Sprout Social

FEBRUARY 27, 2017

Right when you think you’re getting a grasp on your demographics, buyer habits and trends on social media , something new changes and turns your data into old news. That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Don’t believe us? Facebook Statistics. Twitter Statistics.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. Uncertainty is the new norm in marketing: with technology changing so quickly, it’s almost impossible to prepare for the biggest changes that are taking place. It’s a brave new world for marketers out there. The reason?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

ClearVoice

JUNE 17, 2021

That’s why it’s vital to keep up with the demographic and usage data for the platforms you use in your digital content strategy. Growth rates, advertising reach, click-through rates (CTRs), and usage trends for each platform, both over time and in current data snapshots, can make a big difference in your marketing and paid ad campaigns.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. Let’s review the options.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

KoMarketing Associates

JUNE 7, 2016

The “2016 Digital Technology Survey” from Real Story Group recently discovered that, although 59 percent of enterprises have digital marketing strategies in place, not all of them are utilizing the proper resources for execution. Approximately 47 percent of digital marketers say that they do not have the right tools for the job.

Marketing Automation Services 120

Marketing Automation Services Peer-to-peer Customer Satisfaction Vendors 120

QuanticMind

OCTOBER 5, 2016

Search engine marketing strategies, social, expanded text ads (ETAs), product listing ads (PLAs), cross-device attribution and many other topics headlined this year’s #SMX East. Search engine marketing strategies were front and center at this year’s #SMX East 2016, one of the largest search marketing events on the East Coast.

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Marketing & Strategy 40

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. B2B Email Marketing Statistics.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

QuanticMind

SEPTEMBER 27, 2016

We close out a jam-packed Day 1 at SMX East 2016 with a variety of SEM insights from every corner of the paid search strategy playbook. The 2016 Search Marketing Expo is underway in New York City, offering a snapshot of digital advertising trends in paid search engine marketing.

SEM 40

SEM Paid Search Agency Adwords Ads 40

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. For the last hundred years, media has been pushed out to people, but now marketers are going to be a part of the conversation.". Image Source: VentureBeat.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook demographic stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

KoMarketing Associates

AUGUST 11, 2016

Earlier last month, Pokémon Go, a free-to-play location-based , augmented reality (AR) mobile game, developed by Nitanic and published by The Pokémon Company, was released for IOS and Android devices. While scuba diving has only a niche market, they: Promote their business using a Pokémon Go advertisement. Mixed Marketing.

Advertisements 120

Advertisements Advertising Mobile Advertising Paid Search Agency 120

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

The Lead Agency

MARCH 24, 2017

Business-to-business marketing (or B2B marketing, as it is often called) involves the sale of one company’s product or service to another company. The findings demystified a number of widely held misconceptions and made a strong case for re-thinking current B2B marketing strategies. MYTH 4: Not many B2B researchers use mobile.

B2B Marketing 69

B2B Marketing Planning B2B Paid Search Agency 69

KoMarketing Associates

JANUARY 6, 2014

Research shows mobile apps are growing at a rate of 29.8% billion mobile users currently using apps will climb to 4.4 According to a recent report from the Ericsson ConsumerLab global research program, in the year 2014, “mobile apps will continue to transform society.” How do you promote a mobile app?

Mobile Marketing 120

Mobile Marketing Ad Building Search Engine Marketing Startups 120

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. Google has already declared mobile to be mandatory for search —as of 2018, the tech giant’s mobile-first index will view sites through the eyes of the mobile user, and will rank them accordingly.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

Hubspot

JANUARY 4, 2016

To achieve both in 2016, marketers will need to become more savvy than ever. The first step is to take a look at the marketing landscape at large to see where it’s moving — and what obstacles could be a roadblock to your success. In 2016, Nonprofits Will Square Off Against. But where should you start?

Paid Search Agency 28

Paid Search Agency Work Management Planning Marketing Management 28

Hubspot

APRIL 21, 2020

But -- as a smart marketer -- you're probably wondering how you can interact with each major messaging app's growing audience. The truth is, mobile message marketing works -- and it's not new. While many marketers started out by sending simple SMS messages to their prospects, mobile marketing has greatly evolved.

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Martech Advisor

DECEMBER 26, 2019

Within this growth market, Smaato research reveals interesting opportunities across specific regions, mobile use patterns around sports and weather, and gaming habits across demographic groups, writes, Glenn Fishback, Chief Revenue Officer, Smaato. Let’s take a look at the highlights.

