KoMarketing Associates

NOVEMBER 3, 2020

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.

Marketing Report 267

Marketing Report Activities Demand Statistics 267

KoMarketing Associates

NOVEMBER 17, 2020

As more marketers turn to video to resonate with their target audience, new research suggests that customers and prospects are consuming more video content than in past quarters. Operating systems for smartphones had a big impact on completion rates,” wrote the authors of the report. Finding Success with Video Content Marketing.

Marketing Report 231

Marketing Report Video Marketing Advertising Benchmark Content 231

KoMarketing Associates

MARCH 22, 2023

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). This is compared to the 35% who said the same back in 2019.

Marketing Report 221

Marketing Report Planning Forrester Custom Publishing 221

Zoominfo

MARCH 27, 2019

So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. But first, let’s cover some important background information.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

InsightSquared

JUNE 13, 2019

InsightSquared Announces New Solutions that Equip Revenue Operations with End-to-end Platform Capabilities for Marketing, Sales Forecasting, and Customer Success. Ramp is bringing together more than 500 sales, marketing, and revenue operations practitioners, along with the leaders they advise. Contact: Tracy Wemett. 1-617-868-5031.

Marketing Management 48

Marketing Management Forecasting Paid Search Agency Marketing Attribution 48

KoMarketing Associates

APRIL 12, 2023

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. In the same time span, 40% of B2B marketing CMOs stated that they would like to expand their martech stack.

Marketing Report 209

Marketing Report B2B Marketing Planning B2B 209

DiscoverOrg

JANUARY 2, 2019

We expect major gains in the sophistication – and volume – of B2B data in 2019. The research and advisory firm recently shared proprietary insights from their own analysts and offered up some predictions for 2019. We think 2019 is the year Intent Data moves into the sales and marketing stack, and the skills will follow.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Webbiquity

MARCH 11, 2025

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: It’s a mystery.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Biznology

JANUARY 6, 2020

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. Catch her informative keynotes at B2B marketing conferences here and abroad. As such, Valerie is an avid follower of B2B marketing methods, to fill the seats and keep attendees coming year after year. Thanks, Sean, for a great experience.

netFactor 197

netFactor B2B Marketing Advertising Agencies Paid Search Agency 197

MKT1

AUGUST 29, 2024

And it was very aptly timed, since this month’s newsletter have been about marketing org charts. Highlights : The data showed 52,000 active marketers at US-based B2B startups right now, and on average 450 to 600 were hired into new roles each month in 2024. It also includes current marketing org charts from Mercury and Cocoon.

Startups 59

Startups Paid Content Marketing Report B2B Marketing 59

Marketing Insider Group

APRIL 10, 2023

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. That’s why we recently did some intensive research to learn where does the best value in marketing time, budgets and efforts really come from.

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Webbiquity

JANUARY 7, 2025

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. AI is a game-changer in social media marketing. Lots of marketers are asking.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. But it comes as no surprise for B2B marketers. Losing In-Person Events Has Reshaped Many Aspects of B2B Marketing. The distance also makes it harder for marketers to keep up with industry changes.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

KoMarketing Associates

SEPTEMBER 3, 2020

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful. recorded in 2019. 500 Marketers. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7%

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

Marketing Insider Group

APRIL 28, 2020

As Agile ways of working become more widespread, newly-minted Agile marketers are quick to notice the quantitative benefits. Now that more Agile marketing newbies are maturing into pros and gaining more experience with Agile practices, the qualitative long-term benefits of the methodology are also coming to light. It’s faster!”. “We

Planning 331

Planning Customer Satisfaction Paid Search Agency Work Management 331

KoMarketing Associates

APRIL 8, 2020

As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company. Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Funding Funding rounds are among the strongest signals for both sales and marketing teams.

Enterprise Management 214

Enterprise Management Work Management Zoominfo Marketing Management 214

SendX

JUNE 24, 2020

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures. Popularity of Email Marketing.

Statistics 360

Statistics Email Marketing Open Rate Marketing Automation Services 360

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. 6 AI trends in marketing you need to let go of 1. Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI.

