KoMarketing Associates

FEBRUARY 25, 2020

Despite the challenges that can be associated with email marketing, new research suggests that marketers are still willing to invest in this area, primarily because of their confidence in ROI measurement.

ROI 157

ROI Email Marketing Social Media Youtube 157

InsightSquared

JUNE 28, 2019

Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions. At Ramp 2019, InsightSquared revealed multiple powerful new features and product updates aiming at higher revenue ops empowerment. InsightSquared Solutions Reveals. InsightSquared Certification.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

KoMarketing Associates

MAY 2, 2019

New research suggests that marketers are continuing to utilize social media as a tactic, but they remain unsure of how to measure its overall effectiveness. In terms of measuring the ROI of social media advertising, 60.3 Buffer recently published its “State of Social” report, which found that the overwhelming majority of marketers (58.8

Social Media 141

Social Media Marketing Report ROI Social Marketing 141

KoMarketing Associates

AUGUST 27, 2019

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

DiscoverOrg

APRIL 11, 2019

We have mad respect for the classics – but we’ve updated the sales reading list for 2019. If you think creativity can’t be measured in dollars, Anne Miller disagrees. The post Top 7 Sales Books for Sellers of SaaS – for Spring Break 2019 appeared first on DiscoverOrg. it’s not beach reading, and b.)

Top of Funnel 211

Top of Funnel Cold Calling B2B Sales Outreach 211

Martech

MARCH 6, 2023

It can also be streamed through smart TVs, Blu-ray players and game consoles like PlayStation and Xbox (there were 1 billion in 2019 ). Performance measurement and optimization. Shoot for balance here and use a measurement tool that tracks the number of times each viewer has seen your ad. Easy integration with new platforms.

Paid Search Agency 90

Paid Search Agency Ads Campaigns Cable 90

Industrial Marketing Today

FEBRUARY 18, 2019

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. This is only a content summary.

ROI 107

ROI Content Marketing Content Advertising Benchmark 107

ClickZ

AUGUST 19, 2019

When Trevor Testwuide and his co-founder Madan Bharadwaj set out to launch Measured in 2017, their mission was to “inform the true causal influence of media tactics” for DTC retailers. Measured helps them by informing media’s incremental contribution through experiments in an always-on way to inform media investment decisions. .

Multi-Touch Attribution 83

Multi-Touch Attribution Advertising Channels Marketing Attribution Multi-Channel 83

B2B Marketing Directions

DECEMBER 6, 2020

In the 2020 Marketing Measurement and Attribution Benchmark Survey by Demand Gen Report, 54% of surveyed marketers said their ability to measure marketing performance and impact needs improvement or is poor/inadequate. The comparable percentage was 58% in the 2019 edition of the survey and 54% in the 2018 survey.

Google 93

Google Paper Validation Correlation 93

NuSpark Consulting

FEBRUARY 13, 2019

Some of the dominant trends you can expect to see in 2019 are: Live Video. In 2019, expect to see complex, trigger-based campaigns and deeper, more dynamic content. During 2019, we expect states to increasingly require companies to make changes to privacy policies and data handling processes. Artificial Intelligence.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Contently

DECEMBER 12, 2018

As a reward, they get to go through the painful process of spreading their expertise to the rest of the business, setting clear content strategies, measurement frameworks, and processes for creating content. In 2019, great content is an inherent part of good marketing. And in 2019, we’re going to see that become true.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ANNUITAS

NOVEMBER 7, 2018

These older studies and recent experience point to the probability of a widespread distrust in marketing performance and the metrics that marketers use to measure success. The post Coming Soon: The 2019 ANNUITAS Demand Generation Performance Study appeared first on Annuitas. Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Marketing Insider Group

JULY 29, 2020

Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. Many businesses are quite bad at getting an accurate measurement of their marketing methods. Let’s break the measurement process down to the simplest steps.

Lead Generation 145

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 145

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. Optimizing paid search was also a top tactical priority, proving that paid search remains a key initiative for top marketers in 2019. We can expect to see ad spend increase on social platforms throughout 2019 and into 2020.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

Sprout Social

DECEMBER 16, 2019

It’s no secret that many marketers still struggle with social media measurement. Our guide to social media measurement can bridge the gap between your social contentanalytics and actually growing your presence. Social media measurement: 2 must-dos before you get started. How to measure social media engagement.

Social Media 99

Social Media Work Management Media Budget Programs 99

Rev

MAY 16, 2019

Or, Gidget Goes to SiriusDecisions Summit 2019. Whether you’re a conference newbie like me, or a seasoned pro, here’s a few key takeaways from ATX that you can use to make your next B2B conference a big win with a measurable ROI. The post B2B Conference Recap: SiriusDecisions Summit 2019 appeared first on LeadCrunch.

