The B2B Summit 2016

Tomorrow People

Tomorrow People will be attending the B2B Marketing Summit 2016, taking place on Wednesday 22nd June

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MWC 2016: Top 100 Influencers and Brands

Onalytica B2B

Mobile World Congress (MWC) 2016 took place in Barcelona from 27th Feb – 2nd March 2016. We were keen to see which brands and individuals were leading the online discussion at MWC 2016. So we analysed 731K+ tweets from 22 February – 3 March 2016 mentioning the keywords “MWC16 OR MWC 16 OR MWC2016 OR MWC 2016 OR MWC” and identified the top 100 most influential brands and individuals leading the discussion on Twitter.

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5 Predictions for Influencer Marketing in 2016

Onalytica B2B

Influencer marketing now makes up a significant part of marketing budgets and according to a report by Tomson , 59% of marketers have plans to increase their influencer marketing budget in 2016. 84% of marketing professionals worldwide have plans to start influencer marketing in 2016, and those who are already doing it have plans to prioritize it even more according to Schlesinger Associates. In 2016 these tools will mature, and the technology behind them will improve.

The Biggest Mobile Marketing Trends of 2016

Oracle

Top Mobile Marketing Trends for 2016. Been a few weeks, but it's Friday Five time - a curated collection of five recent articles on one topic. This go round it's all about mobile marketing. With mobile devices an ever-present fixture of modern life, keeping up on mobile marketing trends is more important than ever.

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7 Engaging CMO Interviews From 2016

Oracle

As the year comes to a close and we make final plans for the New Year and celebrations and the like, I figured it was a good time to take a look back at some CMO Interviews from 2016 before we move onto 2017. Below are 7 CMO interviews from 2016. If you think about what JetBlue meant from a product perspective in 2000 to what we’re delivering in 2016 and beyond it is so much more advanced.

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Mobile Marketing Trends for 2016

Oracle

Top 10 mobile marketing trends for 2016. Five Mobile Marketing Trends for Emerging Markets in 2016. While 2016 begins, it is time to outline the trends to look for this year. Some 2016 forecasts call for further changes within the industry landscape, one of the biggest being rapid mobile growth in emerging markets. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic.

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2016 Cross Channel Marketing Trends

Oracle

Top 10 Omni-Channel retail trends for 2016. IAB: Identifying Cross-Channel Audiences Key To Marketers In 2016. The ability to recognize audiences across channels and devices will become key in 2016, replacing programmatic as the top priority among marketers, according to a study released this week by the Interactive Advertising Bureau with help from Winterberry Group. It's time once again for The Friday Five , our weekly curated roundup of five stories on one topic.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. Owler – a free competitive intelligence platform – rapidly went from 0 to over 500,000 users and they’re on pace to exceed a million users by the end of 2016. As you saw, this analysis of the most socially shared posts provides a glimpse into the topics readers found most relevant in 2016.

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Keep It Simple and 4 More Things I Learned at the 2016 CMO Club Europe Summit

Oracle

Recently I attended the CMO Club Europe Summit that took place on September 6th in London. Although they have been dipping their toe in Europe for a while now, this event marked the official launch of The CMO Club in Europe. The Summit was pretty remarkable in many ways and was no ordinary European event. The objectives for the day were set out early on: To help CMOs solve their biggest problems. To enable CMOs to build real peer to peer relationships. To have fun.

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My Best Biznology Blog Posts of 2016

Biznology

I hope my exhaustive list of all my favorite blog posts I share with you below allow you to catch up on the articles, posts, and content that you missed in 2016. My Best Biznology Blog Posts of 2016. The post My Best Biznology Blog Posts of 2016 appeared first on Biznology. Everyone’s doing clip shows this late into the year.

5 Ways Video will Transform Digital Marketing in 2016

Oracle

Here are my top 5 predictions for video marketing in 2016, and what you'll want to consider as you plan your year. In 2016, we’ll see marketers embrace these lessons, which will not only improve email marketing performance but also return email to its important spot as a lead generator feeding data into our marketing automation platforms. In 2016, we’ll see more organizations realize that potential, and more will continue to push the boundaries further.

