Marketing Insider Group

JUNE 21, 2021

Internet users turn to these ultimate guides when they want thoroughly researched, straightforward information all in one place. In fact, I put just about everything I know into this ultimate guide to content marketing and this ultimate guide to employee activation. Internet readers do not like large blocks of text.

Thought Leadership 336

Thought Leadership Long Tail Marketing Statistics Marketing Management 336

Marketing Insider Group

NOVEMBER 22, 2021

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. The internet has removed the traditional intermediary between brand and consumer and provided an unprecedented platform for accessibility and scale.

Video Marketing 352

Video Marketing Content Marketing Planning Best Practices 352

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. billion mobile internet users. Marketing Charts ).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

Zoominfo

JUNE 20, 2019

But, because live video is unpredictable and strays from traditional marketing methods, many B2B marketers speculate whether live streaming has a place within their corporate social media strategy. We’ve compiled 22 live streaming statistics that will inform and evolve your B2B marketing strategy. Keep reading!

Statistics 198

Statistics B2B Marketing B2B Zoominfo 198

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. This version of the article has been completely revised to reflect the post-COVID events ecosystem in Minnesota.

Enterprise Management 65

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 65

Tomorrow People

NOVEMBER 7, 2017

content marketing. The advance of content marketing continues apace. While even late adopters are now well and truly in the content marketing strategy mindset, leaders are forging ahead with new approaches, platforms, strategies and tactics. Content marketing has proven its success. Remember the internet of things?

Marketing AI 276

Marketing AI Marketing & Strategy Marketing Strategy Trends 276

Biznology

JANUARY 19, 2018

My list is about the most interesting people that I came across in B2B marketing during 2017. So meet this year’s fascinating B2B marketers, and let’s not forget the outstanding members of my lists in 2016 and 2015. . Katie Martell coined the term “on-demand marketer” to describe herself and her business.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Webbiquity

APRIL 2, 2019

While search engine optimization (SEO) has become a common term in the online marketing lexicon, many folks will struggle to tell you exactly how SEO helps bring relevant traffic to the client—and marketers are at a severe disadvantage without that knowledge. Content marketers can’t afford to take their hands off of the wheel.

Lead Scoring 265

Lead Scoring Lead Ranking Long Tail Marketing SEO 265

Webbiquity

FEBRUARY 20, 2018

Few new technologies have been embraced as rapidly and as globally as mobile phones, particularly since smartphones came to market a decade ago. billion smartphones shipped just from 2007 to 2016. homes have a PC with Internet access; but more than 90% of U.S. Mobile marketing is more than search and video. Jeff Bullas ).

Mobile Marketing 238

Mobile Marketing Mobile Advertising Planning Stats 238

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. Demand Gen Report, 2016). Intent data allows sales and marketing teams to initiate contact with buyers earlier in the buying cycle.

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media 96

Social Media Media B2B Tips 96

Webbiquity

AUGUST 3, 2021

A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. General Internet Use Statistics. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). General Internet Use Statistics.

Social Media 189

Social Media Spyware Wikipedia Correlation 189

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Overall, the number of marketers using video as a tool has steadily increased from 2016. The Growing Investment in Video Content Marketing.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. That said, there are still plenty of important assumptions surrounding social media that make the rounds in marketing circles. Here are six social media trends that marketers should know about. It’s all been going on for years.

Social Media 167

Social Media Trends Emarketing Media 167

KoMarketing Associates

DECEMBER 14, 2017

As a digital marketing strategist, one of the most important things on my to-do list is planning out 2018 China digital marketing strategy for my clients. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Onalytica B2B

FEBRUARY 24, 2016

Social media has already revolutionized traditional marketing, and with over 76% of buyers feeling ready to have a social media conversation, it is set to do the same thing for traditional selling. The marketing and social professionals who grasp social selling will be the winners in the new digital world.” That’s it.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

Webbiquity

DECEMBER 13, 2016

The Internet literally has no boundaries. As of December 2015, more than 40% of the world’s population had access to the Internet—3.26 With the trend showing no signs of decline anytime soon, experts estimate that the total amount of Internet traffic in the coming year will be more than that of all previous Internet years combined.

Stats 100

Stats SME Internet Marketing Advertising Agencies 100

Webbiquity

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Google and Facebook captured 85% of the growth in internet advertising last year. The Marketing Scope ). Marketing Profs). However, that engagement ratio declined 26% in 2016.

Social Networks 304

Social Networks Stats Network Marketing Social Media 304

Onalytica B2B

MAY 12, 2016

“Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. If you’re interested in other topics (such as Machine to Machine , Wearable Tech , Internet of Things ) be sure to have a gander on our blog or why not propose some topics to us on twitter ?

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

Zoominfo

APRIL 8, 2018

77% of Internet users read blogs ( source ). Internet users in the US spend 3x more time on blogs than they do on email ( source ). 60% of marketers say blog content creation is their top inbound marketing priority ( source ). 37% of marketers say blogs are the most valuable type of content marketing ( source ).

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

KoMarketing Associates

JANUARY 5, 2017

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. Below are some of my predictions for the hottest new features and campaign strategies in B2B digital marketing in 2017. Whether they notice it or not, today’s internet users rely on user experience.

