5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. In 2016 these tools will mature, and the technology behind them will improve.

MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. The post MWC 2016: Top 100 Influencers and Brands appeared first on onalytica.

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Trending Sources

Top 10 Booths at Dreamforce 2016

Radius

Check out the short video below as I nerd out on the top 10 booths at Dreamforce 2016! Sure, I’m a bit biased, but I truly believe Radius advertised on one of the boldest, brightest, and integrated booths at Dreamforce 2016.

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Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year.

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7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016.

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The 8 Hottest Content Marketing Trends For 2016 [Infographic]

Marketing Insider Group

To help content marketers get up to speed and stay ahead of the curve, CJG Digital Marketing has picked out eight key trends and movers that will change the marketing space in 2016 which you can’t ignore.

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Content Marketing World 2016 – Just Do Nothing

ANNUITAS

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017.

15 Key Visualizations & Diagrams From #MarTech 2016

KoMarketing Associates

The 2016 Marketing Technology Landscape. Last week we had the good fortune to attend MarTech USA , a two day conference discussing the role technology and innovation play in strategic marketing for organizations large and small.

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Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago.

Rainmaker 2016 – Key Takeaways

ANNUITAS

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS. I used to believe that Marketers were the most enthusiastic group in an organization about what we do for a living.

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Marketing Technology Landscape Supergraphic (2016)

chiefmartech

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. 2016 Marketing Technology Landscape Supergraphic (1,200dpi JPEG).

5 Things That Need to Change in B2B Marketing 2016

ANNUITAS

It seems like a millisecond ago, my team and I were assembled at our 2015 kick-off making plans for the coming year and alas here we again, the end of another year and looking forward to 2016. Investment in marketing skill set is essential in 2016.

Is 2016 the Year for Workplace Automation?

Reachforce

The threat of a robot uprising has long been a theme in science fiction novels, and in 2016, it’s beginning to look like reality. Workplace automation is a trending concept, as businesses seek out ways to operate more efficiently and for less money.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As social media has grown, so has the opportunity for businesses to reach customers and potential customers.

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group.

IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

In 2016, we can expect to see increased innovation and disruption throughout the year and beyond, as we are entering a time when legacy approaches, size and brand, will be viewed as totally impertinent. IoT 2016: Top 100 Influencers and Brands Click To Tweet.

25 of the Very Best Content Marketing Resources in 2016 … So Far

Vidyard

Of course, to challenge myself and keep everything fresh, I put restrictions on this list to only be amazing content published in 2016. 25 amazing content marketing resources so far in 2016. 2016 Content Marketing Benchmarks, Budgets, and Trends.

Top 16 Digital Trends of 2016

Marketing Insider Group

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader.

5 Ways Video will Transform Digital Marketing in 2016

Modern Marketing

Here are my top 5 predictions for video marketing in 2016, and what you'll want to consider as you plan your year. In 2016, we’ll see more organizations realize that potential, and more will continue to push the boundaries further.

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3 Key Themes for 2016: Marketing, Marketing, Marketing

Sales Intelligence View

I have been thinking about 2016 and want to share with you the three business themes I see as becoming even more critical this year, which I also shared with MarTech Advisor. The New Year is upon us.

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? Several contributors addressed the need for B2B content marketers to focus on quality over quantity in 2016.

State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

In 2016, we will mark the fifteenth year since buyer personas were first introduced. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016?

The Best Content Marketing of 2016

Contently

And even though I tried my best, I haven’t examined every piece of content from 2016, so feel free to curse me out on Twitter if you think I overlooked your brand’s amazing microsite about the ethics of potato chip manufacturing. Merriam-Webster: Election 2016.

12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Great content takes a lot of hard work and time to create.

5 Statistics That Modern Marketers Can't Ignore in 2016

Modern Marketing

We share those with you so it can have impact in your 2016. Companies that worked on digital features should focus on culture and strategy in 2016. And that's a perfect transition to think about how you will succeed in modern marketing in 2016.

Top 10 Modern Marketing Blog Posts of 2016

Modern Marketing

The following are the top performing posts from 2016, that were published this year: Demandbase Launches ABM Solution for Oracle Eloqua Marketing Automation. It was a big thing for Modern Marketers in 2016 and it was a big thing for us.

#GoPredictive with Infer at Dreamforce 2016

Infer

We’re officially kicking off the countdown to Dreamforce 2016! The post #GoPredictive with Infer at Dreamforce 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

Digital technologies ICT Internet of Things Research 2016 Global IoT Decision Maker Survey Carrie MacGillivray IDC IoT

Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

The post Edtech and Elearning 2016: Top 200 Influencers and Brands appeared first on onalytica.

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7 not-quite-predictions for marketing technology in 2016

chiefmartech

So I won’t offer any predictions for 2016, but I’ve probably qualified to share several not-quite-predictions — slightly vague but meaningful ideas and trends that I think are likely to impact marketing in the year ahead. Best wishes for a wonderful 2016!

2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Artificial intelligence was undoubtedly the hottest topic at Dreamforce 2016 with numerous companies piggybacking on the Salesforce Einstein announcement to showcase their own AI capabilities. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

3 Seismic B2B Marketing Trends Seen At Dreamforce 2016

Radius

Artificial intelligence was undoubtedly the hottest topic at Dreamforce 2016 with numerous companies piggybacking on the Salesforce Einstein announcement to showcase their own AI capabilities. The post 3 Seismic B2B Marketing Trends Seen At Dreamforce 2016 appeared first on Radius.

How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. Content marketing is an intimidating, but necessary, part of raising brand awareness now.

How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]

bizible

The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B marketers.

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5 Lessons from MarTech 2016

Radius

MarTech 2016 did not disappoint. The post 5 Lessons from MarTech 2016 appeared first on Radius. A-Featured B2B Marketing MarTech 2016 predictive Radius IntelligenceThere was something for everyone — from practitioner to executive, B2B, B2C, big company, small company.

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

Social media marketing is one of the fastest growing marketing niches, and 2016 brought about much-improved search functionality. Gatorade (@Gatorade) February 8, 2016. Everything from smartwatches to virtual reality headsets flooded the consumer market in 2016.

Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

Laura Ramos was our first keynote speaker at Viewtopia 2016, and in addition to sharing some of her extraordinary expertise and years of marketing insights, she hammered home one major point – anyone interacting with prospects shouldn’t just be conveying ideas.