The ABM Agency

APRIL 2, 2021

A few telling statistics: By 2021, digital ad spend will increase by 88 percent in the U.S. Current numbers for 2020 show programmatic spending will reach 127 billion dollars and grow by 20 billion in 2021. B2C Programmatic Basics. Main Differences Between B2B and B2C Programmatic Advertising. dollars in 2019.

Advertisements 92

Advertisements Advertising Account Based Marketing Funnel Advertising 92

Litmus

OCTOBER 25, 2021

Did you create an amazing email campaign you’re proud of in 2021? (Of Introducing the 2021 Email Excellence Awards. 2021 Email Excellence Award Categories. Sent an outstanding B2B email campaign in 2021? Best B2C Email. The post Submissions Open for the 2021 Email Excellence Awards appeared first on Litmus.

Multi-Channel 88

Multi-Channel Paid Search Agency Email Campaigns Buying Cycle 88

The Lead Agency

AUGUST 20, 2020

This was a clear differentiator that separated B2B from B2C marketing. B2B buyers now conduct much more research on their own before speaking to a seller, and expect the same digital experience they encounter during the B2C sales cycle with their B2B purchase decisions. Business budgets are likely to be impacted well into 2021.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

SalesIntel

JULY 13, 2021

With one of the top trends for 2021 being personalization, you must understand who you’re talking to and how you will relay your message. Unlike B2C (business-to-customer) strategies, B2B tactics need to consider the various stakeholders who impact the purchase decision. The Key Differences Between B2B and B2C Marketing.

Sales Management 98

Sales Management B2B Marketing Personalization Planning 98

Oktopost

MARCH 8, 2021

If you want to create more sales and revenue for your company in 2021, revamping your marketing automation strategy is essential. Here are six marketing automation strategies that can help you reap these benefits in 2021. . 6 Marketing Automation Strategies to Employ in 2021. What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Automation B2B Marketing 118

Drew Neisser

DECEMBER 24, 2021

Curious about Drew’s top hits for 2021? Tune in for one of our special Drew-on-Drew episodes, where the Drews review 2021, covering top challenges CMOs are facing with recommendations for how to face them head-on. B2C CMOs interested in helping Alan Hart test out B2C Huddles Beta—hit him up on LinkedIn or Twitter.

CMO 52

CMO Communities B2B Marketing Linkedin 52

chiefmartech

DECEMBER 27, 2021

Congratulations on making it to the end of 2021. But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. 2021 also saw a huge acceleration of the no-code paradigm.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Hubspot

MARCH 23, 2021

As of February 2021, Deloitte's annual CMO Survey reports that marketing budgets are now roughly 11.7% These trends are predicted to continue into 2021 and beyond. B2B Product industries allocate, on average, roughly 10% of revenue to marketing , which is similar to B2C Services (10.1%). Industry is a major factor, as well.

Budget Programs 93

Budget Programs Allocation Marketing Budget Work Management 93

Engagio

DECEMBER 28, 2020

In this read, we’re going to make it easy to not let opportunity slip through our fingers in 2021. We engaged the top minds in B2B Sales and Marketing for their prescient understanding of two powerful questions: What are your predictions for ABM in 2021? What is your best advice for people to succeed with ABM in 2021?

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Not ready to dive into the full report?

Advertising Benchmark 79

Advertising Benchmark Video Marketing Forrester Forecasting 79

Outgrow

JUNE 19, 2021

. [Updated] 50+ Vital Chatbot Statistics for 2021. chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. 58% of B2B companies and 42% of B2C companies use a chatbot on their websites. Welcome, ladies and gentlemen. Travel 16%.

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

LeanData

OCTOBER 5, 2021

B2B buying experiences are morphing into being synonymous with B2C experiences. Drew spoke as to how a $100,000 B2B investment should be as easy and as simple as a $100 B2C spend on Amazon. Learning from B2C. The post The Future of the Modern Revenue Engine: A Recap of OpsStars 2021 appeared first on LeanData.

