KoMarketing Associates

JANUARY 25, 2019

The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media. When asked how they most commonly engage with social media, most survey respondents (48 percent) said that they interact with other’s content.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

Webbiquity

DECEMBER 12, 2018

you notice somebody complaining about a problem, and your customer support immediately responds offering a solution), but other applications are going to grow in 2019 significantly. However, in 2019 we are going to see even greater attention paid to live videos. Currently, social media is primarily used for customer service (i.e.,

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Martech

AUGUST 31, 2021

Ever since we coined the phrase “ MarTech is marketing ” in 2019, it has only become clearer to us that the art of building brand, prospects and customers today cannot be separated from the tools we use to power those activities. The survey found homegrown platforms were often displaced by commercial, out-of-the-box applications.

Customer Surveys 108

Customer Surveys Marketing Management Digital Transformation Paid Search Agency 108

InsightSquared

JUNE 28, 2019

Ramp 2019, the revenue ops event of the year organized by InsightSquared, returned this year with exciting news and insightful discussions. At Ramp 2019, InsightSquared revealed multiple powerful new features and product updates aiming at higher revenue ops empowerment. InsightSquared Solutions Reveals. InsightSquared Certification.

Marketing Analytics Tools 136

Marketing Analytics Tools Marketing Automation Services Forecasting Customer Surveys 136

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

Onalytica B2B

NOVEMBER 22, 2018

So as we begin to round up 2018 and start planning for 2019, we want to let you in to a few of the top tips shared with the group from the influencer marketing experts, brand experiences and the influencers themselves, around influencer best practice. So make this something you do before entering 2019!

Planning 266

Planning Tips Top of Funnel Work Management 266

KoMarketing Associates

JANUARY 18, 2019

ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. About 55 percent of survey respondents claimed that content marketing had a positive impact on lead quality. Its efficiency and overall ROI continue to prove its worth in a field full of marketing strategies.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

B2B Marketing Directions

OCTOBER 3, 2021

The findings of the August 2021 edition of The CMO Survey were published last month. The CMO Survey is led by Dr. Christine Moorman and sponsored by Duke University's Fuqua School of Business, the American Marketing Association and Deloitte LLP. The survey was in the field August 4-25, 2021. were VP level or above.

CMO 96

CMO Customer Surveys B2B Allocation 96

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

chiefmartech

APRIL 4, 2019

Our 2019 Marketing Technology & Operations Salary Survey has been released, and you can download a free copy here. of marketing ops and tech survey participants have been promoted within the past two years. (It’s Thank you to everyone who participated. 24.4% — Marketing Operations. We need to do better here.

Marketing Report 81

Marketing Report Customer Surveys Marketing Management Analysis 81

KoMarketing Associates

MARCH 13, 2019

The CMO Survey conducted in February 2019 recently discovered that the budgets of B2B product marketers are expected to increase 8.5 percent in February 2019. As B2B marketers look into new tactics to reel in prospects and customers, new research suggests that they are expanding their marketing budgets accordingly.

Customer Surveys 163

Customer Surveys B2B Marketing B2B Marketing Budget 163

KoMarketing Associates

APRIL 21, 2020

Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future. This is 14% more than the 36% of marketers and advertisers who said the same back in April 2019.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

Zoominfo

JULY 9, 2019

8 Ways to Collect Better Customer Testimonials in 2019. The Harvard Business Review recently conducted a study and among the retail enterprises they surveyed, only 5% qualified as data-driven organizations ( source ). And there you have it— our July 2019 B2B Blog Post Round-Up. Let’s get into it. Enter, behavioral segmentation.

Zoominfo 180

Zoominfo B2B Word of Mouth B2B Sales 180

KoMarketing Associates

APRIL 23, 2019

Ascend2 recently published the “Marketing Resource Effectiveness Survey” and discovered that for the majority of marketers (64 percent), increasing leads/sales prospects is the top priority for their marketing strategy. This was followed by improving brand awareness (61 percent) and increasing customer acquisition (61 percent).

Customer Surveys 142

Customer Surveys Marketing & Strategy Marketing Strategy Leads 142

ANNUITAS

DECEMBER 20, 2018

As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing. Creating a strategy for existing customers actually became even more important in 2018, and will continue as a significant need in 2019. What can we expect in 2019?

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

APRIL 18, 2019

As 2019 rolls on, there are many things at the top of CMOs’ minds. That being said, a new survey has laid out exactly what is keeping CMOs up at night in terms of marketing concerns. Brand Keys recently published the results of its “Marketing on my Mind” survey, detailing exactly what concerns CMOs today.

Marketing AI 131

Marketing AI Customer Surveys ROI Automation 131

KoMarketing Associates

OCTOBER 1, 2019

Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Lead Generation Success.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. ANNUITAS is conducting a survey focused on understanding corporate perceptions of marketing performance and analyzing the correlation between Sales and Marketing alignment with sales and revenue growth. Stay tuned!

Demand Generation 127

Demand Generation Studies Demand Generation 127

KoMarketing Associates

AUGUST 6, 2019

The Content Marketing Institute recently teamed up with the Content Tech Summit and Vennli to publish the “2019 Content Management Strategy and Survey.” As marketers gain more insight into what works for their teams, new research shows that they are taking strategic approaches to marketing as a whole.

