ClearVoice

JUNE 19, 2023

SEO Tribunal ) The average time to see ROI-positive results from Local SEO is 4.76 HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t. HubSpot ) Marketers who use buyer personas enjoy 73% higher conversions than those who don’t.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Now, five years later, they’re ascending to powerful leadership positions. Their bosses shrugged off the failure by blaming an entire industry.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Sharpspring

JUNE 10, 2021

Oyova became a SharpSpring partner in 2013 and had already been using SharpSpring to help its customers market smarter, not harder. They migrated to SharpSpring from Hubspot in 2013 and have never looked back. Luckily for the law firm, Oyova had just the tool to make that happen! An Effective Approach.

Paid Search Agency 79

Paid Search Agency Advertising Agencies Marketing Automation Services Paid Content 79

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

SocialPilot

FEBRUARY 9, 2024

George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. George’s Linkedin profile will make you a Hubspot expert. Why should you follow him? Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

MAY 20, 2013

and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report from HubSpot All-in-one Marketing Software. The Industry Reach of Inbound Marketing. Tweet This Stat.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Customer Experience Matrix

JULY 30, 2013

We’ve probably passed a tipping point where so much information is hidden that I can’t draw a clear picture of industry growth rates or competitive positions. Room in the Middle: Marketo''s client count increased just 36% from mid-2012 to mid-2013 (although they’re projecting 54% revenue growth for 2013 vs. 2012).

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Hubspot

SEPTEMBER 21, 2020

In 2013, Target and Neiman Marcus partnered on a new clothing line. Margot Mazur, a senior marketing manager in charge of co-marketing for HubSpot, says, "Co-marketing is all about negotiation — you give some, and you get some from your partner. Target and Neiman Marcus.

Branding 88

Branding Brand Identity Advertising Agencies Work Management 88

Optinmonster

JANUARY 13, 2020

Quick Note: Even though this editorial calendar example comes from 2013, its core principles are still just as relevant today. Though there are many ways to create an editorial calendar, today we’ll be using HubSpot , a killer Customer Relationship Management (CRM) software that helps with marketing, sales, and team collaboration.

Conversion 98

Conversion Youtube Hubspot Planning 98

Hubspot

JANUARY 1, 2013

It’ll be tough for 2013 to top a year that saw: The acceleration of local search volumes due to unprecedented smartphone adoption. Going out on a limb here, I predict that the local temperature will only continue to rise in 2013. 2013 will not, I think, be a year of radical changes in the local search paradigm.

Adwords 28

Adwords Mobile Advertising Mobile Marketing Terms and Conditions 28

Hubspot

JANUARY 2, 2013

So without further ado, here are five resolutions that will help your organization through another, even more successful year of fundraising in 2013. If you need help starting 2013 on the right note with these action items, download these 35 free email templates to get started. Good luck! 1) "I will send one email per month.".

Allocation 28

Allocation Marketing & Strategy Facebook Template 28

Hubspot

JUNE 5, 2013

Thanks to your overwhelmingly positive response yesterday , we''re going to keep this post theme going. If you''re still not convinced of Microsoft''s stunted growth, compare it''s anticipated market share to Google''s for 2013: Google will control 74% of this market; Microsoft, 4.6%. Happy Wednesday, marketers.

Emarketing 28

Emarketing Amazon Blast Campaigns Forrester 28

Hubspot

JUNE 13, 2018

An oldie, but a goodie -- Forbes published a marketing plan template that has amassed almost four million views since late 2013. Pricing & Positioning Strategy. HubSpot’s Comprehensive Guide for Content Marketing Strategy. Target Customers. Unique Selling Proposition. Distribution Plan. Your Offers. Marketing Materials.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Hubspot

DECEMBER 18, 2013

Marketing in 2013: The Highs and Lows. Ecommerce marketers , in particular, should count Pinterest''s feature launches as a high point in 2013. They positioned it as a user-focused update, but really, it read to a lot of marketers as a way for them to make more ad money. Awesome Campaigns. Let''s start on a high note.

Work Management 28

Work Management Paid Search Agency Marketing Management Multi-Channel 28

Hubspot

JUNE 6, 2013

You might want to argue that Thursday is positively awesome. Seth will be speaking at our INBOUND 2013 conference , August 19-22. Thursday is the worst day of the week, because by now you’re exhausted and you don’t yet have that gleeful “almost there” buzz of Friday, so all you can do is keep slogging on. 1) Mobile Video Is Booming.

Bundling 28

Bundling Emarketing Conference Sample 28

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. This week, we're coming to you live from South by Southwest (SXSW), a festival of interactive events where we're positively drowning in a sea of bots, music, and some of the best tacos around.

Wikipedia 70

Wikipedia Social Networks Twitter Network Marketing 70

Attendify

AUGUST 7, 2019

Founded in 2013, Guru is a knowledge management platform that unifies an organization’s collective insights and gives teams the information they need to do their jobs. Founded: 2013 Headquarters: Philadelphia, PA Employees: c. We’re well-positioned to bring customer-facing leaders together around how to best empower their teams.

Features 37

Features Work Management Marketing Automation Services Marketing Management 37

Hubspot

JUNE 7, 2013

Anyway, send some inboundy, positive vibes in Mindy''s direction today. We’ll do something on it here on the HubSpot blog, too. Check out the "my life is ruined" expression on her daughter''s face. The kid was quoted saying, of the jackpot winner, "I hope she''s blessed with it. Polite is better than being rich."

