The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. In 2016 these tools will mature, and the technology behind them will improve.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. As you saw, this analysis of the most socially shared posts provides a glimpse into the topics readers found most relevant in 2016.

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My Best Biznology Blog Posts of 2016

Biznology

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology. Everyone’s doing clip shows this late into the year.

Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year! So yeah, it’s round-up time here at Marketing Insider Group.

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GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

RockContent

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

Chasing Unicorns at MarTech 2016

Lattice

The post Chasing Unicorns at MarTech 2016 appeared first on Lattice Engines. One of the major topics that appeared at this year’s MarTech conference was unicorns. No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more.

6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.

2016 Update from Apparao Karri

Cintell

Are You Ready to Make 2016 the Year of Customer-Centric Marketing? Good news everyone, Punxsutawney Phil did not see his shadow, meaning 2016 will be a year of shortened winter and (cross your fingers) warm weather for those of us in Boston and other chilly parts of the world. What’s coming in 2016? 2016 is a year of expansion for us in a lot of ways. In 2016, we look forward to helping you build & sustain a customer-centric business.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. As you plan for 2016, think about prioritizing your marketing budget and take time to answer and address… Why prospects didn’t buy (in those cases when we believe that they should have).

Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. Marketing Strategy

12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing. The major themes that emerged included tying content marketing efforts to business value, limited […].

5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group. Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. Mobile

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The 6 Biggest Marketing Storylines of 2016

Contently

The internet changed all that—and we’ll look back at 2016 as the year that digital officially assumed the mantle. 2016 was a landmark year for the marketing, media, advertising, and tech space. ” It’s safe to assume that 2016—despite all of the company’s financial successes—is a year founder Mark Zuckerberg would likely not want to repeat. Like most trends on this list, this story isn’t contained to 2016.

Top 16 Digital Trends of 2016

Marketing Insider Group

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

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Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].

Rainmaker 2016 – Key Takeaways

ANNUITAS

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. Here’s a list of takeaways from the keynote session by Vaynerchuk at Rainmaker 2016 for those of you that weren’t able to attend: Day-trade attention – Vaynerchuk spoke often about “day-trading attention” and working minute by minute to seek out new opportunities to capitalize attention and grow his brand. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS.

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11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […].

Top 5 Mistakes Content Marketers Will Make in 2016

Marketing Insider Group

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […].

Being a Successful B2B Content Marketer in 2016: Trends & Insights

Marketing Insider Group

The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Did you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

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A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […].

What Your 2016 Content Marketing Strategy Should Look Like

Marketing Insider Group

The post What Your 2016 Content Marketing Strategy Should Look Like appeared first on Marketing Insider Group. Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just had to show up and chat, post […].

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The Must-Have Content Planning Calendar For 2016

Marketing Insider Group

The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group. You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […].

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016? 12 (Summarized) Expert Opinions on Sales Trends & Challenges in 2016. I hope you have enjoyed these three blogs and best wishes for 2016

World Water Day 2016 Influencers – Top Individuals and Brands

Onalytica B2B

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. Now that March 22 has passed and we have celebrated another milestone World Water Day, we wanted to re-create our analysis to learn who the top influencers were for the event in 2016. In Q1 of 2016, Neeshad V S (Environmentalist), Ana M.

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KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy. 30 B2B Social Media Tips for 2016.

2016 Marketing Quota Starts Today

Sales Engine

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Do you know how much marketing your team will need in 2016

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Key to 2016: Personalize Marketing with the ICE Formula

Ambal's Amusings

What will successful B2B marketers to be doing more of or differently in 2016? The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. Mary Meeker’s 2016 Internet Trends.

12 Marketing Trends Every Top Brand Needs To Know In 2016

Marketing Insider Group

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. The post 12 Marketing Trends Every Top Brand Needs To Know In 2016 appeared first on Marketing Insider Group.

State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016

Marketing Insider Group

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. The post State Of Digital Marketing: 9 Key Trends You’ll Need To Know In 2016 appeared first on Marketing Insider Group. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, […].

3 Things Every Aspiring Content Marketer Needs to Know in 2016

Marketing Insider Group

The post 3 Things Every Aspiring Content Marketer Needs to Know in 2016 appeared first on Marketing Insider Group. By Tyler Burchett, Media Relations Associate at Fractl Content marketing is already having its moment. Some companies have recognized this and begun investing accordingly, while others are just now taking action.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

In 2016, we can expect to see increased innovation and disruption throughout the year and beyond, as we are entering a time when legacy approaches, size and brand, will be viewed as totally impertinent. We were very interested in seeing which IoT brands and individuals were leading the online discussion, so we analysed 1.5M+ tweets from 28th November 2015 to 26th January 2016 and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy. 30 B2B Social Media Tips for 2016.

6 Trends In The Marketing Ecosystem To Prepare For In 2016

Marketing Insider Group

We are well into 2016 – it’s March already! The post 6 Trends In The Marketing Ecosystem To Prepare For In 2016 appeared first on Marketing Insider Group. However, with the constant barrage of developments in marketing technology, I find it hard to shake off my predictive mode. It’s only natural for humans to want to know what’s in store for them and to prepare ahead of time for disasters (and triumphs) that might […].

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How to boost your pay packet: The B2B Marketing Salary Survey 2016

Savanta

The post How to boost your pay packet: The B2B Marketing Salary Survey 2016 appeared first on Circle Research - B2B market research company There’s so much more to job satisfaction than money. The happiest marketers find their role stimulating, respect their leader and buy into their employer’s vision (see my post on the 2015 B2B Leaders report for an in depth exploration of this). But money does matter. Of course it does.

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Drone video, 4K TV and more: Video marketing trends for 2016

Biznology

As you research online marketing in 2016 , it’s important to know what to pay attention to in the coming year in order to best strategize how you will reach your target markets. So what video marketing trends can small businesses and other marketers expect to see in 2016? In 2016, expect more live streaming players to really cash in on this market. What video marketing trends do you expect to see a lot more of in 2016? Video digital marketing has yet to hit its peak.

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The fitness gear and tech that will make me strong and skinny in 2016

Biznology

Right now, I am rowing with my Team Grotto virtual team in the 2016 Virtual Team Challenge sponsored by Concept2. The post The fitness gear and tech that will make me strong and skinny in 2016 appeared first on Biznology. OK, I am not so naïve as to assume that all the fitness apps we have have strapped to our wrists, clipped to our shirts, and filling up our iPhones and Androids — but it’s not far from the truth.

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