Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Danny Nail has been in Global Marketing roles at SAP for over 15 years. As the Head of Global Account Based Marketing at SAP he has developed the strategy and framework for the Global ABM Program which covers 40 strategic accounts representing €500M+ in addressable pipeline. At any given time the ABM program is influencing 20%+ of that addressable pipeline. His dedication to bringing Sales and Marketing together for the benefit of the customer fuels his passion for ABM and is what drives him to continuously improve and expand the program.

Most recently he launched an ABM Asset Delivery platform that enables any SAP employee to access generic versions of all current digital interactive ABM assets which can be customized at four different levels for any account very inexpensively. He was named SAP’s Marketer of the Year for his work in ABM and he also won an SAP Marketing Excellence Award. Additionally, he has won Demand Gen Report’s B2B Marketing Innovator award, two ANA Awards of Excellence and ITSMA’s Diamond (Best in class) Award for ABM and he was named one of “18 B2B Marketers to Follow in 2018” by B2B Marketing Exchange. He also serves on SiriusDecisions ABM Customer Advisory Board.