Paul Gillin

JANUARY 24, 2013

I’ve read thousands of press releases over the years but don’t believe I ever wrote one until now. At the time of its sale to Oracle in 2011, it had more than 2,000 large customers, 1,100 employees and $225 million in annual revenue. It was more difficult than I expected! The company enjoyed 15 years of continuous growth.

Press 50

Press Peer-to-peer Amazon BtoB 50

RebelMouse

MAY 2, 2022

Founded in 2011 in Paris, Worldcrunch is the only publisher that works in partnership with dozens of top international news sources and hundreds of journalists to translate and adapt their best stories into English. But the difference between having good tech and great tech is everything. About Worldcrunch. About RebelMouse.

Viral Marketing 52

Viral Marketing Storytelling Startups Traffic 52

Webbiquity

JANUARY 31, 2019

It should help you more effectively capitalize on trends and address pressing problems in your industry. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. This resulted in exceptional gains for their brand, and for the company in general.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content. press@vidyard.com. Media Contact: Sandy Pell, Head of Corporate Communications, Vidyard.

Paid Search Agency 91

Paid Search Agency Press Linkedin Video Marketing 91

Trade Press Services

SEPTEMBER 25, 2023

When Chitwood wrote about buying decisions in 2011, the first point of contact was a human being. The post What Your Buyers Think About You (And What You Can Do About It) appeared first on Trade Press Services. Chitwood said, “People don’t care how much you know until they know how much you care.”

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

nDash

OCTOBER 26, 2020

Press release. Press release. In 2011, I launched Liz Sheffield Copywriting. . Press release. Area of expertise: Organizational behavior. Performance management. Workplace wellness . Training and development . Type of content: Blogs. Whitepaper. Case study. Website copy. Hire Melina. . Whitepaper. Case study. Recruiting

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

Contently

MARCH 1, 2022

The Instagram account, founded in 2011, was charging advertisers tens of thousands of dollars for access to its 14 million followers. Even the invention of the printing press in 1440 did little to shift the high status of copiers the world over. Is there any such thing as a free meme? FuckJerry was a meme juggernaut.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Contently

JUNE 6, 2017

That solution worked pretty well for oh, like 3,000 years, until the printing press came along. And while some discerning hipster subcultures may still revel in boomboxes and Polaroid cameras, you’d be hard-pressed to find anyone using MySpace for lead generation. Nowadays, not so much. We hope this magazine helps.

Content 76

Content Press CMO Profiling 76

B2B Marketing Directions

FEBRUARY 26, 2023

Thinking, Fast and Slow by Daniel Kahneman (Farrar, Straus and Giroux, 2011) Source: Farrar, Straus and Giroux If you can only read one book about human thinking and decision making, it should be Thinking, Fast and Slow by Daniel Kahneman, one of the most influential psychologists in history, and the winner of the 2002 Nobel Prize in economics.

Marketing AI 52

Marketing AI Work Management Marketing Management Press 52

Hubspot

AUGUST 24, 2020

2011: Facebook launches its desktop ad program called "Sponsored Stories.". In 2011, Facebook introduced its "Sponsored Stories" project — a program that placed paid advertisements directly on users' news feeds. Initially, the company pledged to only show users just one sponsored story on their news feeds per day.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Vidyard

DECEMBER 20, 2019

Since 2011, Vidyard has helped businesses of all sizes generate more leads, accelerate pipeline, and delight customers using a video platform that enables the creation, hosting, optimization and measurement of online video content.

Paid Search Agency 65

Paid Search Agency Press Linkedin Video Marketing 65

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. But since late 2011 the company has also offered a suite aimed at marketers, which now has more than 4,000 paid clients.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

KoMarketing Associates

AUGUST 22, 2012

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. When asked to identify the biggest challenges in their profession, industrial marketers cite the need to generate leads for sales as the most pressing (30 percent).

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Contently

OCTOBER 14, 2020

In 2011, the last recession was in full swing and many of my clients at Ogilvy were cutting budgets. The work earned some press , awards, some praise for clients, and a discernible lift in revenue. And two, the answer in marketing is not craziness as much as it is courage to go big.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Writing on the Web

JANUARY 19, 2012

I’ve been reviewing my 2011 blog posts, email broadcasts, videos , and taking stock. Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012: What were your most effective blog posts in terms of numbers of page views? What about you? Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Zoominfo

OCTOBER 31, 2018

Continue reading for answers to your most pressing questions about B2B influencer marketing. In 2011, Cooper composed a simple, yet informative guest blog on link building techniques. To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them. In today’s post, we remedy this issue. PointBlank SEO.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

BenchmarkONE

AUGUST 26, 2020

This post will cover some basics that will help you pull it off so you can feel confident that your email is mobile-ready before you ever press send. Since 2011, they’ve grown by more than 100 percent , with pretty consistent growth year after year. Why Mobile-Optimization is Important. And with nearly 1.7 And with nearly 1.7

Optimization 109

Optimization Marketing Automation Services Mobile Marketing Open Rate 109

Hubspot

JULY 14, 2011

How to Get Press. Press coverage can be anything from a printed feature to attention on TV. But don't give up; just keep in mind that press leads to more press. Free eBook: 2011 Facebook Marketing Guide. In his Rise to the Top interview with David Garland, Graham shares tips and tricks from his own experience.

