Search Engine Journal

AUGUST 14, 2022

Wondering how you can easily beat your competition without adding another tool to your marketing stack? Learn how to use SERP APIs for SEO. The post How To Beat Your Competition Using Only SERPs appeared first on Search Engine Journal.

SERP 109

SERP API SEO Search Marketing 109

Content Marketing Institute

MAY 17, 2021

Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. Here are three strategies to make that picture even better to boost your search rankings.

SERP 140

SERP Content Tagging Search Marketing 140

KoMarketing Associates

FEBRUARY 5, 2019

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Traditional SERP Features. Advanced SERP Features.

SERP 120

SERP Features Top of Funnel Display 120

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 128

SERP PPC Top of Funnel SEO 128

Content Marketing Institute

MARCH 19, 2020

Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.

SERP 130

SERP SEO Content Search Marketing 130

Webbiquity

FEBRUARY 6, 2024

Both Google and Bing search engine result pages (SERPs) are becoming more visual. Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. How Do Increasingly Visual SERPs Impact Buying Decisions? Guest post by Ann Smarty.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Brightedge

AUGUST 17, 2021

By performing SEO rank checking, you can gather valuable insights, like: SERP POSITION. Where do your target keywords rank in search overall, and which of your keywords rank highest in the SERPs (search engine results pages)? A higher-ranked business competitor steals not just a click from you, but market share as well.

SERP 96

SERP SEO Keywords Click Rate 96

Brightedge

FEBRUARY 4, 2021

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

SERP 59

SERP Trends Mobile Marketing Lock-In 59

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. With that in mind, let’s begin.

Paid Search Agency 243

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 243

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Brightedge

NOVEMBER 3, 2020

Changes to the SERP Landscape. The SERP landscape is also constantly changing and has evolved over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs.

SERP 52

SERP Trends Mobile Marketing Youtube 52

Marketing Insider Group

MARCH 18, 2024

At Marketing Insider Group, we believe in making every word count and every direction clear. Reviewing the Top SERPs for Your Keyword Once you’ve got your topic and keywords , it’s time to play detective. Dive into the top search engine results pages (SERPs) for your keyword. Yes, better. But how do you decide?

SERP 246

SERP Keywords Eye-Tracking Planning 246

Marketing Insider Group

JANUARY 9, 2023

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. Domain authority indicates the likelihood of a website ranking on SERPs , and is calculated by the quality of a website’s backlinks. appeared first on Marketing Insider Group. But what is domain authority? How is it measured?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Moz

MARCH 19, 2020

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. Russ Jones explores the problem with SERPs, data quality, and existing solutions in this edition of Whiteboard Friday.

SERP 67

SERP Sample Keywords Outreach 67

Moz

APRIL 21, 2020

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs. What is biometric technology and how can marketers use it? Data sample.

SERP 66

SERP Google Purchase Intent PPC 66

Moz

APRIL 6, 2021

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more!

SERP 59

SERP Features SEO Google 59

Brightedge

JULY 1, 2020

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs. Use them both together to achieve as much real estate in the SERPs as possible.

SERP 75

SERP PPC Top of Funnel SEO 75

Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

JULY 24, 2023

SERP Similarity Clustering And then there’s SERP similarity clustering. This method involves comparing the search engine results pages (SERPs) for different keywords, and grouping them based on how similar the results are. It uses machine learning algorithms to analyze SERP data and group related keywords together.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

FEBRUARY 27, 2023

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

Lead Ranking 251

Lead Ranking Planning B2B Thought Leadership Lead Scoring 251

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Conductor

FEBRUARY 3, 2022

As marketers, we know that agility drives success, particularly when it comes to SEO. Organic marketing is pivotal to driving traffic to your website, with 57% of B2B marketers saying that SEO generates more leads than any other marketing initiative. Want to see what Conductor can do for your organic marketing strategy?

SERP 59

SERP Features SEO Curation 59

Search Engine Journal

JUNE 23, 2021

The post SEO for Early-Stage Startups: How to Get Found in Competitive SERPs appeared first on Search Engine Journal. Early-stage startups typically don't have the budget to compete against established brands for top keyword terms. Learn what to do instead.

SERP 83

SERP Startups SEO Keywords 83

Brightedge

MAY 7, 2021

SEM stands for search engine marketing and is a paid marketing tactic to promote a site, drive traffic to your website through pay-per-click advertising (PPC) and increase page exposure in the search engine results pages (SERPs). 93% of digital marketers are investing in paid ads. What is SEM? What does SEM stand for?

SEM 69

SEM SERP SEO Lead Scoring 69

Content Marketing Institute

JUNE 22, 2023

SEO optimization goes far beyond keywords and meta tags. Try these five ideas to structure your content for better visibility, more traffic, and winning positions on search engine result pages. Continue reading →

SERP 137

SERP SEO Design Tips 137

Search Engine Journal

FEBRUARY 19, 2021

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more! The post Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

SERP 65

SERP Lead Scoring Lead Ranking Google 65

Search Engine Journal

DECEMBER 12, 2019

The post How to Dominate SERPS by Focusing on Topics Instead of Keywords via @jesseseogeek appeared first on Search Engine Journal. Learn how to shift your strategy from a keyword-focus to topics and create content that dominates search results.

SERP 94

SERP Keywords Marketing & Strategy Content 94

Marketing Insider Group

JUNE 11, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? It’s become a lot easier for local businesses to get a high placement on SERPs than in […]. The post Content Marketing And Local SEO For B2B Marketing appeared first on Marketing Insider Group.

B2B Marketing 236

B2B Marketing SEO Content Marketing B2B 236

Brightedge

FEBRUARY 27, 2019

The post Content Marketing For Small Business: Thriving when big domains dominate the SERP appeared first on BrightEdge SEO Blog. In a number of industries, however, there are sites that dominate the search engine results pages and seem nearly impossible to overtake. Take for example the medical industry and websites like […].

SERP 71

SERP Small Business Marketing Domain Content Marketing 71

Top Rank Marketing

DECEMBER 27, 2023

Any B2B marketer looking to rank for competitive keywords should invest the necessary time in developing an SEO process that starts well before any words are written and extends far beyond the moment of publication. The types of links that do impact your position on the SERP are called backlinks.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Brightedge

MARCH 16, 2018

Google is testing a new type of “question-answer SERP” that shows just one answer for a basic query. However, marketers do not have to worry about immediate negative impact to their search […]. The post Question-Answer SERPs: When Search Intent Is Nearly Certain appeared first on BrightEdge SEO Blog.

SERP 76

SERP Intent SEO Search Marketing 76

Hubspot

APRIL 6, 2018

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. Although on-page SERP features are optimal for the user, they can make it harder for marketers to get noticed in organic search results, even when they're ranking #1. What Does SERP Stand For?

SERP 74

SERP Google Verticals Keywords 74

ClickZ

MAY 24, 2019

Google has updated mobile SERP design to show website names and icons. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. What it is. What it is. Before you go.

SERP 58

SERP Transparency Paid Search Agency Linkedin 58