Contently

JULY 6, 2016

According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform.

Studies 74

Studies Content Emarketing Internet Marketing 74

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. In 2016, the mobile advertising market exceeded 100 billion yuan (U.S.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

B2B Marketing Directions

NOVEMBER 28, 2021

Earlier this month, Michael Brenner published a great post at the Marketing Insider Group blog describing how to create compelling customer case studies. In the latest content marketing survey by the Content Marketing Institute and MarketingProfs, 61% of the B2B respondents said they are using case studies in their content marketing programs.

Case Studies 98

Case Studies Case Study Studies B2B Sales 98

Convince & Convert

MARCH 15, 2016

My good friends at Edison Research handled the data gathering for my new book, Hug Your Haters , and we discovered that customer service is being massively disrupted. Podcast Listening Grew 23% Between 2015 and 2016. In 2016 it’s a much different story: 64% of podcasts are being listened to on a smartphone or tablet.

Statistics 115

Statistics Broadcasting Correlation Amazon 115

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. The Definitive Guide to Keyword Research.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Rev

JUNE 21, 2019

History has given us many experiments and studies; often learning the hard way, colleges publish scientific papers regularly to prove or disprove hypotheses and theories – even Barack Obama wrote and published the most popular scientific paper of 2016. But wait… What is a Case Study? – Henry Frankenstein.

Case Studies 114

Case Studies Case Study Studies Practices 114

B2B Marketing Directions

SEPTEMBER 25, 2022

Customer case studies have been a core part of the B2B content marketing mix for years. In the latest content marketing survey by the Content Marketing Institute and Marketing Profs, 61% of the B2B respondents said they are using case studies in their content marketing program. How difficult or complex was it?

Case Study 52

Case Study Case Studies Studies Marketing Management 52

KoMarketing Associates

DECEMBER 27, 2016

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. This study looked at 1 million Google search results to determine key factors and commonalities between first page rankings. The Definitive Guide to Keyword Research.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. And reading it doesn’t mean they will buy. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Overall, the number of marketers using video as a tool has steadily increased from 2016. The Growing Investment in Video Content Marketing.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

KoMarketing Associates

JUNE 23, 2016

My presentation from the Boston Marketo User Group session in June 2016, discussing the role content marketing plays in KoMarketing’s online marketing success. A Content Marketing Case Study: Boston Marketo User Group Presentation from Derek Edmond. Key Takeaways from the Presentation.

Case Study 120

Case Study Case Studies Marketo Studies 120

B2B Marketing Directions

MARCH 21, 2021

The 2020 Survey is the third installment of Grist's research regarding B2B thought leadership. The firm also conducted surveys in 2018 (the "2018 Survey") and 2016 (the "2016 Survey"). The Grist research echoes the findings of many other studies regarding the importance of thought leadership in the B2B marketing mix.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Research B2B 52

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 265

Paid Content Paid Search Agency Advertising Agencies Work Management 265

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016? by Scott Lewis. Important Correlations Uncovered.

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. One of the reasons, Neff points out, appears in a recent Advertising Research Foundation study. That study revealed that if someone sees a digital banner ad over 40 times in a month, sales begin to drop.

Paid Search Agency 331

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 331

SmartBug Media

AUGUST 1, 2019

Originally written on June 3, 2016. With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data.

Research 81

Research Process Planning Marketing Budget Creation 81

Hinge Marketing

MARCH 21, 2016

If you are at all familiar with Hinge, you know that we do an awful lot of research on high growth professional services firms. In fact we have already studied well over 11,000 professional services firms and their clients. Our latest research report marks the first of Hinge’s new annual High Growth Study.

Research 48

Research Marketing Budget Peer-to-peer Marketing Budget Creation 48

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. Managing “marketing technology tools” and “market/competitor analysis” round out the top three marketing duties predicted for 2016, representing 76% and 75% of respondents, respectively. Here’s the point: B2B buyers have never been so difficult to understand.

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

KoMarketing Associates

OCTOBER 30, 2017

New research indicates that marketers are still fairly concerned about conversion rate optimization, but they are not seeing overwhelming success in this area. However, the percentage was the same in 2016, and this was a decrease from the 73 percent of marketers who cited improvements in 2015.

Conversion 120

Conversion Studies Conversion Rate Customer Satisfaction 120

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. We conducted further research to find and identify primary triggers and personas. We used the triggers as the basis for our strategy and messaging.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Content Standard

DECEMBER 23, 2015

To help out, KoMarketing has pulled together recent research that gives insight into the various trends, surveys, reports, and practices that have dominated the B2B market in 2015. The post New Study Suggests Top B2B Marketing Strategies for 2016 appeared first on The Content Standard by Skyword.

