Zoominfo

SEPTEMBER 30, 2020

The other day, a close friend of mine was browsing the website of an activewear brand she likes when she noticed an application page. If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). The Rise of the Brand Ambassador.

Brand Identity 246

Brand Identity Branding Zoominfo Loyalty 246

Hubspot

DECEMBER 8, 2020

Now that 2020's global pandemic has taught most of the world how to live and work completely from home, marketers planning their 2021 strategy are asking one big question: “Will this uncertain time change the way people spend money?”. How Purchasing Behaviors are Changing in 2020. Brand loyalty is being tested. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Biznology

DECEMBER 17, 2020

This year she published a terrific new book, Unapologetically Ambitious , which was just named one of Fortune’s ten best business books of 2020. She runs a successful podcast outsourcing service for media brands and was recently named editor-in-chief of the new marketing publication The Continuum. Or the soda bottle.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

NOVEMBER 3, 2021

MBLM’s Brand Intimacy COVID Update , released in late September as a followup to its 2020 study, reveals how 100 brands across 10 industries have fared over the past year of the pandemic in creating (or maintaining) intimacy with their customers in the U.S. Brand intimacy on the rise. Now we just do them much more.

Brand Identity 147

Brand Identity Branding Lead Scoring Lead Ranking 147

ClickZ

DECEMBER 8, 2020

30-second summary: ClickZ’s quarterly advisory board meeting focused on unpacking the most important marketing takeaways for 2020 and what it means for 2021 and beyond. 3: Brands with a solid ecommerce and digital foundations did well in 2020. 4: Agility was a huge challenge in 2020.

Planning 137

Planning Digital Transformation eCommerce Amazon 137

Oktopost

JANUARY 6, 2021

Here you will find a summary of our latest webinar “From the Experts: 2020 Year in Review” hosted with our good friend Shannon Seastead, Sr. What Was the Biggest Impact Covid Had on Our 2020 Plans? In 2020, unless mobile numbers were provided, we had to rely on digital means of communication.

Digital Transformation 107

Digital Transformation Webinar Metrics Social Media Planning 107

Sprout Social

AUGUST 25, 2020

If you’re a brand, business or personality, you might be wondering how you can get that verification status as well. Verification can help build credibility , but it is not the only way for brands, businesses and influencers to build a trustworthy presence on Twitter. — Twitter Support (@TwitterSupport) March 21, 2020.

Twitter 139

Twitter Ideal Customer Profiles Profiling Guidelines 139

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. link] The post Can we use AI to further humanize our B2B Brands? Wilson, M., & Ferreira, J.

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Adobe Experience Cloud Blog

DECEMBER 17, 2019

However, I also need to know how to improve my marketing strategy starting in January and ensure the best outcome for my marketing programs in 2020. Forward-facing organizations will take advantage of the insights that technologies like AI and marketing automation provide, by viewing their 2020 marketing plans as organic rather than fixed.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Relevance 152

Relevance Brand Identity Branding Verticals 152

Contently

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. The same Ofcom report found that TikTok is a favored news source for UK adults, increasing from 1% in 2020 to 10% in 2023. Run and measure campaigns. million followers.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Vidyard

DECEMBER 10, 2020

KITCHENER, Ontario – December 10, 2020 – Vidyard , the video platform for business, has just announced the 12 winners in their third annual Video in Business Awards. Congratulations to all the 2020 Video in Business Award-winners and finalists who use video strategically to drive better business results. Video Marketing Awards.

Video Marketing 139

Video Marketing Business Paid Search Agency Advertising Agencies 139

SmartBrief - Marketing

JANUARY 28, 2024

Super Bowl advertisers are shortchanging their brands by relying so heavily on celebrities, according to new research from System1 Group. Ads with brand characters and branded situations (e.g., System1 scores ads for brand impact on a scale of 0 to 5.9 For example, brand characters averaged a 1.38

Ads 62

Ads Brand Identity Branding Correlation 62

NetLine

JULY 23, 2020

The topics covered include brand building, using one-off events for evergreen digital experiences and building up the marketing/sales relationship. DOWNLOAD The 2020 B2B Marketing Trends Report: Brand, Content & Sales-Marketing Alignment . Remember: Today’s brand is tomorrow’s demand.

Marketing Report 85

Marketing Report Top of Funnel B2B Marketing Webinar Metrics 85

ClickZ

MARCH 16, 2023

Some brands believe that consumers simply aren’t loyal anyway and constantly battle for more reach, stand out, and new customers. Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. But the idea that there is no loyalty is a limiting one.

Paid Content 131

Paid Content Brand Identity Branding Paid Search Agency 131

Content Standard

MARCH 12, 2024

So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. It currently stands at close to 60%, down from 85% in 2020 when consumers looked to brands for guidance during the pandemic.

Media 96

Media Brand Identity Branding Storytelling 96

Sprout Social

APRIL 15, 2020

2020 kicked off a new decade with an entirely new way of life and set of rules for everyone. As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. Knowledge, empathy, purpose and agility are core to successful brand positioning right now.

Marketing & Strategy 143

Marketing & Strategy Paid Search Agency Peer-to-peer Communities 143

Buffer

FEBRUARY 14, 2021

We spent much of the final quarter of 2020 leaning into the inspiration we gained from the adaptability and strength of our customer’s stories. We reflected deeply on our purpose, questioning how we'd show up for our customers to help them expand their positive impact and grow their brands and businesses over the next decade.

