Sana Commerce

APRIL 3, 2024

Use this ROI Calculator tool to estimate how much Sana Commerce Cloud can improve your sales, operations, and bottom line.

ROI 52

ROI Tools 52

Rev

MARCH 22, 2023

You may think revenue operations (RevOps) sounds like just another buzzword. Because for the B2B businesses that have a RevOps team, recent reports show they’ve benefited from a 100-200% increase in digital marketing ROI, a 10-20% increase in sales productivity and a 71% improvement in stock performance. A lot to cover? Absolutely.

Ideal Customer Profiles 78

Ideal Customer Profiles Marketing Automation Services Work Management Budget Programs 78

Top Rank Marketing

OCTOBER 19, 2023

Laura Barnes, Senior Director, Global Content Team at Red Hat Navigating the Web of URLs: Red Hat itself operates 12 approved websites, emphasizing that every website is essentially something with a URL. The post RedHat on Connecting B2B Content for ROI – Across Sites and Teams appeared first on B2B Marketing Blog - TopRank®.

ROI 137

ROI B2B Work Management Guidelines 137

ClearVoice

FEBRUARY 2, 2024

Content operations bring stability and consistency to every level of your content marketing. One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations. What are Content Operations?

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Organizations that are misaligned and have disconnected internal operations will have difficulty providing seamlessly personalized experiences externally to their customers. Dig deeper: Managing the unpredictable: Getting marketing, sales and operations aligned.

ROI 135

ROI Process Personalization Lead Ranking 135

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Well-orchestrated marketing ops have the potential to both encourage team member productivity and improve campaign ROI. It impacts everything marketing does.

Campaigns 118

Campaigns Digital Asset Management Paid Search Agency Enterprise Management 118

ClearVoice

JANUARY 30, 2024

You sit down for a quick scrum with your content operations team, then float the question, “What drives our content strategy?” This article explores the intricate link between content operations and customer satisfaction, uncovering strategies to align content with customer experience goals.

Content 52

Content Customer Satisfaction Marketing Analytics Tools Multi-Channel 52

ClearVoice

JANUARY 30, 2024

You sit down for a quick scrum with your content operations team, then float the question, “What drives our content strategy?” This article explores the intricate link between content operations and customer satisfaction, uncovering strategies to align content with customer experience goals.

Content 52

Content Customer Satisfaction Marketing Analytics Tools Multi-Channel 52

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What are Content Operations? Content operations are the collection of people, processes, and tools you use to execute your content strategy.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

InsightSquared

FEBRUARY 22, 2018

This unfolding scene pays homage to the operating challenges and pressures of the restaurant industry. As operations professionals, we can draw on these concepts as we plan and scale businesses. Even as the numbers dwindle they continue to dance around the room cleaning up, seeing to the last of the guests and preparing for tomorrow.

SMB 205

SMB Enterprise Management CRM Sales Cycle 205

Rev

OCTOBER 25, 2023

We’ll also introduce you to the power of exegraphic data —insights into how companies operate and behave—to elevate your metrics and KPIs. Revenue operations metrics vs. KPIs By using RevOps metrics and KPIs together, RevOps teams can showcase the comprehensive picture of their impact. Let’s get started!

Allocation 78

Allocation Churn Rate Lead Scoring Lead Ranking 78

Martech

JANUARY 3, 2022

This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.

Digital Asset Management 122

Digital Asset Management Enterprise Management Work Management Marketing Automation Services 122

Lead Forensics

DECEMBER 13, 2023

With a multitude of metrics at our fingertips and the integration of various digital strategies, pinning down the exact ROI can feel like chasing a moving target. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI? Establishing well-defined objectives is the first step in measuring ROI accurately.

Work Management 52

Work Management Marketing Management ROI Software 52

LeanData

APRIL 26, 2024

Learn the top tactics to maximize event ROI. The post 5 Fantastic Event List Strategies for Maximum ROI appeared first on LeanData. Managing an event list is a coordinated blend of technology, insights, and proactive engagement.

ROI 52

ROI Marketing & Strategy Tactics Lead Management 52

ClearVoice

MAY 31, 2023

If you plan to invest thousands of dollars in content marketing, you need to learn how to measure content marketing ROI. Tracking content ROI allows you to evaluate the effectiveness of your campaigns. What is content marketing ROI? To calculate content marketing ROI, get your revenue and subtract the costs.

ROI 96

ROI Top of Funnel Multi-Touch Attribution Marketing Analytics Tools 96

Full Circle Insights

JANUARY 5, 2024

How marketing operations – or MOps – helps prove ROI, measure attribution, and makes your company more successful overall. Download the ebook today.

ROI 52

ROI Paid Search Agency Companies Marketing 52

SmartBug Media

DECEMBER 22, 2023

For trade shows, return on investment (ROI) carries distinct meanings for different stakeholders. Be conservative and allocate 25-30 percent of your overall marketing budget for trade shows, especially if you couldn't track ROI before. If your organization is new to tracking trade show and event ROI, start with the basics.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Oktopost

FEBRUARY 29, 2024

However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. Unlike traditional sales methods, social selling operates in the realm of digital interactions and relationships, making ROI assessment more nuanced.

ROI 62

ROI Organization Top of Funnel B2B 62

Martech

NOVEMBER 4, 2021

How to measure content marketing ROI and ROE. Instead of limiting success measurement to the broader metrics of ROI, content ROE gives marketers actionable data at a granular level. What’s more, it makes ROI measurement much more difficult. If you do that you’ll see performance and operations at a strategic level.”.

