article thumbnail

Revisiting Content Marketing Predictions For 2016

Marketing Insider Group

The post Revisiting Content Marketing Predictions in 2016 appeared first on Annuitas. The post Revisiting Content Marketing Predictions For 2016 appeared first on Marketing Insider Group. I thought it would be interesting to revisit some content marketing predictions […].

article thumbnail

Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year!


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June.

B2B 174
article thumbnail

Gender in Senior Management: F1000 Diversity Creeps Up From 2016 to 2019


In 2016, DiscoverOrg compiled a benchmark report that asked: How is gender distributed among C-suite and senior management roles at Fortune 1000 companies? Overall in 2016, we found that just 15% of senior management were women. Gender Representation in the C-Suite: 2016 vs. 2019. The answer then: Not much. Department.

article thumbnail

There are as many European-based martech products today (3,647) as there were globally in 2016


I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco. The global 2016 martech landscape wasn’t an anomaly. Maybe it wouldn’t shrink? Maybe it might even grow a little more?

Product 144
article thumbnail

2016 Marketing Quota Starts Today

Sales Engine

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Do you know how much marketing your team will need in 2016?

article thumbnail

Q4 2016 Marketing Email Open Rates Experienced Slight Decline

KoMarketing Associates

As email marketers round up data from the end of 2016, new research shows that open rates dropped in the fourth quarter. The “Q4 2016 Email Trends and Benchmarks” report from Epsilon discovered that the average open rate was 32.1 percent of emails delivered in the fourth quarter of 2016 were marketing emails, and 2.5

Open Rate 120