gartner Marketing Symposium and Xpo, the consulting firm released the names of the 2021-22 Genius Brands. The 2021/22 Geniuses. The post Gartner announces the 2021-22 Genius Brands appeared first on MarTech. A complete list of the Genius Brands can be found here. Processing.Please wait.

Gartner 107

Gartner Branding Brand Identity Multi-Channel 107

Launch Marketing

DECEMBER 8, 2021

2021 was a year of adapting to challenges, changes, and the unexpected. To help put marketing efforts of this past year in perspective, we’re looking back at some of our top marketing content of 2021, focusing on B2B marketing strategies and new trends. The post Top B2B Marketing Content of 2021 appeared first on Launch Marketing.

B2B Marketing 118

B2B Marketing Top of Funnel Planning B2B Thought Leadership 118

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. — Nicole Tabak (@nicoletabak) November 4, 2021. What do social media consultants do? What are the pros and cons of being a social media consultant?

Social Media 106

Social Media Consulting Media Work Management 106

Liveintent

DECEMBER 1, 2021

To better understand how publishers are preparing to tackle identity and monetization in a post-third-party cookie world, LiveIntent partnered with CoLab Media Consulting and Beeler.Tech in the production of the Rev Ops Barometer H2 2021. The post Rev Ops Barometer H2 2021 appeared first on LiveIntent Blog. Very important.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her TEDx Talk, A Knowledge Mindset: What You Know Comes from Where You Sit , was published in September 2021.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Heinz Marketing

JANUARY 14, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I’d like to point out a few more trends I believe will be important to keep in mind as we continue through 2021.

Marketing AI 142

Marketing AI Trends B2B Marketing Account Based Marketing 142

Conductor

SEPTEMBER 9, 2021

In the first half of 2021 alone, venture capitalists (VC) invested $14.7 Let’s take a look at healthcare trends for technology searches in 2021: Overall Technology and Healthcare Industry Trends in 2021. Searches for “healthcare IT” and “medical IT solutions” in 2021 saw a 24% increase YoY from 2020.

Trends 98

Trends Marketing AI Marketing Management Digital Transformation 98

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. How prepared do Marketers feel for 2021? of marketers feel optimistic they are ready for 2021. Its to be expected sales and marketing teams are not confident about 2021. The post How confident are marketers going into 2021?

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Hubspot

OCTOBER 11, 2021

Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest in their services. Generally, a digital consultant wears many hats. How to Get Into Digital Consulting. Source: Oro Inc.

Consulting 78

Consulting Work Management Marketing Management Training 78

Heinz Marketing

DECEMBER 29, 2021

By Win Salyards , Marketing Consultant at Heinz Marketing. This refreshing champagne cocktail will help you say “Thank U, Next” to 2021 in style. Brenna Lofquist, Sr Marketing Consultant & Client Services Operations . Lauren Bensussen, Sr Marketing Consultant. Marketing Consultant.

Consulting 65

Consulting Work Management Marketing Management Relevance 65

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Hinge Marketing

FEBRUARY 23, 2022

There’s a popular saying that “time waits for no one”—and that seems to be especially true for consulting firms. But in 2021 attention shifted. In this article, we preview the 2022 High Growth Study: Consulting Edition by outlining the four key advantages high growth consulting firms realized on their path to growth and profitability.

Work Management 66

Work Management Marketing Management Consulting Peer-to-peer 66

Heinz Marketing

JANUARY 15, 2021

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The post Sales Prospecting Techniques for 2021 appeared first on Heinz Marketing. When was the last time you read a sales prospecting email? On occasion, when a prospecting email catches my eye, it’s because the sender personalized it.

Template 136

Template Outreach Conference Touchpoints 136

Unbounce

JANUARY 13, 2022

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. In 2021, with loads more online competition, the focus shifted to standing out online —to 40% of small businesses , that’s their biggest fish to fry in the coming years. Thanks for the lessons, 2021. Please, just no more Tiger King.)

Jigsaw 144

Jigsaw Landing Pages Copywriting Paid Search Agency 144

Marketing Insider Group

NOVEMBER 18, 2020

A data analytics expert or consultant can help you with this when the numbers become too overwhelming. The post 20 B2B Marketing Strategies That Will Deliver Success In 2021 appeared first on Marketing Insider Group. So, get on the big data bandwagon and optimize your campaigns! It’s all about the buyer, so go figure!

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! Let’s take a look back at the first day of Litmus Live 2021, as told by email geeks in tweets. hankhoffmeier) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. — Litmus (@litmusapp) October 26, 2021. Couldn’t make it?

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Heinz Marketing

OCTOBER 29, 2021

Marketing Consultant at Heinz Marketing. The post Halloweekend 2021: Creepy Cocktails and Canapés appeared first on Heinz Marketing. By Lauren (Dichter) Bensussen, Sr. Your creativity has been key to your success as a B2B marketer, but sometimes we need to take a step back. So embrace the spooky Halloween spirit this weekend!

Press 119

Press Creativity Consulting B2B Marketing 119

KoMarketing Associates

NOVEMBER 29, 2022

The Center for Exhibition Industry Research (CEIR) released B2B statistics gathered from the fourth quarter of 2021, and data suggested that the B2B exhibition cancellation rate had fallen to 12.5%. in the first quarter of 2021. This is compared to 20.6% recorded in the previous quarter, and the rate of 91.3%

Personalization 218

Personalization Planning Conference Statistics 218

KoMarketing Associates

APRIL 20, 2022

The Center for Exhibition Industry Research (CEIR) recently published B2B event statistics gathered from the fourth quarter of 2021, and data indicated that the B2B exhibition cancellation rate fell to 12.5%. in the first quarter of 2021. This was compared to 20.6% in the previous quarter, and the rate of 91.3%

Marketing Report 261

Marketing Report B2B Marketing Personalization B2B 261

Biznology

APRIL 5, 2021

Episode #54 – Tamara Rodman on the 2021 Edelman Trust Barometer. According to the recently released 2021 Edelman Trust Barometer , societies around the globe are facing an epidemic of misinformation and widespread mistrust. The post Tamara Rodman on the 2021 Edelman Trust Barometer appeared first on Biznology.

