Hubspot

MARCH 5, 2018

2017 was a year of experimentation. Here, we’ve compiled our five biggest social media lessons from 2017. Social Media Lessons from 2017. This supported our commitment to a major strategy shift, both in 2017 and in the future. We succeeded in some risks and failed in others. It was a hefty undertaking.

Social Media 78

Social Media Hubspot Media High Quality Lead 78

Hubspot

AUGUST 3, 2023

Image Source Interestingly, McKinsey’s Global Survey on AI found that adoption was more prominent between 2017 and 2018, when it more than doubled. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. Plus, the page shows how HubSpot is better with the ChatSpot integration.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Hubspot

SEPTEMBER 22, 2017

Before 2017, my notion of bots -- and chatbots, specifically -- was that they could only provide canned, basic responses before escalating to a human being. Why 2017 Is the Year of Bots. Here on the HubSpot Blog, we're using a Facebook Messenger bot to help readers subscribe and read blog posts like these.

Video Marketing 73

Video Marketing Hubspot Sales Qualified Leads Differentiation 73

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Optimizing HubSpot's Podcast for SEO.

Hubspot 99

Hubspot SEO Design SERP 99

Marsden Marketing

JUNE 8, 2017

The latest HubSpot State of Inbound 2017 report sheds light on that evolution. As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving.

Inbound Marketing 67

Inbound Marketing Hubspot Marketing Report Trends 67

Hubspot

SEPTEMBER 25, 2017

5 of the Coolest Bots of 2017. Editor's note: HubSpot has acquired Motion AI, which enables everyone (developer or not) to build bots. Learn more here: HubSpot Acquires Motion AI. So read on to learn about a few neat bots we've enjoyed using so far this year. You can start using Foxsy on Messenger or Viber.

SMS 74

SMS Amazon Hubspot Mobile Marketing 74

Hubspot

MARCH 24, 2017

National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017. December 2017. March 2017. April 2017. June 2017. July 2017. July 2017. August 2017. Downloadable Holiday Calendar.

Social Media 101

Social Media Resources Media Work Management 101

Hubspot

AUGUST 22, 2019

Over the past year, my team at HubSpot tested Facebook Live vs. YouTube to figure out whether live video was really worth the hype. Like many other marketing teams across the globe, my team at HubSpot were no strangers to the live video trend. Here, we'll explain which one worked better for us. Live Video: Our Experiment.

Youtube 75

Youtube Hubspot Facebook Broadcasting 75

Hubspot

DECEMBER 28, 2016

That’s why HubSpot and General Assembly have teamed up to create the new 10-week planner, How to Start a Successful Blog in 2017. Click here to download How to Start a Successful Blog in 2017. They’re not wrong -- launching and maintaining a blog isn’t a one-day task. Using SEO and promotion to attract and scale traffic.

Work Management 74

Work Management Inbound Marketing ROI Hubspot 74

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Disclosure: I manage HubSpot’s platform partnerships.). Last month, G2 provided empirical data of 103,528 software products reviewed on their site.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Hubspot

JULY 16, 2019

This means that if I were a founder today using HubSpot's free tools I would know where our leads were coming from, whether or not our sales team was following up with those leads, how much money is in our pipeline, and could even write personalized emails based on where prospects are in their customer lifecycle! This is a big deal.

Startups 72

Startups Hubspot CRM Paid Search Agency 72

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. We’re solving these challenges today and are thrilled to partner with HubSpot because they share in this vision.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Hubspot 65

Hubspot

FEBRUARY 12, 2018

20 Best Business Books of 2017. To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles. Invisible Influence. Weird in a World That's Not. Tribe of Mentors. Lead and Disrupt. Unshakeable. Adaptive Markets. The Potential Principal. The Captain Class.

Best Practices 85

Best Practices Business Peer-to-peer Lead Ranking 85

Hubspot

JANUARY 5, 2017

HubSpot Postmaster and Email Engineering Director Tom Monaghan distilled his wisdom into a set of guidelines for email marketing for growth in 2017 at INBOUND last year. Read on to learn what strategies you should start implementing, absolutely avoid, and keep up in 2017 and in years ahead.

Email Marketing 78

Email Marketing CAN-SPAM Clickthrough Click Rate 78

KoMarketing Associates

DECEMBER 12, 2017

The “2017 State of Account-Based Marketing Survey” from #FlipMyFunnel discovered that the percentage of B2B marketers who said they used account-based marketing (ABM) increased from 49 to 81 percent over the past 12 months, but why? In 2017, nearly half of B2B marketers said that their primary goal was to generate revenue.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

NOVEMBER 15, 2016

With 2017 less than two months away, it’s time to start thinking about your 2017 B2B content marketing strategy and how to get the most out of your efforts. Action content marketers should take : If you aren’t doing so already, you should be thinking about ways to incorporate video into your 2017 content efforts. Final Thoughts.

Trends 60

Trends B2B Marketing Webinar Metrics Marketing & Strategy 60

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. You've probably heard. Will this shift to video last?

Hubspot 69

Hubspot Video Marketing Lead Ranking Budget Programs 69

Hubspot

APRIL 20, 2017

In this post, we've rounded up some of the biggest announcements from F8 2017 and major themes marketers should pay attention to as Facebook continues to evolve. If you're caught up to speed, skip ahead to the latest announcements from F8 2017. The Biggest Announcements from F8 2017. What is F8? Facebook Journalism Project.

Marketing AI 74

Marketing AI Conference Facebook Broadcasting 74

Hubspot

FEBRUARY 16, 2017

It seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. The State of Video Marketing 2017. Unsurprisingly, 99% of businesses currently using video reported that they plan to continue into 2017. Some of the highlights include. So, what of consumers?

