Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. Mobile video experienced a modest 23 percent growth over the first half of 2015 compared to the same period in 2014. Companies ranked between 11th and 25th generated just 10 percent of Q2 revenue.

Facebook 165

Facebook Rules Advertisements Advertising 165

Convince & Convert

JUNE 27, 2014

63% of smartphone owners say they will be viewing the World Cup on their televisions , according to eMarketer. via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen. via FIFA.com Nick loves this idea.

Social Marketing 149

Social Marketing Work Management Marketing Management Emarketing 149

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. Wordstream reveals that people in 2014 spent more time on apps than on desktop computers. Remember Mobile Best Practices.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Biznology

SEPTEMBER 22, 2016

80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. eMarketer ). 89% of consumers have stopped doing business with a company after experiencing poor customer service. 76% of consumers believe the customer service they received shows how the company values them as a customer. Parature ).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Contently

JUNE 3, 2016

India is one of the few countries that had year-over-year (Y/Y) growth in smartphone users in 2015 (40 percent in 2015, up from 33 percent in 2014). According to eMarketer’s numbers on mobile ad spend, expect a similar slowdown in growth in the coming years. Mobile year-over-year growth peaked between 2010-2011 as did ad spend.

Internet Marketing 60

Internet Marketing Marketing Report Trends Paid Search Agency 60

Webbiquity

JUNE 23, 2015

As the company’s iconic slogan went, “When you’re number two, you try harder.” eMarketer ). Lead generation (cited by 61% of corporate marketers) and Web site traffic (57%) are the top SEO objectives for marketers at enterprise companies in 2015. Google accounted for nearly 40% of all U.S. MediaPost ).

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Directive Agency

MAY 2, 2017

You’re probably up against dozens of companies that provide the same product or service as you. As a B2B marketer, you constantly have to cut through the noise to reach those high-value buyers and ensure the success of your company. Testimonials are crucial to the success of your B2B company. What is influencer marketing?

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 60% of marketers create at least one piece of content each week ( eMarketer ). 60% of marketers create at least one piece of content each week ( eMarketer ). See him in there?

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. This goes for our company’s marketing tactics as well. What’s In Store for 2014?

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Content Standard

JUNE 19, 2015

Shoppers were also twice as likely to discover new products and brands on a mobile device in 2014 than they were a year prior. But while companies are turning to mobile now more than ever, it still appears their investments aren’t keeping pace with consumer trends. billion in 2015. In 2015, brands will spend $5.15

Mobile Marketing 40

Mobile Marketing Marketing & Strategy Marketing Strategy Emarketing 40

SnapApp

MARCH 15, 2017

81% of large companies (with $500 million+ revenue) now have a CMT as of January 2014 – and 8% of large enterprises expect to add one in the next 24 months. eMarketer. . 79% of top-performing companies have been using marketing automation for two or more years. The Big Marketing Automation Stats. Gartner. . Capterra.

Marketing Automation Services 59

Marketing Automation Services Stats Marketing Automation Enterprise Management 59

Webbiquity

JUNE 16, 2015

42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). eMarketer ). 22 Content Marketing Facts and Statistics.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Contently

APRIL 18, 2017

It always takes up your entire TV screen,” said Jonah Goodhart, co-founder and CEO of Moat, an analytics company aiming to help people evaluate digital video performance. There’s a little mini-story behind it. It’s always fifteen or thirty seconds long. But how does that work in digital? Is it a static banner ad?

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

Contently

JULY 6, 2016

” That’s pretty alarming, considering that a recent eMarketer report found that 50 percent of the U.S. BuzzFeed was not far behind, however, which the researchers attribute to the reputation of the company’s respected news wing. There are some limitations to the study, however, which the researchers readily admit.

Studies 111

Studies Content Emarketing Internet Marketing 111

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Liveintent

JULY 25, 2018

Online, Amazon has created “what may be the best customer experience organization in the world,” says Derek Corcoran, chief experience officer at banking software company Avoka. Still, that dominance online is but 10% of retail sales overall, according to eMarketer. Offline, retail is muuuuch bigger.

Amazon 54

Amazon Emarketing eCommerce Internet Marketing 54

Contently

SEPTEMBER 20, 2016

Since the start of the 2014 NFL season, when the most recent deal was signed, regular season games have been broadcast on five networks: CBS, Fox, NBC, ESPN, and the NFL Network. Sports programming in 2014–2015 generated $8.47 He said the NFL is “trying to give these digital companies a taste of the power of NFL programming.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Content Standard

MAY 8, 2015

hours each day watching video content in front of a screen, and mobile video represents an ever-increasing slice of the pie, eMarketer reports. The eMarketer data paints a picture of increasing digital video views at the expense of traditional television. Americans now spend an average of 5.5 The World on Video.

Video Marketing 40

Video Marketing Emarketing Branding Brand Identity 40

Webbiquity

FEBRUARY 16, 2016

eMarketer ). Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( Marketing staff account for about 3% of total employees, on average, in B2B product companies. For B2B media companies, the biggest share of revenue comes from events, totaling $12.2 billion in 2014.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. Facebook’s mobile user base increased by 15% in 2014 and the number of mobile-only users increased by 34%. But of those users, 79% are on Facebook. ( Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

APRIL 11, 2019

In 2014, Amazon introduced the Echo, which was the first standalone device devoted to a smart voice assistant. A study by eMarketer predicted that about 35 million people in the U.S. With this Skill, customers can find the information they need, as well as a new reason to stay loyal to the company. Leverage Alexa for e-commerce.

