Bannersnack

OCTOBER 26, 2021

7 minutes read At the end of September, TikTok announced that it has more than 1 billion monthly active users, so you can reach a large pool of consumers on the For You page through TikTok Ads. On the other hand, Instagram surpassed 1 billion MAUs in 2018 and has over 500 million daily active users.

Case Study 98

Case Study Case Studies Ads Studies 98

Biznology

JANUARY 2, 2018

Everyone is still obsessed with begging and buying inbound links –and it’s 2018! I have been using my modest little RNNR US blog as a laboratory for what does and doesn’t work circa 2018 for Google search. Good luck and Happy 2018! Happy new year! Like this post? Sign up for our emails here.

Optimization 194

Optimization Long Tail Marketing Marketing & Strategy Blogger 194

KoMarketing Associates

NOVEMBER 20, 2018

2018 has been a crazy year in the world of PPC Marketing. New features that were added to the Keyword Planner include: A Cleaner Interface. They are a stat that can tell what percentage of the time an ad is seen, giving advertisers insight on areas where quality score can be improved. Device and Location Projection Breakdown.

PPC 123

PPC Budget Programs Tactics Tools 123

KoMarketing Associates

JANUARY 16, 2018

In 2018, nearly every customer and content consumer expects messages to be custom-fit to their needs and experiences. Check it out if you’re thinking about adding a little bit of visual flair to your content strategy! Source: Common Mistakes in Writing Web Content. Why Personalization is Key for Content Marketing.

Marketing & Strategy 249

Marketing & Strategy Marketing Strategy B2B Marketing Content Marketing 249

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 62

Ads Studies 62

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 62

Ads Studies 62

Martech

APRIL 20, 2023

If a branded ad interrupts the customer’s journey, it doesn’t help the brand, the retailer or, most importantly, the customer. Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. This was back in 2018. Get MarTech! In your inbox.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Ads Multi-Channel 115

Adobe Experience Cloud Blog

DECEMBER 29, 2017

By now, your budget is mostly set, your planning has wrapped up , and you’re likely settling on a personal New Year’s resolution for 2018. What about adding a guest blogging program to your content strategy? In this blog, I’ll share five videos that will help you improve your marketing skills in 2018. .

Video Marketing 134

Video Marketing B2B Thought Leadership Planning Psychographics 134

Outbrain

JANUARY 1, 2019

This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere, on search engines, social networks and – of course – content discovery platforms like Outbrain. Native ads are everywhere because they work. Every year, more and more native ads hit our screens.

Paid Search Agency 55

Paid Search Agency Marketing AI Examples Ads 55

Heinz Marketing

MARCH 15, 2019

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

Account Based Marketing 70

Account Based Marketing ABM Intent Signal Budget Programs 70

Contently

DECEMBER 18, 2018

It may be because I’m a new father, but it feels like 2018 flew by. We also added to our already robust strategy offering with editorial workshops, which help marketers tackle ambitious projects with a blueprint of best practices. I’d say that 2018 went by too fast, but I can hardly wait for what 2019 has in store.

Campaigns 112

Campaigns Content Budget Programs Planning 112

Adobe Experience Cloud Blog

JANUARY 25, 2018

And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. 2018, though, is going to be filled with some things you might not know. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. close rate.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Martech

MAY 20, 2022

A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses. The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that.

Amazon 122

Amazon Paid Search Agency Ad brokers Facebook 122

Martech

DECEMBER 7, 2021

It will allow them to activate advertising segments across many platforms, including Google Ads, LinkedIn Ads, and Amazon Ads. Cloud Connect’s free version gives users one data warehouse connection and one ad network. The post Lytics adds cloud data connection feature to improve ad targeting appeared first on MarTech.

Paid Search Agency 108

Paid Search Agency Features Ads Touchpoints 108

ClearVoice

OCTOBER 17, 2018

More than 1 in every 4 ad dollars will be spent on video in 2018. Therefore, eMarketer’s recent report that video will make up a quarter of all digital ad spend in 2018 should come as no surprise. As you might expect, Facebook and Instagram make up a huge part of the video ad spend market. Animated content.

Spending 55

Spending Paid Search Agency Emarketing Video Marketing 55

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Zoominfo

OCTOBER 24, 2018

92% of consumers want brands to make ads that feel more like a story ( source ). The post October 2018 B2B Blog Post Round-Up appeared first on ZoomInfo Blog. Messages delivered as stories can be up to 22x more memorable than facts alone ( source ). For more sales, marketing, and recruiting content, visit our B2B blog.

Buyer Personas 140

Buyer Personas B2B Zoominfo Paid Search Agency 140

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). It has also adopted Yahoo’s cookieless identity solution, Yahoo ConnectID, providing identity resolution for display ads. That’s double its 2018 value.”. Processing.Please wait. Why we care.

Paid Search Agency 109

Paid Search Agency Advertising Agencies Advertisements Advertising 109

EMagine B2B Blog

DECEMBER 3, 2018

Believe it or not, 2018 happened to be one of the most active years for SEO changes. We’ve had major changes to search in the past, but the search landscape has never evolved so drastically or quickly as it did in 2018. 2018’s Biggest Takeaway. In 2018 we don’t just compete with traditional competitors.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Choozle

FEBRUARY 25, 2019

Now that 2018 has officially wrapped, we’re taking a look back at a year of steady growth, hard work, and positive change. 2018 year in review. 2018 was one for the books. Our team moved offices, added partners, won impressions, and—as always—had tons of fun doing it. 2018 on social @choozle. growth in revenue.

