Contently

FEBRUARY 9, 2018

A few years ago, researchers at Johns Hopkins University examined Super Bowl ads to see who was getting the best bang for their buck. A Super Bowl ad on CBS costs $166,666 per second. Because the ads are so expensive, advertisers put a lot of effort into making them great. Of course, not all Super Bowl ads are great.

Paid Search Agency 167

Paid Search Agency Ads Storytelling Advertising Agencies 167

Customer Experience Matrix

AUGUST 26, 2014

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. subscription and support costs are 25% of subscription revenue, in between Eloqua and Marketo. . As I say, pretty much what we suspected.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand Demand Science Group’s service offerings.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). When social media was all about the writing, much of social media was performed by employees, with agencies providing strategic counsel and campaign support.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Customer Experience Matrix

DECEMBER 16, 2013

Rather than let my precious wisdom go to waste*, I''ll share below what I think will be most important marketing technology trends of 2014. Marketers will have an increasing number of ways to build consolidated, multi-source customer databases without waiting for help from their IT departments. Customer Data Platforms mature.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Hubspot

JULY 7, 2020

But, how do companies thrive during financially rough times? In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. You might be thinking, "Of course Netflix survived the 2008 recession, it's a huge company.". TeamLogic IT. faced economic distress.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

The ABM Agency

JULY 29, 2020

What you’ve heard is true: Account-based marketing is the gold-standard for B2B marketing in 2020. If you’re not already going after specific, high-value accounts with personalized messaging , there’s no way you’re getting a competitive ROI from your marketing department. Why B2B companies are gravitating toward ABM.

Account Based Marketing 52

Account Based Marketing Paid Search Agency B2B Marketing Enterprise Management 52

Savanta

NOVEMBER 11, 2014

The study, now in its 11 th year and based on the opinions of 1,400+ practitioners, monitors trends in the market research industry. The report is a real wake-up call for market research agencies. There’s a good connection with marketers (i.e. It changes the attitude and decisions of marketing executives.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ad Agencies Research 120

Convince & Convert

NOVEMBER 19, 2013

Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans.

Trends 167

Trends Advertising Agencies Buzz Paid Search Agency 167

Lake One

JANUARY 6, 2021

Minneapolis, MN: Lake One® announced today that they have officially become a Rybbon Agency Partner. With this partnership, Lake One adds to their trusted technology ecosystem to further support their clients’ sales and marketing transformation needs.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

Contently

NOVEMBER 22, 2016

Back in the days of Mad Men , agencies were bulletproof institutions. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. In this age of specialization, you can find agencies that focus solely on placements or digital or email marketing.

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. Think of it as a smaller sitemap that’s displayed on the search engine results page. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014. The more publicity, the better. Publicity generates revenue.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Marketing Insider Group

MARCH 17, 2014

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Promoting content using a mixed of organic search, paid search, and social media tactics.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. Promoting content using a mixed of organic search, paid search, and social media tactics.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

ViewPoint

JULY 22, 2014

As a B2B company, it’s paramount that you stay on top of trends so you know which to adopt and which to nix. This is a standout year for B2B marketing. B2B Marketing' B2B Marketing'

Trends 120

Trends B2B Marketing B2B Advertising Benchmark 120

Webbiquity

APRIL 16, 2014

According to CNN , “Americans used smartphone and tablet apps more than PCs to access the Internet (in January 2014) — the first time that has ever happened.” And mobile payments aren’t just for buying lattes—three-quarters of B2B vendors say they plan to offer mobile commerce by the end of 2014. Heidi Cohen ).

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62

Hubspot

NOVEMBER 10, 2016

That's bad news for a marketing agencies with retainer clients. How many times has your agency generated the agreed amount of high quality leads, but still lost clients because the client's sales team didn't close those leads? Read on to learn how to start implementing these services at your agency.

Paid Search Agency 69

Paid Search Agency Work Management Marketing Management Advertising Agencies 69

Marketing Insider Group

DECEMBER 10, 2013

Which marketing conferences are you attending this year? I think it’s really important to get out of the office once or twice a year and learn from other marketers. One of my most popular posts this past year was The 20 Best Marketing Conferences of 2013. The Best Marketing Conferences of 2014. crowd rank.

