Sprout Social

MARCH 19, 2024

For instance, a hedge fund can enhance its trading strategy by employing real-time sentiment analysis and entity extraction to analyze international market sentiment. Consider a new healthy snack brand, analyzing thousands of consumer surveys and open-ended responses about snack preferences and brand recognition.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

KoMarketing Associates

OCTOBER 6, 2021

The Trade Desk published its “Measuring Success in Digital Advertising” report, and statistics showed that the majority of marketers (80%) agree that their planning or budgeting process was significantly impacted by the COVID-19 pandemic. Forty-three percent said that they have had to justify investments that were not questioned in the past.

Marketing & Strategy 156

Marketing & Strategy Marketing Strategy Effectiveness Planning 156

Webbiquity

JUNE 26, 2018

Most B2B businesses depend (at least to some degree) on trade shows to generate leads, get media coverage, and attract customers. Each time you participate in a trade show, your business must invest (a considerable amount of) money, and you must invest (a considerable amount of) your time. Ambushing Trade Show Attendees.

Trade Show 211

Trade Show Social Media Display Vendors 211

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

JULY 16, 2021

The relaxation in pandemic restrictions is also rippling through the business world as conferences and trade shows schedule in-person events for this summer and fall. Please click here to take our 3-minute survey. The post Answer our survey on attending or exhibiting at in-person events appeared first on MarTech. Travel is up.

Customer Surveys 144

Customer Surveys Personalization Trade Show Conference 144

Marketing Insider Group

OCTOBER 27, 2020

Send Post-Event Surveys to Attendees. You can also include a link to a post-event survey or ask them to check out your additional content on the post-event webpage. Send Post Event Surveys to Attendees. Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows.

Lead Scoring 306

Lead Scoring Lead Ranking Tips Leads 306

Martech

FEBRUARY 8, 2024

Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing. China Trading Desk’s China Marketing Maestro is an AI tool for understanding Chinese consumers. It was followed by “over-dependence on technology” (46%), “making data ‘AI-ready’” (41%), and “AI potentially replacing my role” (36%).

Marketing AI 101

Marketing AI Allocation Zoominfo ROAS 101

KoMarketing Associates

FEBRUARY 24, 2021

The Trade Desk recently published its “Measuring Success in Digital Advertising” report, and statistics found most marketers (80%) agree that their planning or budgeting process has been significantly impacted by the pandemic. Dentsu conducted its 2020 CMO Survey, and the results found that 24% of CMOs based in the U.S.

Planning 161

Planning CMO Statistics Custom Publishing 161

Salesforce Marketing Cloud

DECEMBER 20, 2023

Get the guidelines ‘Companies treat their LLMs as trade secrets’ Transparency in AI has always been important, but came to the fore with the October publication of the Foundation Model Transparency Index. It’s important to survey customers across all channels to ensure complaint volume is trending in the right direction.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

AUGUST 24, 2021

Dubai, UAE – June 21-24, 2021: Scene at Arab Health 2021 – the largest healthcare trade exhibition in the Middle East – held at Dubai World Trade Centre during the global Covid-19 pandemic. This comes as several trade shows, conferences, and smaller regional shows are being planned for the remainder of 2021.

Personalization 126

Personalization Planning Trade Show Conference 126

Sprout Social

JANUARY 29, 2024

In the past few years, users traded glossy, retouched photos for lo-fi videos and photo dumps. According to a Sprout Social Q4 2023 Pulse Survey, short-form videos are what people want to see most on social, so it’s no surprise that platforms like TikTok and Instagram have seen such fast and steady growth.

Social Media 113

Social Media Allocation Media Marketing & Strategy 113

Unbounce

MARCH 17, 2022

A survey of more than 1,500 consumers showed that 90% think authenticity is important when deciding what brands to support. Look how Trade Coffee shares its mission and beliefs on its “Our Mission/About Us” page. Image courtesy of Trade Coffee. Image courtesy of Trade Coffee. The Importance of Authenticity.

Ad Building 140

Ad Building Brand Identity Branding Landing Pages 140

Martech

FEBRUARY 6, 2024

Brands seek to optimize trade promotion investments both on-platform (digital and in-store) as well as off-platform (open-web and social).” Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take our short survey so we can tell you the state of martech salaries and careers.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

Trade Press Services Newsletter

OCTOBER 6, 2022

A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help. Need help reimagining your 2023 marketing plan? Let’s talk!

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MARCH 20, 2024

Listen to the voice of your customer If you hire a branding agency, they should conduct surveys and/or interview several of your customers. In addition to planning an external splash at a user conference, industry trade show or other relevant event, involve your employees. Descriptive names (e.g., Hybrid names (e.g., Microsoft).

Enterprise Management 117

Enterprise Management Work Management Marketing Management Brand Identity 117

Trade Press Services

APRIL 1, 2024

Prioritize ongoing communication, employee surveys, and research to thoroughly understand your entire workforce. According to a Dale Carnegie study, 39 percent of surveyed employees see an opportunity for their skills to grow within their role. “Get everyone on the same page, regardless of how long they’ve had the title.”

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Martech

DECEMBER 27, 2023

Consumers will trade data for value and personalization As third-party cookies disappear, marketers will continue to search for more engaging ways to connect with customers. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. We’d like to know how it’s been for you.

Marketing AI 131

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 131

Martech

DECEMBER 29, 2023

Shoppers are trading the long lines of in-person shopping for browsing and buying from the comfort of their couches. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.