Marketing Analytics Tools 92

Marketing Analytics Tools Top of Funnel Lead Ranking Digital Marketing Funnels 92

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. While there is still much uncertainty on the horizon, it’s still important to create a clear 2021 marketing strategy. Focus on flexibility and adaptability.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116

SmartBug Media

OCTOBER 15, 2021

Our INBOUND 2021 recap blog series has all the juicy information that you might’ve missed. NOTE: Powerhouse Pass Attendees will have access to the INBOUND 2021 virtual event platform for 1 year from today to rewatch any session on-demand. Use of a person’s name as the sender even from big brands (B2B and B2C) is absolutely surging.

Email Marketing 52

Email Marketing Open Rate Clickthrough Click Rate 52

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. That’s why an overwhelming 90% of all companies and other organizations use content in their marketing plans, including 91% of B2B marketers and 86% of B2C marketers. What's the state of #contentmarketing in 2021?

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Vidyard

APRIL 8, 2021

The value that video brings to businesses—both B2B and B2C—is only increasing. To help you understand the market better, we created the 2021 Video in Business Benchmark Report , which analyzes how businesses create and use video to support marketing, sales, and communications efforts. Not ready to dive into the full report?

Advertising Benchmark 65

Advertising Benchmark Video Marketing Forrester Forecasting 65

Unbounce

APRIL 15, 2021

The most successful businesses in your industry aren’t sitting on their hands in 2021—they’re looking for ways to give themselves an advantage in the post-COVID world and edge out their competitors. That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Hubspot

JANUARY 4, 2021

So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans. Brand Values.

Trends 101

Trends Marketing AI Work Management Planning 101

The Customer

SEPTEMBER 29, 2021

Quick-Take: The requirements and strategies for B2B personalization differ from B2C personalization. B2B personalization also involves more refined segmentation than a typical B2C program, which is why many B2B marketers use account-based marketing (ABM) strategies to support their personalization programs.

Account Based Marketing 52

Account Based Marketing SMS Aggregators Touchpoints 52

Delivra

JANUARY 15, 2021

So in 2021, there are seven B2B marketing strategies you need to have mastered. Whether you’re a B2B or B2C marketer, you have to go to your audience to share your messaging, at least at first. Influencers don’t exist only in the B2C space. Of course, B2B influencer marketing does work the same as B2C influencer marketing.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

LeanData

JUNE 23, 2021

In doing so, B2B buyers now expect the world-class customer journey experiences fostered by the best B2C brands, and potential buyers are better informed than ever before with the wealth of information available at their fingertips. The post 5 Sales Development Trends to Watch in 2021 appeared first on LeanData.

Trends 59

Trends Paid Search Agency Advertising Benchmark Eye-Tracking 59

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. To ensure that, we have brought to you some of the most sure-shot lead generation ideas that work in 2021 and well, always. .

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Zoominfo

JANUARY 20, 2021

The new year will require businesses to use technology to accommodate at-home customers, both B2C and B2B, with even quicker, more efficient online options. Perhaps never has a new year presented such a slew of fresh needs and interests for customers as we now see coming in 2021, especially as people hope to safely emerge from the pandemic.

Zoominfo 246

Zoominfo eCommerce Loyalty Paid Search Agency 246

Porch Group Media

SEPTEMBER 9, 2020

In looking forward to 2021, CMOs expect increases in certain categories. This varied slightly for B2C and B2B marketers. In B2C, channels such as digital, social, mobile and website all expected to see increases in budget for a large percentage of marketers. Click here to learn more.

Paid Content 59

Paid Content Spending Paid Search Agency CMO 59

Content4Demand

JUNE 2, 2021

Even though influencer marketing is commonly associated with B2C brands and social media celebrities promoting various products, the strategy continues to make waves in B2B, poising it for more growth throughout 2021. The post B2B Influencer Marketing Going Strong in 2021 appeared first on Content4Demand.