ROI 143

ROI Content Marketing Planning Gartner 143

Full Circle Insights

OCTOBER 29, 2021

Isn’t it better to be on offense — to not only justify the budget dollars you receive by highlighting the ROI you deliver — but also to inspire confidence in your company’s finance team and enthusiasm in its sales group? The post 3 Secrets To Marketing Operations Success appeared first on Full Circle Insights. REQUEST A DEMO.

Top of Funnel 98

Top of Funnel Full Circle Insights Advertising Agencies Paid Search Agency 98

FunnelEnvy

SEPTEMBER 19, 2022

In this article, we’ll go over a few different ways you can find the right operator for your analytics, including information about the pros and cons of each method. Finally, we’ll offer some general tips on how to set up whoever you choose to operate your marketing analytics to do the best job possible. Internal Assignment.

Analytics 78

Analytics Paid Search Agency Work Management Top of Funnel 78

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. What is Revenue Operations?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

SmartBug Media

OCTOBER 14, 2021

Executing a successful marketing strategy means having marketing operations in place. What is marketing operations, and how should you go about choosing the right strategy for your business? What is marketing operations? This is where a solid marketing operations team can help. Read on to find out.

Work Management 105

Work Management Marketing Automation Services Marketing Strategy Marketing & Strategy 105

Lake One

NOVEMBER 14, 2023

This all-encompassing marketing, sales, customer service, and operations platform can truly revolutionize your digital strategy. The roadmap acts as a blueprint for your future success, marking the path to enhanced performance and higher ROI. You have HubSpot, and that’s awesome, but are you getting your money’s worth?

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

ClearVoice

DECEMBER 7, 2022

With new trends in digital marketing popping up all the time, it’s critical to stay up-t0-date with content marketing operations and strategies so that your team can produce, pivot, and ensure you spend marketing dollars wisely in the face of continual change. Know what makes a good content marketing operations process.

Content Marketing 98

Content Marketing Planning Tips Paid Search Agency 98

Valasys

APRIL 18, 2024

Most businesses today rely on IT functions as they carry out daily operations. Increased Efficiency When a company operates efficiently, it makes the most of the resources it has. Lower Operational Costs IT infrastructure and operations teams view solutions differently today. What benefits come with doing so?

Work Management 40

Work Management Service Fulfillment Knowledge Base 40

PureB2B

FEBRUARY 24, 2021

Sales operations is somewhat of an unknown section of the revenue machine at most organizations. Leaders may feel like they need someone to manage sales operations, but what exactly does that mean? A more common question is, how can I make the most of sales operations? 4:10 How are you interacting with Sales Operations?

Work Management 93

Work Management Paper ROI Software 93

Salesforce Marketing Cloud

OCTOBER 22, 2021

If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver.

Top of Funnel 98

Top of Funnel Marketing AI Work Management Marketing Management 98

Heinz Marketing

AUGUST 20, 2022

In this article, Martin Zwilling offers some of the key lessons from Kim Everhart’s Brand Vision about Marketing ROI and the challenge of calculating it. These cautionary lessons offer a game plan for those looking to calculate Marketing ROI. Why Leaders Are Operating in Silos Today and What to Do About It.

Case Studies 94

Case Studies Case Study Studies ROI 94

Act-On

AUGUST 8, 2018

Learn why marketing operations and sales alignment is crucial to achieving your company's goals and improving ROI, and a few ways that you can ensure both these teams are collaborating, staying in sync and taking the steps needed to drive company growth and see results.

Paid Search Agency 103

Paid Search Agency ROI Marketing Companies 103

Oktopost

JANUARY 31, 2024

Employee advocacy operates on a similar principle. Best metrics for ROI Conversion Rates Measuring conversion rates for employee advocacy posts is essential as it provides a tangible metric to assess the effectiveness of your advocate’s efforts in driving desired actions from the audience.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Martech

AUGUST 3, 2021

Artificial intelligence is transforming the way businesses operate. The post Webinar: Use the power of AI to drive ROI appeared first on MarTech. And even more so, AI promises meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships.

Webinar Metrics 111

Webinar Metrics ROI Loyalty Relevance 111

Directive Agency

FEBRUARY 16, 2022

You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. What’s the Difference Between Marketing and Marketing Operations?

Paid Search Agency 52

Paid Search Agency Work Management Planning Companies 52

InsightSquared

OCTOBER 23, 2017

In my recent blog post, “The Three Levers of Sales Operations” I discussed the three strings sales operators can tug and influence to get results: Systems, Training and Management. Systems are where sales operators have the most control, and so they should be the easiest issues to solve provided we avoid some common traps.

Validation 136

Validation Rules Forecasting Training 136

Rev

MAY 10, 2023

In this blog post, we’ve put together a list of 9 ABM tactics that you can use to maximize the ROI of your account based marketing efforts. Exegraphic data is any type of data point that gives you information on how a company operates and executes its mission. What’s that?

Account Based Marketing 78

Account Based Marketing Ideal Customer Profiles ABM Tactics 78

ClearVoice

JANUARY 2, 2024

Content marketing often yields a higher Return on Investment (ROI) than traditional advertising, especially as the marketing landscape shifts towards digital, customer-centric approaches. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Binary Demand

JUNE 22, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. The post Importance of Data Quality in Driving ROI via B2B Lead Generation appeared first on Binary Demand.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98