Conference 100

Conference Peer-to-peer Planning Best Practices 100

Customer Experience Matrix

FEBRUARY 4, 2014

I’ve just published the latest edition of our B2B Marketing Automation Vendor Selection Tool (VEST), with updated entries on all your favorites and several new entries to boot. My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Buffer

FEBRUARY 10, 2023

It's fair to say that not many people grow up dreaming about working in customer support. Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. First of all - why support? The support team is currently bigger than Buffer was when I joined!

Paid Search Agency 72

Paid Search Agency Customer Satisfaction Thought Leadership Work Management 72

The Lead Agency

JUNE 17, 2019

B2B marketers are increasingly using marketing automation to provide value to their leads and to educate and onboard users. When carried out effectively, marketing automation can generate significant results. reduction in marketing overhead. It has been found to drive a 14.5% increase in sales productivity and a 12.2%

Marketing Automation Services 48

Marketing Automation Services CMS Development Paid Search Agency Marketing Automation 48

Biznology

APRIL 16, 2015

The question of whether a company should go beyond the core goal of “maximizing shareholder value” as its main reason for being (e.g. Not long after their published article on corporate law, huge companies suddenly crashed – e.g. Enron, Arthur Andersen, and WorldCom. to also pursue broader social ends), has been argued for decades.

Paid Search Agency 80

Paid Search Agency Brand Identity Branding Companies 80

Hubspot

AUGUST 24, 2020

A well-maintained Facebook presence is central to many — if not most — companies' social media strategies. It's a key factor in processes like conducting outreach, projecting legitimacy, generating interest, and driving traffic to other content and company resources. The History of Facebook Ads.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. Where and how a company sources its intent data says a lot, so keep this in mind before trusting any company that offers intent data. We generate over 1.2

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Convince & Convert

JANUARY 8, 2014

Marketers are evidently enthusiastic heading into 2014… about everything. A fascinating new study was released this morning from Salesforce ExactTarget Marketing Cloud (a client of Convince & Convert ). We have more marketing capability and capacity than ever, but paradoxically less certainty than ever.

Planning 145

Planning Marketing Budget Creation Budget Programs Paid Content 145

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising Agencies 95

Advertising Agencies Paid Search Agency Advertising Channels Mobile Advertising 95

Stevens & Tate

JULY 31, 2023

Hello and welcome to our August 2023 edition of “What’s Trending,” where we bring you the most relevant marketing news and insights. Stay informed and ahead of the game with our curated collection of marketing updates and reports. Netflix scraps low-tier ad free plan. Netflix’s ad-free $9.99/month

Trends 84

Trends Paid Search Agency Planning Advertising Agencies 84

ANNUITAS

APRIL 10, 2014

*This article first ran in VentureBeat on April 2, 2014. the marketing automation space is due to grow by 60% this year and reach overall revenues of $1.2 According to Sirius Decisions, 75 percent of those that own marketing automation state they are not getting the full value from it. According to Raab Associates, Inc.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem. It changed everything.

CRM 91

CRM Work Management Marketing Management Marketing Automation Services 91

Crimson Marketing

DECEMBER 18, 2013

78% of CMOs think that custom content is the future of marketing. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Directive Agency

FEBRUARY 18, 2019

Directive builds off nationwide and international successes and takes search marketing skills to Texas. – Directive , the leading B2B and enterprise search marketing agency, announced the opening of their second headquarters in Austin, Texas. . 2019 – IRVINE, Calif.

Paid Search Agency 71

Paid Search Agency Advertising Agencies Ad Agencies Search Marketing 71

BenchmarkONE

APRIL 12, 2019

Can you remember the marketing and advertising world before social media? An on-going survey by Social Media Examiner found that almost 90 percent of marketers believe that social media has increased exposure to their businesses. These figures have remained more or less unchanged since 2014. 1: Disruptive Advertising.

Advertising Agencies 74

Advertising Agencies Paid Search Agency Social Media Ad Agencies 74

The Point

JULY 8, 2014

In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. We also believed that deprecatory humor would help inspire a connection between the company and its prospects.”.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

Atomic Reach

FEBRUARY 7, 2019

We surveyed 54 marketers from different businesses and industries, giving us a better understanding of just how important content marketing is. Content Marketing is vital, but it's difficult to generate results. So, why is content marketing important? As you can see, many marketers share the same sentiment.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102