Marketing Insider Group

MAY 14, 2019

The post The Top Event Marketing Trends for 2019 appeared first on Marketing Insider Group. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […].

Event Marketing 254

Event Marketing Trends Paid Search Agency Marketing 254

Marketing Insider Group

JANUARY 8, 2019

The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group. And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […].

Conference 279

Conference Marketing Best Practices Event Marketing 279

Zoominfo

MARCH 5, 2019

The 2019 State of Technographics Report for B2B Sales Organizations [Infographic]. A comprehensive look into technographic data and B2B sales in 2019- neatly packaged for optimal understanding and readability in our latest infographic. Final Thoughts About the State of Technographics in 2019 and other Infographics.

B2B Sales 180

B2B Sales Zoominfo B2B Click Rate 180

Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.

Top of Funnel 256

Top of Funnel Stats B2B Sales Marketing Funnels 256

Marketing Insider Group

JANUARY 14, 2019

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. And that’s […].

Content Marketing 277

Content Marketing Content Customer Surveys Marketing 277

Marketing Insider Group

DECEMBER 10, 2018

The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

B2B Marketing 278

B2B Marketing Marketing Strategy Marketing & Strategy Tactics 278

Marketing Insider Group

JANUARY 24, 2019

The post Influencer Marketing Trends to Know in 2019 appeared first on Marketing Insider Group. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].

Trends 225

Trends Paid Search Agency Marketing Buzz 225

Marketing Insider Group

JUNE 17, 2019

In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. The post Your Top Content Marketing KPIs to Monitor in 2019 appeared first on Marketing Insider Group. Profitability, of course, is a constant.

Content Marketing 200

Content Marketing Content Marketing SEO 200

Marketing Insider Group

JANUARY 7, 2019

The post How Will AI Change the Face of Digital Marketing in 2019? In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]. appeared first on Marketing Insider Group.

Marketing & Strategy 274

Marketing & Strategy Marketing Interactive Marketing Marketing Strategy 274

Marketing Insider Group

JUNE 10, 2019

The post Reflections on the 2019 B2B Thought Leadership Impact Study appeared first on Marketing Insider Group. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

B2B Thought Leadership 223

B2B Thought Leadership Thought Leadership B2B Studies 223

Zoominfo

MARCH 27, 2019

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics. But first, let’s cover some important background information.

B2B Sales 222

B2B Sales Zoominfo B2B Thought Leadership B2B Marketing 222

Marketing Insider Group

NOVEMBER 12, 2018

The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […].

Content Marketing 278

Content Marketing Content Marketing Social Media 278

Marketing Insider Group

JANUARY 23, 2019

“Why You Need to Align Your Marketing and Sales Team for 2019.” The post Why Not To Focus On Marketing & Sales Alignment In 2019 appeared first on Marketing Insider Group.

Marketing 194

Marketing Organization 194

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. So make this something you do before entering 2019!

Planning 266

Planning Work Management Marketing & Strategy Marketing Management 266

Biznology

MARCH 7, 2019

Here’s a lineup of top-quality conferences scheduled in the remainder of 2019. March 2019. April 2019. May 5-8, Austin, Sirius Decisions 2019 Summit. May 5-8, Austin, Sirius Decisions 2019 Summit. September 2019. October 2019. March 13-19, San Francisco, Webinar Marketing World. My favorite.

B2B Marketing 146

B2B Marketing B2B Conference Paid Search Agency 146

Webbiquity

DECEMBER 12, 2018

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. However, in 2019 we are going to see even greater attention paid to live videos. Currently, social media is primarily used for customer service (i.e.,

Paid Search Agency 185

Paid Search Agency Advertising Agencies Trends Marketing & Strategy 185

Marketing Insider Group

NOVEMBER 20, 2018

The post What Does 2019 Hold for Digital Marketing? Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].

Advertising Agencies 267

Advertising Agencies Paid Search Agency Ad Agencies Marketing & Strategy 267

Marketing Insider Group

JUNE 5, 2019

The post 2019 State of B2B Content Consumption and Demand Report for Marketers appeared first on Marketing Insider Group. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].

B2B Marketing 213

B2B Marketing Marketing Report B2B Demand 213

Zoominfo

JULY 9, 2019

8 Ways to Collect Better Customer Testimonials in 2019. And there you have it— our July 2019 B2B Blog Post Round-Up. The post July 2019 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Let’s get into it. Customer reviews and testimonials have been a staple in nearly every marketing strategy for decades. Continue reading.

