Lesson’s learned from Podcasting

B2B Lead Generation

Also, I'm exploring some technologies that allow smart tagging of audio so people can skip ahead or click into the specific audio content they believe is relevant. If you plan on entering the world of podcasting or want to make yours better, you can read what I've learned in my MarketingProfs article, " Lessons Learned from Podcasting." " Similar to blogging, podcasting is a medium that B2B marketers remain on the fence about. Are they worth the time investment?

Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

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Why Customer Experience Management Depends on Metadata

Customer Experience Matrix

The classification issue boils down to tagging. Tagging each event with these attributes lets us build the Lifetime Value model and make other analyses to understand and optimize the customer experience. Incidentally, although I’ve used the terms classification and tagging here, you can also think of this as application of metadata.) I’ve written a great deal recently about the importance of Lifetime Value as a measure to guide customer experience management.

Customer Experience Frameworks

Customer Experience Matrix

I use a simple page-tagging service called StatCounter that tells me which Web page visitors come from. One of the interesting things about writing this blog is seeing how visitors find it. Often these are Google searches for terms that have been used in my posts. When I have a few minutes to spare, I often click on those searches myself to see what else is coming up. Yesterday someone did one of those searches on “customer experience framework”.

Speed-trap and SAS Promise More Accurate Web Analytics

Customer Experience Matrix

Although this sounds similar to other page tagging approaches to Web data collection, speed-trap goes to great lengths to distinguish itself from such competitors. Speed-trap’s white paper “Choosing a data collection strategy” provides a detailed comparison against page tagging and log file analysis.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

1) Reddit The best of the second tier, though the delay it imposes between tagging sites is annoying. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites ** technorati tags: Web 2.0,

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. social tagging sites should be wrapped up in another week or so, so stay tuned.

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social tagging-driven traffic contributed by each site (e.g. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites ** technorati tags: web 2.0,

Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings

WebMarketCentral

social tagging sites, according to Alexa. social tagging sites. social tagging, so the comparisons get more apples-to-apples. social tagging phenomenon, so if this topic is of interest to you, you won't want to miss this blog over the next few weeks. ** Terms: Web 2.0 Here are the rankings for 42 Web 2.0

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

social tagging sites to avoid. Not very friendly for a social tagging site! Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 social tagging sites, the worst, what doesn't work The source for web marketing news, resources, guides and books: WebMarketCentral.com The B2B IT PR, go-to-market strategy and lead generation experts: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Two More Social Media Sites to Check Out

WebMarketCentral

Here's another social media tagging site look into, as well as a new place to keep track of everything web-related that's important to you. In this case, yes—Zanby combines features common to other social tagging sites (such as the ability to browse and create groups) with a powerful set of collaboration features, such as the ability to upload/share documents and photos, create lists, arrange events and start or contribute to message threads.

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

social tagging and its impact on marketing practices. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. tools and social tagging to effectively promote products and services without "brochure-speak." Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection.

Social Media Now Top Information Source for B2B IT Buyers

WebMarketCentral

Following up on its first study on the value of Web 2.0 social media sites by B2B IT decision-makers, researchers at ITtoolbox and PJA have just published their second report on the topic. ITtoolbox/PJA IT Social Media Index Wave II updates the earlier findings and concludes that "IT decision-maker and influencer audiences (now) spend more time consuming or participating in social media than they do consuming editorial media or vendor content." IT buyers spend an average of 3.3

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4 Ways to Use Social Networking for B2B PR

WebMarketCentral

As noted here previously, from both the B2B vendor perspective and buyer perspective , social media is becoming an increasingly important channel for B2B communication. It's no longer just about teenagers discussing their favorite bands. Vendors are using social media to raise awareness and build market credibility, while B2B buyers are using these sites to seek out "the real story" on suppliers, products and services.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

The first post on this topic focused on the IT buyer use of social media, outlining an ITtoolbox study which found that IT decision makers spend more time each week reading or interacting with social media than they do with editorial content, vendor-produced content or the research of analyst firms—and that they trust social media more than any other source. Here is the vendor perspective.

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B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions. Specifically, ITtoolbox wanted to determine how IT decision makers use social media tools (such as blogs, podcasts, discussion groups and wikis) to assist in purchasing decisions. The results are eye-opening.

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Off-Topic: The Tree Deck

WebMarketCentral

Here's the tree deck in the bleakness of early spring 2007. And now I'm tagging Ardath Albee , Yvonne DiVita , Brian Carroll , Jay Lipe and Shawn Hessinger to write something interesting, seasonal and non-work-related as well. ** The site for Internet website marketing new and resources: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

My Podcast with Paul Dunay

WebMarketCentral

social media tagging: Customer stories from telephony migration, voicemail list management and unified messaging software vendor Unimax. social tagging to drive B2B website traffic. social media, B2B lead generation, thought-leadership content, social tagging, Astrocom, Kinetic Data, Unimax, telephony migration, ITIL, bandwidth aggregation, service catalogs del.icio.us

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. Finally, promote your releases directly to your market through outreach to influential industry bloggers, an online distribution service such as PRWeb , and through tagging on social media sites. ** technorati tags: online PR, Rob Garner, search optimize press releases, new media, bloggers, PRWeb, social media tagging del.icio.us

Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Here are some of the most notable new sites and tools that made it onto the radar last year. Go2Web20.net Billed as "the complete Web 2.0 directory," this site has cataloged more than 2,000 Web 2.0 applications and services, searchable by an extensive list of tags and sortable by date and name.

