Pearl Digital Marketing

APRIL 20, 2019

If you've been publishing content for a while, eventually you'll have some content that could be called 'old'. Rather than letting old content sit stale on your website, you could employ a strategy that can help you improve the SEO of your website.

SEO 74

SEO Content Marketing Websites 74

Marketing Insider Group

JUNE 7, 2023

Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. Your SEO plan needs consistency and regular updates, as well as attention to metadata, link-building, and readability. You need the best SEO strategies that deliver results.

SEO 267

SEO Marketing & Strategy Long Tail Marketing Best Practices 267

BuzzSumo

MAY 18, 2020

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Content 144

Content SEO 144

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. This post explores how AI can assist with content creation. What Exactly Is AI for Content? It’s a way to create content or update old content that is quick and easy for you to do.

Marketing AI 310

Marketing AI Curation Content SERP 310

Webbiquity

MARCH 1, 2022

The way B2B buyers consume content has changed significantly in the past two years. But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Buyers are spending more time with content. Known visitors spent on average twice as long viewing content as unknown visitors.

Research 349

Research B2B Marketing Marketing Automation Services Top of Funnel 349

Marketing Insider Group

JANUARY 9, 2023

Deliver Quality Content. High-quality content is not only more engaging for readers, but it’s also far more likely to get organic backlinks. Sharing content that’s appealing to your target audience is more likely to be shared or go viral. Update Old Content. Share Your Content. Focus On Your Audience.

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

Animalz blog

MARCH 11, 2024

Google’s massive March 2024 search update takes aim at AI-generated “copycat content.” ” The search giant expects this update to reduce unhelpful, low-quality content by 40%. This update is part of a broader effort to combat content spam, as Search Engine Land reports.

Generation 100

Generation CAN-SPAM Domain Content 100

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content. Refresh old content to make it more relevant.

SEO 349

SEO Tools Keywords User-Generated Content 349

Marketing Insider Group

NOVEMBER 21, 2023

Sell solutions by finding customer pain points, empathizing with them, sharing excellent problem-solving content, and using smart CTAs. This information probably reminds you of the decades-old practice of solution selling. While aspects of the old model have changed, you’re still only ever filling someone’s need with a solution.

Product 216

Product Lead Ranking Fulfillment Amazon 216

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. I would venture to guess that this problem is largely due to the fact that brands focus so much on new content that they forget to assess what they’ve already published.

Lead Ranking 342

Lead Ranking Lead Scoring Marketing Analytics Tools Content 342

Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. You can target your content more effectively by using web analytics to understand your audience. 9 percent?!

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Marketing Insider Group

NOVEMBER 7, 2022

When the pandemic started, our content marketing agency actually gained customers. Marketers, SaaS founders and startup CEOs were pulling their money from ads and events and doubling down on content marketing. We’re gonna suggest you use your unspent budget on content marketing. But we’re also going to explain why.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClearVoice

APRIL 9, 2024

What is a Content Refresh? In short, a content refresh is exactly what it sounds like. It is the stage of your content audit immediately following the stage where you’ve identified which content needs to be updated. So, you’d want to update your service page to reflect that accurately.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Marketing Insider Group

JULY 24, 2023

They’ve come up with tools like ‘neural matching’ and ‘BERT’, and with every Google update , the search engine is becoming more and more sophisticated. That’s old school SEO, especially when we know our web pages end up ranking for a ton of keywords anyway. Manual Clustering This is the old-school, hands-on approach.

Keywords 226

Keywords SERP Eye-Tracking SEO 226

Marketing Insider Group

AUGUST 21, 2023

GA4 (Google Analytics 4) isn’t just any old update. So if you have an app and have managed to get people to download it, there’s a whole lot of your users out there missing out on your updates or offers. Marketing Insider Group can help you create top-tier marketing content.

Features 219

Features Work Management Privacy Marketing Management 219

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Contently

APRIL 4, 2023

But here’s the reality: A smaller budget doesn’t have to negatively impact success with content marketing. Instead, use this time to take a fresh look at the impact of your content marketing resources. With that in mind, here are seven ways you can do more with your content, with fewer resources, in any economy.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ClearVoice

JUNE 6, 2022

But as content becomes old and outdated, you can lose traffic on many of your posts. After all, search engines want to rank updated and fresh content at the top of search results. Why optimize old posts? If you’re busy creating new content, it may not seem worth your time to go back and optimize old posts.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Webbiquity

FEBRUARY 17, 2022

Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates. If you’re producing any kind of video content, you’ll need a YouTube channel. If you have original visual content to share, Instagram can be a productive platform. There you have it.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Content Marketing Institute

MAY 26, 2022

Old, inaccurate, and irrelevant content can drag your site down in Google’s (and your audience’s) eyes. Invest the time to find those pieces, delete what doesn’t work, and update what could work again. You may just spin your content chaff into SEO gold. Continue reading →

SEO 141

SEO Content Companies 141

Marketing Insider Group

FEBRUARY 5, 2024

GA4 isn’t just an update. For teams used to the old ways, this can be a daunting challenge. Sometimes, less is more, and fresh data can offer new insights that old data masked. Steep Learning Curve Lastly, the learning curve. It’s a whole new beast. Educational Resources and Training Lastly, the steep learning curve.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Tony Zambito

NOVEMBER 23, 2020

Seeing an old picture in a new light. There is an important caveat to updating buyer insights and buyer personas. ” Oftentimes though referring to buyer profiles hastily completed for specific content campaigns. Be wary of updating the bad to worse. The Reasons Why To Update. First, The Caveat.

