5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. The post MWC 2016: Top 100 Influencers and Brands appeared first on onalytica.

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7 Predictions for Email Marketing in 2016

Act-On

If you could look into a crystal ball and see what will happen in 2016 (President __?), In 2016, I think more and more of those single-person marketing departments will try their hand at segmentation. But will this as yet-to-be announced 2016 app actually kill email?

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Top 10 Booths at Dreamforce 2016

Radius

Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! Sure, I’m a bit biased, but I truly believe Radius advertised on one of the boldest, brightest, and integrated booths at Dreamforce 2016.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 2016 Content Marketing Benchmarks, Budgets, and Trends.

The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas.

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Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

Digital technologies ICT Internet of Things Research 2016 Global IoT Decision Maker Survey Carrie MacGillivray IDC IoT

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer.

The 8 Hottest Content Marketing Trends For 2016 [Infographic]

Marketing Insider Group

To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

So, across 9 categories, and 9 extraordinary companies doing great things with video, here are your 2016 Video Marketing Award winners! The post The Best of the Best: 2016 Video Marketing Awards appeared first on Vidyard. Marketing can be a bit of a thankless job.

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Content Marketing World 2016 – Just Do Nothing

ANNUITAS

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017.

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

The 2016 Marketing Technology Landscape. Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small.

Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago.

Rainmaker 2016 – Key Takeaways

ANNUITAS

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living.

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The Funny and Fabulous: 10 Best Video Marketing Examples of 2016

Vidyard

The Best 5 Holiday Videos of 2016. The Best Video Examples from the Rio 2016 Olympics. The Best of the Best: 2016 Video Marketing Awards. The post The Funny and Fabulous: 10 Best Video Marketing Examples of 2016 appeared first on Vidyard.

Five Top-Rated Social Media Management Tools for 2016 [Infographic]

Webbiquity

Guest post by Lilach Bullock. What is the “best” social media management tool out right now? Every social media manager has a preferred one that they always use, and it’s usually one of a handful of the top social media management tools on the market.

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG).

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.

Is 2016 the Year for Workplace Automation?

Reachforce

The threat of a robot uprising has long been a theme in science fiction novels, and in 2016, it’s beginning to look like reality. Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money.

5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016.

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

In 2016, we can expect to see increased innovation and disruption throughout the year and beyond, as we are entering a time when legacy approaches, size and brand, will be viewed as totally impertinent. IoT 2016: Top 100 Influencers and Brands Click To Tweet.

49 Noteworthy Social Networking Stats and Facts

Webbiquity

in 2016, and 85.8% eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% B2C marketers are significantly more likely (49%) than B2B marketers (32%) to say they plan to increase activities on Instagram in 2016.

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5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]

Vidyard

92% of B2B companies plan to use video in marketing in 2016. The post 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic] appeared first on Vidyard. Ahh, a new year. There’s nothing quite like it. .

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25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 2016 Content Marketing Benchmarks, Budgets, and Trends.

Top 16 Digital Trends of 2016

Marketing Insider Group

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

5 Ways Video will Transform Digital Marketing in 2016

Modern Marketing

Here are my top 5 predictions for video marketing in 2016, and what you'll want to consider as you plan your year. In 2016, we’ll see more organizations realize that potential, and more will continue to push the boundaries further.

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11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader.

3 Key Themes for 2016: Marketing, Marketing, Marketing

Sales Intelligence View

I have been thinking about 2016 and want to share with you the three business themes I see as becoming even more critical this year, which I also shared with MarTech Advisor. The New Year is upon us.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016?

Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. The post Emerging marketing trends for 2016 appeared first on Biznology. Time flies when you love what you do!

My Best Biznology Blog Posts of 2016

Biznology

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology.

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences.

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The Best Content Marketing of 2016

Contently

And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016.

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12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Great content takes a lot of hard work and time to create.

20 Tremendous Digital Marketing Stats and Facts

Webbiquity

As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. The Internet will become the largest medium for advertising in 2016 (ahead of TV).

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5 Statistics That Modern Marketers Can't Ignore in 2016

Modern Marketing

We share those with you so it can have impact in your 2016. Companies that worked on digital features should focus on culture and strategy in 2016. And that's a perfect transition to think about how you will succeed in modern marketing in 2016.

High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester

Vidyard

The best marketers, they say, will act differently in 2016. Forrester Predictions for 2016: B2B Marketing's New Mission. The post High-Performing B2B Marketers Will Make These 4 Shifts in 2016, Predicts Forrester appeared first on Vidyard. B2B buying has changed.