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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

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8 Conference Session Ideas for Virtual & Hybrid Events

Marketing Insider Group

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. Video Wall for Hybrid Experiences. Solution Breakout Rooms. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements.

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The 22 Best Virtual Event Platforms

Webbiquity

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. New platforms are being developed, and new features added to existing platforms, to more closely replicate the live experience. Set up virtual booths with interactive features including images, brochures, data sheets and videos.

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The Sales AI Takeover: 5 Use Cases To Test Today

Convince & Convert

No one wants even more robots sending slightly-better cold emails to them every day. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet. Focusing on use cases first is more helpful to your overall strategy.

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What is Lead Scoring for Marketing and What Are the Benefits?

Act-On

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. How inappropriate! How inappropriate!

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The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

Marketing Insider Group

You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But it’s not as easy as offering extra blog content or more details on your product.

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How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

The value of your event revolves around creating an organic environment (virtual or hybrid) where exhibitors and sponsors can meet prospective clients, and attendees can find insights, discover opportunities, build relationships, and acquire solutions for their businesses. Enhance lead generation opportunities for exhibitors and sponsors.