Everything Technology Marketing

MARCH 25, 2014

Our 60,000 member B2B Technology Marketing Community on LinkedIn conducted the 2014 study on alliance marketing to better understand how B2B marketers are adjusting to new alliance marketing challenges, and to identify new trends and best practices. The results from our new study on Alliance Marketing are now available! Download it here.

Marketing Report 100

Marketing Report Trends Marketing Budget Demand Generation Agencies 100

Webbiquity

APRIL 27, 2017

those in business/industrial firms, government agencies, non-profits, educational institutions, financial services, and healthcare) are well aware of the data they are providing to vendors, just through normal product usage. They also expect service and even vendor engagement options far beyond phone calls and email. 1) HelpScout.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

JULY 3, 2018

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Walker Sands

MAY 11, 2022

When we created Walker Sands’ Client Services department in 2019, it was with the goal of delivering a seamless customer experience across our integrated services. Our talented Client Services employees play a central role to the agency’s success, and it has been an honor to watch strong talent and leadership emerge from the group.

Demand Generation Agencies 52

Demand Generation Agencies Work Management Marketing Management Service 52

Crimson Marketing

DECEMBER 16, 2013

Having a forward-looking interaction with the selling team will make or break the deal for 2014 buyers. Whether it is a subscription service or rentals. The post 3 Ways B2B Buying is Changing In 2014 appeared first on. Even before an order is even placed. Budget Will Be As Important As Ever. Corporate Marketing'

Buy 100

Buy B2B Vendors Budget Programs 100

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Not so fast.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. This leaves more concrete differences, some based on features and others based on service or distribution models. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Hinge Marketing

DECEMBER 22, 2014

2014 has been a big year for Hinge. In particular, we launched Professional Services Marketing Today , an evolution of The Professional Services Marketing Blog. As the year comes to a close, we’re taking this opportunity to highlight some of the most popular posts from 2014.

Service 48

Service Marketing Analytics Tools Differentiation Sales Qualified Leads 48

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” This also applies to large increases in social customer service. Please Support Our Sponsors. Listen Now.

Social Media 147

Social Media Skype Media Paid Search Agency 147

Tony Zambito

JANUARY 3, 2022

In 2014, then-President Barack Obama gave a speech on the importance of building infrastructure for future virus-borne pandemics. We will see infrastructure gaps affecting such systems as: City and county government services. Healthcare systems, networks, and services. Utility services. School and education systems.

Education 212

Education Tactics B2B Service 212

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Often a new client will come to us looking for services, or a person within a client’s business will come to us with a question, and unfortunately, what they want is the SEO that we no longer offer.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

Crimson Marketing

JANUARY 8, 2014

“Social media and digital advances continue to blur the lines among marketing, customer service, corporate reputation and even offers insights that R&D find valuable—in an era of increasing overlap, CMOs will be finding themselves a seat at the table more often than not.” ” 4. .”

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Convince & Convert

JUNE 13, 2014

Peter has recently had two excellent customer service experiences, both of them – perhaps surprisingly – were with Google. ” His expectations were admittedly low, but by blowing him out of the water with fast, helpful service, Google maintained a customer and gained his undying loyalty. Richard Branson.

Social Media 142

Social Media Media Plans Service Planning 142

Marketing Insider Group

MARCH 9, 2023

Examples: Accenture TCS (Tata Consultancy Services) Source: Accenture Market research and analysis companies Market research firms come in all sizes and shapes. Their business model is based on selling data and insights, and they may also offer advisory services to help executives understand what the data means.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Convince & Convert

JANUARY 17, 2014

The Big 3 Heading into 2014. Episode 40: Shannon Paul with Getting Social Media Strategy Right in Financial Services. 3 Big Questions for Social in 2014: Celebrating 100 Episodes of Social Pros is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. Find us on iTunes: [link].

Skype 137

Skype Aggregators Social Media RSS 137

Writing on the Web

JULY 23, 2014

Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014. Let me know if you have any questions about the sale or our services.

Marketing Management 100

Marketing Management Service Newsletter Content 100

Webbiquity

JANUARY 27, 2015

Postal Service. The 10 most innovative emails of 2014 by iMedia Connection. Though email is one of the oldest tools in the digital marketing toolbox, it remains one of the most popular and productive. Email marketing delivers the highest ROI (about $44 per dollar spent, on average) of any digital marketing tactic.

Email Marketing 100

Email Marketing Tips Best Practices Opt-out 100

Customer Experience Matrix

DECEMBER 22, 2015

Brightfunnel was introduced in 2014 and has something under 100 clients. The value of Brightfunnel is less in advanced analytics than in the fact that it does the basic data assembly and lets marketers analyze data for themselves. Pricing runs from $35,000 to $80,000 per year based on system modules and number of users.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel B2B Marketing Allocation 120

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. What if they turn off key services, eliminate more data or, most worrying, restrict access to customers? (Photo credit: Steve Rhodes).

Paid Content 80

Paid Content Google RSS SEM 80

Marketing Insider Group

AUGUST 7, 2020

That’s exactly what Refinery29 has done with web-based feel-good service Happify. And for more great articles on great examples of infographics, check out: Fast Company’s Best Infographics of 2014. Information Is Beautiful’s 2014 Award Winners. Infographics! Brainpicking’s Best Infographics of The Year.

