article thumbnail

4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)

Hubspot

To achieve both in 2016, marketers will need to become more savvy than ever. Here are a few trends that could make life challenging for nonprofits in 2016, along with some strategies that can ensure you end the year better than you started. In 2016, Nonprofits Will Square Off Against. But where should you start?

article thumbnail

The Best Branded Content of May: Is Snapchat the New MVP of Advertising?

Contently

Korina Rodriguez (@korinitaaa) May 5, 2016. As Digiday reports , Snapchat is an advertising Mecca for Cadbury’s target demographic of 16- to 24-year-olds, and the candy brand is spending half of its estimated £6 million ($8.7 Mountain Dew: DEWcision 2016. Taco Bell: Taco Filter. million) digital budget.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Your Complete Guide to Editorial Newsletters

Mailmunch

Reports show that a significant percentage of this demographic almost always opens their emails from a smartphone. Look at the demographics, spending, or reading patterns, among others. A study carried out by Experian also showed that personalized emails perform so much better than generic blasts. The best part?

article thumbnail

An Introduction to Social Media for Business

Sprout Social

For instance, Sprout Social gives you insight into your audience’s demographics. In addition to demographics, you should also pay attention to what your customers share on social media. — UPS Customer Support (@UPSHelp) August 16, 2016. — Amy yasmin (@theamyyasmin) August 15, 2016. sponsored.

article thumbnail

How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. If a user feels like they’re just another contact in an email blast, the likelihood of engagement is greatly reduced. And who can blame them?

article thumbnail

How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. You can segment your contacts by industry, purchase behavior, demographics, or by online behavior. If a user feels like they’re just another contact in an email blast, the likelihood of engagement is greatly reduced. And who can blame them?

article thumbnail

8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

leap from 2016 that is projected to spike even higher in the coming year. The marketing department crafts a tasty bit of information or a clickable blurb, and when users click the link, they are dumped onto a landing page that blasts them with product sales points or draws out their contact details. According to Forbes , in 2017, 35.6