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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

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Your B2B Marketing Budget Playbook for 2021 Success [Research]

Marketing Insider Group

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Ambiguous ROI and direct relationship to sales. Let’s reflect on the year and evaluate the tools available to move forward. Poor use of technology and automation.

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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget. Quick Takeaways Analyzing campaign data is crucial for improving paid media ROI.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

We’re here today to help simplify what can be a complex process: building a successful content marketing program. A content marketing program is a carefully developed plan that encompasses strategy and gives you a roadmap for executing key objectives. What is a Content Marketing Program? Source: Semrush. Quick Takeaways.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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Why and How You Should Measure Content Marketing ROI

Marketing Insider Group

So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? Content marketers, therefore, need to get proactive about measuring the ROI for their efforts. Quick Takeaways: Too many content marketers still don’t measure their content’s ROI. Use a Metaphor to Illustrate How Content Drives ROI.

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Why This Amount Is All the Marketing Budget You Need

Marketing Insider Group

Are you feeling pressure on your marketing budget? Budgets are changing but you only need a small investment for big results with content marketing. Marketing Budgets Shifting and Changing. Marketing budgets had been steadily rising, up from $12.3 Marketing budgets had been steadily rising, up from $12.3

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Everyday Behavioral Science and Web Design for Marketers

Speaker: Brian Massey, Founder of Conversion Sciences LLC

No longer will we exhaust our budgets and then find out if it was money well-spent. Brian Massey will show you how data gathering during design will ensure your campaigns have high conversion rates and fast ROI on your spend. The tools optimizers use to increase conversion rates. The days of "Launch and See" are over.