Ad Exchange 28

Ad Exchange Emarketing Youtube Mobile Marketing 28

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 51

Video Marketing Salesforce.com Marketing Management Eloqua 51

Vidyard

JULY 21, 2014

Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. The company reported 1800% revenue growth in 2013.

Video Marketing 50

Video Marketing Salesforce.com Marketing Management Eloqua 50

Hubspot

MARCH 15, 2021

Her study found that customers generally referred to positive memories they had with certain products when asked about them — not the money they saved when buying them. Revenue goals, brand positioning, broader demand, marketing objectives, and several other factors play a role in how you price your product.

Pricing 77

Pricing Price Case Studies Paid Search Agency 77

Hubspot

MAY 16, 2013

When HubSpot launched our international headquarters in Dublin this January, we wanted to transform the way people do marketing. At HubSpot, we have strong opinions on inbound marketing, but we wanted to hear from other marketers in Europe about their experiences with inbound. marketers for their team in 2013.

Inbound Marketing 28

Inbound Marketing Marketing Report Marketing Budget Planning 28

Hubspot

JULY 11, 2018

They do this by using their power of purchasing to support positive change, keep their manufacturing footprint small and responsible, give back to local communities, and make delicious ice cream. They offer a marketplace for creatives to sell their goods with the aim of having a positive impact on people and the planet. Warby Parker.

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Buffer

NOVEMBER 1, 2018

HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). And it has been showing a general upward trend since 2013. Among all the major social media platforms, IGTV seems to be best positioned to tap onto and accelerate this vertical mobile video trend.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Hubspot

AUGUST 8, 2013

According to HubSpot , 36% of all marketers have found a customer (or vice versa) via Twitter in 2013. Gabrielle Zigi (@zigisitch) June 7, 2013. Pepperidge Farm (@PepperidgeFarm) June 3, 2013. Papa Ginos (@PapaGinos) June 26, 2013. Domino''s Pizza (@dominos) June 14, 2013. Don’t tweet politics or religion.

Twitter 28

Twitter Curation Social Media Hubspot 28

Hubspot

MARCH 20, 2018

But, a ccTLD can be expensive and the complexity of the setup could create some costly mistakes, so many webmasters will only take the ccTLD plunge if there is a positive impact on their bottom line. For this survey, I collaborated with Sam Mallikarjunan , Executive Strategist at HubSpot, to craft and analyze the surveys.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

JUNE 24, 2013

And to end on a positive note tonight, check out this amazing blog, Getty Critics , that points out awful stock photos and their flaws. While we, as marketers, all want to have that kind of fervent fan base for our companies, it''s a little soul crushing to see it happen in such an awful situation. Awful Stock Photos Will Make You Cry.

Digg 28

Digg Paid Search Agency Emarketing RSS 28

Hubspot

FEBRUARY 7, 2018

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. If you can’t beat ‘em, join ‘em. Another difference between Facebook Stories and similar products is its intended use.

Facebook 75

Facebook Curation First-Mover Advantage Social Networks 75

Hubspot

AUGUST 25, 2022

When meeting with one of these teams, there are specific learnings to take away that can impact your sales activity including: Product: Is there a different solution you can position when pitching the product? Editor's note: This post was originally published in October 2013 and has been updated for comprehensiveness.

Work Management 77

Work Management Cold Calling Marketing Management Cross-Selling 77

Strategic-IC

FEBRUARY 20, 2018

A 2013 GE case study on Sponsored InMails suggests some very positive campaign outcomes, especially open rates which reached 13%. Light social selling interactions (liking, retweeting, favoriting) are considered to be less creepy than more in-depth interactions (commenting, messaging). Everybody likes social support. Lead Generation.

Account Based Marketing 48

Account Based Marketing Linkedin Planning Paid Search Agency 48

Hubspot

JUNE 11, 2013

If you do not believe your understanding of markets, products, customers, and positioning plays a vital role in shaping strategy then you are not a modern marketer.” You didn''t know you needed a manifesto, but here it goes: “We believe marketers should sit at the board table and help set strategy.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Gartner Twitter 28

Hubspot

MARCH 10, 2017

This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. “If you can’t beat ‘em, join ‘em.”. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day.

Facebook 78

Facebook Curation First-Mover Advantage Social Media 78

Hubspot

JULY 8, 2016

With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission. By abandoning their original mission to cater to the masses, Snapchat is cementing its position as a top messaging app and real competitor to the bigger social networks.

Social Networks 68

Social Networks Lock-In Curation Facebook 68

Hubspot

JULY 1, 2013

We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox. For HubSpot customers, our software collects contacts'' and customers'' Twitter account information to make this type of engagement even easier.

Twitter 28

Twitter Lead Ranking Lead Scoring Tips 28

Hubspot

OCTOBER 26, 2017

For that matter, neither are animals, writes the engaging Frans de Waal, a psychology professor with proof positive that, like other creatures who hang out in herds, we've evolved to be empathetic. 5) The Art of Empathy: A Complete Guide to Life's Most Essential Skill by Karla McLaren (2013). Goodreads Rating : 3.79/5.0.

Amazon 74

Amazon Thought Leadership Fulfillment Curation 74

Hubspot

OCTOBER 2, 2014

In 2013, we discovered that the adoption of inbound marketing in Europe (58%) was growing alongside that in North America (59%). These figures are a positive sign for the industry, and they show that the revolution of inbound marketing is making a powerful impact on how marketers now communicate their brand messaging to their target audience.

Allocation 28

Allocation Marketing Budget Inbound Marketing Top of Funnel 28

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. Rethinking Conversion Rate Optimization. See you there! Email Marketing A/B Testing Ecommerce Analytics Daily'

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28