KoMarketing Associates

JUNE 10, 2019

As marketers in B2B organizations look for new avenues to reach their target audience, new research suggests that mobile is growing in even greater prominence. Wpromote recently conducted the “2019 State of B2B Digital Marketing” report and discovered that for the majority of marketers (30.13

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Mobile Marketing Marketing Report Traffic B2B Marketing 121

Hubspot

JUNE 15, 2020

At this point, email has proven to be a major communication tool for both consumers and marketers. But, as this channel has thrived, mobile technology. And while you might think you have a solid email strategy, a huge portion of your audience might be missing out on your lead-generating content if your emails aren't mobile optimized.

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Stats Mobile Marketing Email Marketing Planning 101

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Biznology

JANUARY 31, 2019

I’ve spent a fair amount of time talking to digital marketing professionals about what’s important to them, sharing some of our product roadmap, and seeing where there’s alignment and where there may be market opportunity. We’ll be paying attention to these as we build solutions and go to market. Where are you learning?

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Top of Funnel Marketing AI Planning Digital Marketing Funnels 148

Zoominfo

MAY 21, 2019

These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. Today’s installment features content about getting ahead in your career, personalized marketing, lead generation roadblocks, brand trust, and more! 15 Times Marketers Won with Personalization. Let’s get into it!

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Zoominfo B2B Work Management Marketing Management 189

Adobe Experience Cloud Blog

SEPTEMBER 5, 2018

And right now, the growth of mobile devices is contributing to an incredible amount of individuals being on the world wide web. In the US, 71% of total digital minutes comes from mobile devices. In 2015, more than 35% of web pages were served to a mobile phone. As we all know, timing is everything in marketing.

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Mobile Marketing Campaigns Paid Search Agency Planning 126

Martech Advisor

AUGUST 29, 2019

Mobile technology has disrupted the marketing landscape, with businesses taking the mobile-first approach for all their marketing plans. Let’s talk about the mobile marketing hails and fails in the first half of 2019 and how they can shape your mobile marketing strategy.

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Mobile Marketing Trends Marketing & Strategy Marketing Strategy 46

Martech Advisor

AUGUST 30, 2019

With so many consumers primarily using mobile devices, you can’t ignore the power of intelligently placed mobile marketing campaigns. In this article, we look at three viral marketing campaign examples and what they imply for marketers. Learn More: Top 8 Mobile Advertising Platforms for 2019.

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Viral Marketing Mobile Marketing Campaigns Examples 85

KoMarketing Associates

OCTOBER 20, 2015

Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015. The trend continues to just over 70% by 2019. It’s Not Just Google AdWords.

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Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Litmus

JULY 8, 2019

In our 2019 Email Market Share infographic, we take a look at mobile, webmail, and desktop opens over the course of the year, providing insights into why these changes occurred and how they may affect your email campaigns. Transcript: The 2019 Email Client Market Share. Tweet this infographic ?. Gmail, 27.8%.

Email Marketing 92

Email Marketing Peer-to-peer Mobile Marketing Lead Scoring 92

Stevens & Tate

JANUARY 29, 2019

Mobile marketing has taken its place over the past few years as one of the most important marketing strategies that you can implement. This should be no surprise, considering the fact that mobile devices accounted for almost 50 percent of the world’s web page views last year. 4) Mobile First Indexing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Eye-Tracking 40

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019. billion by 2019.

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Stats Email Marketing Mobile Advertising Open Rate 101

NuSpark Consulting

FEBRUARY 13, 2019

Advertising technology and digital marketing are changing rapidly, with exciting new opportunities arising daily. Some of the dominant trends you can expect to see in 2019 are: Live Video. Video is still top of the content marketing list, and the only thing that beats it is live video or streaming. Artificial Intelligence.

Marketing AI 100

Marketing AI Paid Search Agency Trends Ads 100

Unbounce

FEBRUARY 4, 2019

If you’re a digital marketer in 2019, people are expecting a lot from you. Because, as any marketer can tell you, prioritization is a tricky beast. It shows what nearly 400 marketers say their top priorities are for 2019: Source: The 2019 Page Speed Report. Priority #1: A/B Testing (33% of Marketers).

Lead Scoring 111

Lead Scoring Lead Ranking Landing Pages Mobile Marketing 111

Buffer

DECEMBER 10, 2019

Instagram Stories was one of the most dynamic social media channels in 2019. And at Buffer, Stories has been a major focus in 2019 as well. Not to mention, we had a ton of Stories podcast episodes in 2019, which you can find in our archives. . The Best Instagram Stories of 2019. I’m definitely among that group.

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Best Practices Template Social Media FAQ 100

Bannerflow

DECEMBER 18, 2018

And it certainly looks like 2019 is going to be significant: the new Avengers is sure to be just as action-packed, season 8 Game of Thrones even more gruesome, and we’re sure something scandalous will happen with the Kardashians (then again, when doesn’t it?). By 2019, eMarketer predicts that U.S. We’re not sure.

Advertisements 85

Advertisements Advertising Trends Mobile Advertising 85

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software. Source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

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Resource Management Work Management CMS Development Marketing Management 100

Bannerflow

APRIL 17, 2019

across France, Germany, Italy, Spain and the UK in 2019, hitting $17.3 Yet, surprisingly, engaging consumers via display advertising is still a challenge for today’s marketer. That’s why here at Bannerflow we analysed our platform data to discover the insights that marketers need to know. billion in total ad spend.

