Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Trends to Focus on in 2022 . We hope this exploration of content marketing trends helps your team knock it out of the park.

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Trends B2B Marketing Webinar Metrics Planning 126

BOP Design

NOVEMBER 14, 2023

After 15 dynamic years in the B2B website design space , we’ve seen a bevy of web trends come and go, while others evolve and persist. In 2023, B2B firms saw trends shift to adapt to a post-pandemic world. Let’s have a look at the trends shaping the future of B2B web design in 2024. This trend has stuck.

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Design Trends Marketing Websites B2B 94

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

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Top of Funnel Marketing AI Trends Enterprise Management 115

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. Current and Trending Content Evergreen content is a powerful long-term asset. Content addressing industry topics and trends is best accomplished through bylined articles , interviews, podcasts, webinars, and blogs.

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Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Heinz Marketing

AUGUST 13, 2022

How To Write an Exceptional White Paper for Your B2B Brand. In this article, Sarah Parker offers the 7 key steps in creating a successful white paper for B2B marketing. ” The post B2B Reads: Change Exhaustion, Effective White Papers, and Impact Statements appeared first on Heinz Marketing.

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Paper Effectiveness B2B Buyer's Journey 52

chiefmartech

OCTOBER 26, 2020

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. Of the five trends we researched, all of them are already emerging in practice.

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Trends Advertising Agencies Paid Search Agency Paper 145

Litmus

AUGUST 17, 2020

In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Small business directory Thumbtack shows their crafty side with paper sculpture styled 3D imagery. The post Trending in Email Design: 3D Imagery appeared first on Litmus.

Design 119

Design Trends Paid Search Agency Trigger Marketing 119

ClearVoice

MARCH 16, 2022

If you are looking for inspiration, consider some of this month’s top marketing trends. Digital marketing trends: Jack in the Box mocks McDonald’s with McBroken.com. B2C marketing trends: Brands are trademarking their names, products in the metaverse. digitalmarketing Click To Tweet.

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Trends Campaigns Banner Ads Copyright 98

Only B2B

DECEMBER 29, 2022

Season for trends & predictions has arrived! The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. The post Potential B2B Marketing Predictions and Trends for 2023 appeared first on Only-B2B.

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B2B Marketing Trends Planning Paid Search Agency 126

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment.

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Marketing Budget Trends B2B Marketing Marketing Automation Services 128

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. How can you tell if a trend is merely a flash in the pan or an actual shift in the market that indicates a long-lasting impact? We’ve sorted out the passing fads so you can focus on the top four trends that will transform business in 2020.

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Trends Marketing Budget B2B Marketing Paid Search Agency 104

BenchmarkONE

JANUARY 4, 2023

There are trends to look out for, and if small business owners prepare and plan as soon as possible, it could help them stand out against bigger businesses they may be in competition with. . This article gives insights into the trends your small business should capitalize on this year. 6 Small Business Trends for 2023.

Small Business Marketing 81

Small Business Marketing Trends Marketing Automation Services Business 81

Webbiquity

MARCH 1, 2022

In terms of content distribution, long-form content like presentation, guides, and white papers saw the biggest gains last year. Here are key stats about four of the most popular types of B2B content, from the report: White papers account for 6.2% One example is the continual updating of the web presence optimization (WPO) model.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Contently

SEPTEMBER 20, 2022

Memes, sounds, trends, content formats, filters, and other types of content are made expressly to copy and/or reuse. Even the way brands use memes and other visual content can inform your own strategy and give you an opportunity to get involved in viral trends. Stay up-to-date on content marketing trends, insights, and news.

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Ethics Social Media Trends Copyright 121

Martech

DECEMBER 28, 2022

So, in the spirit of the holidays, I have crafted this — if not optimistic, then entertaining — list of immersive marketing trends to look forward to in 2023. Ironically, I listened to a great webinar recently while walking my dog that outlined one of my top trends for 2023 — the need to move our audiences from passive to active participants.

Trends 113

Trends Paid Search Agency Advertising Agencies Marketing & Strategy 113

Outgrow

APRIL 17, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. An upcoming technology trend is. We published the paper right before the Mobile World Congress.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

SmartBug Media

APRIL 29, 2021

My personal takeaway from 2020 was the vital importance of two things: toilet paper and online shopping. Whether you are selling shoes or SaaS, we’ve compiled a list of the top web design trends to keep your business “on a roll” for 2021. Trend #1: Visually Enhance Your Website. Trend #2: Tell Your Story and Humanize Your Brand.

CMS Development 105

CMS Development Trends Design Industry CMS 105

Sana Commerce

MAY 2, 2022

Top trends for marketers. So how do businesses build web stores that stand out and what B2B e-commerce trends can marketers use to capitalize on these opportunities? The biggest trend for SEO is mobile optimization , which takes into account the increasing number of employees who conduct their business on their phones.

Trends 52

Trends B2B Marketing Planning B2B 52

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. This is part 3. .”

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

chiefmartech

DECEMBER 3, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. This is part 5.

