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The 6 Most Important Social Media Trends of 2017

Contently

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space. By 2020, eMarketer predicts that 59 percent of U.S. Now, platforms across the space are being colonized by older demographics.

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43 Messaging App Stats That Marketers Should Know

Hubspot

eMarketer ). eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). As you choose an app to leverage in your messaging strategy, make sure the platform's global and age demographics are in line with your target audience. Mark Zuckerberg ). Statista ). Statista ).

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Less Than Half of Baby Boomers Like Seeing Diversity in Ads

Contently

According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. This demographic split goes beyond just advertising. We’re seeing a more diverse and open society, especially among millennials,” Quim Gil , head brand planner at ad agency Richards/Lerma, said in an interview with eMarketer. “We

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

If you think back three years ago to 2016, live video was everywhere. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Case in point ….

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What B2C Strategies Can You Use in B2B Marketing?

KoMarketing Associates

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time. B2B Paid Social Media Ads.

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5 In-App Spending Trends to Watch

Martech Advisor

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Spending Surges in the Middle East and North Africa (MENA).

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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Meeker and co.