Marketing AI 129

Marketing AI Trends Marketing Management Psychographics 129

Marketing Insider Group

MARCH 7, 2019

The Content Marketing Institute (CMI) released new research relating to technology content marketing. This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry.

Research 267

Research Content Marketing Content Advertising Benchmark 267

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? billion in 2019. Templates, Reporting, A/B testing. Automation, Reporting. Forever free.

Marketing Management 370

Marketing Management Budget Programs Email Marketing B2B Marketing 370

The Point

APRIL 4, 2024

The lead generation experts at NetLine just released their “ 2024 State of B2B Content Consumption & Demand Report ,” a meaty 38-page guide based on data from more than 6 million content registrations. YOY, up 77% since 2019, a contradiction for those who would have us believe that forms are a thing of the past. hours to 31.2.

Trends 293

Trends B2B Thought Leadership B2B Content 293

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

Marketing Budget 351

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 351

Marketing Insider Group

DECEMBER 18, 2019

Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The Most Trusted Channel.

Social Media 279

Social Media B2B Thought Leadership Media B2B 279

Marketing Insider Group

NOVEMBER 18, 2020

That’s why Nutanix created The Forecast in 2019 to share news covering cloud computing , the latest technology trends and the impacts of technology on our people and business. The Forecast reports on digital transformation and the people who are using modern technologies to change our world,” said Kaplan. “In Source: SEMRush.

Forecasting 268

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 268

Martech

NOVEMBER 25, 2024

Marketing technology budgets have declined by 18% over the past six years, with Gartner reporting a radical reprioritization of resources this year. While IT and marketing departments have long implemented martech solutions with high expectations, proving their transformative impact remains challenging.

Budget Programs 119

Budget Programs Enterprise Management Marketing Automation Services Work Management 119

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 352

Planning Analytics Enterprise Management Work Management 352

Webbiquity

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? Nine Benefits of Social Proof in Marketing.

Paid Content 352

Paid Content Social Marketing Paid Search Agency Advertising Agencies 352

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Critical Steps to Creating Your Content Marketing Budget.

Budget Programs 267

Budget Programs Paid Search Agency Content Marketing Planning 267

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

KoMarketing Associates

JANUARY 4, 2021

As more content marketers turn to video to resonate with their target audience, new research suggests that this form of media is going to continue to grow in importance. In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254

Zoominfo

JULY 21, 2020

Instead, data analyzed by ZoomInfo generally indicates that firms seeking angel or seed funding, private equity, or Series A or B investments have seen an increase in action during the period from April 2019 through April 2020. Figure 1 : Early-stage investments generally showed an uptick from April 2019 to April 2020.

Zoominfo 225

Zoominfo Startups Advertising Mediums Paid Search Agency 225

Webbiquity

JANUARY 21, 2020

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. This type of advanced attack is frequently directed toward one group: the marketing team. Guest post by Ludovic Rembert. Image credit: Jimmy Chan from Pexels. The numbers bear this out.

Small Business Marketing 285

Small Business Marketing Phishing Budget Programs Tips 285

Zoominfo

FEBRUARY 10, 2021

This post is part of ZoomInfo’s 2020 Annual Report series. It has little to do with staffing, pandemic-related revenue difficulties, or fluctuations in the market. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. ZoomInfo’s 2020 Annual Report Series.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

InsightSquared

OCTOBER 3, 2019

3, 2019 – InsightSquared , the leading provider of revenue intelligence solutions, has acquired Olono, a leader in sales activity management. This move will transform the way B2B organizations process, measure, analyze, and optimize sales, marketing, and customer success operations, ensuring continuous coaching and improvement at every stage.

Enterprise Management 56

Enterprise Management Marketing Attribution Marketing Management Acquisitions 56

Marketing Insider Group

OCTOBER 20, 2020

The study confirms that organizations with highly engaged employees report higher productivity, customer retention, and up to 21% higher profitability than the competition. No surprise then, that cause marketing has picked up steam over the past few years. But is there a connection to empathy in the workplace?

Business 360

Business Work Management Correlation Cable 360