Online Marketing 217

Online Marketing B2B Marketing CMS Development Planning 217

KoMarketing Associates

SEPTEMBER 1, 2016

B2B marketers face a similar challenge. According to DCCI Internet Data Center, 92.8 percent of Chinese Internet users use social networks as of Dec. When thinking about leveraging social media to enter the China market, these three are the most important platforms to consider. B2B Marketing Takeaway.

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

Biznology

JUNE 2, 2015

They say that the Internet is endless, that there is more content online than anyone can ever consume. Are you already fully sold — booked — through 2016? You’re doing inbound marketing for a reason so stop cutting off your pretty little nose to spite that gorgeous mug if yours, your beautiful online brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

SocialPilot

JULY 16, 2024

Similar to Saturday, people are relaxed and browsing through the internet. Since 2016, Twitter (now X)has also been running its feeds, just like other social media platforms, on an engagement or popularity basis and not on reverse chronology. Why Does Posting at the Right Time Matter? What is the best time to post on YouTube?

Twitter 105

Twitter Best Practices Click Rate Social Media 105

Oktopost

AUGUST 15, 2022

The Rise of Video Content: 2016 to Today. In 2016, LinkedIn had grown to 430 million members. In the same year, Chinese internet company Bytedance merged their social platform TikTok into Musical.ly, and launched internationally under the TikTok brand. What will the future look like for social media?

Social Media 174

Social Media Media Lock-In Budget Programs 174

Webbiquity

AUGUST 1, 2017

Influencer marketing is becoming an increasingly popular, and powerful, tool for marketers. As recently noted on the V3*Broadsuite blog: “The beginning of the year brought the usual deluge of posts about trends and predictions for marketing in 2017. Here are six keys to make it successful with influencer marketing.

Outreach 270

Outreach Blogger Paid Search Agency PR 270

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. These businesses outstripped mid-market firms when it comes to product launches over the past three years. Want to do freelance or independent contract work?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

B2B Marketing Directions

SEPTEMBER 22, 2024

With the fourth quarter of 2024 less than two weeks away, many B2B marketing and sales leaders will soon begin planning for 2025. To develop an effective go-to-market plan, it's vital to understand how the decision-makers in your target market(s) prefer to engage with potential suppliers at all stages of the buying process.

Planning 71

Planning Rules Customer Surveys B2B Sales 71

Contently

JULY 9, 2018

percent over the past two years, with a significant spike coming during the 2016 American election, when 28.9 What can marketers glean from this emoji use? While emojis haven’t entirely eradicated text, they are officially the internet’s most popular language—95 percent of the internet currently uses them.

Internet Marketing 163

Internet Marketing Custom Publishing Marketing Report Analysis 163

KoMarketing Associates

MARCH 21, 2017

Businesses are seeing the value of Weibo, as evidenced by a 35 percent growth in the number of Weibo Enterprise Accounts between 2015 and 2016. The industries with the largest number of enterprise accounts fall into these three categories: IT/internet, clothing/outdoor gear, and industrial/agricultural/trade. million businesses.

Business 125

Business Social Media Internet Marketing Demographics 125

Biznology

NOVEMBER 8, 2016

They were what they were blogging about first and about the Internet , the publishing platform, and the technology second or even third. Now, in 2016, while I don’t recommend it, bloggers are pros, man! In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address!

Blogger 156

Blogger Paid Search Agency Long Tail Marketing PR 156

Contently

SEPTEMBER 24, 2021

Internet OGs will argue that social media started with Friendster or Myspace. The News Feed era lasted a decade, and for a few years, it was kind of dope if you worked in digital media or marketing. For a long stretch of 2015-2016, Facebook was sending more people to publisher sites than Google.

Social Networks 215

Social Networks Social Media Facebook Verticals 215

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience. Here’s why you still need infographics in your content marketing.

Content Marketing 224

Content Marketing Content High Quality Lead Mobile Marketing 224

KoMarketing Associates

MAY 30, 2017

Slideshare can be an excellent resource for B2B marketers looking to showcase expertise, and provide a way to share thought leadership and information. But perhaps most importantly in B2B marketing, Slideshare can be a valuable destination for learning and improving B2B digital marketing programs. We hope you agree.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Convince & Convert

AUGUST 17, 2015

Today’s Internet users are looking for something specific using long tail search queries : deals on Samsung 46 inch LCD 1080p TVs, new high heels in style for spring 2016, best suit to buy for summer wedding in South, and safest new 2016 sedan for family of five. Dive into fresh ideas for long-tail search marketing strategies.

Long Tail Marketing 149

Long Tail Marketing Elasticity Tips Public Relations 149

KoMarketing Associates

NOVEMBER 8, 2016

Most B2B marketers are familiar with web analytics tools, such as Google Analytics. The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? The challenge is, if the code is removed, how can marketers gain the insight they need on site traffic? Basic Baidu Analytics Reports.

Analytics 203

Analytics Marketing Analytics Tools PPC Mobile Advertising 203

Biznology

MAY 5, 2017

Isn’t that what our marketing should do? According to the 2016 Mary Meeker report , video will represent fully 74% of internet traffic this year. I’m sure you’ve had the experience of bursting out of a darkened theater into the bright light of day inspired to change the world. Seems like a big deal.

Video Marketing 133

Video Marketing Branding Brand Identity Conference 133