B2B Marketing 52

B2B Marketing Planning B2B Peer-to-peer 52

Conversica

DECEMBER 18, 2020

2020 is coming to a close (phew), and 2021 is just around the corner. While it feels like an accomplishment just to get through this year, there’s no rest for the weary – and 2021 is sure to be challenging in its own ways. Interested in learning how Conversica can help you increase engagement in 2021?

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Webinar Metrics 59

Zoominfo

FEBRUARY 16, 2021

B2B marketing leaders are most often signaling enhancements to customer listening and digital capabilities, while B2C marketing leaders most frequently indicate altering customer experiences and changing customer-facing policies.” Now, what does this mean for businesses hoping to succeed in 2021?

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Sharpspring

DECEMBER 17, 2020

In business, whether it’s B2B or B2C, the ultimate goal is to create demand, delight customers, and have them coming back for more. The post Demand Generation Strategies & Tools for 2021 appeared first on SharpSpring. And sparking interest is the first step to success.

Demand Generation Agencies 90

Demand Generation Agencies Demand Generation Marketing Automation Services Top of Funnel 90

Pam Didner

JANUARY 1, 2021

As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. More are organizing free virtual events in early 2021 to engage with prospects, brands and speakers to keep them warm in possibly Q3 or Q4. 7 Event Industry Predictions in 2021. Jan 19-21, 2021 | Virtual | Website.

Conference 52

Conference B2B Marketing Marketing AI B2B Thought Leadership 52

Biznology

DECEMBER 15, 2021

Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. From 28% of decision makers in 2020, 44% in 2021 said “it takes far too long to make a purchase from most of our B2B suppliers.” Return of live events.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Martech

SEPTEMBER 9, 2022

in 2021, according to the report. Spending increases by B2B firms will outpace increases by B2C companies. in 2021, according to Gartner. marketing technology spending is expected to increase a healthy 14.3% this year — surpassing $20 billion, according to industry research eMarketer. Spending increased 20.9% trillion by 2025.

Spending 112

Spending Emarketing Gartner Comparison 112

Ledger Bennett

DECEMBER 8, 2020

That said, 80% expect some in-person or hybrid, in-person/virtual, events to take place in 2021. Despite decreased 2020 budgets, over 30% of marketers who don’t currently use a B2B marketing measurement tool plan to invest in one in 2021. 56% of B2C companies have a dedicated CX team compared to just 19% of B2B companies.

Statistics 52

Statistics B2B Marketing Planning Digital Transformation 52

Benchmark Email

OCTOBER 25, 2022

In 2021 alone, eCommerce sales worldwide were approximately 4.9 While it’s generally believed that the eCommerce industry is more about business-to-consumer (B2C), the… The post 6 eCommerce Trends That Will Impact 2023 appeared first on Benchmark Email. The eCommerce industry has seen tremendous growth over the past few years.

eCommerce 104

eCommerce Trends Advertising Benchmark Business 104

Contently

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. Interestingly, finserv publications targeting a B2C audience largely ignored news. Chen’s right.

Process 172

Process Planning Work Management Marketing Management 172

Sharpspring

NOVEMBER 10, 2020

B2B companies may have better luck with professional social media sites such as LinkedIn, while B2C companies might find their target audience on Facebook or Instagram. The post Your 2021 Guide to Internet Marketing appeared first on SharpSpring. Remember to engage with your audience.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Trade Press Services Newsletter

OCTOBER 6, 2022

Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. Defined as any content created by users of an online platform, UGC is popular in B2C markets. A whopping four billion people used email every day in 2021. The good news?

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Vidyard

MARCH 23, 2021

Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”. This is logical given the shift to frictionless online buying experiences in the B2C space, where more consumers are looking to do research and purchase online. Video in Business Benchmark Report.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81