KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing Planning B2B Marketing & Strategy 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing Planning B2B Marketing & Strategy 120

chiefmartech

DECEMBER 21, 2015

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. 2016 is the year we hit “peak martech” in the marketing technology vendor landscape.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Advertising Agencies 160

Marketing Insider Group

OCTOBER 19, 2015

The leading marketing trend of 2016 will be the maturing of the age of ad blocking. And I am very proud and honored to deliver these content marketing predictions for 2016 from the real experts. Joe Pulizzi – 2016 will be the year for content marketing M&A. But what the heck do I know?

Top of Funnel 150

Top of Funnel Content Marketing Planning Work Management 150

KoMarketing Associates

MARCH 20, 2017

A new analysis of 2016 data suggests that while customers read more marketing emails in 2016 than 2015, they also deleted them more often. The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. percent in 2016. percent in 2016.

Email Marketing 120

Email Marketing Marketing Report Click Rate Marketing 120

Biznology

DECEMBER 27, 2016

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology. The state of the blogger outreach union ten years on.

Best Practices 146

Best Practices Search Marketing Work Management Social Marketing 146

DiscoverOrg

DECEMBER 9, 2016

Below is our curated list of top posts from 2016: 1.) The Evolving Risks and Roles of CISOs in 2016. During 2016, CISOs at Fortune 500 companies invested billions in risk mitigation programs, cyber-attack technologies, and more. Top 10 Do’s and Don’ts for Selling to CIOs.

Budget Programs 120

Budget Programs Deliverability Burn Rate Open Rate 120

Marketing Insider Group

MAY 16, 2016

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […].

Marketing & Strategy 141

Marketing & Strategy Marketing Effectiveness Marketing Strategy 141

Cintell

FEBRUARY 3, 2016

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? What do you think?

Marketo 100

Marketo Marketing Automation Services Buyer Personas B2B Marketing 100

DiscoverOrg

FEBRUARY 21, 2017

The Most Prospected To Companies” By State During the 2nd Half of 2016. DiscoverOrg customers leverage our platform to identify the right time to prospect based on trigger events such as these, and they leverage our verified org charts, direct dials, and email addresses to connect with the right buyers within their target companies.

Paid Search Agency 166

Paid Search Agency Marketing Prospects Trigger Marketing Companies 166

DiscoverOrg

JANUARY 6, 2017

Nearly a year ago on Monday, January 25th, 2016, during the review of our 2016 budget at the Board meeting, one of our Board members questioned whether we were sandbagging our aggressive budget and asked CEO Henry Schuck the quintessential question on every Board’s and CEO’s mind: “How can you grow the company faster?”.

Paid Search Agency 120

Paid Search Agency Top of Funnel Ideal Customer Profiles Planning 120

ANNUITAS

DECEMBER 1, 2015

How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? How to think more strategically in 2016? However, use the end of year to look ahead to plan for a more productive 2016, not squeeze in last minute offers or special pricing.

Planning 100

Planning Demand Generation Buying Cycle Marketing & Strategy 100

Marketing Insider Group

JANUARY 17, 2017

… Continue reading "Google’s Biggest Search Algorithm Updates Of 2016". The post Google’s Biggest Search Algorithm Updates Of 2016 appeared first on Marketing Insider Group.

Search Marketing 100

Search Marketing Display Intent Google 100

KoMarketing Associates

JANUARY 9, 2017

Social media may have helped marketers connect with clients and prospects in 2016 more than they initially thought. The “2016 Social Commerce Survey” from SUMO Heavy found that last year, 72 percent of buyers used social media on a daily basis. About 47 percent claimed that they utilized it multiple times per day.

Social Media 120

Social Media Social Marketing Customer Surveys Media 120

Onalytica B2B

JANUARY 6, 2016

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. More than ever 2016 will see brands using employees as advocates, to seek the trust and loyalty of their customers. REQUEST A FREE DEMO.

Paid Content 100

Paid Content Planning Marketing Management Marketing & Strategy 100

ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living.

Paid Search Agency 100

Paid Search Agency Buzz Marketing Strategy Marketing & Strategy 100

Onalytica B2B

MARCH 16, 2016

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. Below you can see a network map of the top 100 engaged users in the MWC 2016 conversation. ” MAPPING THE COMMUNITY.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

ANNUITAS

DECEMBER 23, 2016

I thought it would be interesting to revisit some content marketing predictions for 2016. Especially the discussion of quantity over quality, which was a big theme for this year’s Content Marketing World … The following is a repost of an article that was published in January of 2016. Looks like they are holding up!