Content Marketing 338

Content Marketing Work Management Content Marketing Management 338

Webbiquity

JANUARY 26, 2021

Sites and services like Plaxo, PeoplePond, Netlog, Buzzle.com, and StumbleUpon no longer exist. In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising). Buffer published their ultimate guide to content repurposing back in 2014. Web Presence Optimization: The Present.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Martech

APRIL 10, 2024

LinkedIn: Dharmesh (1M followers) X/Twitter: Dharmesh (320K followers) Patrick van Deursen Patrick is co-founder and SalesForce project manager at CloudToShare, a Dutch info tech and services agency. He founded CloudToShare in 2014 and hasn’t looked back. He has laid his foundation for CRM at Philips and Ericsson.

CRM 97

CRM Work Management Marketing Management Marketing Automation Services 97

Vision Edge Marketing

MAY 3, 2022

Five of the most noteworthy benefits include: It is generally more cost-effective to develop and market a product or service to what is most likely a smaller set of customers. . Niches allow you to focus, provide better service, engage in targeted marketing and selling, and develop domain expertise. That’s a lot of chips.

Organization 228

Organization Marketing Strategy Marketing & Strategy Work Management 228

SnapApp

DECEMBER 23, 2014

Here’s our roundup of the best interactive infographics from 2014. The infographic covers best practices information as well as an overview of the features and benefits of Infinio’s service. Bizo: B2B Buyer’s Journey. Bizo put together an interactive infographic allowing users to navigate through a B2B buyers' journey.

Best Practices 48

Best Practices Buyer's Journey User-Generated Content Statistics 48

Hinge Marketing

MAY 30, 2014

Top Professional Services Marketing Content from May 2014. What Every Managing Partner Needs to Know About Branding Professional Services. And when building your professional service firm’s brand, doing great work is a prerequisite, not a differentiator. How to Use #Hashtags on Twitter and Facebook.

Work Management 48

Work Management Marketing Management Differentiation Creativity 48

Hinge Marketing

JUNE 26, 2016

As we explored in our recent book, Online Marketing for Professional Services , changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads. How Buyers “Check Out” Professional Services Providers.

Work Management 114

Work Management Online Marketing Marketing Management Service 114

Webbiquity

APRIL 30, 2019

Even more helpfully, Andy’s group has been conducting this study annually since 2014, so the most recent edition shows five years of trend data. Just 18% of blog posts were longer than 1,000 words in 2014; the figure is now 45%. Image credit: Orbit Media Studios. That extra time is spent writing better, longer posts.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Hinge Marketing

APRIL 3, 2014

Top Professional Services Marketing Content from March 2014. LinkedIn recently announced that it’s retiring the Product and Services tabs on company profile pages, effective April 14th. On each of these showcase pages, companies can feature a product or service. By: Lee Frederiksen, Hinge Marketing.

Marketing Budget 48

Marketing Budget Marketing Budget Creation Marketing Management Linkedin 48

KoMarketing Associates

DECEMBER 24, 2019

recorded in 2018, and close to the lowest point on record (10.2%), which was seen in 2014. About 67% of B2B services marketers and 46% of B2B manufacturing marketers predict that their budgets will rise in 2020. This is a drop from 11.2%

Marketing Budget 159

Marketing Budget Marketing Report CMO Gartner 159

Hinge Marketing

APRIL 30, 2014

Top Professional Services Marketing Content from April 2014. Our research shows that LinkedIn is the most used social media channel for purchasers of professional service firms. Each month an enormous amount of content is published on marketing. 3 Strategies to Take LinkedIn to the Next Level. By: Stacy Picking, Hinge Marketing.

Forrester 48

Forrester Case Studies Case Study Linkedin 48

SugarCRM

JANUARY 7, 2014

Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. box icon="pencil" style="solid"] Become part of the SalesFUSION Partner Network today!

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Advertising Agencies Automation 50

Hinge Marketing

FEBRUARY 4, 2014

Top Professional Services Marketing Content from January 2014. A Researcher’s Guide to a Professional Services Brand Makeover. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By: Ashley R. Cummings, OrangeSoda.

Cost per Lead 48

Cost per Lead CPL PPC Adwords 48

Hinge Marketing

MAY 16, 2014

Top Professional Services Marketing Content: Mid-May 2014. Google+ 101: What it is and Why it’s Valuable for Professional Services Firms. An enormous amount of content is published on marketing. This column will help you keep up with the best marketing articles on the web. By: Kim Cornwall Malseed, Hinge Marketing.

Inbound Marketing 48

Inbound Marketing Network Marketing Marketing Management Linkedin 48

Hinge Marketing

MARCH 7, 2014

Top Professional Services Marketing Content from February 2014. New Research Study: How Professional Services Buyers Check You Out. Each month an enormous amount of content is published on marketing. This monthly column will help you keep up with the best marketing articles on the web. By Sarah Wyland, Marketing Mojo.

Case Studies 48

Case Studies Top of Funnel Ideal Customer Profiles Linkedin 48

SugarCRM

MARCH 14, 2014

Feel confident that even your toughest customers will in fall love with our product and service; making you their hero. The post 10 Things I Learned at Convergence 2014 appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. box icon="pencil" style="solid"].

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Hinge Marketing

JANUARY 31, 2014

You're a professional services firm and SEO isn't that important for you anyway. That’s just one of the conclusions from Hinge’s recent webinar titled How to Keep Up with Google in 2014 , featuring Moz co-founder and Wizard Rand Fishkin. Perhaps you didn't think you needed one.

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Webinar Metrics Planning SEO PR 48