Why Content Marketing Can Deliver Better ROI Than Paid Search
Marketing Insider Group
NOVEMBER 2, 2020
When implemented properly, content marketing offers a higher ROI than PPC in the long-term. Paid search and other types of advertising have their place but it’s essential to have a solid content strategy to back them up. PPC stands for “pay per click,” is also known as “paid search” and is technically a form of advertising.
Let's personalize your content