eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. Key Retail Sectors. Average Read Rates.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. January: Rising Above Facebook's Doomsday Algorithm Change Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. April: Powering the Best and Brightest in New Media 2018 brought no April showers for RebelMouse.

CMS Development 64

CMS Development Custom Publishing Lead Ranking Paper 64

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. 19-21 March, 2018 / Lake Buena Vista, Florida. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

ClickZ

FEBRUARY 4, 2021

In a new white paper, Sellercloud notes several promising post-pandemic ecommerce trends, including consumers’ willingness to branch out into smaller marketplaces and seek out D2C options in their search for goods. The Sellercloud Annual Trends and First Party Ecommerce Growth Report is available in its entirety on ClickZ.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

BOP Design

MAY 7, 2018

Lead generation strategies, methods, channels, and tools continue to be a major focus for B2B marketers in 2018 and for good reason – it impacts the bottom line. white papers, guides, tip sheets, etc). We asked B2B marketers, “What is your biggest lead generation challenge in 2018?” Here are the results of the survey.

Lead Generation 51

Lead Generation Sales Qualified Leads Word of Mouth Generation 51

RebelMouse

DECEMBER 26, 2018

But this time, 2018 took the cake. Facebook's so-called "friends and family" algorithm update at the start of 2018 charted the course for the rest of the year. 2018 brought no April showers for RebelMouse. It was 365 days of twists, turns, and far more shining moments than ever before. The net result?

CMS Development 40

CMS Development Custom Publishing Lead Ranking Paper 40

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As of October 2018, it had a little over 2 billion active users. during 2018, reaching $7.85 All of the benefits have improved since 2018: Increased exposure grew to 93% from 87%. Retail Purchase Intender Marketing White Paper. 88% of social advertisers use Twitter.

Social Media 58

Social Media Social Marketing Trends Media 58

Zoominfo

SEPTEMBER 10, 2020

As the new millennium dawned, sellers created new ways to garner and track customer loyalty that became less reliant on paper-based relationships with customers and more influenced by online purchasers’ behaviors. Starbucks had the most popular restaurant loyalty app in 2018, according to an industry poll.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Cintell

JULY 3, 2018

The 2018 B2B Buying Disconnect Report highlights the difference between how B2B technology buyers and vendors view the purchase process. Vendors often focus on creating marketing materials – such as landing pages, ebooks, and white papers – that buyers don’t actually find very trustworthy or influential.

Buy 172

Buy B2B Vendors Transparency 172

Tomorrow People

DECEMBER 18, 2017

Find out what to ask for this Christmas for a more successful content marketing strategy in 2018. And if you give it to them, you’re likely to be rewarded - 85% of businesses now have in-house staff to produce video so the trend has caught on! Planning to grow your business in 2018? Don’t settle for any more turtle doves!

Planning 0

Planning B2B Thought Leadership Tips Content Marketing 0

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Kaon

FEBRUARY 28, 2019

Adapting to the Changing Buyers’ Experience white paper. Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

SalesIntel

DECEMBER 6, 2023

Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions. It is important to understand your requirements, which tools your competitors are using, and what’s trending when it comes to sales tools. Customer relationship management is simple to use.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Exo B2B

NOVEMBER 15, 2018

Followed by (and it makes sense) “white papers” and finally, case studies. But what this table does not say is that the Martech landscape changed in 2018. This year he signed the preface to the annual BuzzSumo study which also focuses on the major trends of content on social networks.

Studies 40

Studies Webinar Metrics Marketing & Strategy Marketing Strategy 40

Zoominfo

MAY 25, 2021

Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. Figure 1 : These job requirements, culled from an open position at ZoomInfo, illustrate the trend toward aligning sales and marketing operations.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Contently

JANUARY 4, 2019

— Ryan Wallman (@Dr_Draper) September 20, 2018. The more marketers hear consultants say digital transformation, the more they’ll repeat it, which will inspire every consulting firm to simultaneously release white papers with a banal title like “The Digital Transformation Imperative.” Secret sauce. Innovation.

Digital Transformation 166

Digital Transformation Content Marketing Paid Search Agency Advertising Agencies 166

Sprout Social

SEPTEMBER 9, 2020

With that insight, the brand introduced a paper alternative to the delight of their customers. Paper straws will be rolling out to all UK restaurants from this September! — McDonald's UK (@McDonaldsUK) June 15, 2018. McDonalds, for example, used listening and found that their customers were over plastic straws.

Organization 126

Organization Work Management Eye-Tracking Advertising Benchmark 126

Biznology

AUGUST 30, 2018

White papers, implementation guides, case studies, blogs, and video can all address needs like these. It’s the focus of the 2018 Gartner Sales & Marketing Conference — so it’s a trend to watch in 2019. Interactive Buyer Enablement Video. Like this post? Sign up for our emails here.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Content Standard

APRIL 26, 2018

There is no scarcity of data, predictions, or opinions about social media trends. But it can be hard to sift through the endless white papers, reports, studies, and commentary to uncover the most significant social media usage statistics, compare any contradicting results, and come up with actionable insights and next steps.

Social Media 92

Social Media Statistics Social Marketing Marketing & Strategy 92

NetLine

DECEMBER 12, 2022

Trends in content? Since 2018, B2B professionals have gradually added 6.2 Fortino added that while NetLine’s video volume is relatively small, he acknowledges the trends and the likelihood of more clients wanting to use long-form video. What content do buyers want and why? And a lot more. What’s Really Driving Engagement.

