The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. In this case, there was no offer per se, no white paper or Webinar or other information of value.

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Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Crimson Marketing

OCTOBER 9, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies. Guest blog posts.

Allocation 100

Allocation Trends Content Marketing Marketing Automation Services 100

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. Educate Clients About Your Company Newer customers with less familiarity with your company can benefit from useful education about your company at the right moment. You can complement it with educational webinars , too.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

ClearVoice

MARCH 14, 2024

In 2014, Spotify and Uber launched a car music playlist partnership that enabled Spotify premium users to listen to their very own Spotify playlists in participating Uber vehicles. Networking events, conferences, webinars, and associations: Attend industry-specific events, conferences, or webinars to meet potential partners.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

ViewPoint

MAY 5, 2017

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. Also Read: It is not the strongest nor the most intelligent company that survives, but the one most adaptable to change! About CRM Radio Guest Mike Plante, Chief Marketing Officer.

Marketing AI 136

Marketing AI Marketing Analytics Tools Top of Funnel Enterprise Management 136

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. Emails are created, sent out to a list of potential buyers and those who respond are deemed leads and those that do not are targeted for the next campaign which may be a webinar, event, video, etc. According to Raab Associates, Inc. Workshops will do it. This is a red flag.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

LeadSquared

AUGUST 28, 2015

In the past couple of years, webinars have really begun to help businesses grow. Here at LeadSquared, we have experimented and tried various things to improve and get the most out of our webinar sessions. Some have already been mentioned in this post from 2014. Webinar Best Practices: #1 Use responsive landing pages.

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Webinar Metrics Practices Landing Pages Best Practices 52

SmartBug Media

MAY 11, 2022

So do your company a favor, and build out a workflow focused on your customer’s delight and success! Showcasing exclusive webinars or roundtables for customers of honor. Register to access our SmartTake: What's New with HubSpot Workflow Features recurring webinar series and continue to expand your workflow knowledge.

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Hubspot Tips Lead Ranking Trigger Marketing 98

LEADership

DECEMBER 5, 2013

In Placester’s recent infographic, “Hot or Not: The Best Methods for Finding New B2B Customers in 2014,” only 46% of B2B marketers have budgetary issues; meanwhile, 78% reveal that producing leads is a challenge. webinars) are effective for 27% of B2B marketers. View the full infographic below. I invite you to share your comments.

Telemarketing 40

Telemarketing Web 2.0 Lead Scoring Lead Ranking 40

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. billion by the end of 2014. NOTE: 70% of companies that have social analytics are still not using it!

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Webinar Metrics Comparison Social Networks Act-On 100

Brightedge

MAY 16, 2021

Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success By Sean Ellis and Morgan Brown, 2017. The book is a how-to guide on running a growth program in your company. Though marketing plays a big role, category creation has to be embraced by the whole company from the CEO down to have a chance.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Directive Agency

MAY 2, 2017

You’re probably up against dozens of companies that provide the same product or service as you. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. Testimonials are crucial to the success of your B2B company. What is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Adobe Experience Cloud Blog

MARCH 28, 2014

Which companies in the expo hall will be most relevant to you and your company? Come prepared with a list of potential partners and providers of services that could benefit your company – this may depend on where you are with your marketing automation journey. Marketo Marketing Nation Summit 2014. Don’t forget the schwag!

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

LeadSquared

FEBRUARY 17, 2015

Our last webinar on “Responsive Design – Modern Marketer’s Holy Grail to Conversion Success” conducted by LeadSquared founder and CEO, Nilesh Patel, and our Design Lead , Rajat Arora discussed the importance of responsive design for modern marketing success. As of April 2014, around 7.5 Question 4.

FAQ 52

FAQ Webinar Metrics Design Landing Pages 52

Content Standard

JUNE 28, 2019

Back in 2014 — can you believe it’s been five years already? — HubSpot, the company that coined the term “inbound marketing,” publicly claimed content marketing serves inbound. But what jazzes the kids I know is the company’s online ideas hub called, aptly, LEGO Ideas. Maximization Webinars and Tools.

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Top of Funnel ROI Sales Management Webinar Metrics 102

Exo B2B

MAY 10, 2021

Then, with regards to the content conveyed by blogs, webinars, videos, emails and events, I put two graphs side-by-side on the main marketing communication channels used before and during the COVID-19 pandemic. And conversely, virtual/webinar events increase from 57% to 67%. About an hour and a half longer on average than in 2014.

Top of Funnel 72

Top of Funnel B2B Marketing Effectiveness B2B 72

markempa

MARCH 10, 2014

Tweet Getting the right content to the right people continues to be a challenge in B2B marketing according to Byron O’Dell, Senior Director of Demand Management, IHS, who recently spoke at MarketingSherpa Email Summit 2014. Byron explained how his organization transformed from batch and blast email sends to persona-driven campaigns.

