Customer Experience Matrix

FEBRUARY 5, 2012

Each chart below has three columns: ‘change’: the change in feature availability among core vendors, compared with the January 2011 VEST. For more information about the VEST report or to order your own copy, visit the RaabGuide Web site. I’ll focus on the core vendors, since those are the systems that most B2B marketers will purchase.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

MARCH 23, 2023

This quote sums up the scale of AI’s impact: “Next-gen marketers know that in order to deliver the personalization and experiences modern consumers expect, marketing must become smarter. They will alter the mix of tasks marketers tackle daily and impact planned improvements to customer experiences and satisfaction. Why it matters.

Marketing Automation Services 119

Marketing Automation Services Marketing AI Marketing Automation Automation 119

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. As people become used to the convenience of ordering online, it doesn’t take a crystal ball to see that consumers won’t be likely to give up that advantage. As Anita Lettink shows, that old saw is a bit of a myth. Marketers glommed onto it, plotting their future strategy on its gospel truth.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. The landscape Brinker has been helming since 2011 became a sufficiently iconic visual representation of the space that it’s worth commenting on major design changes evident in the latest versions.

Marketing Management 111

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 111

Adobe Experience Cloud Blog

AUGUST 30, 2011

210% increase in ISV orders. 210% Increase in ISV Orders. Disclosure: Marketo is a Salesforce partner and sponsor of the 2011 Dreamforce conference. Liveblogging from Dreamforce: 2011 Salesforce Partner Keynote was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. 208% increase in new apps.

Advertising Agencies 48

Advertising Agencies Enterprise Management Marketo Marketing Management 48

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. In order to stretch your martech budget, consider the needs of other departments (such as sales, or even engineering). Will it increase or harm alignment?

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

SEPTEMBER 10, 2020

Mobile Devices Make Loyalty Immediate (2011-present). Starbucks found early success with a mobile app that boosted loyalty by allowing customers to order items ahead of time and pay for them electronically. As of 2019, Americans check their mobile phones once every 10 minutes on average, according to research sponsored by Asurion.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

Martech

MAY 26, 2022

In court documents made public on Wednesday, the FTC and the Department of Justice said Twitter broke a 2011 agreement with regulators in which the company said it would not sell information collected to protect user privacy. Get the daily newsletter digital marketers rely on. Processing.Please wait. Why we care.

Twitter 99

Twitter Advertisements Advertising Privacy 99

Martech

MARCH 11, 2024

Lead routing to SDRs The SDR position was created with the rise of Aaron Ross’ Predictable Revenue model in 2011. Verdict: No new tech needed But some updated marketing and sales alignment conversations are probably in order. But hopefully, we can get leadership to stop creating unnecessary busy work for the whole organization in 2024.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

The ROI Guy

APRIL 7, 2011

According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. This shift is dramatic, with the traditional media spend reduced in half from 2009 to 2010, with expected continued declines into 2011.

Marketing Budget 40

Marketing Budget Budget Programs Allocation Paid Search Agency 40

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands, storesin order to find the perfect match. Pipeline/Deals influenced by data #zoominfo — ZoomInfo (@ZoomInfo) April 27, 2011. We have a lot of options. Think about it — have you ever made a major purchase without doing some research first?

Account Based Marketing 195

Account Based Marketing Zoominfo ABM Budget Programs 195

The ROI Guy

MAY 4, 2011

Improving sales’ ability to show benefits / value to prospects is the number one tactic to drive B2B sales performance in 2011, according to a recent survey by CSO Insights. The CSO Insights Sales Management survey for 2011 examined responses from sales executives at 850 firms.

Marketing Proposals 40

Marketing Proposals Terms and Conditions Marketing Management Sample 40

Webbiquity

JANUARY 31, 2019

Both your top performing posts and your worst posts, in-depth, in order to help you adjust strategies for the future. Since 2011 more than 10M consumers and businesses have used Vast Bridges’ web properties to search for Internet and TV service. A good audit helps you figure out why. There shouldn’t be dissonance here.