Spending 56

Spending Trends Mobile Advertising Classified Ads 56

6sense

DECEMBER 9, 2021

Apple’s privacy policy downgrading tracking on mobile and Google’s plans to nix the third-party cookie are making it more challenging for marketers to track prospective customers across properties and target them with ads. Buyer intent is an underutilized resource for today’s marketers and sellers.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

illumin

FEBRUARY 6, 2019

It’s known to get overlooked as plans focus on wrapping up the holidays vs. strategically preparing for marketing to a specific audience during the weeks leading up to V-Day. billion seen in 2016. Marketers should tailor campaigns to the demographics that are spending the most during Valentine’s Day. billion, up from $18.2

Marketing & Strategy 58

Marketing & Strategy Demographics Comparison Pricing 58

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Mobile messaging apps are taking over, or are they? However, when it comes to marketing, there is no such thing as a hard and fast rule. Our ability to swiftly pivot and readjust our focus is what made us marketers to begin with.

Paid Content 99

Paid Content Social Media Paid Social Agency Media 99

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. This presents B2B marketers with a new playground. Demographics lean male—the gender ratio is about 55/45%. Quora Ads have two big advantages for B2B marketers. Why Should B2B Marketers Use Quora Ads?

Paid Content 119

Paid Content Advertisements Advertising B2B 119

Oktopost

JULY 15, 2020

When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Sprout Social

AUGUST 16, 2016

Engagement is a huge part of social marketing. It’s one of the main metrics marketers turn to when defining the impact and effectiveness of social marketing campaigns. — Twitter (@twitter) July 20, 2016. While you’re optimizing your website for social media shares, you should also do the same for mobile.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. You should also become familiar with the demographics of different social networks.

Social Media 92

Social Media Class Word of Mouth Media 92

Mailmunch

JULY 9, 2021

Email marketing is one of the most effective digital marketing channels. Unlike most of the other marketing vehicles, marketing emails, including editorial newsletters, are not subject to algorithm updates that can mess with your marketing campaigns. A well-executed email marketing campaign can be effective.

Newsletter 52

Newsletter Click Rate Curation Open Rate 52

Albert

AUGUST 3, 2018

The rise of digital audio advertising has given marketers a powerful new lever, but it has also made executing effective cross-channel campaigns even more difficult. In early 2016, Kia became the first company to beta test Spotify’s playlist sponsorship advertising program. Lead Sales Egineer. Listen Up, Advertisers.

Advertisements 64

Advertisements Advertising Ad Frequency Cross-Selling 64

Outbound Engine

DECEMBER 4, 2019

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. If you’ve been neglecting your database, your entire marketing strategy could be off-kilter. Talk about opportunity lost!

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

SWZD

SEPTEMBER 30, 2019

How does a Marketing leader connect with Sales and Finance leaders in the organization? One key is being able to speak their language, which is what we discussed with our latest guest, Mary Peterson , Vice President of Marketing at Ruckus Networks. billion in April, 2016. About Ruckus Network s. Customer Segmentation.

Salesforce.com 48

Salesforce.com Thought Leadership Cross-Selling SMB 48

Content Standard

DECEMBER 28, 2018

For digital marketers looking forward to 2019, there are a few new marketing technology trends that will have to be reckoned with in the new year. The digital marketing trends of 2019 bring with them a share of opportunity and challenge. In 2016, Amazon’s Alexa products dominated the comparatively small market of around 5.5

Trends 101

Trends Planning Paid Search Agency Amazon 101

NuSpark Consulting

JUNE 24, 2014

This is where video marketing enters the fray. billion in 2016, with a full 55% of consumer internet traffic tied to the burgeoning format by the same year. How can an emerging internet marketing technology possibly reach a price point that is realistic? The writing is already on the wall. The Contenders.

Top of Funnel 100

Top of Funnel Video Marketing Promotion Paid Search Agency 100

Sprout Social

AUGUST 23, 2016

One of the biggest advantages of social media marketing is it’s less reliant on a large budget. Marketers spent more than $8.3 Social media for business is a necessity just like paid ads, flyers and other traditional marketing efforts. It’s time to do away with the old mindset and outdated views of marketing.

Social Media 111

Social Media Paid Content Media Business 111

Sprout Social

JANUARY 9, 2017

Facebook is unique in the marketing world because of its size, as well as how difficult it is to engage. In fact, Sprout Social’s 2016 Q2 Index discovered 34.5% According to the Sprout Social Q3 2016 Index , 57% of users get annoyed when brands are too promotional on social media. Google+ Is Mobile Friendly.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

Vidyard

JULY 4, 2019

In recent years, FinServ organizations have started to embrace digital transformation, providing tools and platforms (such as digital banking and support chat) that enable customers to perform finance management tasks more efficiently while catering to a younger demographic. This shift has also impacted brand loyalty.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Webbiquity

JANUARY 19, 2016

Most businesses now use social media for marketing and those efforts are expected to continue to increase, yet many marketers and top executives alike find the business value difficult to quantify. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Versium

JUNE 12, 2018

Maker of automated predictive marketing solutions bolsters executive team with new VP of Sales and VP of Engineering, expects to double employee headcount by end of year. Redmond, Wash. Product & Customer Momentum. Funding & Executive Appointments.

Enterprise Management 40

Enterprise Management Marketing Management Lead Ranking Disintermediation 40