Email Marketing 120

Email Marketing Ideal Customer Profiles Ad Building Blast Campaigns 120

ANNUITAS

AUGUST 20, 2015

I asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization? Not sure where to start?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

SpotMe Blog

FEBRUARY 2, 2022

Attending a regular company town hall vs. attending a user conference is not the same experience. For example, for the company town hall, I might expect. Webinar solutions. Founded in 2014, Accelevents is a virtual event tool helping you promote and track your event success. Zoom Video Webinars. a calendar invite.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Hubspot

MARCH 23, 2020

Then, around 4 PM, you log into a company's webinar to learn more about Social Media Marketing in 2020. The webinar has a panel of experts, and you're able to download the recorded webinar later for future reference. The Whova Event App has been a leader in attendee engagement and networking since 2014.

Examples 101

Examples Enterprise Management Conference Budget Programs 101

Hinge Marketing

JANUARY 5, 2023

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. podcasts), read blog articles, and consume premium content in the forms of guides, ebooks, webinars, and/or videos. For example, in Hinge’s monthly webinars, we try to include client stories and results as a core part of the content.

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Paid Content Top of Funnel Content Marketing Planning 134

Customer Experience Matrix

OCTOBER 15, 2013

Key findings will be presented in a Webinar next Thursday, sponsored by TreeHouse Interactive ; you can register here. The paper itself will be available to Webinar attendees. The premise of the paper and Webinar is marketing automation has a problem: clients who don’t move beyond basic email functions are unhappy.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation BtoB 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. This goes for our company’s marketing tactics as well. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Zoominfo

APRIL 16, 2018

He’s skied more than 1 million vertical feet in 2013 and 2014 at Vail Colorado and more than 600K vertical feet each season since then. Keenan runs a company aptly named A Sales Guy U. We’ve got mad eBooks, videos, case studies, execution tools, webinars, podcasts, and more… all free to help you make your number. Their tagline?

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Zoominfo Verticals B2B Sales Rules 171

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. – Webinars (63%). The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). TopRank ). TopRank ). TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. webinars, 3.) Here are three things you need to act on to increase your marketing results.

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Top of Funnel Customer Surveys B2B Marketing B2B 100

Adobe Experience Cloud Blog

OCTOBER 5, 2016

As a noun, it refers to the 2014 movie starring Arnold Schwarzenegger about a team of elite DEA agents that are being taken out one by one. Many companies bypass this by emailing a generic message to their entire database hoping that it will resonate with enough people to make it worthwhile. company size and annual revenue).

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Demand Generation Agencies Demand Generation Cost per Acquisition Top of Funnel 134

markempa

FEBRUARY 2, 2015

2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. MarketingExperiments : Whether the marketer is working with a startup or for a fortune 500 company, there always seems to be budget limitations for marketing. Judy – How to Be a Power Connector.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Navigate the Channel

MAY 22, 2023

Multiple types of content demand your attention, including blog posts, webinars, e-books, videos and podcasts. You remember podcasts limping along for the 10 years before they kicked into another gear with the NPR show “This American Life” and its 2014 investigative journalism series “Serial.” were podcast listeners.

Marketing Mix 65

Marketing Mix Peer-to-peer Advertising Agencies Paid Search Agency 65

Smarte

SEPTEMBER 27, 2021

About 50% of all sales go to the first company that responds. Marriot International was fined almost €99 million for a data breach between 2014 and 2018. But for many companies, GDPR has forced a big shift in your prospecting efforts and strategies. Else, just ask for name, company, and business email address only.

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Cold Calling Opt-out Opt-in Contact Marketing 98

SmartBug Media

AUGUST 24, 2022

It's a win-win for you as the consumer and for the company. You got the help you were searching for, and the company got a new lead. So, when it comes time to fork over your money, which company helped you? Which company are you more likely to trust to sell you your new refrigerator? ?? A Remarkable Content Offer.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

ClearVoice

MARCH 8, 2022

She also provides insight on creating online courses and selling those courses with help from webinars. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center. She’s no newcomer to Facebook – she joined the organization in 2014, working with Instagram for many years.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Webbiquity

SEPTEMBER 26, 2023

More than 80 percent of the Fortune 500 companies have done business with Skyline, purchasing or renting displays and exhibits for events from conference room meetings to corporate events to industry trade shows. The company maintains offices in major cities around the globe, including St. Paul , Minnesota. Paul and St.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Content Marketing Institute

DECEMBER 5, 2017

How Financial Services Companies Build Relationships Through Content. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics. Ultimate Planning Checklist for Successful Webinars.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. Companies see $40 ROI for every $1 they spend on email marketing. The number of articles published with 3,000+ words in length has more than doubled from 2014 to 2019 in major industries. statcounter.com ). SmartInsights ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Marketing Insider Group

AUGUST 6, 2015

Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. All are still important, but you need to be careful, because Google catches companies that try to “game” the system. Good, relevant content is more important than ever, because of a Panda.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Press 100

ANNUITAS

JULY 2, 2015

*This post first ran July 29, 2014 via the ANNUITAS blog. The problem is that product-centric white papers, webinars, press releases and articles simply are not that interesting to the buyer … and here’s the thing … Google can tell whether or not the audience is engaged by your story, and it will impact your SEO.

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Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100