Content Marketing 100

Content Marketing Top of Funnel Content Marketing & Strategy 100

DiscoverOrg

JANUARY 22, 2016

In CISOs Identify the Biggest Security Challenges as They Enter 2016 , Security Current sheds light on the top-of-mind issues affecting CISOs today. Many issues that Chief Information Security Officers faced in 2015 will carry into 2016. ” Trends suggest that data and analytics will be a top focus in 2016. Download now.

Enterprise Management 120

Enterprise Management Paid Search Agency Mobile Advertising Analytics 120

KoMarketing Associates

JULY 1, 2016

— Phoebe Fasulo (@Fassooo) June 19, 2016. — Rayliza Krikman (@raylizakrikman) June 27, 2016. — Kelsey Jones (@wonderwall7) June 27, 2016. — Justina Logozzo (@Justina_Logozzo) June 23, 2016. — Erin Everhart (@erinever) June 23, 2016. — Kelsey Jones (@wonderwall7) June 20, 2016.

Search Marketing 123

Search Marketing Work Management Marketing & Strategy Marketing Management 123

Buzz Marketing for Technology

DECEMBER 21, 2015

The year 2016 is gearing up to be a game-changer in the realm of marketing and across several categories, and if one wants to survive in this ever-evolving landscape, it’s vital to take a close look at what’s coming. We queried several of these marketing influences for their thoughts and predictions on the direction of marketing in 2016.

Marketing 100

Marketing Content Marketing Content Relevance 100

Kaon

FEBRUARY 11, 2016

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. Learn more about how Kaon Interactive can help you in 2016.

B2B Marketing 100

B2B Marketing Planning B2B Marketing Budget 100

ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016?

Top of Funnel 149

Top of Funnel Work Management Marketing Management B2B Sales 149

Onalytica B2B

APRIL 8, 2016

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. This represents a remarkable increase of 45.9%

Brand Identity 102

Brand Identity Branding Outreach Campaigns 102

Marketing Insider Group

OCTOBER 5, 2015

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. In this post, we’re listing the 50 best startup tools and resources that you should consider using in 2016. Sales Tools. Data/Analytics Tools. Social Analytics.

Startups 100

Startups Tools Best Practices Work Management 100

Marketing Insider Group

JULY 25, 2016

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Content Marketing & Strategy Trends 100

Webbiquity

MAY 24, 2016

The initial product of that research was the eBook, B2B Marketing Trends for 2016: 25 Thought Leaders Weigh In , previously summarized here. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

B2B Marketing 108

B2B Marketing Social Media Social Marketing B2B 108

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B Marketing 100

B2B Marketing B2B Campaigns Advertising Agencies 100

Marketing Insider Group

JANUARY 4, 2016

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

Trends 100

Trends Automation Marketing Content Marketing 100

Marketing Insider Group

DECEMBER 16, 2015

In 2016, marketing will become age-agnostic. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. The post Marketing 2016: Intent-Based Marketing Goes Beyond Demographics appeared first on Marketing Insider Group. This required a lot of […].

Demographics 100

Demographics Intent Marketing PR 100

Marketing Insider Group

DECEMBER 15, 2015

The post The Best Marketing Conferences Of 2016 appeared first on Marketing Insider Group. Conferences are a great opportunity to catch up with your peers, network and learn from some of the industry’s best and brightest marketing leaders and influencers around the world. With over hundreds […].

Conference 100

Conference Peer-to-peer Marketing & Strategy Best Practices 100

Kaon

MAY 17, 2016

As the SBANE Circle of Excellence welcomes the class of 2016, I can honestly say it is one of our best yet”, said SBANE’s New England Innovation Awards Committee Chairman, Todd Faber, President, The Faber Group. Congratulations to all of the Winners of the 2016 New England Innovation Award!

Interactive Marketing 113

Interactive Marketing B2B Marketing B2B Sales Paid Search Agency 113

Webbiquity

DECEMBER 8, 2015

The year is coming to a close, which means it’s time to start looking at the exciting opportunities 2016 will have to offer your small business. Here are a few areas to look at in order to optimize your small business’ potential for growth in 2016. Social media presence is another key to unlocking success in 2016. Social media.

Small Business Marketing 100

Small Business Marketing Planning Work Management Marketing Management 100

ANNUITAS

DECEMBER 8, 2015

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016. This will never work as technology is not, nor never will be, a strategy.

B2B Marketing 100

B2B Marketing Planning B2B Work Management 100

Marketing Insider Group

FEBRUARY 23, 2016

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Content Marketing & Strategy Marketing 100

Marketing Insider Group

MARCH 30, 2016

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing.

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Marketing Insider Group

MARCH 7, 2016

To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore. The post The 8 Hottest Content Marketing Trends For 2016 [Infographic] appeared first on Marketing Insider Group.

Content Marketing 100

Content Marketing Trends Content First-Mover Advantage 100