Marketing Insider Group

NOVEMBER 3, 2017

Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. A survey […].

Video Marketing 271

Video Marketing Social Media Network Marketing Customer Surveys 271

Marketing Insider Group

FEBRUARY 16, 2017

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. And who can blame them? It’s hard to ignore a marketing channel that averages a 3800% return. Despite the fact that email marketing has.

Open Rate 274

Open Rate CRM Contact Marketing Email Marketing 274

Marketing Insider Group

JUNE 23, 2020

As I sat down to leaf through the articles one August afternoon in 2016, something unusual caught my eye. Even though as far back as 2016, Forbes reported that consumers reject brands that bombard them with annoying or irrelevant content. Not so much for what it teaches us about modern marketing. Apparently, plenty of brands.

Paid Search Agency 362

Paid Search Agency Advertising Agencies Effectiveness Marketing Management 362

Marketing Insider Group

NOVEMBER 7, 2017

Research from 2016 revealed that this marketing tactic can generate 11 times the ROI of traditional digital marketing. For most marketers, influencer marketing is well worth the investment. Collaborating with a thought leader, mover or shaker within your brand’s niche can be a lucrative piece of your overall strategy.

Marketing Budget 267

Marketing Budget First-Mover Advantage Marketing & Strategy ROI 267

Marketing Insider Group

JUNE 20, 2017

While Snapchat is wildly popular with individual users – it reached the 100 million daily active user mark at the end of 2016 and has ballooned to 161 million since then – businesses are only now catching on to the potential. Until last year, it was still Facebook, Twitter, and LinkedIn which got the most […].

Campaigns 265

Campaigns Linkedin Twitter Facebook 265

Webbiquity

MARCH 11, 2025

The downfall in the value of Twitter for B2B marketing began in the 2016-2017 timeframe. It had a wide open opportunity to be like LinkedIn but pithier, faster, and with less narcissistic bloviation passing for thought leadership. Just four years ago, Twitter was still arguably in that spot, but slipping.

B2B Thought Leadership 161

B2B Thought Leadership Lock-In Twitter Thought Leadership 161

Hive9

MARCH 2, 2021

Note: This post is a timely refresh of a blog we wrote in 2016, The Pros and Cons of Different Revenue Attribution Models. To truly understand marketing ROI, we must first understand marketing influence. It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence.

ROI 264

ROI Organization Buyer's Journey Marketing 264

Marketing Insider Group

OCTOBER 9, 2018

Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000.

Consulting 252

Consulting Advertising Advertisements Marketing Report 252

KoMarketing Associates

APRIL 4, 2018

They also compared the 2018 responses to results they gathered from a similar survey conducted in 2016. This is compared to just 27 percent who said the same in January 2016. This is compared to 32 percent of marketers who said their budgets had risen over a six-month period in 2016.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

Webbiquity

FEBRUARY 21, 2023

According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. billion in 2016 to $16.4 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did in 2016.

Paid Content 278

Paid Content Paid Search Agency Advertising Agencies Marketing Agencies 1 278

Marketing Insider Group

FEBRUARY 16, 2021

Chances are good that your customers face some of the same challenges today as they did in 2016. Visuals help, as do clear, concise definitions and descriptions. Solve Problems Your Customers Face. Content that solves those problems positions you as not only an authority in your field, but even more importantly, as someone eager to help.

Marketing Agencies 2 356

Marketing Agencies 2 Lead Scoring Lead Ranking Content 356

Webbiquity

APRIL 20, 2017

As we reflect on the major events in the world of SEO in 2016, web marketers need to evaluate how the changes will impact the SEO strategy through the rest of 2017. The key trend that came out of all of the updates in 2016 is the influence on relevance over authority. Guest post by Nathan Elly. The new year is well underway.

SEO 231

SEO PageRank Paid Search Agency Digital Marketing Funnels 231

The Point

JULY 17, 2017

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. FINDING : 67% of B2B buyers agreed that they relied more on peer recommendations when making a final purchase decision (24% “strongly agreed” compared to only 12% in 2016).

