Optinmonster

FEBRUARY 11, 2024

Use Your Email Signature Want to know one of the simplest growth hacking strategies you can use? Promoting your business in your email signature, or your users’ email signature, depending on the tool. Here’s how you can add a signature to the most used email programs and apps: Gmail , Outlook , and Apple Mail.

Paid Content 84

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 84

Zoominfo

JANUARY 26, 2021

In particular, the increased adoption of team collaboration tools, electronic signature software, and web conferencing apps all increased significantly last year, setting the stage for the new office environment that workers will re-enter soon. Figure 1 : Zoom, Go-To-Webinar, and Webex saw significant growth due to work-from-home demands.

Zoominfo 246

Zoominfo Budget Programs Gartner Pricing 246

Biznology

MARCH 11, 2020

If your prospect has signature authority up to $25,000, create a package that she can sign off on herself, rather than having to get permission – and signatures – from a remote boss. Make it Easy to Say Yes. A three-month trial, or a special promotional offer, could add urgency and make it easier for her to say yes.

Work Management 104

Work Management Cold Calling Marketing Management Urgency Marketing 104

Vision6

FEBRUARY 28, 2022

If you want to make sure your forms will gain traction we recommend the following: Embedding your sign up forms on landing pages which draw the most traffic Adding CTAs to join your mailing list on your most popular blog pages Gatekeeping your high-value content like webinars or whietpapers in exchange for users’ email addresses.

Examples 98

Examples Budget Programs Ad Exchange Opt-out 98

Webbiquity

JUNE 15, 2021

It could take the form of a free downloadable resource such as a report, eBook , checklist, video, or a pre-recorded webinar series. Don’t forget to add a link to your email signature. A lead magnet is typically a content piece that marketers offer to potential buyers as an incentive in return for contact information.

Paid Content 282

Paid Content Lead Ranking Lead Scoring Sales Qualified Leads 282

SmartBug Media

NOVEMBER 10, 2020

In the midst of our November SmartTake Webinar, “What’s New with HubSpot Integrations ,” I thought it would be interesting to share a list of the most popular HubSpot integrations that advanced HubSpot users take advantage of on a daily basis, and how these integrations simplify their lives as a marketer and/or sales leader.

Hubspot 105

Hubspot CMS Development Enterprise Management Marketing Management 105

InsightSquared

MARCH 19, 2020

For tips and advice on how to 10X your sales pipeline with data-driven coaching insights, register for our webinar here ! Reps may not be able to blast their signature song, hit the gong or receive a round of high-fives (elbow taps?), Learn when, where and how to best coach your reps. Strengthen Team Connections .

Enterprise Management 194

Enterprise Management Work Management Blast Campaigns Transparency 194

Hinge Marketing

AUGUST 13, 2020

And fifth, speaking of content, is producing signature content. So, the extent to which your strategic marketing plan can focus around a signature content, content that ties very tightly to your brand and what you’re known for is the way to go. But tying your expertise to signature content is a top practice of high growth firms.

Marketing & Strategy 77

Marketing & Strategy Marketing Strategy Planning Webinar Metrics 77

Martech

MAY 18, 2023

Whether you’re hosting a webinar, podcast, metaverse event or a web-based meeting, events provide a unique opportunity to engage with potential leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

Webinar Metrics 96

Webinar Metrics Marketing & Strategy Thought Leadership Sales Qualified Leads 96

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. Signatures can be an extremely effective (and free!)

Trade Show 100

Trade Show Traffic Demand Creativity 100

Hinge Marketing

APRIL 22, 2020

And the first way is to write a book together on a signature topic. Second is to consider webinars. Co-produced webinars is not only easier on the budget and easier on people, but it’s more engaging for the audience to hear from a couple different perspectives.

Sales Qualified Leads 93

Sales Qualified Leads Video Marketing Generation Advertising Agencies 93

Optinmonster

MAY 11, 2023

You can work together to host a webinar or course that would interest customers of both businesses. If you’re hosting a joint webinar to promote your website, here’s how to create a webinar landing page. Add a Link to Your Email Signature Finally, here’s a super easy way to promote your website for free.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Vision6

APRIL 17, 2024

As prospects move into the consideration stage, email campaigns or webinars can provide more in-depth information, nurturing their interest and guiding them toward a decision. Drive SMS opt-ins: You can add SMS opt-in as a CTA in email signatures, or send out an email asking for their communication preference.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Hubspot

SEPTEMBER 22, 2017

Through the employee email signature. It seems simple, but by pairing an on-brand signature with a clickable call-to-action banner in every employee email signature, teams can use email signature marketing to help fuel their broader company goals. 7 Email Signatures That Drive Conversions.