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5 Statistics That Modern Marketers Can't Ignore in 2016

Oracle

We share those with you so it can have impact in your 2016. Companies that worked on digital features should focus on culture and strategy in 2016. And that's a perfect transition to think about how you will succeed in modern marketing in 2016. Modern marketing is about learning from the past, analyzing what brought you, or others, the best results and applying that to the future.

Emerging marketing trends for 2016

Biznology

Just like that, the first quarter of 2016 is done. We thought this would be a good time to analyze the emerging marketing trends of 2016 so far. The post Emerging marketing trends for 2016 appeared first on Biznology. Time flies when you love what you do! After looking through many of the trends we are seeing, the common themes across almost all new marketing initiatives have to do with delivering excellent customer experiences.

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GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions

RockContent

We’ll be at GITEX 2016 – one of the largest tech events on the planet – to showcase our content marketing technology to the 140,000+ professionals attending this year. The post GITEX 2016: ScribbleLive to Showcase Content Marketing Solutions appeared first on ScribbleLive. Our team will be there to showcase the ScribbleLive-powered solutions that enable the world’s largest brands and media publishers to create innovative content experiences.

Chasing Unicorns at MarTech 2016

Lattice

The post Chasing Unicorns at MarTech 2016 appeared first on Lattice Engines. One of the major topics that appeared at this year’s MarTech conference was unicorns. No, not the mythical beast with a horn and flowing mane (although those did make an appearance in some presentations), but those private companies valued at $1 billion or more.

6 Big Content Marketing Challenges of 2016

Writing on the Web

Content marketing is challenging, but it’s also the most rewarding work I’ve ever done. What more satisfying way to market professional services than by writing from the heart? When you address the problems your readers experience with your own knowledge, experience and wisdom, you help others AND build credibility authentically. If you’ve been reading my blog for any length of time, you probably know that I do not believe in new year resolutions.

The Three Most Important B2B Marketing Questions for 2016

Kaon

To achieve success in 2016, these are the most important questions for marketers to ask: What are the reasons our sales teams lose deals they should have won? In 2016, we need to be focused not on what’s different about our solution but why it matters to the customer. As you plan for 2016, think about prioritizing your marketing budget and take time to answer and address… Why prospects didn’t buy (in those cases when we believe that they should have).

37 Reasons to Attend the Modern Marketing Experience 2016

Oracle

There is so much for modern marketers to do now that it is 2016, and one thing that should be high on the list is plan to attend the Modern Marketing Experience in Las Vegas from April 26-28, 2016. This will the place to be to soak up the latest and greatest that modern marketing has to offer. You may have your own reasons to attend, but we have hand-selected this artisan-crafted list of 37 reasons why you want to attend this event.

#GoPredictive with Infer at Dreamforce 2016

Ignite Tech

We’re officially kicking off the countdown to Dreamforce 2016! The post #GoPredictive with Infer at Dreamforce 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. With over 2,000 sessions to choose from over four days that span industries, specialties, and roles, there’s truly something for everyone. We’re looking forward to connecting with many of you there, so we’ve put together a list of where you can find us at the big event.

Top 16 Digital Trends of 2016

Marketing Insider Group

The post Top 16 Digital Trends of 2016 appeared first on Marketing Insider Group. Marketing has undergone a major transformation in the last few years, responding to new technologies and changes in consumer behaviors and attitudes. Digital marketing and automation are just some of the new skills and technologies successful marketers need to learn today to better understand and help their consumers. So what do marketers must know to […].

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Join Infer at Marketo Summit 2016

Ignite Tech

The post Join Infer at Marketo Summit 2016 appeared first on Infer: Predictive Lead Scoring for Sales & Marketing. Marketo Summit is upon us yet again, and we’re geared up for a fantastic week of networking, learning, and connecting with thousands of data-driven marketers about the power that predictive can have on their businesses.

Rainmaker 2016 – Key Takeaways

ANNUITAS

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. Here’s a list of takeaways from the keynote session by Vaynerchuk at Rainmaker 2016 for those of you that weren’t able to attend: Day-trade attention – Vaynerchuk spoke often about “day-trading attention” and working minute by minute to seek out new opportunities to capitalize attention and grow his brand. The post Rainmaker 2016 – Key Takeaways appeared first on ANNUITAS.