B2B 180

B2B B2B Sales B2B Marketing Zoominfo 180

Biznology

JANUARY 31, 2019

AI/Machine Learning gets tactical in 2019. What are you top predictions for 2019? The post 2019 Themes in Digital Marketing appeared first on Biznology. I’m sure you’ll see some of your challenges and focus areas in these. We’ll be paying attention to these as we build solutions and go to market. Where are you learning?

Planning 148

Planning Top of Funnel Marketing AI Digital Marketing Funnels 148

Biznology

JANUARY 6, 2020

I’ve known Chris Jeffers for years, but 2019 saw his major move. The post The 10 most fascinating people in B2B marketing in 2019 appeared first on Biznology. Elle Woulfe , VP of Growth Marketing at the product design platform InVision , is one of the most coherent thought leaders in the B2B realm. Another great year in B2B marketing.

B2B Marketing 197

B2B Marketing B2B Advertising Agencies Paid Search Agency 197

Biznology

DECEMBER 31, 2018

This my favorite, from a Vidyard blog post titled “ Three exciting B2B video trends for 2019.” From marketing, advertising and sales to corporate training, video will continue to grow as an important tool in 2019. . The post 2019 Video Trends Watch appeared first on Biznology. Get more out of the videos you’ve already made.

Video Marketing 112

Video Marketing Trends Enterprise Management B2B Sales 112

Bannerflow

JANUARY 20, 2020

During 2019, across billions of impressions, and countless advertising campaigns, four display ad campaigns stood out. But first, a reminder of our exceptional winners… Winter 2019. The Bannerflow best display ad campaign of winter 2019 went to Hallon. Spring 2019. Summer 2019. Autumn 2019.

Display 97

Display Advertisements Advertising Campaigns 97

Content Marketing Institute

DECEMBER 17, 2019

Overwhelmed by the many industry-related book releases in 2019? Continue reading → The post 21 Books in 2019 That Make Great Reads for Content Marketers appeared first on Content Marketing Institute. Your fellow content marketers have your back.

Content Marketing 137

Content Marketing Content Paid Search Agency Marketing 137

Adobe Experience Cloud Blog

DECEMBER 21, 2018

And of course, there’s also writing the previous year for a good six weeks before I stop having to say the date out loud as I write ( Febru-ar-y 10, 2018 2019 ). The highlights are below and will be sprinkled throughout our content in early 2019. As you plan for your year, keep these predictions & trends in mind: .

Planning 134

Planning Trends Marketo Marketing 134

Aberdeen

JANUARY 30, 2020

But as we make our way through Q1 2020, it’s important to look back at 2019 and review the martech trends that defined the past year. As you plan for 2020, remember the impact of these three 2019 trends—the continued growth of artificial intelligence, data privacy maturation, and voice technology. Data Privacy Maturation.

Marketing AI 81

Marketing AI Trends B2B Marketing Planning 81

Vidyard

FEBRUARY 19, 2019

Do you want to build your brand, reach a wider audience, and make personal connections with customers in 2019? It’s a fresh new year and if you’re anything like us, you have big plans to leverage video in 2019 to reach your strategic goals. The post Top Video Trends to Watch in 2019 appeared first on Vidyard.

Video Marketing 124

Video Marketing Trends B2B Thought Leadership B2B Sales 124

Vidyard

NOVEMBER 15, 2018

We’ve made it easier to get started with personalized video , and I have a feeling 2019 is going to be the year of authentic personalized outreach, at scale. Miovision has started implementing these trends to get a headstart on their 2019 goals and already have the results to show for it. aria-describedby="tt">webinar next week.

Trends 132

Trends Video Marketing B2B B2B Sales 132

Conversica

MARCH 12, 2019

In follow-up to our 2019 Predictions webinar, we asked some of our partners to share their predictions for 2019. For 2019 marketers trying to break the status quo, my belief is they’ll be changing how they approach content and the buyer journey by focusing on more video for human to human marketing and selling.

Advertising Agencies 69

Advertising Agencies Work Management Paid Search Agency Marketing & Strategy 69

Contently

OCTOBER 8, 2018

For that, we turned to The Creative Group’s 2019 Creative and Marketing Salaries Guide. The post Study: The 2019 Creative and Marketing Salaries Guide appeared first on Contently. .” Mercifully, I found out about content marketing where there is money to be made in creative fields. But how much money, exactly?

Paid Search Agency 151

Paid Search Agency Creativity Studies Advertising Agencies 151