Examples 78

Examples Conversion Lead Ranking Sales Qualified Leads 78

Engagio

MARCH 25, 2019

Custom email signature marketing. The average office employee sends roughly 121 emails per day , which makes them part of an untapped marketing segment if you’re not using email signature marketing. For Programmatic ABM – With programmatic ABM, for example, you can easily set certain signatures for different stages of campaigns.

Account Based Marketing 118

Account Based Marketing Tactics Enterprise Management Work Management 118

SmartBug Media

APRIL 2, 2020

Co-Founders Brian Halligan and Dharmesh Shah were among the first to extend a generous offer to the SMB market, and right now their meetings, quotes, e-signature, and 1:1 video creation tools are completely free for 90 days from activation. Contract signatures are safe, secure, and legally binding. Free and Discounted Technology Tools.

Paid Search Agency 99

Paid Search Agency Marketing AI Tools Enterprise Management 99

ClearVoice

JULY 14, 2023

Marketers can reach out to prospects and pitch their offerings, convey their value proposition , and invite them to a webinar. Call to action (CTA) Signature Here’s an example: Image source: HubSpot Why this works: You give a prospect who’s never heard of you a reason to engage with you. Follow ideal email signature dimensions.

Urgency Marketing 52

Urgency Marketing Click Rate Landing Pages Email Marketing 52

Content Marketing Institute

APRIL 6, 2018

Engage through signature content opportunities. Here are three of the most effective: Signature stories. Whether it’s a founder story like Blake Mycoskie’s at TOMS or customer stories like Skype and AirBnB have done, signature stories have a tension or surprise, characters who connect, and a punchy problem, solution, or outcome.

Paid Search Agency 111

Paid Search Agency Content Marketing Planning Touchpoints 111

Vision6

JUNE 6, 2023

Link to a sign-up form in your email signature Adding sign-up form to your email signature is a less invasive and less sale-sy way to prompt more prospects to subscribe to your promotional content. This also opens up more opportunities to send follow-up emails with help links and resources about their new product or service.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Convince & Convert

DECEMBER 1, 2015

Not think about how perfunctory their email signatures are. Sigstr (a sponsor of our awesome Business of Story podcast ) provides an inexpensive, elegant solution to automatically implement branded email signatures across your entire team. Sigstr includes full tracking and the ability to change signatures on the fly.

Webinar Metrics 114

Webinar Metrics Youtube Stats Facebook 114

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. You’ve seen the constant flow of sponsored blogs and webinars they produce and have likely even sponsored some yourself.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Litmus

JUNE 24, 2022

You will also be provided with digital badges to display on LinkedIn, your resume, personal website, in your email signature, and anywhere else you see fit. First and foremost, you’ll be leaving with implementable skills and best practices to make an impact on your email marketing strategy and full knowledge of all Litmus’ capabilities.

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

Martech

JUNE 3, 2022

It showcases an upcoming virtual event in the signature portion, helping sales better connect with accounts via email marketing. Britt’s own marketing team’s process of collaborating with sales, enhancing their engagement and outreach opportunities. They put together an email template for sales to use (shown below).

Account Based Marketing 114

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 114

Scoop.it

SEPTEMBER 7, 2022

Consider hosting free webinars. Hosting your free webinars is one of the best lead generation ideas that are working nowadays. Plenty of users enjoy tuning into webinars and love connecting with brands that cannot reach them through physical events or some other form of marketing. Offer downloadable digital content.

Lead Generation 76

Lead Generation Lead Ranking Lead Scoring Top of Funnel 76

Conversica

DECEMBER 21, 2019

Mike Madden (Head of Commercial Demand Gen at Marketo) and Jan Sijp (Senior Director Product Marketing at Conversica) discuss how each company uses Artificial Intelligence (AI) to assist with personalized marketing at scale in a recent webinar. Including a signature in your email improves response rates by 22 percent. By the Numbers.