Social Media 243

Social Media Media Word of Mouth Analysis 243

ClickZ

NOVEMBER 9, 2020

In 2011, Scott Brinker’s martech landscape contained just 150 tools. Here’s a personal example: I ordered a product after clicking on a Facebook ad. The sale went smoothly and I was sent an order confirmation email. We’ll give you a 15% coupon to complete your order!” This year, it’s at 8000 (and growing).

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Brandwatch Marketing

OCTOBER 25, 2023

Since Google moved to secure search in October 2011, measuring keyword traffic has become more difficult with the vast majority of keyword data hidden behind ‘(not provided)’ in the name of privacy. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Valasys

JULY 8, 2021

With the acquisition ordering for retailers and offer suppliers such as Canada Goose, Converse, and Arc’teryx critical insights and tracking into how their products move will be simpler. billion in orders through its platform in the twelve months ended March 31, 2021.

Acquisitions 52

Acquisitions Merchandising eCommerce Distribution 52

NuSpark Consulting

MARCH 17, 2012

The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. 2011 B2B Website Demand Gen Survey Results, DemandBase/Focus.com. The State of Content Marketing, Outbrain.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

DECEMBER 14, 2017

News feed ads are familiar to most western markers – Facebook launched it in 2006 and Twitter followed in 2011. I n order to generate a good ROI, marketers need to care more about talking to the right people at the right time via the right tool. News feed ads are on the rise in China. More than half ( 57.2

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

Hubspot

DECEMBER 31, 2010

So the question is, what will be done in the 2011 to top these? The importance of mobile in your marketing campaigns will only continue to grow in 2011 as adoption continues to rise. Here at HubSpot, we want to know what you are planning for 2011 in order to take these changing trends into account.

Planning 28

Planning Best Practices Hubspot Inbound Marketing 28

ClickZ

FEBRUARY 4, 2020

Making a purchase using only voice beats even Amazon one-click ordering. So, as voice technologies mature, more companies view it as a new sales channel: Papa Johns’ skill allows you to order pizza through the voice assistant Alice, McDonald’s also has a similar skill. Embracing voice commerce.

Amazon 135

Amazon Paid Search Agency Sample Mobile Advertising 135

B2B Digital Marketer

SEPTEMBER 16, 2021

Ken Lundin, founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap, found his mission while standing in his front lawn in Atlanta in 2011, when he learned from the people who had purchased it that his house had been sold by the bank. Undoubtedly, sales are much harder to come by in the “new normal” of the COVID era.

B2B Sales 98

B2B Sales B2B Brand Identity Branding 98

Biznology

FEBRUARY 22, 2012

The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. “Shopping and shipping” formed a fabulous team in 2011.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Customer Experience Matrix

SEPTEMBER 2, 2011

The still broader goal is to add customers and suppliers to each firm’s Chatter network, and to incorporate non-human objects such as orders and equipment. Part of the strategy is to build enterprise applications on Salesforce platforms, and part of it is to access other enterprise applications from within Chatter.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Hubspot

APRIL 13, 2011

We are barely finished with the first quarter of 2011, but some key events have already shaken up the inbound marketing landscape. While many important changes have already occurred in 2011, take special note of the three below as you plan marketing strategies and adjust budget allocations. 3 Key Events for Marketing Change in 2011.

Allocation 28

Allocation Online Marketing Cable Planning 28

Hubspot

DECEMBER 7, 2010

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. What have you had most trouble with?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

DECEMBER 31, 2010

Budgeting and planning for 2011 may not be the most fun activity, however, it feels really good to know what metrics I have to hit as a marketer to make my business successful. We used the inbound marketing calculator to work backwards and figure out what we needed to do to hit our revenue goals for 2011.

Traffic 28

Traffic Word of Mouth Inbound Marketing Conversion Rate 28

B2B Marketing Traction

APRIL 30, 2014

According to the study, two-thirds of CMOs are still not ready to fully implement social media and digital marketing, a number only slightly reduced since 2011. The difference now is that more CMOs recognize this deficit in digital marketing activity (82% acknowledged they are under-prepared, compared to 71% in 2011).

