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30 B2B Social Media Tips for 2016

KoMarketing Associates

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Go Beyond Demographics. While typical demographic information like age, location, and education can certainly be helpful, understanding the psychographics can go much further. So, as it turns out, we still have work to do.

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Reflections on Marketing Automation in 2016

Lead Liaison

We have access to increasing demographic, psychographic, historical, and behavioral information. The post Reflections on Marketing Automation in 2016 appeared first on Lead Liaison. The need for organizing, integrating, and maximizing the benefits of that data has become essential. It’s information overload!

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How to Approach your Data Strategy

Televerde

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Data intelligence improves sales health for medical technology company.

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Key B2B Demand Generation Strategies for 2015

The Point

But programmatic advertising offers the ability to target those ads based on very specific demographic and psychographic criteria, even by company name. AN) What could future B2B marketing strategies look like for 2016 and beyond? are really working. (AN)

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The 8 Things You Must Do to Improve Your Sponsored Social Ads

Convince & Convert

In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. Each audience is unique, with its own set of interests, demographic segments, and preferences. Understand the demographic and psychographic makeup of your audience to ensure you’re serving the right content to the right people.

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Get Smart about Data

Televerde

Market segmentation typically includes geographic, demographic, psychographic, and behavioral data you can use to measure the purchasing power and profitability of different segments, as well as their accessibility through different communication channels. Data intelligence improves sales health for medical tech company.

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Technographic Data: What is it, and why should you be using it?

PureB2B

It is a class of market segmentation such as Demographics and Firmographics. Technographics is the next step in the development of market analysis after Demographics, Firmographics and Psychographics. There were 3,874 martech solutions available in 2016. What hardware and software they are using? You adapt, or you perish.