Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. The appeal to advertisers is very similar to TV advertising, except that it can be even more precise by layering behavior, demographics, and location information into a brand’s ad deployments.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

Martech

DECEMBER 18, 2023

Salesforce launched its Einstein AI capabilities back in 2016, but a lot more has happened recently. Search for the most recent demographic data about the target from one or more external sources. AI can help solve this issue. AI is used to: Look at the focused customer or prospect record.

Marketing AI 114

Marketing AI Work Management Marketing Management Automation 114

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. See why by skimming through our three biggest takeaways from #SMX Advanced 2016: 1) Consumer behavior is shifting and evolving—and will continue to do so at an unprecedented rate—in ways that we cannot predict. Same Resources, More Complexity, Bigger Opportunities.

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KoMarketing Associates

MARCH 21, 2017

Businesses are seeing the value of Weibo, as evidenced by a 35 percent growth in the number of Weibo Enterprise Accounts between 2015 and 2016. Additionally, the report offered demographic data on the Weibo Enterprise Account audience. The number of enterprise accounts now totals more than 1.3 million businesses. the data shows.

Business 125

Business Social Media Internet Marketing Demographics 125

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. Is 2016 the year of B2B brands finding a personality and sense of humor?” – Michael Brenner. Download a free copy and find your own favorites.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Marketing Insider Group

NOVEMBER 20, 2019

Opening your company to employees with diverse ideas and demographics. A 2016 Deloitte study discovered that 82 percent of businesses see company culture as a major competitive advantage. You’ve already transformed your hiring process to include those talented people who have differing personalities and diverse demographics.

Paid Search Agency 254

Paid Search Agency Companies Demographics Marketing & Strategy 254

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. It is less expensive than traditional outbound marketing because of the tailored target demographics. What is Inbound Marketing?

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

KoMarketing Associates

JANUARY 17, 2017

At the same time, the number of mild users (11-50 times per day) declined from 68 percent in 2015 to 63 percent in 2016, indicating mild users tend to become heavy users over time. For Deloitte’s study, data was collected from 2,000 Chinese users across four demographic sample statistics.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Don’t believe us? Social Media Engagement Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Binary Demand

MARCH 26, 2024

increase in web pages about it since 2016. Targeting It involves leveraging data and demographics to ensure your ads reach the most relevant users or personas. Embrace audience segmentation : Personalize campaigns by segmenting subscribers based on demographics, location, interests, and past interactions. For example.,

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast. For more in-depth SMX East 2016 learnings, please see our full session recaps: Day 1 session recap. Here are our top takeaways. Day 2 session recap. Day 3 session recap.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

SocialPilot

MARCH 12, 2024

12 Best Integrated Marketing Campaign Examples A business must target a variety of demographics across several channels to guarantee that a brand’s campaign is recognized and communicates to the right people in all the appropriate places. An integrated marketing strategy that focuses on a key theme across all media is critical.

Paid Content 81

Paid Content Campaigns Examples Advertising Agencies 81

Martech

JULY 22, 2022

In 2016, Zuckerberg said: “We see a world that is video-first with video at the heart of all of our apps and services.” The first of those changes highlights Facebook’s commitment to growing short form video content. Stories, which are visible for 24 hours, can include, but are not restricted to, video content.

Social Media 105

Social Media Rules Media Viral Marketing 105

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing. That caps off our first day at SMX East 2016.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Zoominfo

AUGUST 31, 2020

Think about these details: Key metrics: Demographic, firmographic, and technographic attributes from revenue-generating customers; and cost to acquire a new customer. Meanwhile, buyers who are not familiar with products or services can benefit from market expansion as a company increases its reach.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. The state of social media in 2021: demographics. those individuals who use at least one social media site to any extent) has remained relatively stable, from 69% in 2016 to 72% in 2021.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

SendX

NOVEMBER 10, 2020

Next up, you want to offer personalized content based on your subscribers’ demographics. Engaging your subscribers based on their demographics can make your emails more personalized and relevant; thus increasing the chances of them interacting further with you. Plus, it also makes your email less “salesy.”

Email Marketing 350

Email Marketing Planning Tips Paid Search Agency 350

Sprout Social

FEBRUARY 16, 2022

2015-2016: Satisfaction & personalization. In 2016, YouTube released a paper on its algorithm for its recommendation systems. 2016-present: Demonetization & policy updates. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm.

Youtube 121

Youtube Lead Scoring Lead Ranking Ad Frequency 121

Zoominfo

MAY 5, 2019

More than 86% of businesses surveyed in 2016 indicate that they plan to increase their upcoming email marketing budgets ( source )—and you should too. Therefore, in the age of big data, segmenting your audience and serving content based on likes, dislikes, and demographic information is no longer an option, it’s a necessity.

Marketing Budget 231

Marketing Budget Budget Programs Marketing Budget Creation Email Marketing 231

Brandwatch Marketing

OCTOBER 3, 2022

Klear comes packed with some really useful demographic features that allow you to see which types of people are following the influencers you are considering targeting. Matching this demographic data to your audience means you will have a better chance of delivering your message to the right people.