Studies 40

Studies B2B Marketing Marketing Strategy Marketing & Strategy 40

Marketing Insider Group

OCTOBER 6, 2015

Content marketing effectiveness emerged as the key theme for this year’s study. The research found that there are four key things that the most effective content marketers are doing differently compared to their peers: They understand what successful content marketing looks like. Research] appeared first on B2B Marketing Insider.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

NuSpark Consulting

JANUARY 15, 2016

Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies? Why do marketers at B2B companies write case studies? And if content is king, case studies are the crown jewels. 4 Ways Case Studies Fail.

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Hinge Marketing

FEBRUARY 26, 2018

The results from the 2018 High Growth Study are out, and there’s a great deal for professional services firms to learn. Now in its third year, the study involved over 1,000 firms with a combined annual revenue of more than $176 billion and marketing budgets totalling more than $20 billion. percent in 2016 to to 9.1

Studies 69

Studies Peer-to-peer Marketing Budget Budget Programs 69

The Point

JULY 17, 2017

This year’s report (download a copy here – registration required) is striking in the degree and pace of change reported, since only last year, in how B2B buyers describe their research and purchase processes. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Act-On

NOVEMBER 7, 2023

According to research from Scoop.it, only 34% of content marketers repost their content multiple times on social media. We know that less than half of us do. 34% of us, to be exact.

Social Media 179

Social Media Top of Funnel Media Marketing Automation Services 179

Hinge Marketing

MARCH 20, 2018

Now in its third year, Hinge’s High Growth Study surveyed more than 1,000 professional services firms in industries that include accounting, architecture, construction, consulting, engineering, finance, legal, and technology. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. in 2016 to 9.1%

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. GDPR was adopted in 2016 and went into effect in May 2018. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to a sampling.

Privacy 162

Privacy Zoominfo Press Sample 162

Parse.ly

OCTOBER 18, 2023

In 2016, on average, 40% of external referrers to the Parse.ly The quick and dominant rise of Facebook to media distribution powerhouse was the focus of urgent and in-depth research from The Tow Center , Reuters Institute for the Study of Journalism , and Pew Research Center. network during 2016, categorized by topic.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

KEO Marketing

JUNE 16, 2016

In 2016 brands will be striving to connect more deeply with customers. Here are three attributes that brands must embrace in 2016. Companies that want a competitive advantage in 2016 should focus on providing a better customer experience at every brand touch-point through the customer journey. Customer Experience. Strong Ethics.

Brand Identity 48

Brand Identity Branding Ethics Trade Show 48

Envy

JULY 31, 2017

When Aqua launched its security platform back in 2016, the competition was fierce from day one. After a few workshop sessions, tons of research and several rounds of copywriting we reached succinct messaging that defined clearly: What is Aqua Security. Researching and mapping out keywords. x20 growth in leads Q1 2016 to Q1 2017.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. So just click the link below to download the study.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Zoominfo

JUNE 19, 2020

Research by ZoomInfo suggests that when a new privacy regulation or similar influence debuts, the ripples extend out for a lengthy period as companies acclimate to the provisions. GDPR was adopted in 2016 and went into effect in May 2018. Figure 3 : New privacy executive job titles rose 57% from 2016 to 2018, according to sampling.

Privacy 147

Privacy Zoominfo Press Sample 147

SnapApp

MAY 5, 2016

Content Strategy Essentials: Keyword Research. CMI just released its latest report, B2B Enterprise Content Marketing 2016. See more interesting stats in CMI’s new 2016 B2B Marketing Trends Study. And according to research by Aberdeen Group , companies using video grow revenue 49% faster than companies that don’t.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Webbiquity

SEPTEMBER 19, 2017

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. Which is why a documented strategy and audience research are so important. Many of the findings were enlightening through not terribly surprising.

Webinar Metrics 262

Webinar Metrics Marketing Report Marketing Strategy Marketing & Strategy 262

Hinge Marketing

MARCH 27, 2018

The Hinge Research Institute’s 2018 High Growth Study: Consulting Firm Edition examined the marketing habits of consulting firms of all sizes to find out how high-growth firms have grown faster than average. About the Study. Download the 2018 High Growth Study: Consulting Firm Edition. percent in 2016 and 11.5

Consulting 62

Consulting Research Peer-to-peer Marketing Budget 62

Hubspot

MARCH 2, 2018

Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues. HubSpot's research has also found that, in recent months, some social networks have made users feel worse as a result of spending time on them. jack (@jack). presidential election.

Twitter 72

Twitter Studies RFP Social Networks 72