7 Essential Tools for Business Blogs

WebMarketCentral

social tagging button, install a toolbar plug-in to tag your favorite sites/blogs, and more. social tagging service where you can submit your blog, post articles, tag your favorite sites, and add a "My Zimbio" tagging button to make it easy for your readers to tag your blog posts. Digg Another social tagging site that provides a free "Digg It" button for your blog to let readers easily tag your posts for increased visibility.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Top Viral Promotion Tactics Sending an email to a house list is the most commonly-used form of viral promotion.

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Three Excellent Web 2.0 Resources

WebMarketCentral

Many of the sites are also, not surprisingly, Web 2.0-related; blogging, tagging, photo sharing etc. Looking for help with your Web 2.0 development and marketing efforts? Check out these valuable resources. First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 typeface, logo, design and website examples. As they point out with regard to Web 2.0

4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

social tagging site, sort of company-sponsored version of Digg. As B2B buyers become increasingly immune to traditional marketing and more reliant on word-of-mouth vendor referrals, sellers need to become more sophisticated in building customer loyalty through relationship marketing , and converting this loyalty into referral business. Here are four tactics to enhance loyalty and positive word-of-mouth advertising from your best customers.

Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Best of 2007: Blog Posts on Social Media Marketing

WebMarketCentral

My last post listed several of the best news articles from 2007 on how to effectively use social networking sites for marketing. Here are some of the best blog posts on social networking and social media marketing strategies and tactics.

Best of 2007: News Articles on Social Media Marketing

WebMarketCentral

Previous articles in this series: Best of 2007: SEO Analysis Tools Best of 2007: SEO Keyword Research Tools ** technorati tags: Social media, blogs, podcasts, forums, social networking sites, Digg, del.icio.us, StumbleUpon, Searchles, social networks, social media strategy, A Marketer's Guide to Emerging Social Networks, iMedia Connection, Drew Neisser, aSmallWorld, Buzznet, Habbo, Ruckus, Social Networking Goes Professional, The Wall Street Journal, Jessica E.

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SiteSpect Does Web Tests without Tags

Customer Experience Matrix

Tagging individual pages or even specific regions within each page is clearly work, but it’s by far the most widely used approach. But most of the testing products do provide marketing users with substantial capabilities once the initial tagging is complete. I had a long and interesting talk yesterday with Larry Epstein at SiteSpect , a vendor of Web site multivariate testing and targeting software.

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Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

It has certainly evolved; SEO is no longer about using clever "tricks" to manipulate search engine results, but rather about crafting relevant and compelling content, writing for searchers, and using best-practice techniques in content emphasis and meta tagging to help search engines find your content. SEO is dead? Balderdash!

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Are Hashtags on Social Media Still Effective?

BenchmarkONE

The humble pound sign of telephone yore found new life in 2007 when it was repurposed to the almighty hashtag. The more accurate your tagging is, the easier it will be for new followers to find you. Spoiler alert: An emphatic yes. When incorporated with a short word or phrase, like #tacotuesday or #blessed, the hashtag is used among most major social media platforms to group individual posts into full-blown conversations.

WordPress: what is it, how can you use it, and the main secrets

RockContent

In 2007 and 2008, WordPress suffered from serious attacks on its security. When it comes to creating blogs, websites and online stores, one of the most thought of and recommended tools is WordPress.

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Open Research: A Framework for Social Analytics

delicious b2bmarketing

Web 2.0 and Personal Learning Environments (PLEs) " Learning Matters!

Buzz Marketing for Technology

April 13, 2007. First and foremost Steven made the point that your approach as an educator should not be “OK let me figure out what blogs, wikis, social tagging, You Tube, Second Life and Moodle mean for my learning strategy or my learners.&# Possibly related posts: (automatically generated) Training 2007 Grok. Comment by Jay — April 14, 2007 @ 6:40 pm. [.] Comment by Tony Karrer — April 16, 2007 @ 7:59 am. April 2007. December 2007.

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007 Slide 12: widgets Slide 13: understanding of what constitutes knowledge work is narrow [link] Slide 14: What does this mean for Knowledge Workers and Knowledge Management? Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Slideshare.net (beta).

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Nine Notable Uses for Social Bookmarking

Buzz Marketing for Technology

by Mark Dykeman , Nov 23, 2007. Still other sites, like Netvouz, may have more powerful tagging and search capabilities that meet your personal information retrieval needs. 1 by Micha , Nov 24, 2007 Great Post! 2 by Judy Sheldon-Walker , Nov 24, 2007 Thank you, Mark, for the information. #3 3 by Alexa Gates , Nov 24, 2007 Social Bookmarking websites are really useful! 4 by K-IntheHouse , Dec 7, 2007 Excellent points! © 2007 Copyright Stanza Ltd.

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PLE

Buzz Marketing for Technology

As such, they are comprised of two elements - the tools and the conceptual notions that drive how and why we select individual parts.&# (George Siemens, “ PLEs - I Acronym, Therefore I Exist ,&# 15 April 2007 blog entry). and e-portfolios conference, University of South Denmark, 7 May 2007. Presentation at eLearning Guild 2007 , 11 April 2007, Boston. Presentation at MIT , 10 April 2007, Cambridge MA. Becta: Emerging Technologies 2007 - Chapter Two.

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