Marketing AI 99

Marketing AI Personalization Burn Rate Outreach 99

SmartBug Media

JUNE 5, 2020

Targeted email signature banners. Relevant content, events, or webinars. For example, targeted email signature banners: file source: [link]. Although the philosophy of account-based marketing for manufacturers might be different from that of traditional inbound marketing, the methods or tactics remain the same. Retargeting.

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

SendX

FEBRUARY 18, 2021

To raise brand awareness and increase trust, it's a good idea to add signature in Gmail and social icons so that influencers can learn more about your marketing representative and company through visiting your website or social media channels: Source #5. At first blush, building an email list with disappearing content isn't the best idea.

Ad Exchange 221

Ad Exchange Landing Pages Urgency Marketing Social Media 221

Hinge Marketing

NOVEMBER 7, 2016

Develop a signature piece of content. And it’s their signature calling card. For many thought leaders, this signature piece is a book. You can also consider an entirely different approach to your signature content — conduct a research study that explores a problem of intense interest to your target audience.

Personalization 93

Personalization Brand Identity Branding Tips 93

Litmus

SEPTEMBER 6, 2022

This company has been using this format for their webinar invites recently, so it must be working! They have a signature purple color they use for their brand that is carried through in this email and even their packaging. Preview Text: Leaders from Stonly, Wistia, and Okta discuss in a live conversation. But also, how could it not?

Paper 79

Paper Paid Search Agency Newsletter Email Marketing 79

6sense

DECEMBER 8, 2021

Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time. People still want a break from droning, numbing webinars. Or mail them the ingredients for a signature cocktail beforehand. But does showing up for a webinar create that same relationship?

Planning 62

Planning Account Based Marketing Work Management Marketing Management 62

Litmus

OCTOBER 3, 2022

It comes after the body content and your email signature. Here are a few ideas: Add a hand-scribbled email signature. Note: When you want your subscribers to follow a specific CTA —like joining a waitlist or attending a webinar—refrain from using a menu. The hand-drawn email signature design adds even more personality. .

Design 94

Design Practices Best Practices CAN-SPAM 94

6sense

AUGUST 28, 2021

Immediately, I knew what I didn’t want to do: the 14 hours of webinars every day that have become so normal during this strange time. People still want a break from droning, numbing webinars. Or mail them the ingredients for a signature cocktail beforehand. But does showing up for a webinar create that same relationship?

Account Based Marketing 62

Account Based Marketing Planning Work Management Marketing Management 62

SmartBug Media

MAY 18, 2021

Kickstart proactivity with small things like templated letterheads and email signatures. Think yearly reports filled with proprietary data only your company collects, quarterly webinars that help customers and partners understand the industry ecosystem, and bylined articles on industry outlets.

Brand Identity 111

Brand Identity Branding Tips Peer-to-peer 111

Terminus

OCTOBER 28, 2021

Way back in 2018, we thought long and hard about what the email signatures of our favorite Halloween characters would look like. Second–we love to think of different and fun ways to show you the power of creating eye-catching email signature banners with Terminus Email Experiences. Why did we do this? First–we love spooky season, duh.

Jigsaw 26

Jigsaw Banners Email Marketing Webinar Metrics 26

Albacross

DECEMBER 4, 2018

Utilize Your Company Email Signature. Your company email signature can be a powerful tool for driving sales when used properly. How can you leverage your company email signature to drive conversions? This helps you to brand and unify the messaging of email signatures company-wide at the click of a button.

B2B Sales 61

B2B Sales Top of Funnel Effectiveness B2B 61

BenchmarkONE

APRIL 21, 2021

Use Email Signatures the Right Way. The email signature is an opportunity sales professionals shouldn’t miss out on. Use this space as an opportunity to include sharing recent press articles, webinar recordings, case studies, or even the company’s newest YouTube videos. Run A/B Tests.

Outreach 60

Outreach Ideal Customer Profiles Marketing Automation Services CAN-SPAM 60

Sharpspring

JANUARY 3, 2022

Social sharing buttons are also very useful for B2B businesses, especially those that offer content like webinars and eBooks. That content is extremely valuable so make it easy for people to share with their colleagues by adding social sharing buttons in the signature or after key content pieces. Example email : [link]. Download now.

Email Marketing 94

Email Marketing Planning Paid Search Agency Top of Funnel 94