Education 104

Education Business Media Ad Building 104

Litmus

OCTOBER 28, 2021

And just like that, Litmus Live 2021 is officially over! Missed out on Litmus Live 2021? Founder, Women Inspiring Women Conference) kicked off day 2 of Litmus Live 2021 for us. — Nadja Cada (@NadjaCada) October 27, 2021. — Litmus (@litmusapp) October 27, 2021. LitmusLive2021 pic.twitter.com/Vj6H59hse0.

SMS 86

SMS ROI Email Marketing Advertising Agencies 86

Sharpspring

JUNE 29, 2021

2021 Agency Outlook: Through the Pandemic and Beyond. When the pandemic lockdowns started in early 2020, we partnered with agency consultant Karl Sakas to survey firms worldwide on how they were dealing and what they predicted was going to happen. The #1 business priority in 2020 and 2021 was finding higher-value clients.

Advertising Agencies 81

Advertising Agencies Paid Search Agency Ad Agencies Marketing Automation Services 81

Full Circle Insights

DECEMBER 15, 2021

maker of comprehensive sales and marketing performance measurement solutions, announces today that the company is closing out 2021 with major momentum and is positioned for exceptional growth in 2022. Full Circle Insights® , Inc., We look forward to sharing more in the months ahead.”

Full Circle Insights 93

Full Circle Insights Marketing Attribution Enterprise Management Account Based Marketing 93

Litmus

OCTOBER 13, 2021

Head of Research, Oracle Marketing Consulting. 3 and then moving on into email consulting. Join us at Litmus Live via livestream on October 26th-27th, 2021. The post Litmus Live 2021 Speaker: Meet Chad S. Litmus Live is THE conference for email marketers and coming soon to the virtual stage this October 26th-27th.

Privacy Protection 74

Privacy Protection Privacy Tactics Consulting 74

KoMarketing Associates

NOVEMBER 30, 2022

The Center for Exhibition Industry Research (CEIR) published the B2B event statistics it gathered from the fourth quarter of 2021, and they suggested that the B2B exhibition cancellation rate fell to 12.5%. This is compared to 20.6% in the previous quarter, indicating that in-person events are continuing to rebound.

Marketing Report 226

Marketing Report Marketing & Strategy Marketing Strategy Forrester 226

KoMarketing Associates

APRIL 26, 2022

The Center for Exhibition Industry Research (CEIR) published the statistics it had gathered on B2B events in the fourth quarter of 2021, and data indicated that the B2B exhibition rate fell to 12.5%. in the first quarter of 2021. This is compared to 20.6% in the third quarter, and 91.3%

Planning 198

Planning Statistics Marketing & Strategy B2B Marketing 198

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021. Franci Bacar.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing & Strategy Marketing Strategy 98

Bannerflow

OCTOBER 7, 2021

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Or if we have a problem, the brand name is too long or the device image is a bit strange, then we consult our project leaders. Congratulations to Telenor for it’s summer campaign for the Swedish market.

Display 98

Display Campaigns Banners Best Practices 98

Hubspot

OCTOBER 6, 2021

Either way, you might have heard the term "independent consultant" kicked around and wondered whether or not this career move is for you. Independent consultants can work in any field, using their backgrounds and considerable know-how to shed light on any gaps or deficiencies in a company's operations.

Consulting 49

Consulting Fulfillment Work Management Thought Leadership 49

Salesforce Marketing Cloud

DECEMBER 15, 2021

The best podcasts of 2021 deal with the opportunities presented by this momentous shift in our lives. From Dreamforce 2021 , moderator Soledad O’Brian and a panel of powerful women discuss Black women in leadership. This year, the strongest episodes grapple with the uncertainty ahead of us.

Best Practices 98

Best Practices Lead Ranking Thought Leadership Customer Satisfaction 98

Biznology

JANUARY 21, 2021

We’re pleased to present our latest Featured Profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature executive coach and Consultants Collective member consultant, Dana Look-Arimoto. What makes you happy?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. Marketing Budget Percentage by Industry [2021 Data]. Alternatively, consulting services typically attribute 13%. What's a typical marketing budget percentage?

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Biznology

JANUARY 10, 2022

It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one. Find a few minutes to look through your 2021 appointments to remind yourself of what happened.

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Litmus

NOVEMBER 9, 2020

We invited Helen Lillard and Cristal Foster, two of our friends from Oracle, to talk through just that in our Trends Shaping the State of Email in 2021 webinar. Cristal: Please note that this is not legal advice and it is best to consult with your Legal Department on your organization’s approach to privacy and legal compliance.

Webinar Metrics 113

Webinar Metrics Trends Marketing AI Budget Programs 113

BOP Design

DECEMBER 15, 2020

Read more: B2B marketing strategies and trends for 2021. If MailChimp can run a successful ad campaign on bus shelters in 2014 , the B2B companies can be successful with voice search optimization in 2021. Contact us to set up a consultation. We strongly recommend going with a third-party solution like Iubenda.

Trends 73

Trends Marketing Websites Marketing Management B2B 73