Conference 122

Conference Account Based Marketing B2B ABM 122

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . As we approach the end of 2019, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. 5 KPIs to Track and Measure Blog Success. 9 B2B Marketing Trends to Watch in 2020. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

Sprout Social

JANUARY 2, 2019

We’ve put together a comprehensive guide to coming up with your social media marketing plan for 2019 to help you start the new year strong. Determine how you will measure your social marketing efforts by the numbers. Integrate emerging trends and best practices into your 2019 social media marketing strategy. Download Here.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Conversica

MARCH 13, 2019

This time, our Conversica Conversational AI Assistant for Business was one of two technologies selected to win an AI award in the Self-Aware category of the 2019 Artificial Intelligence Excellence Awards. The other winner was ignio – a cognitive automation platform. AI Awards Recognize Individuals, Products & Services.

Marketing AI 100

Marketing AI Lead Ranking Peer-to-peer Lead Scoring 100

Zoominfo

AUGUST 3, 2020

But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. This was a great survey they ran in August of 2019.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Content Marketing Institute

DECEMBER 12, 2018

Fifty-seven percent of B2C marketers surveyed expect their 2019 content marketing budget to increase over 2018, and 29% of those expect it to increase by more than 9%. CMIContent 2019 #research Click To Tweet. Then make sure you measure things that indicate whether you’re meeting those goals. 66% of U.S. research Click To Tweet.

Research 86

Research Top of Funnel Content Marketing Budget Programs 86

Vidyard

DECEMBER 10, 2019

So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Axonify crushed it in 2019, creating a range of video content for their clients. Digital 22 quickly amassed 25,000 views, but they were more concerned with measurable impact in the form of leads and pipeline.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

Conductor

MAY 21, 2019

From May 6-8, 2019, hundreds of top digital marketers from leading brands around the world gathered in New York City for three days of inspiration, innovation, connection, and fun. Here are the highlights from C3 2019: Big Ideas, Inspiring Speakers: Keynotes and Sessions. Cassy Trussell (@cassytrussell) May 7, 2019.

Conference 69

Conference Work Management Marketing Management Advertising Agencies 69

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Measuring Marketing Impact. inOrbit 2019 – March 13-15 – Portorož, Slovenia. Content ROI: Defining and Measuring Success. Measure and Test Your Way to Better Content. DigiMarCon Midwest 2019 – June 20-21 – Chicago, IL.

Conference 94

Conference Planning Content Marketing Content 94

Engagio

JULY 16, 2019

The answers are here in the 2019 ABM Market Research Report. 50% have become more sophisticated with their measurement of ABM. ABM Budgets Are Increasing in 2019. ABM Adoption is Early but Steady in 2019. Measurement and Data Remain a Challenge . Only 5% say they are “awesome” regarding their measurement of ABM.

Account Based Marketing 67

Account Based Marketing ABM Research Marketing Report 67

Allocadia

APRIL 5, 2019

All-PathstoROI-eBook-2019. Your Options for Confidently Measuring Marketing ROI with Allocadia. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them. Marketing ROI can be nebulous.

ROI 52

ROI Marketing Relevance Organization 52

Delivra

APRIL 15, 2019

billion email users worldwide by the end of 2019. So, which email marketing frequency best practices should you use in 2019? Measure Your Success. Unsubscribe rate measures email effectiveness. Measure your success carefully. The post 5 Email Marketing Best Practices for 2019 appeared first on Delivra.

Email Marketing 87

Email Marketing Practices Best Practices Paid Search Agency 87

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. The final bell tolls for the cookie.

Advertisements 63

Advertisements Advertising Trends Mobile Advertising 63

Exo B2B

APRIL 11, 2019

We’re returning to a familiar theme just as Spring arrives: our top 30 marketing influencers for 2019. How We Measure. The post Marketing Influencers: Our 2019 Top 30 appeared first on ExoB2B. When we did that in March last year, the blogpost was very successful and didn’t go unnoticed on social networks. jamaissanselles.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

Brandpoint

JULY 22, 2019

Here are the best video marketing statistics for 2019 that should convince you to integrate video into your marketing strategy: Audience. Check out the numbers surrounding the large audience reach that videos spur: Video is shared 1,200% more than links and text combined ( Simply Measured ). Create thumb-stopping video content.

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

Rev

JUNE 25, 2019

That’s B2B marketing in 2019 in a nutshell. . Can you prove a measurable ROI? . The post B2B Demand Generation Tactics Your Boss Expects You to Master in 2019 appeared first on LeadCrunch. advertisement. Drinking from a firehose. . But what should we be doing? Does it provide lead quality at scale? .

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Content Standard

APRIL 26, 2019

“Instagram is becoming an increasingly attractive place for brands to splosh some dosh and the numbers suggest this trend will continue into 2019, with advertisers increasingly turning their backs on Facebook’s news feed and making better friends with Instagram’s Stories,” writes Ellen Hammett for Marketing Week. .

Distribution 111

Distribution Social Media Paid Content Advertising Channels 111