Buyer Personas 228

Buyer Personas Terms and Conditions Interactive Marketing B2B Sales 228

Tony Zambito

MAY 21, 2021

A November 2020 Trust Radius research report on the B2B Buying Disconnect points to buyers increasing the amount of research they do, searching online more, seeking more review content, and looking for more sources. And yes, giving less attention to content that fails to connect. We will not see a return to an old reality.

Buyer Personas 197

Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Martech

NOVEMBER 8, 2023

They get updated frequently, so it’s important to audit them on a regular basis. Look at existing templates and make sure old messages and visual assets are updated. “It’s We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said.

Marketing Automation Services 108

Marketing Automation Services Marketing Automation Automation Tips 108

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 82

Linkedin Tips Lead Ranking Lead Scoring 82

Martech

SEPTEMBER 15, 2023

Drastically reducing your content marketing is like stepping over a dollar to chase a dime, especially in a down market. Keeping your pipeline flowing Content marketing is all about momentum. Your pipeline might slow down but don’t discourage prospects on the fence by going silent when they need your content the most.

Terms and Conditions 116

Terms and Conditions Content Paid Search Agency Marketing Agencies 1 116

SmartBrief - Marketing

MARCH 10, 2024

Refine design and content mix via A/B testing To gain the most value from your investment in an email newsletter, regularly evaluate various aspects of the newsletter. Content elements (overall length, use of bullet points and embedded media) CTAs Sending schedule (week, day, time, etc.). Design elements (masthead, layout, etc.)

Newsletter 106

Newsletter Practices Analytics Optimization 106

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. SEO leads have a 14.6% close rate.

Statistics 93

Statistics Paid Content Stats Blogger 93

ClearVoice

APRIL 5, 2024

What is a Content Audit? A content audit is a look at what content you currently have published, how it’s performing, any issues that could be affecting its efficacy, and how it impacts the user experience. Why Are Content Audits so Important? However, not all content ages well or meets performance expectations.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

ClearVoice

FEBRUARY 28, 2023

Wondering if your old content needs a little content pruning? If your brand has created content for a while, there’s a good chance some of it is already outdated. Whether it’s changed data, old service lists, differing brand voices, or ex-employee features, or another reason, it’s high time to make some changes.

Content 52

Content Ad Frequency Case Studies Paid Search Agency 52

seo.co

FEBRUARY 9, 2022

Here are just a few reasons why: Older pages (and particularly those on old, authoritative sites) likely have more citations and backlinks. Older pages have likely been updated and many times have better content as a result. Evergreen Content is King. Types of Content. Older pages have been crawled more by Google.

Google 98

Google Long Tail Marketing SEO Keywords 98

SmartBug Media

SEPTEMBER 7, 2022

Whichever the case, don’t underestimate the traffic those old posts can bring you. With a little search engine optimization, those old posts can become reliable traffic contributors again. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Here’s how.

Optimization 98

Optimization Keywords Traffic Tagging 98

Benchmark Email

AUGUST 22, 2021

You know how you keep getting notifications about updates being available for your smartphone apps? While some of your content may be evergreen and high-quality, other articles you wrote a year ago probably contain information that simply isn’t true anymore. Well, your website wishes it could do the same for your blog posts.

SEO 114

SEO Tips Advertising Benchmark High Quality Lead 114

RebelMouse

FEBRUARY 9, 2024

They have grown considerably in that time — not just in traffic, but also across content providers (e.g., Even with great expert content, they just weren’t getting enough traffic. The website architecture was old and it hadn’t been updated. reporters, themselves, and outside contributors).

CMS Development 74

CMS Development SEO Work Management Tagging 74

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Here’s what you need to know The updates primarily impact those blasting out a large volume of emails, including newsletters, particularly over 5,000 emails a day to Gmail addresses.

Outreach 106

Outreach Effectiveness CAN-SPAM Domain 106

Optinmonster

AUGUST 23, 2023

In the ever-evolving digital landscape, content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark. Organic content brings better ROI than paid content.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Ranking 76

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? If you don’t have the proper authorizations, you won’t be able to update the old website information and replace it with the new one. Confirm that you are an authorized user to host both the websites, the old and new ones.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Marketing Websites 98