Video Marketing 78

Video Marketing Planning Paid Search Agency Marketing Report 78

Vidyard

SEPTEMBER 5, 2018

HubSpot Video a new solution powered by Vidyard enables marketing, sales and service teams to easily create, share and track personalized and interactive videos directly within the HubSpot growth platform BOSTON, Sept. It’s an important partnership that will bring immediate value to the HubSpot community.”

Enterprise Management 59

Enterprise Management Work Management Marketing Management Hubspot 59

Hubspot

FEBRUARY 11, 2018

To better understand what YouTube users want in a watchable online ad, let's take a look back at what worked in 2017. Google released a list of the top 10 most watched ads on YouTube from 2017, and we've compiled them here to inspire your next digital ad campaign. The 10 Most Watched YouTube Ads of 2017. Check it out below: 5.

Paid Search Agency 78

Paid Search Agency Advertising Agencies Youtube Ad Agencies 78

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. What We Do. What We Wondered.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

Contently

OCTOBER 4, 2016

A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers will likely read those blog posts thoroughly. As part of its “2016 State of Inbound” report, HubSpot found that conversions and SEO were top priorities for a majority of marketers.

Hubspot 167

Hubspot Marketing & Strategy Marketing Report Social Media 167

Outbrain

AUGUST 1, 2018

It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. So we’ve decided to help, by mobilizing the experts at Hubspot and Outbrain to bust the top digital advertising myths. Hubspot are inbound marketing superstars, with 2.6 Now, we’re back! DOWNLOAD THE FREE EBOOK.

Advertising Agencies 41

Advertising Agencies Hubspot Advertisements Advertising 41

KoMarketing Associates

SEPTEMBER 29, 2017

Nearly 22,000 marketing and sales professionals from more than 100 countries joined Inbound 2017 at the Boston Convention and Exhibition Center this week. In this post, I’ll be highlighting some key takeaways from Inbound 2017 and how we can apply them to B2B marketing. — Lindsay Bohigian (@LindsayBohigian) September 27, 2017.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. Editor's Note: This blog post was originally published in April 2017, but was updated for comprehensiveness and freshness in 2020. There’s no doubt that Account-Based Marketing (ABM) is hot right now. Because companies get stuck.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

ClickZ

SEPTEMBER 21, 2020

Google achieved a 95% accuracy rate for the English language as of March 2017. A 2017 survey by the Pew Research Center found that almost half of Americans use digital voice assistants, with the majority of people accessing this technology via their smartphone. Source: HubSpot. This is the same threshold for human accuracy.

Marketing AI 144

Marketing AI Cable Analysis Distribution 144

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. The Results: In January 2017, the average Facebook view earned 4,500 views. Here's an example.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Only B2B

NOVEMBER 27, 2019

MarketingSherpa via HubSpot ). Converting leads to customers is the top marketing priority for 70 percent of organizations in 2017 (HubSpot, State of Inbound). Improving the ability to measure and analyze marketing impact was a top demand generation priority for 61% of organizations in 2017 (Demand Gen Report).

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Sharpspring

APRIL 1, 2017

April 1, 2017 – SharpSpring announced today that it increased pricing by 1,000% to be more in line with competitors like HubSpot, Pardot, Marketo and Act-On. “HubSpot is right. Get on a demo and see what makes us the perfect alternative to HubSpot, Marketo and others. GAINESVILLE, Fla., price point.

Pricing 40

Pricing Price Hubspot Marketo 40

Hubspot

FEBRUARY 17, 2017

So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? In fact, 73% of HubSpot’s Agency Partners reported seeing an increase of 2X or more in revenue after expanding their offerings to include both marketing and sales services.

Advertising Agencies 66

Advertising Agencies Paid Search Agency Ad Agencies Service 66

Martech

AUGUST 25, 2021

HubSpot, in addition to being a leading inbound marketing and sales platform, has long been a content powerhouse too, drawing customers and prospects to its blog and more recently its podcast channel. ”) HubSpot’s aim in building community is quite transparent. “HubSpot I’ve been following really closely.

Communities 144

Communities Advertising Agencies Peer-to-peer Paid Search Agency 144

Hubspot

JANUARY 19, 2017

OnPage.org and HubSpot have joined forces to bring you the answers you’re “searching” for with the foundational new ebook, What Is SEO? The Introductory Guide to Search Engine Optimization in 2017. The Introductory Guide to Search Engine Optimization in 2017. How to identify the keywords your target audience is searching for.

Optimization 28

Optimization Lead Scoring Lead Ranking SEO 28

Content Standard

SEPTEMBER 7, 2017

That’s right: It’s September—time for Content Marketing World 2017. In fact, I congratulate him for setting the tone for CMW 2017, and leaving us eager to attend sessions to find out how to build our audiences. Jay Acunzo—former digital media strategist at Google and head of content at HubSpot—agrees.

Advertising Agencies 43

Advertising Agencies Content Marketing Paid Search Agency Merchandising 43

Martech

SEPTEMBER 24, 2021

“In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

De-duplication 139

De-duplication Marketing Automation Services ROI Aggregators 139

Sword and the Script | B2B

MARCH 26, 2024

There’s one in particular they publish on thought leadership that I’ve followed since 2017. Salesforce and HubSpot are two good examples. The 2024 version is out so I spent some time perusing the report to write about it here. This year the two companies polled 3,484 business executives globally.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Hubspot

MARCH 18, 2020

However, dynamic ads rose from making up 44% of ad placements in 2017 to 48% in the following year. ( The amount of branded content in podcasts increased by nearly 10% between 2017 and the end of 2018. ( In 2018, 17% of marketers were actively planning to add podcasting to their strategy. Statista ). Edison Research ).

Stats 89

Stats Advertisements Advertising Cost Per Thousand 89