KoMarketing Associates

NOVEMBER 18, 2014

Software Advice’s recently released 2014 B2B Demand Generation Benchmark report revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. research reports, trends, and important industry announcements in the B2B marketing space) for quite some time now.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. We’re all aware of the correlation between CTR and landing on SERP number one. Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

KoMarketing Associates

DECEMBER 15, 2015

So, this month, as my publishing date approached, I did what I usually do and lo and behold, last year I wrote this post about all the things I learned about SEO in 2014. In my opinion, it goes back to #2…building a brand and a holistic online marketing strategy. Yes, friends, that’s called repurposing and it’s magical! SEO isn’t dead.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

FEBRUARY 14, 2017

But it also presents a digital marketing opportunity for B2B organizations. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. I’m talking about seasonal SEO. Take Black Friday, for example.

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. To understand this phenomenon, you have to realize that certain SERP features, like Top Stories and video carousels, take the place of a page-one organic result.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Magisto

JANUARY 13, 2020

It’s the perfect time to review your previous marketing strategies and to figure out what worked, and what didn’t. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. Content Marketing.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. And within that tradition, the Marketing Blog has been no exception. The Marketing Blog has been a key part of HubSpot’s inbound business. In 2014, we celebrated reaching 1.5 How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 77

Traffic Features Google SERP 77

KoMarketing Associates

NOVEMBER 29, 2016

I’m talking about how simple changes to a host’s overall code, or algorithm in our case, can dictate the next move and focus of those who interact with the hosts/SERP. Panda, an algorithm update aimed at filtering search results and removing sites poor quality content, has had a rocky rollout since it was introduced in 2014.

Google 120

Google SERP Correlation CAN-SPAM 120

KoMarketing Associates

APRIL 20, 2017

The 2017 digital marketing buzzword of the year is mobile SEO. How do we capture the mobile market? While these are relevant questions to ask, as a B2B marketer you must have all of your ducks in a row before completely committing to a mobile SEO strategy. Set Up Mobile Analytics and SERP Performance Tracking.

SEO 127

SEO Ad Building Marketing & Strategy B2B 127

seo.co

OCTOBER 5, 2021

On a more common level, if your hosting is unreliable, site outages could disrupt your site’s appearance in SERPs. For example, in a worst-case scenario, if your host is accused of engaging in suspicious activity, it could reflect poorly on the authority of your site. I’ve used a number of different hosts, and currently have SEO.co

Domain 96

Domain Tactics SEO Optimization 96

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. That’s what SEO is all about nowadays, right?

SERP 74

SERP Optimization Content Keywords 74

RebelMouse

NOVEMBER 29, 2022

Even though Google began deprioritizing guest blogging in 2014, a recent poll on Twitter found that it’s still popular digital strategy: u201cDo you guest post for SEO reasons?u201d Is this topic saturated in the SERPs? Click here to learn more about these tags. Is Guest Posting Ever OK? u201d — Dr. Marie Haynesud83dudc3c (@Dr.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

KoMarketing Associates

DECEMBER 27, 2016

While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Writing on the Web

JUNE 16, 2015

A study on B2B content marketing has shown that 70% of businesses online have more content now than they had last year, and of these, 80% are doing so through corporate blogs. Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools.

Generation 100

Generation Keywords Adwords SERP 100

KoMarketing Associates

APRIL 14, 2015

Google started using the “mobile-friendly” label in November 2014 , so we can infer that the original rollout of the label has led to a positive user experience, ultimately facilitating the decision to have mobile ranking signals carry more weight in its algorithm. 5 Key Action Items for B2B Marketing Optimizing for Mobile Search.

Mobile Marketing 120

Mobile Marketing B2B Marketing Marketing Analytics Tools B2B 120

Hubspot

FEBRUARY 5, 2018

After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. When featured snippets first began appearing in Google search results in January 2014, it immediately caused chatter among marketers and SEOs alike. I mean, we all do, right? Here's what Google did this month. Here's how it works.

Features 77

Features Google Work Management SERP 77

accelerate agency

JULY 20, 2020

SEO competitor analysis is how you achieve that kind of one-upmanship in the area of web traffic and SERP ratings. It lets you know who you ought to be looking to outrank on SERPs. Your first port of call should be the first SERP for each of your identified keywords. Google started including those featured snippets back in 2014.

SERP 52

SERP Lead Scoring Lead Ranking Best Practices 52

KEO Marketing

OCTOBER 31, 2017

Structured data markup, or schema markup, helps you get enhanced listings on search engine results pages (SERPs). At the top of the SERP, you would see a step-by-step procedure along with other relevant information such as reviews, ratings, and calories. Usually, the information displays on the right sidebar of the SERP.

