How to Measure Your Content Marketing ROI

Marketing Insider Group

By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]. In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up.

5 Ways to Increase Efficiency in Content Production

Marketing Insider Group

A recent study by PQ Media noted that content marketing is forecasted to be a $300 billion industry by 2019. As we advance further into the into the age of constant connectedness, producing branded content is no longer a just nice touch. It is an absolute requirement for businesses to spread their messaging. In order … Continue reading "5 Ways to Increase Efficiency in Content Production".

Mobile Commerce Sales Expected to Double by 2019

Content Standard

By 2019, mobile sales are set to double to $153.50 The post Mobile Commerce Sales Expected to Double by 2019 appeared first on The Content Standard by Skyword. Mobile devices are gobbling up a bigger slice of the proverbial sales pie.

22 Tantalizing Content Marketing Stats and Facts


Because of the popularity of online video, it’s predicted that 80% of all Internet traffic will be devoted to video by 2019. billion (+116%) by 2019 ( MediaPost ).

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5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]


According to Cisco, online video traffic will reach 80% by 2019. Ahh, a new year. There’s nothing quite like it. . After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…. It feels like a fresh start.

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What's Holding CMOs Back From Using a Mobile Data Management Platform

Modern Marketing

Two years ago, almost 20 percent of worldwide digital ad spend was projected to be allocated towards mobile, and this figure is expected to rise to 70% globally, and 72% in the US by 2019 according to eMarketer.

20 Tremendous Digital Marketing Stats and Facts


By 2019 mobile advertising will represent 72% of all US digital ad spending. Digital marketing budgets continue to rise, often at the expense of offline advertising spend.

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How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms


In fact, experts predict video will account for 80% of global internet traffic by 2019. Video is dominating social media marketing. So now is the best time to master the medium.

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How the Internet of Things Will Disrupt Digital Marketing


Some experts believe that by the 2019, there will be more than 50 billion devices linked to the Internet. Guest post by Beth Kotz. The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world.

5 Bold MarTech Predictions For Non-Risk Averse Marketing Technologists


Marketing Will Own Sales Automation By 2019. ABM Tech Will Reach Demand Gen Tech Heights By 2019. As a marketing team we care about what marketing leaders see when they imagine the future of MarTech. What is the rock that will shatter the way we work today?

Five Ways to Draw Traffic to a Blog Post


By 2019, it’s projected that video will account for 89 percent of all internet traffic. Guest post by Kylie Ora Lobel.

Video is Killing the Written Content Star


According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2019.

Content Marketing 101: The Art of Storytelling [Webinar]


Content marketing is set to become a $50 billion industry by 2019, according to PQ Media’s Global Forecast. Yet even as marketers invest more in content than ever, they’re plagued by lingering questions. How do you win attention? How do you get concrete results? And most importantly, how do you make people actually care about your brand?

How to Hire Superstar Content Marketers


In 2011, content marketing spend was $100 billion; by 2019, this figure is expected to rise to $319 billion—more than Finland’s entire 2015 GDP. Last year, Fractl and Moz scoured to understand the demand for content marketing roles.

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How to implement a Video 1st content marketing strategy that drives action


Online video content has led the way in how we use the Internet, including mobile Internet, so much that Cisco reports that 79% of all internet traffic will be video content come 2019.

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How long should your online business video production be?


In fact, Cisco predicts that globally, online video traffic will be 80 percent of all consumer Internet traffic by 2019 (a number that is up from 64 percent in 2014).

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

The trend continues to just over 70% by 2019. Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy.

Video Marketing: The Savvy Strategy for 2017


Video is projected to claim more than 80 percent of all web traffic by 2019. Marketers are giving video a lot of attention — and for good reason.

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Three Issues the New U.S. President Should Tackle ASAP


The global cost of cyber crime topped $500 billion in 2015, and is projected to quadruple to more than $2 trillion by 2019, according to Forbes. Within the next 24 hours, the United States will have a new president (barring another hanging chad type situation).

Why is Mobile at the Heart of the Customer Journey?

Modern Marketing

In fact BIA/Kelsey predicts that calls to businesses from smartphones will reach 162 billion by 2019, and according to Invoca research, over half of them will be the direct result of mobile marketing. Today we don’t “go online” anymore because we live online.

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

Industry budget growth overall is estimated by PQ Media ‘s Global Content Marketing Forecast 2015-19 at $313B by 2019. According to PQ Media , global content marketing revenue has continued to soar in 2015, with content marketing set to grow to a $313 billion industry by 2019.

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The State of the Mobile Experience: How People Use Their Phones Today [Infographic]


Let’s look at some stats about the role phone calls play in today’s mobile experience: Mobile calls to businesses will reach 162 billion by 2019 , more than double from 2014. Let’s pretend you just won the lottery. What’s the very next thing you do?

