Generating B2B Website Traffic Through Social Tagging: Follow Up

WebMarketCentral

social tagging. That experiment showed that tagging B2B thought-leadership content on social media sites increased traffic growth for B2B websites by 50%, and on a B2B marketing blog by more than 100%, over 60 days. monthly growth rate for the year—still a respectable monthly traffic growth rate, but well below the trend line following the social tagging activity. 3) Social media tagging appears to have a significant, sustained effect on traffic growth for blogs.

Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites

WebMarketCentral

4) NowPublic News-oriented, a great place to expose user-targeted, thought-leadership PR. 1) Reddit The best of the second tier, though the delay it imposes between tagging sites is annoying. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0

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Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites

WebMarketCentral

Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building ** technorati tags: Web 2.0, social tagging, bookmarking, networking, B2B, Squidoo, BlinkList, Furl, BlogMarks, Blue Dot, Spurl, Diigo, Backflip, Shadows del.icio.us

Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites

WebMarketCentral

Here are eight special-purpose social tagging sites that aren't applicable for general purpose use, but fill specific niches. indiamarks I didn't evaluate this site as a general-purpose social tagging tool for two reasons. Tailrank A useful tool for tracking and searching blogs, but not really a social tagging site. BeeTooBee Social tagging site for peer-submitted marketing knowledge. social tagging sites should be wrapped up in another week or so, so stay tuned.

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

social tagging help drive B2B web traffic? There is a general sense that the answer is "yes" due to both direct referral and its impact on SEO, according to sources such as Profitimo , Anything Goes Marketing , WebProNews , Digital Telepathy and others (even Larry Chase recommended social tagging to improve SEO in a recent newsletter). Three weeks after tagging a thought-leadership piece from the site on 40+ Web 2.0 Social Tagging Sites, Part 1: Alexa Rankings Web 2.0

Web 2.0 Social Tagging Sites, Part 7: The Best

WebMarketCentral

social tagging-driven traffic contributed by each site (e.g. social tagging sites. Social Tagging Sites, Part 1: Alexa Rankings Web 2.0 Social Tagging Sites, Part 2: The Worst Web 2.0 Social Tagging Sites, Part 3: Special-Purpose Sites Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building Web 2.0 Social Tagging Sites, Part 5: Tier 3 Sites Web 2.0 Social Tagging Sites, Part 6: Tier 2 Sites ** technorati tags: web 2.0,

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

social tagging sites to avoid. Not very friendly for a social tagging site! Social Tagging Sites, Part 1: Alexa Rankings ** Terms: Web 2.0 social tagging sites, the worst, what doesn't work The source for web marketing news, resources, guides and books: WebMarketCentral.com The B2B IT PR, go-to-market strategy and lead generation experts: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

B2B PR - Social Media and Press Release Optimization

WebMarketCentral

Melodramatic and obvious perhaps, but news sites, online press release distribution and social media tagging have radically altered the PR landscape. PR is no longer just about writing press releases announcing your internally-focused company news to select industry media (though you should still do that), but also about writing news releases that demonstrate your expertise and provide valuable content for your prospects.

4 Ways to Use Social Networking for B2B PR

WebMarketCentral

Creating and maintaining a profile on both sites, then creating connections to other people you know, can pay B2B PR dividends in at least three ways: - Profiles (particularly those on LinkedIn) show up well in searches for terms related to your position (so make sure your profile includes those key terms). This helps anyone curious enough to learn more about their backgrounds and connections, and is good interactive PR practice.