SEO 48

SEO Trends Multi-Channel SERP 48

seo.co

FEBRUARY 15, 2022

Unfortunately, clickbait is synonymous with unethical marketing thanks to the intentional disconnect between headline and article. In 2014 Facebook began cleaning up its newsfeeds , eliminating both organic posts and advertisements that were deemed to be “spammy” and allowing users more control over the types of posts they see.

SEO 98

SEO Ethics Lead Scoring Lead Ranking 98

Content Standard

NOVEMBER 12, 2014

The new data, which is compiled in RKG’s Digital Marketing Report for Q3 2014 , suggests that mobile marketing will need to focus more on organic search results going forward. But the difference is critical to content marketers targeting a mobile audience.

Mobile Marketing 40

Mobile Marketing Search Marketing Organization SERP 40

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. In today’s competitive market, SEO is an essential requirement. SEO isn’t a marketing cost, but it is a real business investment.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Content Standard

SEPTEMBER 26, 2014

With marketers focused on developing distribution models to get more engaged eyes on their content, search engine optimization (SEO) will inevitably become a component of their jobs. Now, an article’s implied meaning can be accurately represented in search engine results pages (SERPs) when a user looks for information on the web.

SEO 40

SEO Tips SERP Google 40

seo.co

JANUARY 14, 2021

Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. And every few weeks, it seems like there’s something new, whether it’s an SERP facelift, an algorithm update, or a new strategy that’s become commonplace. What worked in 2014 may not work as well today. . + Great Sources to Learn SEO.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Hubspot

NOVEMBER 14, 2018

Data-driven content marketing. This article will investigate the specific content marketing strategy Nerdwallet used to take on the industry titans. However, in recent years, several new challengers have taken on these titans, snapping up the majority of the organic search market share of some of the world’s biggest brands.

Startups 72

Startups Google Press Domain 72

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. The answer…a lot!

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

Marketing Insider Group

OCTOBER 10, 2023

Back in 2014, Google introduced something called “EAT” in their guidelines. It’s become a big deal for anyone who wants their content to perform well on Google SERPs. If you want your content to perform in SERPs, here’s what you need to know: Quality over quantity. Follow the Google EEAT framework.

Guidelines 270

Guidelines Lead Scoring Lead Ranking SERP 270

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. With a job market that is more competitive than ever and digital skills in high demand, a career in search may become increasingly attractive.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

EMagine B2B Blog

DECEMBER 3, 2018

Even as I prepare this article for publishing, Google has once again updated the SERPs (search engine results page) for medical-related searches. It shows we live in a new world of search, and as marketers, we need to work much smarter and harder to obtain website traffic. Zero Search Results Appear in SERPS. March 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Content Standard

OCTOBER 23, 2014

According to the BrightEdge Industry SERP Report , a key differentiator for those businesses will be figuring out how to use content to respond directly to consumer demands. Register for the Content Standard Newsletter for more content marketing news and insights.

Brand Identity 40

Brand Identity Branding Paid Search Agency SERP 40

Hubspot

MARCH 20, 2018

You can also use them for more than just country notation; as you can see, we have a subdirectory that indicates you're on the "/marketing/" blog. This gives Google another layer of data when crawling republished content for search engine results pages (SERPs) you'd see in other countries. com" (or ".org,"

SEO 99

SEO Marketing Websites Optimization Domain 99

Proteus B2B Marketing

MAY 16, 2014

Now, with title tags displaying fewer characters, the meta description provides visual space on the search engine results page (SERP) to include important content that is either excluded or lost through title tag truncation—such as keywords, relevant terms and the brand name. On that note, meta descriptions did not change.

Tagging 48

Tagging Display SERP Keywords 48

Hubspot

MARCH 13, 2015

Actionable Marketing Advice From Rand Fishkin''s Inbound.org AMA. Rand uses The One Metric as a one-stop gauge for metrics like bounce rate, downloads, time on site, conversions, social shares, links, SERPs rankings, etc. These three actions lay the foundation for your overall SEO and marketing strategies. 7) The Future of SEO.

Practices 28

Practices Lead Scoring Lead Ranking Buyer Personas 28

Hubspot

JANUARY 15, 2014

Search in 2014: A Glossary of Best Practices. It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs. Meta Descriptions: The description of your website pages which appear in search engine results pages (SERPs). Authority: Google’s PageRank is gone forever!

SEO 28

SEO SERP PageRank eCommerce 28