Trends 104

Trends Enterprise Management Work Management Marketing Management 104

LeadsRX

JANUARY 7, 2022

Rockefeller could be the theme behind our look at four trends in performance marketing for 2022. The trend here is that analytics is pervasive. Data is great – whether it is collected from online forms, inbound call info captured on pen and paper and transferred to a spreadsheet, via an algorithm that processes data, or other methods.

Marketing Attribution 76

Marketing Attribution Multi-Touch Attribution Trends Advertising Agencies 76

The Point

SEPTEMBER 16, 2011

How is it that a quality white paper on a hot topic can still generate bad leads? Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will consider “junk.” It’s got to be the media, right? It’s the offer.

Paper 100

Paper Sales Qualified Leads Lead Scoring Lead Ranking 100

Martech

MARCH 16, 2023

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into the latest global consumer attitudes and trends in personalization, privacy, messaging, advertising, and brand loyalty. Download the report today and stay ahead of the competition.

Trends 84

Trends Privacy Loyalty Marketing & Strategy 84

The Point

JULY 18, 2011

Dollar for dollar, white papers continue to be some of the most effective offers for most high-technology marketers. Prospects are usually more likely to download or otherwise register for a white paper vs. a Webinar, free trial, etc. Benefits/Applications/ROI (including case studies, if possible). How to choose a solution/vendor.

Paper 100

Paper Lead Generation Sample Lead Ranking 100

Brightedge

MAY 20, 2021

Taken in aggregate, those insights can point to trends and changing tastes, which can inform content creation both on your websites and in other online channels. What can we Learn from YouTube Search Trends? Can you use YouTube Search Trends to Optimize Videos? That’s where YouTube search trend data can help you.

High Quality Lead 59

High Quality Lead Youtube Trends Content 59

chiefmartech

DECEMBER 7, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper , including many terrific interviews from WPP executives. This is part 6.

Marketing Automation Services 88

Marketing Automation Services Marketing Management Trends Multivariate analysis 88

WriteSpark

MARCH 17, 2009

Many companies use white papers at the beginning of the sales cycle to attract prospects. But white papers can also be useful in a later stage of a sales cycle, when an individual customer or a buying committee is identifying the final purchase criteria and narrowing the list of products and vendors that will receive further consideration.

Paper 120

Paper Purchase Sales Cycle Copywriting 120

Stevens & Tate

AUGUST 10, 2020

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

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Trends Spyware Work Management Paid Search Agency 64

Ambal's Amusings

FEBRUARY 4, 2010

We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? " Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. The White Paper Pundit Blog. Crafting White Paper 2.0.

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Paper Marketo Social Media Tagging 100

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. Using multiple social media channels lets you understand consumers not as followers of trending topics but as multidimensional characters who interact with their own environments.

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Trends Paid Search Agency Social Media Thought Leadership 134

Contently

JUNE 13, 2017

Here are three trends that marketers working in Europe should be thinking about for the future. Search trends can be used as the basis for assumptions, for example, so that you’re not starting from a blank piece of paper if you don’t have structured data about a customer,” he added.

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Marketing AI Work Management Marketing Management Trends 126

SpotMe Blog

MARCH 31, 2022

It’s no surprise that 2022’s event trends are largely influenced by the global pandemic. Backed with this knowledge, we walked into the year armed with the event trends for 2022 — trends that are centered on using technology to its fullest potential, and harnessing all of our creativity to engage our audiences.

Work Management 52

Work Management Marketing Management Trends Ideal Customer Profiles 52

Marketing Insider Group

JULY 21, 2020

Keep an eye out for new trends and technologies that can streamline your marketing strategy. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. The trend shows no sign of stopping, nor should it. billion in business during 2022.

Marketing AI 559

Marketing AI Stats Planning Case Studies 559

Convince & Convert

JANUARY 19, 2015

Typically, we think of content creation from employees as writing; as a blog post, or a white paper, or as an e-book, but sometimes it’s much easier for team members to create content in a different format that’s easier and more comfortable for them. They pick the format, not you. see an example of a similar program here ).

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Trends Content Marketing Paid Search Agency Television marketing 163

MindFire

JULY 1, 2021

A benefit of working with numerous commercial printers across North America is that we see a variety of trends ebb and flow. The post Who’s Hiring in Print (And Some Alarming Trends) appeared first on MindFire, Inc. This continues to be a theme we hear from a growing number of printers and agencies.

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Trends Thought Leadership Work Management Paid Search Agency 49

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. This makes it harder for salespeople to understand prospects and build relationships with them.

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Eloqua Paper Profiling Marketing Automation Services 120

Marketing Insider Group

MARCH 28, 2023

Make sure to put this down on paper! Inventory management software, for example, can help save you time and avoid the errors of a manual, pen and paper inventory system. Identify patterns, correlations, and trends among the resulting segments. Luckily, there are modern, tech-driven solutions.

Small Business Marketing 224

Small Business Marketing Work Management Data Hygiene Practices 224