Tools 92

Tools Blogger Demographics Social Media 92

Contently

FEBRUARY 17, 2017

Across all demographics, 62 percent of Americans prefer online banking to any other option, per a 2016 Bank of America survey —an 11 percentage point increase from the previous year. Fifty-one percent of Gen X and 40 percent of baby boomers also use mobile apps or websites as their primary banking channel.

Demographics 150

Demographics Customer Surveys Studies Advertising Channels 150

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. B2C marketers have traditionally been good at customer demographics and segmentation strategies.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Now, platforms across the space are being colonized by older demographics. in Q4 2016. Twitter saw its ARPU decline in 2016 , a sign of the platform’s poor fortunes. It’s all been going on for years. users are now 35 or older.

Social Media 167

Social Media Trends Emarketing Media 167

Sprout Social

OCTOBER 4, 2016

We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals. — Steve Cassady (@SteveCassady) September 28, 2016. — UAA_CCPD (@UAA_CCPD) September 28, 2016.

Linkedin 77

Linkedin Correlation Word of Mouth Thought Leadership 77

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your CEO most likely sent out an inspiring email or gave an enthralling speech at the end of 2016 outlining the core goals for 2017. Study Your Facebook Demographics. Let’s be honest here–Facebook isn’t slowing down.

Facebook 111

Facebook Marketing Strategy Marketing & Strategy Planning 111

KoMarketing Associates

FEBRUARY 7, 2017

The “2016 Social Commerce Survey ” from SUMO Heavy found that, last year, 72 percent of buyers used social media on a daily basis, but we wanted to know more. Remember, different social channels resonate with different demographics. If your product is for women, Pinterest could be a good way to go. Do you see this changing in 2017?

Social Media 120

Social Media Advertising Agencies Social Marketing Peer-to-peer 120

SmartBug Media

JANUARY 8, 2020

Geofencing can be configured to target a certain place (such as the mall mentioned above), a demographic market area, a business category (e.g., Using the Sephora example above: a marketer would not send out the “lipstick” messaging to any Jane, Dick or Harry that walked by, rather would have targeted that ad to a specific demographic.

Mobile Advertising 122

Mobile Advertising Planning Paid Search Agency Ad Frequency 122

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. more likely to segment their database by persona-related fields other than demographic criteria. Source: NetProspex.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Hubspot

FEBRUARY 14, 2019

Consider this -- in 2016, I began using JetBlue for my flights to and from college in North Carolina. This film, along with other influencer content like " Snapisodes ", which mimic TV travel documentaries, enables Marriott to appeal to a younger demographic and build brand awareness on youth-dominant platforms like Snapchat.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Loyalty Marketing & Strategy 101

Webbiquity

AUGUST 20, 2019

At the peak of infographic mania—between 2010 and 2016—marketers were creating infographics for the sake of making them. For marketers to reach this demographic, they need to adopt different methods of information-sharing. Yes, they are. Here’s why you still need infographics in your content marketing.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Sprout Social

FEBRUARY 13, 2017

Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. Take a look at your current and desired customer demographics. One 2016 social media marketing report found that of the brands on Instagram, 51% are business to consumer (B2C) while only 33% are business to business (B2B).

Ideal Customer Profiles 76

Ideal Customer Profiles Demographics Advertising Agencies Paid Search Agency 76

Convince & Convert

NOVEMBER 13, 2017

According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. Information like influencer follower demographics, impressions, clicks, and follower activity are all available through the provided tools. During that same stretch, Instagram grew its daily user count by 7.7

Paid Search Agency 164

Paid Search Agency Social Media Budget Programs Analytics 164

Content Standard

OCTOBER 22, 2016

In this wrap-up post, we’re sharing top tips from speakers at MarketingProfs B2B Marketing Forum 2016. He urged marketers whose companies sell to that demographic to get on the platform, and to think about Snapchat as product storytelling a la Twitter meets YouTube. Session: Opening Keynote. “I want you to form squads.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy B2B Marketing Work Management 40

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started. In 2016, Nonprofits Will Square Off Against. Bring on 2016.

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Adobe Experience Cloud Blog

APRIL 1, 2019

When you examine your audience, you’ll likely find a similar passion that unites your consumers regardless of individual, demographic differences. Instead of creating a persona based on gender, age group, and other demographic information, pay closer attention to social media interactions.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

The Point

DECEMBER 16, 2015

Core to the new guide are detailed profiles of 20 marketing automation tools, plus ratings (based on more than 1,600 authenticated user reviews), pros and cons, customer demographics, and responses from the vendors themselves. A discussion of key trends and forecasts for the marketing automation space heading into 2016.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Hubspot

JULY 23, 2019

She adds, "We’re seeing Snapchat make a play to provide more relevance to new demographics, especially with the gender-swap feature's popularity. These platforms were either launched or completely rebranded in 2016 or later. Year Launched: 2017 (Founded in 2016). Year Launched: Founded in 2016 and unveiled in 2018.

Social Media 101

Social Media Social Marketing Media Planning 101