Mobile Advertising 52

Mobile Advertising Paid Search Agency Advertising Agencies Advertising Benchmark 52

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 48

Ads Studies Features 48

33Across

JANUARY 31, 2018

And with recent studies showing that the longer an ad is in view, the higher the performance, wouldn’t it stand to reason that as an. The post 2018: Will The Ad Industry Stand The Test of Time? Let’s agree that time is money. appeared first on 33Across.

Ads 48

Ads Studies Features Media 48

ClickZ

JULY 18, 2019

Paid search dominates the digital ad landscape. Paid search is the clear winner when it comes to digital ad spend, with respondents indicating that paid search comprises 40% of their digital ad budgets. Other top channels include display, YouTube, Mobile/In App ads, ecommerce ( Amazon ), and ecommerce (other).

Paid Search Agency 110

Paid Search Agency Spending Ads Amazon 110

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Lucky for us, in 2018, Twitter doubled the character count to 280. But it’s still a challenge for copywriters to use the limited space to build convincing ad texts. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Content Standard

DECEMBER 27, 2018

We’ve seen a huge paradigm shift in social media in 2018 toward consumer awareness and expectation. As we wrap up the year, let’s take a look back at what has changed in social media in 2018 and how it will impact social media marketing strategy building in 2019. Facebook Kicks Off the New Year with an Algorithm Update.

Social Media 111

Social Media Social Marketing Media Planning 111

Adobe Experience Cloud Blog

JANUARY 23, 2018

Here are a few stats to highlight the importance of improving customer experience: A survey conducted by Econsultancy revealed the majority of companies consider capitalizing on the customer experience as the most exciting opportunity in 2018. The more interaction with your customers, the more a chatbot learns about them. Why or why not?

Paid Search Agency 134

Paid Search Agency Cross-Selling Gartner Thought Leadership 134

Hubspot

MARCH 22, 2018

In 2018, there’s a whole lineup of new trends that could kickstart major growth for your ecommerce company if you pay attention. To help you reap the many benefits of ecommerce in 2018 and into the future, we’ve chosen the top 10 trends we think will change how people buy and sell online. Ecommerce Trends 2018.

eCommerce 100

eCommerce Trends Amazon Mobile Marketing 100

chiefmartech

APRIL 24, 2018

So here at our event in San Jose today, I’m pleased to unveil the 2018 edition of one of the most loved-and-hated slides in marketing: Marketing Technology Landscape Supergraphic (2018) — 4.6MB Slide. An analysis of all the entries to The Stackies from 2015 through 2018 by the folks at Boardview.io

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

KEO Marketing

JANUARY 9, 2018

What are some signs that it might be time for a mobile responsive web design in 2018? The following points out why your website needs redesigned for 2018. With malicious hackers, malware, and Ransomware more prominent, security in 2018 will be of even greater importance. Greater Use of Negative Space. Secure Websites .

Marketing AI 69

Marketing AI Design Trends Paid Search Agency 69

Brandpoint

SEPTEMBER 11, 2018

At Content Marketing World 2018, we reunited with Joe Pulizzi , we were inspired to buy a mystery box and we worried for a second that the building might burn down. — Morgan (Molnar) Lehmann (@MorganMLehmann) September 5, 2018. — Britta Schellenberg (@MizzBritta) September 5, 2018. contentmarketing.

Trends 89

Trends Enterprise Management Webinar Metrics Content Marketing 89

Vidyard

NOVEMBER 6, 2018

The 2018 Video in Business Awards had it all, and we’re thrilled to share the stories of this year’s Video Marketing winners so we can all learn from their video awesomeness. These are possibly the best B2B software “ads” ever (do yourself a favor and binge watch). Beef Loving Texans. Two minutes in the pool.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Liveintent

DECEMBER 18, 2019

Advertising spend from D2C brands has increased by 50% from 2018 to 2019 , according to AdWeek. As LiveIntent found, D2C campaigns have driven 25% more clicks and 35% more conversions in 2019 than in 2018. Beauty, cosmetics, and shoe brands have seen particular success, as their email ads drive 2.5 Here are five ways to do it.

Ads 103

Ads Mobile Advertising Branding Brand Identity 103

eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. of Brands Included. Campaign Count. Inbox Rate.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

6sense

SEPTEMBER 29, 2021

6sense, the leading Account-Based Orchestration Platform, powered by AI, announces a record-breaking year in 2018, with more than 100 percent revenue growth, fueled by an expanded team of key leaders and the acquisition of account-centric sales and marketing orchestration platform, ZenIQ.

Account Based Marketing 62

Account Based Marketing Buyer's Journey Customer Satisfaction ABM 62

Envy

FEBRUARY 20, 2018

Don’t fret, just as in 2017, we did the research for you: below are the top conferences that you should try to attend in 2018. 7-11 March, 2018 / Cancun, Mexico. There's a push towards adding more privacy to transactions.”. IBM Think 2018. 19-22 March, 2018 / Las Vegas, NV. World Of Cybersecurity Congress 2018.

Trade Show 85

Trade Show Enterprise Management Gartner Conference 85

Leadspace

FEBRUARY 19, 2018

Here are ten of the best strategies for B2B marketing in 2018. Consumers can tailor almost every experience they have online from the ads they see on Facebook to the movies they watch on Netflix. Adding live chat pop-ups, for example, allow buyers to ask a question if they are confused or want to learn more about a product.

Lead Generation 99

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 99