Top of Funnel 52

Top of Funnel B2B Marketing B2B Advertising Funnels 52

The Mx Group

SEPTEMBER 11, 2018

According to the Content Marketing Institute’s 2018 Benchmarks, Budgets, and Trends—North America report, 89% of the most successful marketers work at organizations that are extremely / very committed to content marketing, and 92% of successful marketers agree that the organization they work for is focused on building audiences. (

B2B Marketing 83

B2B Marketing Content Marketing Planning Marketing Budget Creation 83

Sprout Social

OCTOBER 16, 2018

A post shared by Sephora (@sephora) on Oct 7, 2018 at 5:06pm PDT. A post shared by oVertone (@overtonecolor) on Aug 17, 2018 at 3:16pm PDT. A post shared by SAVANNAH PEÑA (@vmariexoxo_) on Oct 5, 2018 at 1:01pm PDT. A post shared by OUAI Haircare (@theouai) on Sep 28, 2018 at 8:17am PDT. View this post on Instagram.

Social Media 102

Social Media Media Tagging User-Generated Content 102

DivvyHQ

APRIL 23, 2019

It received $240 million from SoftBank , who valued the company at $500 million in 2018. In their short time, they’ve racked up a bunch of accolades from Inc 5000 (2018 Third Fastest Retail Brand) and Good Housekeeping (2018 Best of Test Winner). Upcycling and reimaging are hot trends right now. Drunk Elephant.

Personalization 91

Personalization Brand Identity Branding Bundling 91

Parse.ly

SEPTEMBER 5, 2019

This is why I find digital attention trends so fascinating and important: reading is a very intentional activity. . These trends tell us a lot about what readers need: on-the-go information curated to their interests from sources they can trust. . It’s hard to say yet whether this is a temporary slump or if the trend will continue.

Aggregators 74

Aggregators Curation Mobile Advertising Mobile Marketing 74

eDataSource

APRIL 16, 2019

The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019. . Highlights: Average read rates run from a high of 40% for brands in the top-ranked quartile for that metric (Q1 2019), down to about 5% in the bottom quartile (Q1 2018).

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

Sana Commerce

APRIL 22, 2022

In 2018, the size of the global dropshipping market was valued at $102.2 Fueled by trends like online shopping and cross-border e-commerce trading, this growth is projected to intensify over the next four years, with the dropshipping market expected to see a 32% CAGR (compound annual growth rate) each year from 2021 to 2026.

Fulfillment 52

Fulfillment Cross-Selling Rules Work Management 52

6sense

DECEMBER 9, 2021

Since launching our first product in 2018, we’ve been able to realize our vision of helping buyers and sellers find each other and have more meaningful conversations sooner. The biggest business intelligence trends I see emerging are ones that will help sellers adapt to this new world. marketing and sales campaigns. That way you.

Intent Signal 62

Intent Signal Peer-to-peer Marketing Automation Services Intent 62

KEO Marketing

OCTOBER 10, 2017

External factors are vital to keeping updated on new trends and innovations as well as staying abreast of competitors positioning and campaigns. It is also important to understand predictions from industry analysts and trends in marketing spend within your industry. Stay current with industry analyst reports for your industry.

Marketing Budget Creation 48

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 48

eDataSource

APRIL 29, 2019

The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019. Quarter-to-quarter read rate performance improves for between Q1 and Q2 of 2018, slips slightly in each of the next two quarters, and rebounds strongly in Q1 of 2019.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

Content4Demand

DECEMBER 6, 2018

We’ve already looked back at 2018 and how the content marketing landscape has evolved. And don’t worry, we’re not here to scare you by spotlighting new trends and technologies that will throw your entire 2019 plan off course. Are any of these trends on your radar? . That’s right. Long-form content will get a makeover. .

Sales Management 78

Sales Management Top of Funnel B2B Marketing Content Marketing 78

Anyword

NOVEMBER 8, 2021

Lucky for us, in 2018, Twitter doubled the character count to 280. Hashtags are employed in the first place because they will enable your Tweet to appear on trending feeds and news outlets. As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited.

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Webbiquity

MARCH 8, 2016

But the capacity of buyers to consume content hasn’t changed, making content quality (as noted by several contributors to the 2016 B2B Marketing Trends report ) the focus of differentiation moving forward. 8 Stats About Content Marketing Use and Trends. Ebooks and white papers are least favored (at 3% each). Stratabeat ).

Stats 100

Stats Work Management Marketing Management Content Marketing 100

Sprout Social

SEPTEMBER 4, 2018

In 2008, Nakamoto published a paper outlining how Bitcoin could work as a decentralized digital currency. — Ripple (@Ripple) August 21, 2018. — Wanchain (@wanchain_org) August 10, 2018. — Gemini Support (@GeminiSupport) August 28, 2018. — Bittrex (@BittrexExchange) August 27, 2018.

Social Media 75

Social Media Media Brand Identity Branding 75

Envy

JANUARY 14, 2019

The briefings were created over 20 years ago for cybersecurity professionals to get the latest news in information security risks, research, and trends, and they won’t disappoint. This invite-only conference is still accepting calls for papers and will focus on some of the industry’s hot-button issues. InfoSec World 2019.

Trade Show 113

Trade Show Gartner Conference Work Management 113

KoMarketing Associates

JANUARY 23, 2018

In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content. That’s still (even in 2018) only 80 percent of B2B content marketers. It’s easy to fall into this.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275