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Display Advertisements Advertising Trends 75

Sprout Social

MAY 21, 2019

So, how useful can the platform be for your marketing campaigns? As of the first quarter of 2019, Pinterest reported 291 million monthly active users worldwide. On top of that, the channel has an awareness reach of 72% as of February 2019. As of 2019, 79.5% As of 2019, 79.5% So, what does this mean for your brand?

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Statistics Planning Paid Search Agency Stats 111

Adobe Experience Cloud Blog

SEPTEMBER 27, 2018

Digital marketing is ever-changing as innovation creates new opportunities for marketers every day. Trending digital marketing strategies keep marketers on their toes trying to innovate new and different ways to engage their audiences. Smart companies are leveraging mobile cameras to improve their customer experience.

Marketing AI 134

Marketing AI Marketing & Strategy Marketing Strategy Verticals 134

ClickZ

JUNE 26, 2019

But it is a useful tool for figuring out how to market to your mobile users in a way that keeps them engaged and, more importantly, wanting more. It’s 2019 and we’re all hyperconnected users. Today’s consumers are always plugged in, spending an average of three hours and 43 minutes a day on their mobile devices.

Work Management 88

Work Management Mobile Marketing Analysis SMS 88

Hubspot

OCTOBER 4, 2019

As a marketer, it’s useful to keep track of social media sites by the numbers. Whether you’re interested in where to begin the buyer’s journey on Facebook or the cost of paying for ads, find the Facebook statistics you need to know for 2019. Facebook marketing statistics. Source: Facebook , 2019). Facebook demographics.

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Statistics Facebook Cost Per Click Mobile Advertising 78

Brandpoint

JULY 22, 2019

“People have said that video is the future of marketing for the past five years … and it’s still the case. I hate to break it to you, but video content and marketing are becoming increasingly intertwined. By 2019, 80% of global internet consumption will be video content ( Inc. Marketing ). Marketing ).

Statistics 82

Statistics Video Marketing Mobile Advertising Paid Search Agency 82

PureB2B

JANUARY 17, 2019

It’s said that 64% of small and medium businesses will commit to cloud-based technology as a means to boost workflow productivity in 2019. 10 Game-Changing SaaS Trends for 2019. This gives SaaS providers the ability to deliver well-supplied, focused services to keep afloat in an overcrowded market. A Mobile-First Approach.

Marketing AI 90

Marketing AI Trends Planning API 90

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Personalization will remain a marketing imperative. Content will always be mobile first.

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Circle Studio

DECEMBER 19, 2018

As we enter the New Year, A/E/C firms have made (and are still making) plans for where and how to spend their marketing time and budgets in 2019. Just as people everywhere are making resolutions to improve their lives—both personally and professionally—in 2019, why not do the same for your firm’s marketing efforts?

Planning 124

Planning Marketing Proposals B2B Thought Leadership Work Management 124

Vidyard

DECEMBER 10, 2019

Some of the brightest minds in B2B marketing have turned their attention to creating videos that inspire, thrill, educate, and yes, build pipeline and revenue. So without further adieu, here are some of the best examples of video marketing campaigns and programs from B2B in 2019! Put Your Videos to Work. Sign Up Free.

Demand Generation Agencies 149

Demand Generation Agencies Work Management Marketing Management Marketing Automation Services 149

ClearVoice

JANUARY 4, 2019

Content marketing, social media, productivity. That’s why we are bringing you this guide to help you decide what 2019 conferences will be most valuable to you throughout the new year as a writer, freelancer or creative entrepreneur. Best conferences for freelance writers and creative professionals in 2019. Digital Summit.

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Conference Creativity Startups Network Marketing 106

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. As of January 2019, the highest number is India at 300 million users.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. million smart home devices. million smart home devices.

Trends 101

Trends Planning Paid Search Agency Amazon 101

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Biznology

JANUARY 7, 2019

Invest in tools and technologies to proactively identify and manage advanced attacks delivered via email, social media and mobile apps. And organizations must make investments in new tools and technologies to proactively identify and manage advanced attacks delivered via email, social media and mobile apps. Like this post?

Digital Asset Management 99

Digital Asset Management Tips Marketing Management Privacy Policies 99

Bannerflow

MARCH 22, 2019

Helping marketing teams create exceptional ads with ease is Bannerflow’s mission statement. How did we select the best display ad campaign for winter 2019? How did we select the best display ad campaign for winter 2019? The winner: The Bannerflow the best display ad campaign of winter 2019 went to Hallon.

Display 75

Display Paid Search Agency Ads Campaigns 75

Martech Advisor

SEPTEMBER 16, 2019

The ₹459-crore initial public offering (IPO) of the Indian mobile marketing company, Affle opened on Jul. As an adtech player in India with strong global presence, Affle’s omnichannel platform is built to help marketers drive consumer acquisitions, engagements, ROI and more.

Mobile Marketing 63

Mobile Marketing Paid Search Agency Mobile Advertising Companies 63

Brandpoint

MAY 16, 2019

Marketing for financial institutions has always been an ever-changing, fast-paced challenge. Evolving technology and customer habits have shaped marketing strategies for those working in the financial services industry for as long as there have been banks. Mobile Marketing and Optimization. Data & Analytics.

Service 92

Service Trends Paid Search Agency Planning 92

Contently

FEBRUARY 6, 2019

So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience study. Mint Mobile received the highest immersion score—4.75—out T-Mobile differentiated itself with a text-only story and bright copy. A brief methodology.

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