Thought Leadership 75

Thought Leadership Transparency Paid Search Agency Small Business Marketing 75

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. There is a time and place for brands to tell their own stories and showcase their value props for the world to see. You should even brag about your brand to potential employees. Big brands use this strategy because it works.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Bannerflow

JANUARY 21, 2021

These are the best display advertising campaigns of 2020. And yes, while there may be many reasons 2020 was a year to forget – it did still produce many remarkable display ads. Finding the Best Display Campaign of 2020. But first, a reminder of 2020’s seasonal champions…. Winter 2020: ATG. Spring 2020: City Gross.

Display 98

Display Advertisements Advertising Campaigns 98

Cortex

MAY 21, 2020

With the intense competition and constant technological innovations, it's very necessary for you to have a proper branding strategy for 2020.

Relevance 52

Relevance Brand Identity Branding Trends 52

Martech Advisor

DECEMBER 10, 2019

What can we expect in 2020? What are the key trends that brands need to be aware of in the coming year? As we look forward to 2020, it’s clear that the groundbreaking developments we saw this year in social media will continue to redefine and reinvent how brands approach online marketing.

Social Media 118

Social Media Social Marketing Paid Search Agency Media 118

SendGrid

MAY 12, 2021

Our new US 2020 Messaging Engagement Report uncovers how Americans of all ages prefer to engage digitally with brands via email and SMS. The post Announcing the US 2020 Messaging Engagement Report appeared first on SendGrid.

SMS 98

SMS Brand Identity Branding Practices 98

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020. 2020 B2B Marketing Trend #1: Email Marketing and Automation. In fact, automated emails average 70.5% Website.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Sharpspring

FEBRUARY 18, 2021

We also feature a few of the strategic retargeting ads we loved in 2020 that you can use as inspiration when tailoring your 2021 strategy. Retargeting gently reminds customers of your products and brand, and it often triggers action on their part. The more they see the ad, the more the brand sticks in their memory.

Ads 98

Ads Urgency Marketing Marketing Automation Services Sample 98

ATAK Interactive

MARCH 12, 2020

As more companies view marketing as part of the greater buyer journey, creating an experience that immediately engages the buyers and moves them from lead to customer is the number #1 priority that B2B businesses must focus on in 2020. To help you accomplish this, we gathered 5 B2B marketing trends to shape your 2020 B2B marketing strategy.

Top of Funnel 107

Top of Funnel Trends Account Based Marketing B2B Marketing 107

Content Marketing Institute

OCTOBER 15, 2020

The top winners of the 2020 Content Marketing Awards were announced this week. Discover the Agency of the Year, Best Branded Content Campaigns, and Content Marketers of the Year. Continue reading → The post 2020 Content Marketing Awards Winners Aspire and Deliver Big Results appeared first on Content Marketing Institute.

Content Marketing 129

Content Marketing Paid Search Agency Advertising Agencies Content 129

ClearVoice

DECEMBER 26, 2019

Find 250+ socially relevant national and international hashtags to help your brand get more engagement in 2020 with our free social media calendar. Some brands have utilized hashtag holidays to connect with their audience and it’s worked exceptionally well with sparking discussion and brand loyalty. Have no fear!

Social Media 126

Social Media Media Ideal Customer Profiles Work Management 126

Martech Advisor

DECEMBER 17, 2019

As the countdown to 2020 begins, marketers across the globe are looking ahead. Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. ” Learn More: Top Three Predictions for the Future of MarTech in 2020. AI in Email Marketing Will Explode in 2020.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Search Engine Journal

MAY 8, 2020

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. The post 6 Video Marketing Strategy Tips for 2020 via @lisabuyer appeared first on Search Engine Journal. Read expert tips on improving your video marketing strategy.

Marketing & Strategy 144

Marketing & Strategy Marketing Strategy Video Marketing Tips 144

Bannerflow

SEPTEMBER 7, 2020

However, not all iGaming brands are alike and many are failing to realise a greater return on vestment from their display campaigns. In a company first, Bannerflow is exploring European iGaming display advertising trends, analysing display data for 2018, 2019, and the eventful first half of 2020.

Display 88

Display Advertisements Advertising Trends 88

B2BMarketing.net

APRIL 16, 2024

Yet, it’s precisely this gap that offers an unprecedented opportunity for collaborative intelligence, the teamwork between human and machine, to bring B2B brands closer to their customers, making them more fiercely human than ever. The emphasis on the human is, in my view, needed more than ever. Wilson, M., & Ferreira, J.

Ethics 52

Ethics Brand Identity Branding B2B 52

Sprout Social

FEBRUARY 11, 2021

In 2020, as many brands struggled to move their business online, find new ways to connect with their customers or discover their voice to take a stand, our agency partners led their clients to success, demonstrating grit and determination. Our very deserving 2020 Cultivate Award winner is Communicators Group. SproutPartner MVP.

Advertising Agencies 109

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 109

Choozle

AUGUST 11, 2020

The 2020 back-to-school season has begun. Like many other aspects of our lives, the 2020 back-to-school season will look very different than previous years. And how has the buying cycle changed in 2020? Fast forward to 2020, and things look a little different. Grab your pencils, notebooks, and Ti-84 calculators.

Advertisements 97

Advertisements Advertising Buying Cycle Education 97

Litmus

APRIL 5, 2021

In our 2020 Email Client Market Share infographic, we take a look at mobile, webmail, and desktop email opens over the course of the year. To get a full, in-depth picture of where, how, and when people engage with email, download our 2020 State of Email Engagement report. Transcript: 2020 email client market share. Q1 2020: 45%.

Email Marketing 78

Email Marketing Lead Ranking Mobile Marketing Bandwidth 78