SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. These stats will help you know how video marketing influences customers. Another study noted that adding video on the webpage increased the average time spent. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Marketing Insider Group

FEBRUARY 26, 2020

Incorporating new technologies into business processes means your company can become more efficient, become more productive, and ultimately deliver more value to customers. New technologies bring new opportunities, and yet research shows that the majority of business transformations (around 70 percent) fail. Source: McKinsey.

Digital Transformation 280

Digital Transformation Paid Search Agency Lead Ranking Startups 280

KoMarketing Associates

FEBRUARY 27, 2018

The researchers of the study defined data centricity as “the extent to which an organization is culturally and operational prepared to apply audience data as a source of actionable insight in support of advertising, marketing and audience engagement.” Note: The green bar is 2016 responses and the blue is 2017 responses.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Paid Search Agency Advertising Benchmark 120

Brandwatch Marketing

MARCH 7, 2023

billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. You may be surprised by the findings in BrightEdge Research's latest channel share report. Mattering to your customer requires emotional connection.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

AUGUST 19, 2023

This is a big increase from $13 billion in 2016. More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. Next up is social media, with 67% of marketers using it to connect with possible customers.

Statistics 56

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 56

Vidyard

NOVEMBER 2, 2017

KITCHENER, Ontario – November 2, 2017 – For the fourth year in a row, Vidyard , the new generation video platform for business, has partnered with Demand Metric, the marketing research and advisory firm, to publish The 2017 State of Video Marketing report. Video Creation Remains Priority as Usage Rapidly Increases.

Video Marketing 75

Video Marketing Marketing Automation Services Research Account Based Marketing 75

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. One thing is clear: Personalization works.

Personalization 167

Personalization Account Based Marketing Content Marketing Gartner 167

KEO Marketing

DECEMBER 8, 2015

In 2016, the qualify of your content will be more important than ever. That’s why B2B brands have got to get more creative about the kind of content they produce and publish. Watch videos of their talks, study the SlideShare presentations, and create content that lends a new, valuable perspective to the issue.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Ad Agencies B2B Marketing 48

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

Leadspace

JUNE 10, 2016

Here’s a fascinating article from October: These researchers have discovered the perfect password that’s also easy to remember. I’m not saying that to take sides in the online battle over a recent study that says the same thing. What the Marketo Acquisition Means for Customers & B2B MarTech.

B2B Marketing 48

B2B Marketing Ideal Customer Profiles CMS Development Marketo 48

Heinz Marketing

MARCH 2, 2022

Rust published a seminal article in 1999 on the Role of Marketing which addressed the importance of accountability in Marketing. Marketing performance management has been one of the most prominent streams in recent marketing research and practice. This study is the continuation of a longitudinal study that began in 2001.

Lead Scoring 102

Lead Scoring Lead Ranking Class Organization 102

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Twitter has emphasized video as well, releasing a native video publisher, integrating live streaming platform Periscope into the app, and purchasing network television deals. in Q4 2016. It’s all been going on for years.

Social Media 167

Social Media Trends Emarketing Media 167

SmartBug Media

DECEMBER 11, 2019

Once your buyer enters the sales funnel—the buying process that will bring him or her from lead to customer—it’s critically important to qualify and nurture him or her along the way. They know they have a potential problem, but they’re not quite sure how to solve it, so they’re doing their research. Research reports.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Vidyard

NOVEMBER 2, 2017

Video is Becoming More Integrated with Business Systems : 45 percent of marketers report integrating video data within their marketing automation or customer relationship platforms, up more than 30 percent from the previous year. This year, 90 percent of study participants reported having the same or a growing video budget.

Video Marketing 50

Video Marketing Marketing Automation Services Research Account Based Marketing 50

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response. It’s content marketing.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. 58% of companies also utilize this information to model best customers and identify best audience segments.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

NuSpark Consulting

SEPTEMBER 7, 2016

Gartner forecasts that IT budgets will remain flat in 2016. Yet despite the CIO’s need for education and the number of companies vying for his attention, according to IDG ’s research, 81% of IT decision makers say that it’s challenging to find credible information. 5/26/2016. [ii] Trends 2016 (In) Security Everywhere.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Content Standard

AUGUST 26, 2016

Even in 2016, where spur-of-the-moment, blink-and-it’s-gone content reigns ever supreme, you need email. According to Salesforce’s 2016 State of Marketing Report , “80 percent of marketers agree that email is core to their business.” And, more importantly, you need to storify your email strategy. ” 2. .”