Planning 77

Planning Amazon Marketing Management Loyalty 77

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. Online sales currently account for about 35% of total revenue for B2B vendors, though that’s higher (41%) among US companies. eMarketer ). eMarketer ). eMarketer ). eMarketer ). ” ( MarketingCharts ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

EMagine B2B Blog

MARCH 12, 2015

57% of users wouldn’t recommend a company with a poorly designed mobile site ( The Mobile Playbook ). The number of Instagram users increased 60% in 2014 and is expected to top 100 million users by 2018. eMarketer ). 40% have turned to a competitor after a bad mobile experience ( The Mobile Playbook ). of the market share.

Statistics 40

Statistics Emarketing Paid Search Agency Mobile Marketing 40

Customer Experience Matrix

SEPTEMBER 3, 2009

PriceWaterhouseCoopers and Wilkofsky Gruen Associates report in their Global Entertainment and Media Outlook: 2009-2013 (via eMarketer) that ad spending will total $170 billion this year, including $62 billion (36%) for TV and $25 billion (15%) for Internet and mobile. in 2009 to 8% in 2014. for TV and 10.2% for the Internet.

Spending 120

Spending Media Mobile Advertising Forrester 120

Content Standard

NOVEMBER 22, 2014

According to eMarketer, more than one-third of marketers worldwide viewed RTM as extremely important to their organizations in 2014. Over time, the popularity of real-time marketing (RTM) has grown substantially among marketers.

Social Media 40

Social Media Social Marketing Marketing & Strategy Marketing Strategy 40

Content Standard

DECEMBER 19, 2014

” Social passed search for the first time back in June 2014, but it’s been a back-and-forth game as search again took the lead in July and August. These numbers were pulled from eMarketer and Shareaholic, so they likely surveyed mostly Fortune 500 companies. Social only takes 13.6

Traffic 40

Traffic Emarketing Sales Qualified Leads Comparison 40

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

Source : eMarketer. billion in 2014. 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. Source : eMarketer. 93% of business buyers believe all companies should have a social media presence. this year, to $129 billion. billion this year.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. For the 2014 World Cup, Coca-Cola hosted a virtual reality event that gave users the opportunity to play for the home team.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

LEADership

MARCH 3, 2015

It was very clear that while Peter, as the CMO of this mid-sized B2B company was enthusiastic about wanting to accelerate lead generation, there were a number of things holding him back. Legacy: This continues to be a big issue for B2B companies. Source: eMarketer. I told him they needed a meltdown. This is a refreshing change.

Lead Generation 40

Lead Generation Generation Leads Lead 40

Hubspot

APRIL 27, 2015

The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future. 7) eMarketer. eMarketer operates by compiling data from “thousands of sources” into super-accurate, easy-to-consume reports, dashboards, and insights.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Contently

APRIL 20, 2016

” three times each during the post-game interview, according to a 2014 USA Today article. A February 2016 study by eMarketer suggested that influencer marketing has become more popular, in part, because of young people’s trust in social media stars, who they tend to see as more authentic than a brand or an advertisement.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

LEADership

OCTOBER 16, 2013

Yet, only 27% of marketers say they will be adopting mobile marketing strategies in the near future, so there is a wide open opportunity for B2B forward thinkers here, because…get this… mobile email use is predicted to grow 28% in 2014. How does your company use email marketing for B2B lead generation and customer acquisition?

Social Media 40

Social Media Email Marketing Social Marketing Marketing Budget 40

Hubspot

FEBRUARY 10, 2017

2013-2014: Stories and Chat. In 2014, Snapchat ramped up innovation and launched a slew of new features and updates. Snapchat took another step into the world of monetization with Community Geofilters in December 2014. In September, Snapchat rebranded, and the company was now called Snap Inc. 2015: Discover and Lenses.

Paid Search Agency 28

Paid Search Agency Social Media User-Generated Content Emarketing 28

Hubspot

SEPTEMBER 25, 2015

This approach carried on for a while, however, the exchanges between companies weren't necessarily rooted in context, meaning that the advertisement often had little to do with the content on the page. Display ad viewability rates did not budge between 2013 and 2014. Source: eMarketer ). Source: comScore ). Source: Google ).

Paid Content 28

Paid Content Advertising Agencies Display Stats 28

QuanticMind

NOVEMBER 16, 2016

When marketing efforts pay off and companies get bigger, your tools need to become more closely integrated. While personalization and omni-channel targeting have been on every marketing executive’s to-do lists years, many companies still struggle to execute on their big ideas. In other cases, you inherit them. Over time, it atrophies.

Advertisements 40

Advertisements Advertising Trends Marketing Budget 40

Hubspot

JUNE 24, 2011

According to eMarketer , there will be 73.3 It’s estimated that there will be more than 84 million by 2012 and over 100 million by 2014. And for companies with less than $10,000 in revenue per year (what we at HubSpot consider small businesses), only 0.5% I’m not alone in this admiration. of them mobile market.

Mobile Marketing 28

Mobile Marketing Paid Search Agency Urgency Marketing Advertising Agencies 28

Webbiquity

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. eMarketer ). 90% of companies with 100 or more employees use social media in their marketing mix. eMarketer ). Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100