Top of Funnel 106

Top of Funnel Trust Marketing Digital Marketing Funnels Loyalty 106

Trade Press Services Newsletter

NOVEMBER 2, 2022

Produced by MarketingProfs and CMI , the annual study surveys more than 1,100 content marketers from around the globe about their experience with and predictions for the future of B2B content marketing. The post Three Essential Takeaways from CMI’s Annual B2B Content Marketing Report appeared first on Trade Press Services.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

sagefrog

DECEMBER 13, 2023

Leverage Trade Shows Another source of marketing that tends to be effective for facilities services businesses is trade shows. That’s because networking at trade shows allows you to interact directly with buyers, publications, and influential business leaders.

Work Management 62

Work Management Marketing Management Planning Marketing Plans 62

Biznology

JANUARY 19, 2018

I’ve served on John’s board for 5 years now, and recognize him as a master of extracting value from media properties — trade pubs, websites, databases, seminars, conferences, online training programs — and rounding up data sources across a complex organization. Journalists love it for the hard data that fuels great stories.

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Martech

JUNE 28, 2022

The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. It never ceases to surprise us to see so many marketing teams facing the challenge of trading their existing marketing automation and CRM platforms for something new. Download the 2022 MarTech Replacement Survey here. A deep dive.

Marketing Management 95

Marketing Management Features Terms and Conditions Marketing Automation Services 95

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming. Build hype in advance.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Kaon

APRIL 2, 2020

When trade shows were canceled due to the global pandemic, these companies simply took their current interactive experiences online to deliver engaging and interactive customer conferences. That survey was taken in good economic times. In the uncertain times of today, this becomes an even more critical and exaggerated weakness.

Digital Transformation 147

Digital Transformation Trade Show Differentiation Amazon 147

KoMarketing Associates

MARCH 21, 2019

Forbes Insights and The Trade Desk recently came together to conduct “The Modern CMO” report, and statistics showed that efficiency in marketing (46 percent) is the leading topic at the front of marketers’ minds heading into the next 12 months. Roughly a third of CMOs surveyed say their roles have moved toward having more accountability.

Efficiency 138

Efficiency Marketing Report CMO Marketing & Strategy 138

Martech

OCTOBER 28, 2022

Advertising decision makers of companies with less than 200 employees participated in a 15-minute survey to understand their needs and top pain points within the digital advertising landscape. The SMB founders and employees surveyed had different marketing POVs and experienced challenges unique to their roles. The result?

Paid Content 141

Paid Content Advertising Agencies Paid Search Agency SMB 141

Martech

APRIL 18, 2023

“It’s our daily mission to maintain our methodologies at the highest standard so that our clients can trade with confidence well into the future.” The share of Americans who say they watch television via cable or satellite has plunged from 76% in 2015 to 56% in 2021, according to a Pew survey. Why we care. Get MarTech!

Cable 105

Cable Broadcasting Television marketing Guidelines 105

Martech

JANUARY 17, 2024

Some of these solutions are interoperable — for example, The Trade Desk’s UID is interoperable with LiveRamp’s RampID. Does that bring benefits? “If you look at our marketing stacks today they’re so, so bloated,” said DeZao.

Advertising Agencies 138

Advertising Agencies Ad Exchange Paid Search Agency Marketing Proposals 138

Martech

OCTOBER 27, 2022

Half of consumers surveyed reported downloading a mobile app after seeing an ad. In 2021, Jeff Green, CEO of The Trade Desk described CTV as the most effective vehicle for advertising ever created. While 38% of brands think QR codes perform well in supporting app downloads, 26% disagree (33% are open to testing it). Why we care.

Advertisements 108

Advertisements Advertising Brand Identity Branding 108

The Lead Agency

NOVEMBER 14, 2023

Tools & Techniques There are a number of tools available to assist in understanding the landscape of competitors: Market research surveys and analysis can unveil direct and indirect competitors, shedding light on their offerings, market positioning, and customer perceptions.

Ad Building 118

Ad Building Business Work Management SWOT 118

Tony Zambito

NOVEMBER 29, 2020

Including items to trade with Native Americans such as beads, knives, and mirrors. . After many treacherous trials, they did complete their mission of surveying the Louisiana Territory from the Mississippi River to the Pacific Ocean. As of today, recent surveys show as much as 40% of buyers prefer seller-free interactions.

Internet Marketing 207

Internet Marketing Fulfillment Interactive Marketing Customer Surveys 207

Customer Experience Matrix

OCTOBER 29, 2023

This expansion skewed some survey resuls but otherwise seemed relatively harmless; in any case, resistance seemed both pedantic and futile. It soon became apparent that many people were using CDP in a much looser sense to mean any system that built and shared customer profiles.

Marketing Management 177

Marketing Management Ideal Customer Profiles Profiling Vendors 177

Biznology

APRIL 11, 2018

Why just use them as giveaways at a trade shows and events? Free gift for answering a survey about our products and services. When you invest in promotional products, you want to make the most of them. When promotional products do such a good job advertising your business, you should use them more often.

Promotion 200

Promotion Product Privacy Policies Ad Exchange 200

Contently

DECEMBER 10, 2020

In our brainstorming and planning sessions, we are actively thinking through how to make up that gap while we continue to support the vital trade publications that put on these events in our industry. Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. Although I’ll note those two levers are often trade-offs of each other.) One more reminder: please, please take our martech composability survey. We’ll share the full results back with everyone. I bet it will be very interesting.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Martech

JANUARY 9, 2023

MAPs were replaced by 23% of the respondents to our MarTech Replacement Survey in 2022, similarly to the 23% that reported replacing MAPs in 2021. Dig deeper: MarTech Replacement Survey. The top 5 solutions replaced. How vendors differentiate on capabilities. Predictive analytics.

Marketing Automation Services 132

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 132

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355