Stats 40

Stats Email Marketing Storytelling Mobile Marketing 40

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. He needed a research and questioning process that allowed him to narrow in with each discovery on the nugget of inspiration that would hook an audience.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Content Standard

JUNE 17, 2016

Company blogs, websites, downloadable white papers and case studies, social media: All of these enabled discovery possibilities, giving consumers the feeling that they were in the driver’s seat. Native ads were a staggering 82 percent, per the study’s findings. The post What Is the ROI of Native Video Ads in 2016?

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Kaon

DECEMBER 5, 2016

Original article published on Mobile Marketer. Ample research shows that buyers are already more than 70 percent through the buying cycle before reaching out to a sales rep. According to multiple studies, 42 percent of those buyers are using their mobile devices during the B2B research process.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Interactive Marketing Buying Cycle 100

KoMarketing Associates

DECEMBER 8, 2015

75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline. 76 percent of B2B buyers use three or more marketing channels for research. Over the past year, 83 percent of respondents said that they have turned to white papers for research.

Marketing Budget Creation 120

Marketing Budget Creation Marketing Budget Budget Programs Enterprise Management 120

Hubspot

FEBRUARY 11, 2016

It’s a fundamental question that all top media companies are facing in 2016—and a topic that many publishers are struggling to face head-on: ‘how in the world can we continue to grow as a business with traditional advertising decline in value?’. The key trend that you’ll see? Across the board, media companies are looking to innovate.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Paid Search Agency 28

ClickZ

APRIL 3, 2020

Customer Experience has dominated digital strategy and product design for years. But as our understanding of people’s relationship to digital technology changes, the devotion to Customer Experience will evolve. But what are the new customer expectations, technologies, and the experiences that are creating real value?

Trends 135

Trends Paid Search Agency Marketing Management Ethics 135

B2B Marketing Directions

DECEMBER 1, 2019

Back in January, I answered that question this way: "The recent research indicates that leading business growth is more of an aspirational goal than a current reality for most marketers. Research published this year indicates that my conclusion is still largely accurate. Yet only 43.4% to a high of 43.4%.)

CMO 64

CMO Paid Search Agency Organic Leads Customer Surveys 64

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% According to Forrester, prospects indicate that less than 12% of sales engagements are focused on outcomes and customer value. YoY increase from 2015. 2) Central IT is Irrelevant?

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Customer experience has been a huge concern for marketers lately. Brands are hoping that VR fosters a unique, entertaining, and unforgettable experience.

Brand Identity 167

Brand Identity Branding Storytelling Sample 167

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Look at the case studies in this same issue. So what do those top 4% of Account-Based Marketers have in common?

Account Based Marketing 100

Account Based Marketing Marketing Management Planning ABM 100

Content Standard

OCTOBER 26, 2015

5 to watch in 2016: The advancement and sophistication of influencer marketing. In this post, we’ll explore the odd phenomenon of “influence,” and how your customers, industry experts, and employees are the key to your content amplification success next year. Your customers and your staff. Eroding Trust.

Enterprise Management 40

Enterprise Management Work Management Trends Marketing Management 40

Brandwatch Marketing

JANUARY 2, 2019

Source: Pew Research Center. 40bn was spent on social network advertising in 2016. 40bn was spent on social network advertising in 2016. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. million blog posts are published every month. Youtube: 1.5

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Buffer

OCTOBER 1, 2018

That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. In 2016, Bored Panda was visited by about 17 million people, on average, per month. If you know of any studies or have any anecdotal evidence, I would love to hear from you.).

Social Media 109

Social Media Organization Paid Search Agency Media 109

Hubspot

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Hinge Marketing

JANUARY 11, 2016

We reported on research at the beginning of 2015 that showed almost half of firms expected to undertake content marketing initiatives. When you publish content on the web, it enables prospects to find you and sample a slice of your knowledge. Content Marketing Will Continue to Dominate Professional Services Marketing.

Trends 48

Trends Service Planning Buying Cycle 48

Kabbage

NOVEMBER 9, 2016

If you’re looking for the best resources on all things marketing or simply want to fill up on some great content – check out this comprehensive list of the best marketing blogs from 2016. What do they talk about: Long-form, well-researched posts on various online marketing topics with a focus on social media. B2B Marketing Blogs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226