The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. In 2016 these tools will mature, and the technology behind them will improve.

7 Engaging CMO Interviews From 2016

Modern Marketing

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. If you think about what JetBlue meant from a product perspective in 2000 to what we’re delivering in 2016 and beyond it is so much more advanced.

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The Biggest Mobile Marketing Trends of 2016

Modern Marketing

Top Mobile Marketing Trends for 2016. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever.

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Mobile Marketing Trends for 2016

Modern Marketing

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic.

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2016 Cross Channel Marketing Trends

Modern Marketing

Top 10 Omni-Channel retail trends for 2016. IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016. The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to a study released this week by the Interactive Advertising Bureau with help from Winterberry Group. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. Marketing Strategy

KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy. 30 B2B Social Media Tips for 2016.

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5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group. Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. Mobile

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Top 16 Digital Trends of 2016

Marketing Insider Group

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

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10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. As you saw, this analysis of the most socially shared posts provides a glimpse into the topics readers found most relevant in 2016.

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Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].

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Unveiling: The State of Pipeline Marketing Report 2016

bizible

The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. It’s an annual study and the biggest piece of research that we produce. This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. So what did we learn? We learned that marketers are using more channels than ever.

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12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing. The major themes that emerged included tying content marketing efforts to business value, limited […].

How To Be a B2B Marketer At Dreamforce 2016

bizible

If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Date: Wednesday, October 5, 2016. Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? As a B2B marketer at Dreamforce, here’s where you could go and what you should do. Don’t miss out on opportunities crafted specifically for the roll you play in the business world. The B2B Marketing Champions Lounge.

Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year! So yeah, it’s round-up time here at Marketing Insider Group.

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Our Favorite Blog Posts & Articles for 2016: 5th Annual Edition

KoMarketing Associates

As I performed keyword research throughout 2016, I began noticing more and more terms returning an “Answer Box” result in Google SERPs. At the end of 2015 and into the beginning of 2016, we began hearing rumblings across the industry that Google AMP was coming, and sure enough, by the end of the year, we started seeing many of our client’s sites being impacted. Mary Meeker’s 2016 Internet Trends.

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11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […].

30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Great news, right!? Sort of.

My Best Biznology Blog Posts of 2016

Biznology

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology. Everyone’s doing clip shows this late into the year.

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Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Modern Marketing

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event. The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun.

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7 Things You Need to Know About Optimizing for Mobile in 2016

Act-On

Let’s discuss a few of the important questions you should be asking about optimizing your site for mobile in 2016. If you’re like much of the US population, you’re likely to be reading this post on a mobile device, whether you found it through a Google search or it came to you in your email. Here and abroad more users access the internet from mobile devices than ever before. In fact, since 2014, more of us access the internet via mobile than our desktop computers.

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Top 5 Mistakes Content Marketers Will Make in 2016

Marketing Insider Group

One month into 2016 and I hate to kick the year off on a negative note, but there are some mistakes we consistently see from B2Bs as they attempt to execute on their content strategy. The post Top 5 Mistakes Content Marketers Will Make in 2016 appeared first on Marketing Insider Group. The first step towards preventing a mistake is knowing about it early enough to avoid it, so on that note […].

The 10 Best Marketing Action Blogs of 2016

Act-On

2016 was a grueling year, for many reasons that we don’t need to mention (Carrie Fischer, and her mom … REALLY 2016?). While some people can’t wait to put the year behind them, we want to take a minute to revel in some of the best of 2016. Here are the 10 best marketing action blogs from 2016, appearing in no particular order except that they’re all #1 in our hearts. Did we miss anything our list of the best marketing action blogs of 2016?

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GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

RockContent

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

Being a Successful B2B Content Marketer in 2016: Trends & Insights

Marketing Insider Group

The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group. Did you know that 88% of B2B marketers use digital content to reach their target audience? Content marketing has certainly became a predominant form of advertisement, and the majority of businesses across multiple industries are employing at least some form of content marketing. 44% of companies surveyed stated that their B2B Content Marketing is moderately […].

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5 Ways Video will Transform Digital Marketing in 2016

Modern Marketing

Here are my top 5 predictions for video marketing in 2016, and what you'll want to consider as you plan your year. In 2016, we’ll see marketers embrace these lessons, which will not only improve email marketing performance but also return email to its important spot as a lead generator feeding data into our marketing automation platforms. In 2016, we’ll see more organizations realize that potential, and more will continue to push the boundaries further.

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How To Create An Effective Content Marketing Strategy For 2016

Marketing Insider Group

The post How To Create An Effective Content Marketing Strategy For 2016 appeared first on Marketing Insider Group. Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests […].

5 Statistics That Modern Marketers Can't Ignore in 2016

Modern Marketing

We share those with you so it can have impact in your 2016. Companies that worked on digital features should focus on culture and strategy in 2016. And that's a perfect transition to think about how you will succeed in modern marketing in 2016. Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future.

Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. The post Emerging marketing trends for 2016 appeared first on Biznology. Time flies when you love what you do! After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

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#SEJSummit 2016 Chicago Hits on Key Actions for Search Marketers

KoMarketing Associates

— Phoebe Fasulo (@Fassooo) June 19, 2016. — Rayliza Krikman (@raylizakrikman) June 27, 2016. — Kelsey Jones (@wonderwall7) June 27, 2016. — Justina Logozzo (@Justina_Logozzo) June 23, 2016. — Erin Everhart (@erinever) June 23, 2016. — Kelsey Jones (@wonderwall7) June 20, 2016. — Phoebe Fasulo (@Fassooo) June 23, 2016. — Justina Logozzo (@Justina_Logozzo) June 23, 2016.

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What Your 2016 Content Marketing Strategy Should Look Like

Marketing Insider Group

The post What Your 2016 Content Marketing Strategy Should Look Like appeared first on Marketing Insider Group. Seventy-six percent of B2C marketers report using content marketing, yet only 37% say their strategy is actually effective. Blindly pursuing content marketing and hoping it works isn’t a useful strategy. In the early days of social media, a single tweet could be heard around the world. Brands just had to show up and chat, post […].

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The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. As you plan for 2016, think about prioritizing your marketing budget and take time to answer and address… Why prospects didn’t buy (in those cases when we believe that they should have).

The Must-Have Content Planning Calendar For 2016

Marketing Insider Group

The post The Must-Have Content Planning Calendar For 2016 appeared first on Marketing Insider Group. You may not have a crystal ball to predict what kind of content will be popular tomorrow, but you can see the future – and it’s recurring events that will pique the interest of audiences and publishers year after year. Creating content about popular annual events can lead to an uptick in traffic, SEO, brand […].

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6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.

KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy. 30 B2B Social Media Tips for 2016.