Web 2.0 and the Evolution of Marketing

WebMarketCentral

social tagging and its impact on marketing practices. Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. tools and social tagging to effectively promote products and services without "brochure-speak." Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 First, there was Use Web 2.0 Tools to Drive Loyalty from iMedia Connection.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

Paul-based PR & marketing agency focused exclusively on lead generation and PR strategy for B2B IT companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

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B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

social media, B2B marketing, tools, Paul Dunay, Buzz Marketing for Technology, Robert Lesser, LeadGenTools.com, research study, blogs, RSS, vendors, buyers, Douglas Karr, Marketing Technology blog The website marketing strategies portal: WebMarketCentral.com The only Minneapolis-based agency focused exclusively on marketing, PR and SEO services for B2B technology companies: KC Associates Contact Tom Pick: tomATwebmarketcentral.com

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Best of 2007: Web 2.0 Sites

WebMarketCentral

A number of new social networking, social search, social bookmarking, and other Web 2.0-related websites and tools either got their start or got traction in 2007. Social Media Today A "moderated online business community for social media bloggers, marketers, PR and media professionals," Social Media Today provides the opportunity to network with other marketing professionals, post content, and comment on posts.

Viral Marketing for B2B Lead Generation, Part 2: Viral Promotion

WebMarketCentral

Having your campaign cited in online industry trade online publications is also a highly effective viral promotion tactic—and again, it costs nothing other than the PR legwork. After blog and trade press mentions, social media and social tagging sites such as Digg and del.icio.us Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

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4 Ways to Build B2B Customer Loyalty and Generate Referrals

WebMarketCentral

social tagging site, sort of company-sponsored version of Digg. tools, social bookmarking, B2B, SEO, Profitimo, Anything Goes Marketing, Larry Chase, WebProNews, Digital Telepathy, Paul Dunay The web marketing services site: WebMarketCentral.com The only Twin cities-based marketing and PR agency focused exclusively on B2B IT clients: KC Associates Contact Tom Pick: tomATwebmarketcentral.com.

Best of 2007: Cool Online Tools

WebMarketCentral

File conversion tools Still running Office 2003, but need to convert the new XML-based formats from Office 2007 so you can read and work with them? Firefox Extensions That Make Me A Better Marketer Blogger Mitch Joel of Twist Image provides his short list of favorite Fire Fox plugins for tasks such as checking site popularity, downloading video and tagging content on del.icio.us.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

The information processing view of humanity

Trends in the Living Networks

I could capture entire conversations on audio or video, but this wouldnt be very useful unless there was great automated tagging of the content, and even then the really valuable outcomes are the insights generated rather than the entire conversation. For example, del.icio.us, used with judicious tagging, is a very powerful tool. Future of Media Report 2007. Trend map 2007+. Six Facets of the Future of PR. December 2007 (17). November 2007 (17).

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Looking Back at 300: Top 10 Posts

WebMarketCentral

9: Best of 2007: Articles and Blog Posts on SEO (Part 1) , January 28, 2008 Summaries of and links to a dozen outstanding articles on SEO from some of the top pros like Lee Odden , Jon Rognerud and Danny Sullivan. Social Tagging Sites, Part 7: The Best , June 26, 2007 "Based on two months of testing across a half-dozen B2B websites and blogs, these Web 2.0

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Web Strategy by Jeremiah Owyang Home About Speaking Research Media Contact Subscribe via RSS Connect with Jeremiah: twitter friendfeed linkedin flickr technorati Connect with Jeremiah on twitter A few years ago, critics said Blogging was a fad. The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist?

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. Create projects tagging others that are not blog posts Tagging a large group of others in blog posts is all well and good. Pull PR Pull PR (or inbound PR) is exactly what you think it is – it’s the opposite of traditional PR. pull PR is, in my opinion, a superior approach: you draw media to you.

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Top Blog Posts in First Three Years of WMC

WebMarketCentral

Best of 2007: Blog Posts on Social Media Marketing , January 18, 2008—A wrap-up of some of the best blog posts of 2007 on social networking and social media marketing strategies and tactics. Social Tagging Sites, Part 1: Alexa Rankings , April 29, 2007—the Alexa rankings for 42 popular Web 2.0 Social Tagging Sites, Part 7: The Best , June 26, 2007—the summary, after a 60-day test, of which Web 2.0

Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic. As I recently passed 400 posts on this blog, here is a look back at the 10 most popular items here of all time.

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