How to Measure Your Content Marketing ROI

Marketing Insider Group

By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up.

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Trending Sources

Mobile Commerce Sales Expected to Double by 2019

Content Standard

By 2019, mobile sales are set to double to $153.50 The post Mobile Commerce Sales Expected to Double by 2019 appeared first on The Content Standard by Skyword. Mobile devices are gobbling up a bigger slice of the proverbial sales pie.

22 Tantalizing Content Marketing Stats and Facts

Webbiquity

Because of the popularity of online video, it’s predicted that 80% of all Internet traffic will be devoted to video by 2019. billion (+116%) by 2019 ( MediaPost ).

Stats 128

5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]

Vidyard

According to Cisco, online video traffic will reach 80% by 2019. Ahh, a new year. There’s nothing quite like it. . After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…. It feels like a fresh start.

Budget 114

4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing

Marketing Insider Group

Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care?

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

By 2019 mobile advertising will represent 72% of all US digital ad spending. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

Stats 138

5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists

bizible

Marketing Will Own Sales Automation By 2019. ABM Tech Will Reach Demand Gen Tech Heights By 2019. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today?

How many leads must you create to achieve sales forecasts?

ViewPoint

This increase supports the sales increase needed by most forecasts in 2018, and starts off the new year strongly with a solid pipeline for the coming year in 2019. To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation.

How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms

Hubspot

In fact, experts predict video will account for 80% of global internet traffic by 2019. Video is dominating social media marketing. So now is the best time to master the medium.

Video 55

How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

Some experts believe that by the 2019, there will be more than 50 billion devices linked to the Internet. Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

Video is Killing the Written Content Star

Fathom

According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019.

Five Ways to Draw Traffic to a Blog Post

Webbiquity

By 2019, it’s projected that video will account for 89 percent of all internet traffic. Guest post by Kylie Ora Lobel.

How to Hire Superstar Content Marketers

Contently

In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP. Last year, Fractl and Moz scoured Indeed.com to understand the demand for content marketing roles.

CMO 25

Content Marketing 101: The Art of Storytelling [Webinar]

Contently

Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?

Video Marketing: The Savvy Strategy for 2017

Act-On

Video is projected to claim more than 80 percent of all web traffic by 2019. Marketers are giving video a lot of attention — and for good reason.

Video 52

Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The trend continues to just over 70% by 2019. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy.

Three Issues the New U.S. President Should Tackle ASAP

Webbiquity

The global cost of cyber crime topped $500 billion in 2015, and is projected to quadruple to more than $2 trillion by 2019, according to Forbes. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation).

Why is Mobile at the Heart of the Customer Journey?

Modern Marketing

In fact BIA/Kelsey predicts that calls to businesses from smartphones will reach 162 billion by 2019, and according to Invoca research, over half of them will be the direct result of mobile marketing. Today we don’t “go online” anymore because we live online.

Mobile 119

How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. According to PQ Media , global content marketing revenue has continued to soar in 2015, with content marketing set to grow to a $313 billion industry by 2019.

The State of the Mobile Experience: How People Use Their Phones Today [Infographic]

Hubspot

Let’s look at some stats about the role phone calls play in today’s mobile experience: Mobile calls to businesses will reach 162 billion by 2019 , more than double from 2014. Let’s pretend you just won the lottery. What’s the very next thing you do?

Back to Basics: A Primer on Marketing Metrics

Act-On

You’ll need to know that Black Friday was on November 25 th in 2016, but it’s not until November 29 th in 2019, for example. As I’ve previously confessed, I’m not much of a numbers person.

Interesting Infographics: What’s Happening to B2B on Mobile?

LEADership

By 2019, wholesalers and manufacturers will account for 30% of the total spending on this technology, while online retailers trail behind at 28%. Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail.

Survey: Marketers Want More Video. What Else Is New?

Contently

By 2019, video is expected to account for 80 percent of all web traffic. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.

How to implement a Video 1st content marketing strategy that drives action

Biznology

Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019.

Video 85

How long should your online business video production be?

Biznology

In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014).

Video 90

Top Challenges CMOs Must Overcome To Be Successful In 2018

VisumCX

Invest In Improving Marketing Skills According to the State of Marketing Report by Salesforce.com , "marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago — and they expect that to reach 40% by 2019" This highlights the rapidly changing face of B2B marketing. Gartner , SiriusDecisions and Cognito have all recently published studies that provide insight into CMOs priorities in 2018.

Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO

Vidyard

According to a 2015 survey by Demand Metric , 74 percent of marketing leaders say video converts better than other forms of content, and Cisco predicts that 80 percent of all Internet traffic will be devoted to video by 2019. Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform.

Video 51

Why Your B2B Marketing Needs More Video [And How to Add It]

Act-On

According to Cisco’s Visual Networking Index (VNI) study , “Nearly three-fourths of the world’s mobile data traffic will be video by 2019.“. How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix.

Video 73

The 24 Best Visual Content Creation Tools

Webbiquity

More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.

Tools 93

Consumer Brand SEO Pulse: 8.27.15

Fathom

According to Cisco’s 2014 Visual Networking Index, video makes up 64 percent of all internet traffic and is expected to grow to 80% by 2019. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO!

How 6 Companies Use Content For Other Departments Besides Marketing

Contently

” With content marketing spend expected to reach $300 billion by 2019, this statistic is worrisome. While content marketing may be the trend du jour, content isn’t just for marketing.

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Modern B2B Marketing

Cisco reports that by 2019, video will account for 80% of global internet traffic, with nearly a million minutes of video being shared every second.

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Modern B2B Marketing

Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing.

Blog #7.1: The Rise of AI

SalesChoice

By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 ii] IDC, “Worldwide Content Analytics, Discovery, and Cognitive Systems Software Forecast, 2015–2019,” Doc #256774, June 19, 2015.

45 Phenomenal Email and Mobile Marketing Stats

Webbiquity

billion by 2019. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift.

Stats 96

Marketing and Artificial Intelligence: Make Your Job Robot-Proof

Modern B2B Marketing

A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation. Author: Jacob Shama “Hey, Siri!

10 Amazing Interactive Videos

SnapApp

Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day.

50 Facts about online consumer behavior not to ignore

Biznology

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 81% of consumers research online before buying. ( GE Capitol ).

The Power of Paid Amplification: Igniting the Success of Your Content

Content Standard

According to PQ Media’s Global Content Marketing Forecast , “The industry is on track to generate $313 billion in revenue in 2019.” It’s no mystery that the Internet is a cluttered space.