Press 28

Press Contact Marketing Internet Marketing Hubspot 28

Adobe Experience Cloud Blog

FEBRUARY 14, 2018

Although YouTube started streaming live video in 2011, and Facebook didn’t add the feature until five years later, they seem to be evenly matched. These days, internet connections are fast enough to support this type of stream, and you would be hard-pressed to come across a newer camera or phone which doesn’t capture video in 1080p.

Youtube 134

Youtube Facebook Video Marketing Viral Marketing 134

Hubspot

DECEMBER 30, 2011

So here’s a look back into 2011 to see which brands did a great job making over their image, and those who did not (and possibly won’t live to see the end of 2012 because of it). The Best Brand Makeovers of 2011. The Worst Brand Makeovers of 2011. Netflix: Poor Netflix can’t quite catch a break, can they?

Branding 28

Branding Brand Identity Best Practices Pricing 28

DivvyHQ

APRIL 3, 2017

He’s been quoted worldwide in the press, including publications such as The Guardian, Wall Street Journal, Wired, CBS Interactive and BusinessWeek. As a frequent keynote speaker, author, and digital marketing expert, Rose advises top professionals in the successful strategy of content marketing and customer experiences.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Paid Search Agency 69

The Point

AUGUST 8, 2011

Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds allocated) is “Increasing New Customer Acquisition”. • If anything, it would be reasonable to conclude that marketers are overwhelmingly investing 2011 budget dollars in lead generation activity. I have two major issues with the analysis: 1.

Lead Generation 100

Lead Generation Social Media Allocation Marketing Qualified Leads 100

Buzz Marketing for Technology

FEBRUARY 1, 2012

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

Lead Scoring 100

Lead Scoring Lead Ranking Social Media Press 100

B2B Digital Marketer

MARCH 30, 2023

Undeterred, he pressed on and Internet Direct experienced breakaway growth. Within one year, book publishers called, and he published his first book, _The NOW Revolution_ (written with Amber Naslund) in 2011. Jay was head of sales and marketing for an Internet company, back when domain names were still free. It took off.

Top of Funnel 59

Top of Funnel Digital Marketing Funnels Work Management Marketing Management 59

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. What have you had most trouble with?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

ViewPoint

MARCH 26, 2013

Ten Universal Principles, A Brief Philosophy of Life Issues, Ignatius Press,San Francisco,CA, 2011, page 9. Using the software that explains the most data, verified by the most evidence, will win. A little leadership also helps. i Spitzer, Robert J.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Customer Experience Matrix

JULY 31, 2012

I put this at $325 million for 2011, a 50% increase from 2010. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012. The new report contains a rich trove of industry information. The second method uses revenue estimates for individual vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Convince & Convert

JULY 7, 2011

I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). average, based on Comscore’s findings to that effect in May, 2011). We’re Crazy About Likes.

Click Rate 152

Click Rate Facebook PR Social Media 152

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience. I too had to go to typing classes when I was young (13 I think) and when computers were just starting to come out. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Writing on the Web

AUGUST 26, 2014

Example of what that means: I received a press release to promote a book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Biznology

AUGUST 25, 2014

Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. In 2011, their team correctly anticipated heightened customer interest in cake-pop makers based on social media conversations on Facebook and Twitter.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Customer Experience Matrix

JUNE 14, 2013

Semantic engines can extract information such as executive changes and product announcements from press releases and social media profiles. Mintigo has also been mining Web and social data to build prospect lists, starting in 2011. More advanced technology does exist.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Writing on the Web

APRIL 13, 2011

Example of what that means: I got a press release yesterday to announce a new book; in the blurb about the author, they explained he was a nightclub owner who almost died in a drug-related fire; who went on to become a psychologist and spiritual leader; who writes about how his near-death experience transformed him and how he overcame addictions.

Rules 100

Rules Content Digg Press 100

Hubspot

DECEMBER 11, 2020

Between 2011 and 2015, Access Icon embraced inclusive design ethics when they revamped the International Symbol of Access -- often seen on accessible parking spots or wheelchair-accessible bathrooms -- to better represent people with disabilities. Use proper representation and embrace inclusion, whenever possible. Image Source. Image Source.

Ethics 100

Ethics Design Guidelines Amazon 100

Marketing Craftmanship

APRIL 8, 2011

The standard marketing approach – particularly among B2B firms – is to create a brochureware-esque “Who We Are / What We Do / Why You Should Select Us” web presence, which forever serves as a handy repository for press releases, case studies, white papers and other expressions of thought leadership.

B2B Thought Leadership 100

B2B Thought Leadership Content Case Study Case Studies 100

Hubspot

NOVEMBER 14, 2018

Specifically, we’ll look at two aspects of this strategy: First, we’ll look at how Nerdwallet leveraged content to attract press attention and, in turn, large volumes of authoritative links. Data-Driven Stories + Good Design + High-Touch Outreach = Press, Links, and Improved Ranking Ability.

Startups 69

Startups Google Press Domain 69