Online Marketing Institute

NOVEMBER 8, 2010

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. To start, download Lenskold’s free Basic ROI Spreadsheet. A couple of pointers: Use Gross Profit, not Revenue, in your ROMI calculation. Add rows, subtract rows.

ROMI 40

ROMI Ad Building Privacy Policies Marketing Automation Services 40

Marketing Insider Group

FEBRUARY 13, 2023

The majority (72 percent) saw higher Marketing ROI (ROMI) with ABM and most (66 percent) experienced improvement in sales and marketing alignment. The business impact of ABM continues to be impressive: 90 percent of those surveyed experienced an uplift of engagement, 84 percent growth in pipeline, and 77 percent growth in revenue.

Account Based Marketing 206

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 206

Allocadia

MARCH 30, 2021

Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns. Finally all of the marketing spend data tracked in Allocadia is fed into a BI platform to represent their returns on their marketing investments (ROMI).

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

SmartBug Media

MAY 2, 2022

Using methods such as ROI, ROMI, and ROAS can lift the veil of mystery surrounding the success of your ad campaigns, but which method is right for your business and your overall marketing campaign? Return on Investment, or ROI. Sales Growth - Marketing Cost) / Marketing Cost = ROI. Return on Marketing Investment, or ROMI.

ROMI 105

ROMI ROAS ROI Paid Search Agency 105

Buzz Marketing for Technology

JANUARY 3, 2018

Digital Marketing was ROI Marketing and ROI Marketing was King (forgive the pun!). Second, the need to show ROI created a channel bias in which they were forced to market in only those channels which were eminently measurable. CMOs lost their jobs in 18 months because they could not prove the ROI they agreed to.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

ViewPoint

NOVEMBER 8, 2016

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline. Cold calling is about quantity, not quality.

Cold Calling 149

Cold Calling Sales Qualified Leads ROMI High Quality Lead 149

Tomorrow People

OCTOBER 27, 2020

Return on Marketing Investment (ROMI). Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL). Conversion Rates by Channel. Email Marketing Performance. Customer Acquisition Cost (CAC). Revenue Growth. Brand Loyalty (repeat visits). Customer Lifetime Value (CLV). Net Promoter Score (NPS). SERP Position Zero. Revenue Growth. Churn Rate.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

NOVEMBER 10, 2020

Marketing ROI (ROMI) is directly related to marketing budgets, and tracking how our marketing investments are translating into business success. Budget Tracking is even more critical in a time of a pandemic crisis, as budgets are often flat and many are being cut.

Planning 328

Planning Analytics Enterprise Management Work Management 328

markempa

AUGUST 8, 2016

CEOs lament, “Why can’t I see clear measures and ROI from our marketing?” What’s your return on your marketing investment (ROMI)? Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. What’s the impact are your marketing investments making on sales productivity? On revenue velocity?

ROMI 0

ROMI Marketing Automation Services B2B Sales Lead Generation 0

Online Marketing Institute

NOVEMBER 8, 2010

Home About Us FAQs Our Contributors The RIC Blog Promoting innovation Feeds: Posts Comments Investing in Marketing: Calculate ROI before you Leap July 20, 2010 by Stephen Rhodes By Axel Kuhn Chances are that you – or someone in your organization – are thinking about investing in a marketing campaign at this very moment. Especially now.

ROMI 40

ROMI ROI Planning Advertising Agencies 40

Valasys

JULY 12, 2019

Centralized marketing endeavors not only ensure that the marketers get the optimal output from their Return on Marketing Investment (ROMI) but also help in laying the foundation for cross-functionality between marketing, sales, IT & other critical departments, which can assist further in boosting the sales KPI.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

It's time for B2B marketing professionals to think beyond justifying their existence and start thinking about how they can create long-term return on marketing investment (marketing ROI) for their organizations. ROI, but real ROI. How did you get into sales and marketing, and what do you like most about it?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

JUNE 12, 2019

5) Improving the Return on Investment (ROI) & the Return on Marketing Investment (ROMI): According to a report by Hubspot, a closing sales lead is the prime objective of 71% of the salespeople. Running highly targeted campaigns helps B2B marketers to optimize their ROI as well as the ROMI.

Marketing AI 58

Marketing AI B2B Sales B2B Marketing Top of Funnel 58

Valasys

JUNE 10, 2019

Measuring Account-Based Marketing is essential as it grows, so as to align it with the core objective of an increased Return on Investment (ROI) for B2B marketers. We, at Valasys Media, leverage tailored ABM campaigns to best suit the needs of our clients, to help them optimize their ROMI & overall revenue.

Account Based Marketing 60

Account Based Marketing Top of Funnel ABM Marketing Report 60

Allocadia

APRIL 26, 2019

Marketing teams often have scattered data sets that are are not connecting investments with results data, which ultimately means there is no clear path to understanding ROI. Read how they put the foundation for ROI in place with confidence. Marketing insights must be: Accurate – How real is the information you’re measuring?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Allocadia

MARCH 27, 2019

Marketing teams often have scattered data sets that are are not connecting investments with results data, which ultimately means there is no clear path to understanding ROI. Read how they put the foundation for ROI in place with confidence. Marketing insights must be: Accurate - How real is the information you’re measuring?

ROMI 40

ROMI Budget Programs ROI Organic Leads 40

Valasys

MARCH 12, 2020

Increased Sales & Optimized ROI: . Optimized in-store applications contribute to the optimized omnichannel experiences of the customers & lead to the optimized sales revenue & the Return on Marketing Investment (ROMI). Read more on How Intent Data Analysis Helps B2B Companies Boost ROI.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 18, 2019

Delivering hyper-personalized content to the geo-targeted users, in-turn is used to optimize their experiences which help the B2B marketers in achieving their bottom-line goal of optimizing their Return on Investment (ROI). Targeting specific niche-based audiences is easier.