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Martech

JANUARY 13, 2025

Fast-forward to 2016, when Facebook faced public scrutiny over its role in the Cambridge Analytica scandal. To address these contradictory rulings and preserve internet innovation, the U.S. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Privacy 123

Privacy CAN-SPAM Privacy Policies Privacy Protection 123

Webbiquity

DECEMBER 26, 2017

That was until Google updated its algorithm in 2016 and 2017. Chad Crowe joined Techwood Consulting in 2016 as part of a merger. With a top “Map Pack” placement, consumers can easily see the business closest to them and begin to gather more information about their options.

Paid Search Agency 238

Paid Search Agency Marketing Management Service Advertising Agencies 238

Webbiquity

APRIL 2, 2019

Fact : In mid-2016 , mobile search overtook desktop search as the dominant Google search vehicle. A 2016 study from Backlinko found that the average first-page result on Google clocked in at 1,890 words. Mobile Friendliness. Content Length. SEO Generates Leads. Long-Tail Keywords Perform Best. Video Content Is Growing. Content Length.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Sword and the Script | B2B

OCTOBER 8, 2024

channels in 2024 – that’s double what it managed eight years ago in 2016. We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 The expectations are higher too, according to McKinsey.

Advertising Channels 92

Advertising Channels Peer-to-peer Churn Rate Sales Cycle 92

Webbiquity

DECEMBER 21, 2021

This was originally published in May 2016. Here are five points from guest author Dylan Berger to scale your B2B business effectively. The 12 Best Competitive Intelligence and Benchmarking Tools. But it’s been revised and expanded several times since then, most recently in April 2021. So I’m counting it as a 2021 post.

B2B Marketing 328

B2B Marketing Screencast Budget Programs Planning 328

Webbiquity

FEBRUARY 20, 2018

billion smartphones shipped just from 2007 to 2016. Mobile advertising revenue grew 22% in 2016, eclipsing desktop ad revenue. Though Wikipedia may say home computers “became common” during the 1980s, it took 25 years for the computer industry to ship one billion PCs. In contrast, there were 1.5 Jeff Bullas ).

Mobile Marketing 238

Mobile Marketing Mobile Advertising Planning Stats 238

Sprout Social

SEPTEMBER 17, 2024

Start scheduling your Instagram Stories Since its launch in 2016, Instagram Stories has been a popular feature for social media marketers. Click Schedule (the blue button in the bottom right-hand corner of your screen) to confirm your scheduling option and publish or schedule your post.

Social Media 131

Social Media Blast Campaigns Deliverability Template 131

Webbiquity

MAY 18, 2017

Based on the impact of video marketing in 2016, it’s one of the most versatile and profitable digital marketing tools. Thinking about future, we craft a strategy to proceed based on our expectations. But video shouldn’t be part of your future marketing strategy—it should be a key component today!

Video Marketing 249

Video Marketing Marketing & Strategy SME Marketing Strategy 249

Webbiquity

FEBRUARY 12, 2018

The “Winter Wonderland of Marketing Stats and Facts” series which kicked off here in January 2016 and concluded with 16 Enigmatic Business Blogging and Other Marketing Stats two months later was a huge hit. And in any case, Phil has been known to be wrong.).

Stats 244

Stats Planning Marketing Budget Creation Marketing Budget 244

Zoominfo

JUNE 20, 2019

YouTube Live was the largest streaming service until early 2016, but ceded some ground to Facebook Live and Meerkat by the end of the year ( source ). 36% of internet users said they watched live video as of November 2016 ( source ). 81% of internet and mobile audiences watched more live video in 2016 than in 2015 ( source ).

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Zoominfo

MARCH 17, 2021

Prior research from ZoomInfo showed data privacy projects rose 2,200% from 2016 to 2019 , so it’s no surprise to see these efforts continue to prompt significant IT budget investment.