Customer Surveys 121

Customer Surveys Work Management Peer-to-peer Content 121

KoMarketing Associates

MAY 7, 2019

As video content continues to grow in prominence, new research suggests that marketers will spend more money on it throughout 2019 than in recent years. In 2019, marketers are projected to spend approximately $17.8 In 2019, marketers are expected to spend approximately $9.3 million on digital/mobile video.

Mobile Marketing 120

Mobile Marketing Spending Allocation Video Marketing 120

Hubspot

MAY 8, 2019

To obtain an accurate depiction of your target audience, brand, and consumers, it's vital you invest in survey software and questionnaire tools. Survey and questionnaire tools can help your team test new products, gauge the effectiveness of your marketing efforts, and further identify user sentiment about your brand.

Customer Surveys 77

Customer Surveys Software Tools Marketing AI 77

KoMarketing Associates

AUGUST 27, 2019

DemandGen recently published the “2019 Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (42 percent) believe their company “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Customer Surveys 121

Customer Surveys Paid Search Agency Companies Marketing & Strategy 121

Adobe Experience Cloud Blog

JANUARY 5, 2018

Let’s keep our feet on the ground—it’s not 2019!). Key takeaways: To quote one of our great marketers at Marketo “Just OK or Not Well won’t cut it, and that’s what nearly two-thirds of marketers surveyed are doing.” The post 2018: Survey Says! Pretty well— 33%. Not wel— 19%. See you there, and happy New Year!

Customer Surveys 134

Customer Surveys Account Based Marketing Marketo Thought Leadership 134

ClickZ

JULY 18, 2019

Marin Software surveyed nearly 500 digital marketing decision makers in May and June of 2019. The survey included marketers from B2B and B2C companies, each of whom are responsible for an annual digital advertising spend of between $1-9 million (69%) and 10M-49M (31%). Data source: Marin Software.

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

KoMarketing Associates

JANUARY 8, 2019

To answer this question and others, The Manifest recently surveyed 627 social media users to learn more about their habits, which platforms they prefer, and how they access them. Social media marketing continues to be a prominent tactic for marketers, but which social networks do customers turn to the most?

Social Media 120

Social Media Customer Surveys Facebook Social Marketing 120

KoMarketing Associates

AUGUST 20, 2019

Ascend2 recently published the “Visualizing Marketing Data with Dashboards” survey to gauge how this tool is helping marketers better visualize their efficiency according to their KPIs. However, new research suggests that not all of them are seeing success.

Customer Surveys 121

Customer Surveys Marketing & Strategy Marketing Strategy Statistics 121

Liveintent

JANUARY 6, 2020

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .

Paid Search Agency 118

Paid Search Agency Companies Custom Publishing Advertisements 118

Webbiquity

MAY 3, 2022

What’s clear though is that the industry will never return to 2019. While both the number of events and attendance are expected to rise this year versus 2021 (hardly shocking), they won’t quite return to 2019 levels. The live events industry will rebound, but with new processes and priorities. ” Just 25% of U.S.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

ATAK Interactive

MAY 23, 2019

Below, we’ll provide you with an overview of 2019 email marketing trends that matter the most. In 2019, that has all changed. As marketers, we know campaigns should be dynamic and not static, it’s 2019 after all. Emails are now including things like image carousels, navigational anchor tags, sliders, survey forms, and more.

Email Marketing 122

Email Marketing Trends CAN-SPAM Privacy 122

Biznology

DECEMBER 23, 2019

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. Here are some of the most popular strategies that took off in 2019, and that we can expect to see skyrocket in the coming decade. Goal Attainment Bonuses.

Trends 118

Trends Ethics Transparency Public Relations 118

Salesforce Marketing Cloud

MAY 1, 2019

Personalization continues to be an important component of good customer experiences. And with the trend toward customer data platforms (CDPs), which aim to bring customer data together in one place in order to activate on it to deliver more targeted experiences, personalization is clearly a top priority.

Trends 76

Trends Personalization Customer Surveys Custom Publishing 76

Hubspot

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers.

Content Marketing 101

Content Marketing Content Marketing & Strategy Customer Surveys 101

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. We kicked off 2019 with our SEO predictions and looking back, I think we were pretty much spot on. This was a great survey they ran in August of 2019.

Lead Ranking 64

Lead Ranking Lead Scoring Peer-to-peer PPC 64

Contently

MAY 17, 2017

By 2019, video is expected to account for 80 percent of all web traffic. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. What Else Is New? appeared first on The Content Strategist.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

SEMrush

OCTOBER 3, 2019

We all know how important link building can be; done right, it can help your rankings. Done wrong, your rankings disappear. Link building is not easy, and there are so many strategies that vary in terms of their efficiency, expertise, and required resources.

Link Building 111

Link Building Customer Surveys Ad Building Efficiency 111

Litmus

JUNE 15, 2021

Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! Here’s a look back at some of the reports we’ve created for you—thanks to the survey: 2020 State of Email, Fall Edition. TAKE THE SURVEY ?. Take the survey now: Share on : LinkedIn | Twitter | Facebook.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96