5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. The post MWC 2016: Top 100 Influencers and Brands appeared first on onalytica.

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Trending Sources

Top 10 Booths at Dreamforce 2016


Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! Sure, I’m a bit biased, but I truly believe Radius advertised on one of the boldest, brightest, and integrated booths at Dreamforce 2016.

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016.

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Three Things Smart B2B Marketers Will be Doing in 2016


What will successful B2B marketers to be doing more of, or differently, in 2016? Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016.

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Use This Agenda For Your 2016 Content Marketing Plan

grow - Practical Marketing Solutions

While putting together their agenda, I thought it may be helpful to share so everyone can get clear on their content marketing plan or agenda for 2016. Ways in which our content can help achieve in objective in 2016 are plentiful.

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How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]


The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B marketers.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing.

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Content Marketing World 2016 – Just Do Nothing


Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017.

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

B2B Marketing Insider

To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.

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In case you missed it, the best marketing posts of 2016

grow - Practical Marketing Solutions

So I’ve summarized some of the best writing on {grow} for 2016 by. It’s time to catch up on some of the best posts you missed this year … and maybe re-visit some old favorites: The five most popular 2016 marketing posts, by page views. By Mark Schaefer.

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Rainmaker 2016 – Key Takeaways


“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living.

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Your Must-Have Marketing Technology In 2016

B2B Marketing Insider

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago.

Is 2016 the Year for Workplace Automation?


The threat of a robot uprising has long been a theme in science fiction novels, and in 2016, it’s beginning to look like reality. Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money.

Marketing Technology Landscape Supergraphic (2016)


I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG).

Five Top-Rated Social Media Management Tools for 2016 [Infographic]


Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.

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15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

The 2016 Marketing Technology Landscape. Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small.

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5 Things That Need to Change in B2B Marketing 2016


It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016.

Top 5 Content Marketing Trends Of 2016 So Far

B2B Marketing Insider

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

In 2016, we can expect to see increased innovation and disruption throughout the year and beyond, as we are entering a time when legacy approaches, size and brand, will be viewed as totally impertinent. IoT 2016: Top 100 Influencers and Brands Click To Tweet.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.

25 of the Very Best Content Marketing Resources in 2016 … So Far


Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 2016 Content Marketing Benchmarks, Budgets, and Trends.

The Best Content Marketing of 2016


And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016.

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The Three Most Important B2B Marketing Questions for 2016


To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer.

49 Noteworthy Social Networking Stats and Facts


in 2016, and 85.8% eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% B2C marketers are significantly more likely (49%) than B2B marketers (32%) to say they plan to increase activities on Instagram in 2016.

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Highlights from SXSW 2016

grow - Practical Marketing Solutions

This theme gathered momentum last year and was huge in 2016. It seems impossible to me that these are still even issues in 2016. So those are a few highlights from SXSW 2016. This theme gathered momentum last year and was huge in 2016.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

B2B Marketing Insider

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. It was a big thing for Modern Marketers in 2016 and it was a big thing for us.

3 Key Themes for 2016: Marketing, Marketing, Marketing

Sales Intelligence View

I have been thinking about 2016 and want to share with you the three business themes I see as becoming even more critical this year, which I also shared with MarTech Advisor. The New Year is upon us.

Top 16 Digital Trends of 2016

B2B Marketing Insider

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

5 Ways Video will Transform Digital Marketing in 2016

Modern Marketing

Here are my top 5 predictions for video marketing in 2016, and what you'll want to consider as you plan your year. In 2016, we’ll see more organizations realize that potential, and more will continue to push the boundaries further.

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016?

#GoPredictive with Infer at Dreamforce 2016


We’re officially kicking off the countdown to Dreamforce 2016! The post #GoPredictive with Infer at Dreamforce 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Organizations are moving towards scalable Internet of Things deployments in 2016


Digital technologies ICT Internet of Things Research 2016 Global IoT Decision Maker Survey Carrie MacGillivray IDC IoT

115 Facts You Never Knew About Social Media [Infographic]


Facebook LinkedIn Pinterest Social Media Marketing Twitter future of social media Instagram millennials Reddit social media facts social media news social media statistics 2016 TumblrGuest post by Josh Wardini.

33 Thought-Provoking B2B Social Media and Marketing Stats


As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

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The Goals, Priorities and Success Metrics that Shifted for Marketers in 2016 [SOPM Report]


In November, we unveiled the 2016 State of Pipeline Marketing Report. We learned a lot about the marketers of 2016, but wanted to know how our new learnings compared to those of 2015. This post dives into marketers’ shift in priorities, goals and success metrics from 2015 to 2016.

7 not-quite-predictions for marketing technology in 2016


So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. Best wishes for a wonderful 2016!

The 10 Best Brand Tweets of 2016


Without further ado, here are the best tweets of 2016: 10. — Wendy's (@Wendys) January 12, 2016. — Denny's (@DennysDiner) September 7, 2016. On the topic, few things were more multi-purposed in 2016 than the Denny’s pancake.

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3 Seismic B2B Marketing Trends Seen At Dreamforce 2016


Artificial intelligence was undoubtedly the hottest topic at Dreamforce 2016 with numerous companies piggybacking on the Salesforce Einstein announcement to showcase their own AI capabilities. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.