Marketing Insider Group

JANUARY 8, 2019

The post The Best Marketing Conferences To Attend In 2019 appeared first on Marketing Insider Group. And, “if I can only go to one marketing conference, which one should I chose?” But first, I think we need to understand why we go to marketing events in the first place? For some of us, […].

Conference 279

Conference Best Practices Marketing Event Marketing 279

Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.

Stats 279

Stats Top of Funnel Statistics Marketing Funnels 279

Marketing Insider Group

DECEMBER 10, 2018

The post 4 Trending B2B Marketing Strategies (Not Tactics) for 2019 appeared first on Marketing Insider Group. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics.

Tactics 280

Tactics Marketing Strategy Marketing & Strategy Trends 280

Marketing Insider Group

JANUARY 14, 2019

The post 2019 Content Marketing Survey: Marketers Focus On Content Creation appeared first on Marketing Insider Group. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. And that’s […].

Customer Surveys 279

Customer Surveys Content Marketing Content Privacy 279

Marketing Insider Group

FEBRUARY 12, 2019

The post How to Leverage Content Marketing Automation in 2019 appeared first on Marketing Insider Group. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites on which you may publish content. It needs to be well […].

Marketing Automation 264

Marketing Automation Automation Content Marketing Content 264

Marketing Insider Group

JUNE 10, 2019

The post Reflections on the 2019 B2B Thought Leadership Impact Study appeared first on Marketing Insider Group. Here are some key takeaways from the study: Groundbreaking research starts with a thought-provoking question. Edelman’s research staff had a burning one on their minds: Thought leadership earns attention but does […].

B2B Thought Leadership 272

B2B Thought Leadership Thought Leadership Studies B2B 272

Marketing Insider Group

JANUARY 7, 2019

The post How Will AI Change the Face of Digital Marketing in 2019? In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we might expect in the coming year. As we near the end of […]. appeared first on Marketing Insider Group.

Marketing & Strategy 279

Marketing & Strategy Interactive Marketing Marketing Marketing Strategy 279

Marketing Insider Group

NOVEMBER 12, 2018

The post The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond appeared first on Marketing Insider Group. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […].

Content Marketing 280

Content Marketing Content Marketing Social Media 280

Marketing Insider Group

NOVEMBER 20, 2018

The post What Does 2019 Hold for Digital Marketing? Consumers are growing increasingly aware and doing a lot more research before they buy, regulatory authorities are closely watching what firms do with data, and technology continues to mold buyer behavior at breakneck […].

Paid Search Agency 279

Paid Search Agency Advertising Agencies Ad Agencies Marketing & Strategy 279

Marketing Insider Group

JUNE 5, 2019

The post 2019 State of B2B Content Consumption and Demand Report for Marketers appeared first on Marketing Insider Group. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that […].

Marketing Report 266

Marketing Report Demand B2B Marketing B2B 266

Marketing Insider Group

JANUARY 9, 2019

The post 4 Practical Tips to Get Your Business Ready and Set for 2019 appeared first on Marketing Insider Group. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […].

Practices 270

Practices Tips Business Marketing & Strategy 270

InsightSquared

JULY 1, 2019

In this new and expanded 2019 benchmark study , we revisit today’s marketing automation platforms and dig deeper into the quality of reporting, nature of the insights, and the impacts these platforms continue to have across the B2B community. Key Findings of 2019. Methodology. Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

InsightSquared

MAY 24, 2019

The revenue operations event of the year, Ramp , is coming up in less than 3 weeks, so get ready! Join the InsightSquared team and 500+ revenue operations, sales and marketing leaders for two jammed pack days of networking, data-driven best practices and valuable insights from leaders in the industry.

Salesforce.com 56

Salesforce.com Thought Leadership Network Marketing Marketing Management 56

Marketing Insider Group

APRIL 10, 2023

Let’s look at the data: Organic contributed 62% of the traffic in 2022 for our cohort (up from 58% in 2019) Direct delivered 22% of website traffic (up from 15% in 2019) Referral traffic is also up from 3% to 10% in 2022 (almost 3x more important) Social media declined from 7% in 2019 to only 2% in 2022 Paid Media traffic is also down from 10% (..)

Traffic 362

Traffic Paid Search Agency Research Marketing Websites 362

Webbiquity

MAY 3, 2022

What’s clear though is that the industry will never return to 2019. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. The live events industry will rebound, but with new processes and priorities. cities for live events.

Marketing Report 342

Marketing Report Event Marketing Research Trends 342

KoMarketing Associates

SEPTEMBER 29, 2020

.” B2B Advertising is Doing Well in 2020, Though It’s Growing at About the Same Rate as 2019. increase in ad spend is noteworthy compared to what’s going on in advertising as a whole in 2020, but it is almost the exact amount that B2B advertising grew in 2019. Then they dropped spending back down to 2019 levels by mid-May.