Marketing Budget Creation 324

Marketing Budget Creation Planning Zoominfo Paid Search Agency 324

Marketing Insider Group

SEPTEMBER 23, 2020

Once in the capable hands of Content Marketing World’s 2016 Content Marketer of the Year, Amanda Todorovich, Health Essentials grew its audience from 250,000 views per month to six million per month in only five years. Cleveland Clinic Health Essentials. Its secret?

Paid Search Agency 363

Paid Search Agency Top of Funnel Content Marketing Companies 363

Zoominfo

JUNE 18, 2019

as of April 2016—an all-time high since 2000 ( source ). In 2016, 4x more employers increased full-time headcount than employers who decreased their headcount ( source ). . $4,000 is the average amount U.S. companies spend to fill an open position ( source ). 85 million jobs were unfilled in the U.S.

Statistics 248

Statistics Zoominfo High Quality Lead Work Management 248

The Forward Observer

FEBRUARY 2, 2024

His other books are: Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar with a Foreword by Tim Sanders (2019) The Successful Pitch: Conversations About Going from Invisible to Investable with a Foreword by Judy Robinett (2016) The 7 Most Powerful Selling Secrets: Soar Your Way to Success With Integrity, Passion (..)

Top of Funnel 273

Top of Funnel Storytelling Amazon Buyer's Journey 273

KoMarketing Associates

FEBRUARY 18, 2021

Overall, the number of marketers using video as a tool has steadily increased from 2016. Originally, 61% of marketers said they use video as a marketing tool (2016), which has since risen to 86% (2021). In addition, 96% will either increase (67%) or maintain (29%) their spend in this area.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Contently

AUGUST 21, 2024

This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. The top-performing days have also shifted, with Mondays, Wednesdays, and Fridays emerging as the new champions of engagement. In 2024, it appears that late-day engagement is where the action is.

Social Media 104

Social Media Media Best Practices Analysis 104

KoMarketing Associates

NOVEMBER 22, 2017

This is an increase from 28 percent who said the same in 2016. The “Running on Experience: 2017 Digital Marketing Report” from Adobe discovered that 38 percent of marketers are investing in all areas of digital maturity, such as structure, people, processes, and tools.

Marketing Report 209

Marketing Report Planning Content Marketing Content 209

The Point

DECEMBER 12, 2017

Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. Results from Deloitte’s 2017 CMO Survey are out, providing insights into key trends, plans, and opinions from more than 2,800 top marketers.

CMO 218

CMO Customer Surveys Analytics Planning 218

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. What is Inbound Marketing?

Inbound Marketing 267

Inbound Marketing Paid Content Top of Funnel High Quality Lead 267

Marketing Insider Group

MAY 25, 2020

Much of this growth was attributed to acquisitions made in 2015, which propelled the company to first make the list in 2016 with $7.6 It had a compound average growth rate (CAGR) of 230 percent! billion in revenue. This organization tapped into technology to revolutionize transportation and logistics services.

Thought Leadership 311

Thought Leadership Paid Search Agency Lead Scoring Lead Ranking 311

Webbiquity

FEBRUARY 6, 2018

Chad Crowe joined Techwood Consulting in 2016 through a merger and manages Techwood’s implementation and account management operations. However, if you have a separate mobile site, now is a good time to make sure that it has as much relevant content as the desktop version. About the author.

Paid Search Agency 225

Paid Search Agency Mobile Advertising Mobile Marketing Business 225

Biznology

JANUARY 19, 2018

So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . To his credit, he achieved the difficult milestone of moving the trade pubs to 100% digital in 2016. Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Oktopost

AUGUST 15, 2022

The Rise of Video Content: 2016 to Today. In 2016, LinkedIn had grown to 430 million members. While Instagram remained an independent app under the parent company Facebook, Facebook launched Instagram ads a few short years later in 2015 that could be managed from the same backend within Facebook.

Social Media 174

Social Media Media Lock-In Budget Programs 174