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3 Key Themes for 2016: Marketing, Marketing, Marketing

Sales Intelligence View

I have been thinking about 2016 and want to share with you the three business themes I see as becoming even more critical this year, which I also shared with MarTech Advisor. The New Year is upon us. Data is the common thread, and as more companies cross the chasm from just having more data to finding intelligence […].

5 Key Mobile Marketing Trends for 2016

Marketing Insider Group

The post 5 Key Mobile Marketing Trends for 2016 appeared first on Marketing Insider Group. Ad games are the most effective way to engage your target customers on mobile, but creating an ad game alone isn’t enough – you also need to think about who your target customers are, where they spend their time and. Mobile

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Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The post Your Must-Have Marketing Technology In 2016 appeared first on Marketing Insider Group. The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. Marketing Strategy

Still Wondering How to Get Started in Social Media in 2016?

Oracle

That number was reported in January 2016. It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Social media has gone from a check the boxes exercise to a critical component that is fully integrated into marketing campaigns and other business activities.

Top 5 Content Marketing Trends Of 2016 So Far

Marketing Insider Group

Can you believe we’re more than half way through 2016 already? It feels like just yesterday when we were making our 2016 content marketing predictions last year. The post Top 5 Content Marketing Trends Of 2016 So Far appeared first on Marketing Insider Group. In 2015, 88% of marketers said content marketing was core to their overall marketing strategy. Their top five priorities included creating more engaging content, developing a better understanding […].

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Help Me Help You – My Top 2016 Posts on Marketing and Leadership

Marketing Insider Group

I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year! So yeah, it’s round-up time here at Marketing Insider Group.

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A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

12 Biggest Content Marketing Challenges In 2016

Marketing Insider Group

The post 12 Biggest Content Marketing Challenges In 2016 appeared first on Marketing Insider Group. Great content takes a lot of hard work and time to create. At the Digiday Content Marketing Summit in Austin last month, marketers got together to share some of the biggest content marketing challenges their companies or agencies are currently facing. The major themes that emerged included tying content marketing efforts to business value, limited […].

New Relic Wins 2016 Demand Program of the Year

Ignite Tech

We are thrilled to congratulate Baxter Denny , Isaac Wyatt and the New Relic team on winning a SiriusDecisions 2016 Demand Program of the Year Award. For more details, check out SiriusDecisions’ report on its 2016 Demand Creation Programs of the Year. The post New Relic Wins 2016 Demand Program of the Year appeared first on Infer: Predictive Lead Scoring for Sales & Marketing.

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Marketing and Sales: Done Well (2015) Do Better (2016) - Part 3 of 3

ViewPoint

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. plus I pulled some additional comments pulled from Mikogo’s Sales Trends & Challenges in 2016 – 12 Experts Share Their Predictions (I am one of the experts). What They Can Do Better in 2016? 12 (Summarized) Expert Opinions on Sales Trends & Challenges in 2016. I hope you have enjoyed these three blogs and best wishes for 2016

2016 Marketing Quota Starts Today

Sales Engine

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. Do you know how much marketing your team will need in 2016

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World Water Day 2016 Influencers – Top Individuals and Brands

Onalytica B2B

In the lead up to World Water Day 2016, we examined how the most influential individuals and brands in the field of water security discussed the event by publishing a list of World Water Day 2015 Influencers: Top 10 Individuals and Brands. Now that March 22 has passed and we have celebrated another milestone World Water Day, we wanted to re-create our analysis to learn who the top influencers were for the event in 2016. In Q1 of 2016, Neeshad V S (Environmentalist), Ana M.

Brand 101

KoMarketing Top B2B Marketing Blog Posts From 2016

KoMarketing Associates

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy. 30 B2B Social Media Tips for 2016.

Key to 2016: Personalize Marketing with the ICE Formula

Ambal's Amusings

What will successful B2B marketers to be doing more of or differently in 2016? The answers to that … Continue reading Key to 2016: Personalize Marketing with the ICE Formula. That question was recently posed to me and other thought leaders who contribute to B2B Marketing Zone, and 25 responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

11 Qualities Creative CMOs Must Have In 2016 And Beyond

Marketing Insider Group

The post 11 Qualities Creative CMOs Must Have In 2016 And Beyond appeared first on Marketing Insider Group. With the rise of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketers will need to tap into the most creative parts of their brain, and listen to their team’s best ideas. By marrying data with creativity, marketing executives can lead their teams to […].