Paid Content 296

Paid Content Spending Advertising Advertisements 296

Marketing Insider Group

OCTOBER 27, 2021

How to Build a Conversational Growth Strategy, Revenue River (May 1, 2019). Gartner Top Strategic Predictions For 2018 And Beyond, Gartner (November 5, 2019). Jovic, Danica. The Future is Now – 37 Fascinating Chatbot Statistics, Small Biz Genius (November 20, 2020). Panetta, Kasey.

Sales Management 363

Sales Management Conversion Ad Building Marketing & Strategy 363

KoMarketing Associates

JULY 21, 2020

Socialbakers conducted the “Social Media Trends Report,” harnessing data from the fourth quarter of 2019. Over the last year, ad spend on Facebook Marketplace grew from 0.72% in December 2018 to 1.31% at the end of 2019. Statistics suggested that since December 2018, marketers’ spend on the Facebook news feed decreased from 64.1%

Social Media 293

Social Media Marketing Report Facebook Social Marketing 293

KoMarketing Associates

SEPTEMBER 3, 2020

This is a 3% increase from 2019, and a 14% increase from 2018, suggesting that more prospects and customers are watching the video content that marketers are uploading to the social media platform. recorded in 2019. On average, Instagram Stories have had a 7% reach rate in 2020, which is an increase from the 6.7% 500 Marketers.

Social Media 284

Social Media Advertising Benchmark Custom Publishing Statistics 284

SendX

DECEMBER 7, 2020

When surveyed, 58% of marketers said they needed to increase theirs, and 44% of those were failing at doing so ( The Marketing Scope 2019). For instance, if your engagement rates are low, the average open rate for all industries in 2019 was 22.15% ( SuperOffice.com , 2020), it's most likely because of one of the following reasons.

Email Marketing 326

Email Marketing Work Management Marketing Management Open Rate 326

Marketing Insider Group

DECEMBER 28, 2020

Check out the video below from CMWorld 2019 for a good overview. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey. It’s a broad category of tools that leverage technology to help organizations meet their goals and gain efficiencies.

Enterprise Management 363

Enterprise Management Marketing Automation Services Work Management Marketing AI 363

Webbiquity

DECEMBER 21, 2021

Posts like How to Build a B2B Marketing Team (2017), the classic Seven Reasons Your B2B Marketing Should Include Cats (2019), and 5 Great Reasons to Retweet Others on Twitter (from 2010!) were all among the most-read posts over the past 12 months.

B2B Marketing 326

B2B Marketing Screencast Budget Programs Planning 326

KoMarketing Associates

APRIL 8, 2020

Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019. As B2B marketers look to deliver a more consistent customer experience, new research shows that most agree that it’s becoming a critical differentiator for their company.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

Marketing Insider Group

AUGUST 14, 2019

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods.

Marketing & Strategy 279

Marketing & Strategy Business Marketing Strategy Paid Search Agency 279

SendX

MAY 24, 2019

moneygrab pic.twitter.com/eXTc4JfKXI — KENYONB.COM (@KENYONBcom) May 15, 2019. — Mailchimp (@Mailchimp) May 15, 2019. I could not find any pricing plan or tier that allows unlimited emails. — Landon Wilson (@TheLandonWilson) May 15, 2019. — Codemzy (@codemzy) May 15, 2019.

Price 285

Price Pricing Planning Paid Search Agency 285

Marketing Insider Group

JANUARY 21, 2019

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers.

B2B Marketing 273

B2B Marketing Personalization Blast Campaigns B2B 273

Marketing Insider Group

SEPTEMBER 4, 2019

In her January 2019 Forbes piece, Beheshti points out that 66 percent of the workforce doesn’t show up to work with “passion, purpose, presence, and energy.” Most employees feel desperately disengaged from their work. How can your company enjoy marketing success with such low levels of employee engagement? Those very […].

Consulting 270

Consulting Paid Search Agency Best Practices Companies 270

Zoominfo

AUGUST 3, 2020

But according to new research from ZoomInfo, it’s the nonprofit and charitable industry that has drawn the most funding since 2019 — north of $70 billion total from January 2019 through May 2020. When one thinks of industries that attract large investments, fields such as software, energy, and pharmaceuticals come to mind.

Zoominfo 239

Zoominfo Advertising Mediums Network Marketing Software 239

Marketing Insider Group

JULY 29, 2019

Creating authentic content is potentially one of the most valuable skills for marketers to learn in 2019. Consumer trust in brands and advertising is at an all-time low. Earning back that trust is one surefire way to win more business in an increasingly skeptical world.

Content 267

Content Trust Marketing Advertising Advertisements 267

Marketing Insider Group

MARCH 7, 2019

This in-depth report, Technology Content Marketing 2019: Benchmarks, Budgets, and Trends is based on responses from 364 content marketers in the technology industry. The Content Marketing Institute (CMI) released new research relating to technology content marketing.

Research 267

Research Content Marketing Content Advertising Benchmark 267