How many leads must you create to achieve sales forecasts?


This increase supports the sales increase needed by most forecasts in 2018, and starts off the new year strongly with a solid pipeline for the coming year in 2019. To make your forecast for the new year, look at sales for the coming year in terms of units. How many units must be sold? Review the existing pipeline and your closing ratio. Now you have the number of units that will be sold in the coming months without lead generation.

Back to Basics: A Primer on Marketing Metrics


You’ll need to know that Black Friday was on November 25 th in 2016, but it’s not until November 29 th in 2019, for example. As I’ve previously confessed, I’m not much of a numbers person.

Survey: Marketers Want More Video. What Else Is New?


By 2019, video is expected to account for 80 percent of all web traffic. Let’s play a little game. Can you guess what year this lede is from? “There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.

Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO


According to a 2015 survey by Demand Metric , 74 percent of marketing leaders say video converts better than other forms of content, and Cisco predicts that 80 percent of all Internet traffic will be devoted to video by 2019. Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform.

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50 Facts about online consumer behavior not to ignore


80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 81% of consumers research online before buying. ( GE Capitol ).

Why Your B2B Marketing Needs More Video [And How to Add It]


According to Cisco’s Visual Networking Index (VNI) study , “Nearly three-fourths of the world’s mobile data traffic will be video by 2019.“. How’s your video marketing? If you just thought, “What video marketing?” or “Huh?”, it’s way past time to add this content format to your publishing mix.

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Consumer Brand SEO Pulse: 8.27.15


According to Cisco’s 2014 Visual Networking Index, video makes up 64 percent of all internet traffic and is expected to grow to 80% by 2019. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO!

The 24 Best Visual Content Creation Tools


More than 90% of B2B marketers already use content marketing in some form, and spending on content marketing is projected to double by 2019. But content won’t simply be produced in greater volumes, it will also become increasingly visual.

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How 6 Companies Use Content For Other Departments Besides Marketing


” With content marketing spend expected to reach $300 billion by 2019, this statistic is worrisome. While content marketing may be the trend du jour, content isn’t just for marketing.

2018: Survey Says!

Modern B2B Marketing

Let’s keep our feet on the ground—it’s not 2019!). I realize that not everyone watched the game show “Family Feud” growing up, which is the source of the title for this blog, so here’s a random link to an entire episode that you may want to watch, just to absorb the quality of the analogy.

Interesting Infographics: What’s Happening to B2B on Mobile?


By 2019, wholesalers and manufacturers will account for 30% of the total spending on this technology, while online retailers trail behind at 28%. Mobile e-commerce is a huge part of our lives now. From Etsy to eBay to Amazon to Groupon, you can bet that there is an app for that. You can buy pretty much anything from the comfort of your own couch. Generally, when we talk about mobile e-commerce, the focus is on retail.

Onward and Upward: Research-backed Tips to Rise Above the Noise on Social Media

Modern B2B Marketing

Cisco reports that by 2019, video will account for 80% of global internet traffic, with nearly a million minutes of video being shared every second.

Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing

Modern B2B Marketing

Cisco forecasts our mobile traffic will increase by more than 40% per year, with each of us downloading 6.3GB of data per month by 2019. Author: Aden Forrest Marketers can no longer afford to ignore the power of mobile marketing.

YouTube vs. Vimeo: Which Video Platform is Best for Your Business?


By 2019, video content is predicted to command a hefty 80% of all web traffic. If you haven't started thinking about how video fits into your long-term marketing strategy, now's the time to start taking it seriously.

45 Phenomenal Email and Mobile Marketing Stats


billion by 2019. Email remains the most effective digital marketing tool for both B2B and B2C marketers. But the majority of email activity now takes place on mobile devices, and not all marketers have effectively adapted to this rapid shift.

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Four Digital Marketing Trends in China To Know for 2018

KoMarketing Associates

iResearch projects the percentage will grow to 80 percent by 2019. . With the holidays right around the corner, most of us are getting ready to celebrate with family and friends, as well as look ahead to the new year. As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients.

Blog #7.1: The Rise of AI


By 2019, according to IDC, the global market for content analytics, discovery and cognitive systems software is projected to reach $9.2 ii] IDC, “Worldwide Content Analytics, Discovery, and Cognitive Systems Software Forecast, 2015–2019,” Doc #256774, June 19, 2015.

Is your eCommerce business ready for GDPR?


GDPR regulations will apply to the UK too, despite its plans to leave the EU in March 2019. Data is the currency of competitive advantage for business in the digital age, and its importance is only going to increase in the future.