CMO 100

CMO Social Media Media Correlation 100

Trade Press Services

SEPTEMBER 25, 2023

Chitwood provides a foundation for this understanding by acknowledging that all customers make five buying decisions in a precise, psychological order: About the salesperson About the company About the product or service About the price About the time to buy Decision #1: About the salesperson.

Lead Ranking 52

Lead Ranking Buying Cycle B2B Sales Pricing 52

Hubspot

JANUARY 4, 2011

That’s why every inbound marketer needs to understand the challenges that go with email marketing and what works best in order to leverage it effectively. In my next post on email marketing, I will be talking about the most effective email marketing objectives for 2011.

Email Marketing 28

Email Marketing Inbound Marketing Landing Pages Case Study 28

Heinz Marketing

FEBRUARY 14, 2023

Risk-Taking : Taking risks and challenging oneself can have a positive impact on confidence (Zimmerman & Schunk, 2011). It is scary to let go of elements of the buyer experience in order to allow people to figure things out for themselves. Sound familiar? The concept has been talked to death, and for good reason.

Top of Funnel 95

Top of Funnel Paid Search Agency Lead Ranking Lead Scoring 95

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

There is a general misunderstanding that the readers won’t have enough patience to read the long form content, but if the topic requires detailed coverage in order to be understood you won’t have to fight for the readers’ attention. There are three key reasons that long-form content gets results: 1. It Provides Detailed Information.

Planning 268

Planning Content Work Management Paid Search Agency 268

Tomorrow People

JANUARY 4, 2012

After all, you’ve managed without it in 2011. Companies need to be ready to manage and respond to this feedback, in order to shape their social media influence. Why would your business need inbound marketing in 2012? The answer is – things are set to change in 2012.

Inbound Marketing 120

Inbound Marketing Marketing Analytics Tools Business Paid Search Agency 120

Marketing Insider Group

FEBRUARY 8, 2011

Mobile is one of the hottest topics in B2B Marketing in 2011. What kind of tactics should you consider in order to get started in Mobile Marketing: Mobile Search. For B2B, I have already questioned the role of Augmented Reality For B2B Marketing in 2011? The mobile platform demands simplicity so users aren’t frustrated.

Mobile Marketing 100

Mobile Marketing Planning SMS Paid Search Agency 100

Zoominfo

JULY 3, 2020

When we are considering buying something, we can consult different websites, brands or stores in order to find the perfect match. We have a lot of options. Think about it — have you ever made a major purchase without doing some research first? How do you measure the effectiveness of your data? Direct conversions 2.

Account Based Marketing 100

Account Based Marketing Zoominfo ABM Budget Programs 100

ANNUITAS

JULY 7, 2011

USA Financial recognized by DemandGen Report in 2011 Sales & Marketing Alignment Awards. USA Financial was one of 10 companies recognized for deploying marketing automation tools and re-engineering internal processes in order to drive new revenue growth, produce quality leads and improve campaign results. “We

Conversion 100

Conversion Marketing Automation Services Work Management Demand Generation Agencies 100

ClearVoice

JANUARY 26, 2021

As early as 2011, studies began to show a propensity among online users to lose interest in social media after prolonged exposure. The dizziness you’re feeling is totally normal and a great segue to the second reason you should consider pumping the brakes on your social media campaigns. Social media fatigue.

Social Media 116

Social Media Paid Content Training Media 116

Hubspot

NOVEMBER 28, 2017

In early 2011, a tweet was sent out from Kenneth Cole's Twitter account trying to promote their new spring collection. In 2011, Netflix had a $16 billion market value with its mail-order rental. 2) Tone Deaf Tweets. No big deal, right? Except when it's offensive, insensitive, and offends millions of people. Source: Idea Lemon.

Guerilla Marketing 78

Guerilla Marketing Sample Paid Search Agency Lock-In 78