Webinar Metrics 45

Webinar Metrics Top of Funnel ROMI Psychographics 45

Content Marketing Institute

APRIL 23, 2018

Calculating the baseline costs involved in executing your content plan to effectively gauge ROI down the line (more on this below). Translate knowledge gained into ROI achieved. Learning how to determine and present proof of content ROI is, perhaps, the most critical component of the content measurement equation. Click To Tweet.

Lead Ranking 109

Lead Ranking Lead Scoring Enterprise Management Template 109

Allocadia

MAY 3, 2019

With Allocadia, Microsoft was able to implement a very structured approach to ROI data. Enable the Measurement of ROI and ROM. “I GE Digital integrated their budgets and plans with other departments so they could offer their organization a holistic of ROI that the whole organization could rally behind.

Lead Ranking 45

Lead Ranking Lead Scoring ROMI Budget Programs 45

Valasys

OCTOBER 8, 2019

To aid the effectiveness of email marketing & maximize the ROI from the email marketing endeavors, several email marketing tools came into being & eventually evolved to simplify the vital tasks related to email marketing such as personalization, context & timely delivery.

Enterprise Management 51

Enterprise Management Budget Programs Email Marketing Work Management 51

Online Marketing Institute

NOVEMBER 8, 2010

And we’ve also all heard about a calculation called Return on Investment, or perhaps more accurately for us marketers, Return On Marketing Investment, or ROMI, which can and does answer the question. 3 factors are driving organizations large and small to focus on ROMI today: 1. Yahoo’s PPC ROI Calculator. Why is this so?

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Valasys

SEPTEMBER 19, 2019

Hence, targeting the prospective buyers on LinkedIn is not only simpler but also aligned with a greater Return on Investment (ROI) for the businesses. Even if running targeted campaigns might be slightly expensive, it will always generate better sales conversions in the end & thus will materialize higher ROI for the marketers.

Cost per Acquisition 40

Cost per Acquisition CPA ROMI Marketing Management 40

ViewPoint

AUGUST 21, 2013

Theoretical calculations of return on investment (ROI) or return on marketing investment (ROMI) are used to judge the success of the program without regard to actual results. Progress is monitored so that leads do not stagnate in the pipeline. Cold calling is about quantity, not quality.

Cold Calling 120

Cold Calling Sales Qualified Leads ROMI Lead Qualification 120

Valasys

JUNE 26, 2019

Deploys a highly targeted content strategy that facilitates marketers to measure the Return on their Marketing investment (ROMI) as well as the Return on Investment (ROI) which are important pre-requisites for the marketers to optimize conversions on their websites.

Top of Funnel 61

Top of Funnel Enterprise Management Intent Signal Psychographics 61

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Valasys

JUNE 25, 2019

This helps them achieve their business objectives & optimize their Return on Investment (ROI). This can be done by aligning Social KPIs with the vital KPIs related to the Return on Investment (ROI) of the organization at large. However, social media marketing is still new & trends come & go every day.

Advertising Benchmark 58

Advertising Benchmark Social Media Media Peer-to-peer 58

Valasys

OCTOBER 24, 2019

Constant tracking of data & the relevant metrics as well as defining & aligning the ROI goals of the organizations with the long & the short-term endeavors of the marketers, help to revitalize a tired B2B strategy. Marketing strategies may seem to look uninspiring & stagnate fatigued by the same old stuff.

Marketing AI 40

Marketing AI Creativity B2B Marketing Marketing & Strategy 40

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!). Romi was also a speaker on Agency 2.0

Web 2.0 100

Web 2.0 InsideView ROMI Enterprise Management 100

DemandBase

OCTOBER 10, 2018

Marketers seem weary of the bright shiny marketing tech that doesn’t deliver the promised ROI.”. Here are a few sample categories where they saw improved results: initial contract value, customer lifetime value, upsell / cross-sell revenue, close rates, and ROMI (return on marketing investment). But there’s more to the story.

Account Based Marketing 69

Account Based Marketing ABM Demand Generation Allocation 69

Valasys

AUGUST 12, 2019

Interestingly, close to half (45%) of respondents were “achieving more than double the ROI from ABM”. While the success of ABM relies on the criticality of the sales & marketing departments working together, other departments also need to participate so that no opportunity to multiply the anticipated ROI is missed.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

Vision Edge Marketing

MARCH 28, 2012

In fact, return on marketing investment (ROMI) can be calculated by subtracting the last year’s LTV from the current year LTV and dividing the sum by the current years marketing investment. ROMI—LTV current year—LTV previous year. Growing LTV is the ultimate indicator of a good return on marketing. Marketing Investment.

Allocation 100

Allocation ROMI Ad Frequency Work Management 100

Valasys

JULY 26, 2019

The organizations will be able to employ the improved API to optimize their core Account-Based Marketing endeavors, such as: Creating & serving hyper-targeted B2B ads to the clients through omnichannel marketing strategies to eliminate ad waste & to optimize the Return on Marketing Investment (ROMI). Enriching the website forms.

API 40

API SIC Paid Search Agency Visistat 40

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Valasys

JUNE 24, 2019

In fact, 52% of the marketing professionals worldwide consider videos as the type of content with the best Return on Investment (ROI) (Source: Renderforest.com). . When designing a content strategy, the marketers as well as the content strategists should keep in mind that videos are an indispensable part of their content strategy.

Mobile Marketing 65

Mobile Marketing Social Marketing Marketing & Strategy B2B Marketing 65