KoMarketing Associates

OCTOBER 22, 2018

Just 35 percent of the least successful B2B marketers claim they are dedicated to content marketing. About 72 percent of the most successful B2B marketers measure their content marketing ROI, and 55 percent expect their content marketing budget to increase in the coming year.

Spending 153

Spending Budget Management B2B Thought Leadership Content Marketing 153

ActiveDEMAND

JANUARY 17, 2023

Funnel Builders: Unlocking the Potential for Increased ROI in Marketing. Marketing agencies are often faced with the challenge of understanding the customer journey and identifying areas where potential customers may be dropping off in the sales process. Improve Campaign Performance, Increase ROI, Demonstrate Value.

Marketing Funnels 75

Marketing Funnels Advertising Agencies Paid Search Agency Top of Funnel 75

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? The mystery of the marketing spend has baffled many CEOs, often illustrated by this quip that half the spend is wasted, if they only knew which half. In the second part of this two-part article, how to go about measurement in marketing.

ROI 122

ROI Paid Search Agency Advertising Agencies Planning 122

Binary Demand

JUNE 22, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. The post Importance of Data Quality in Driving ROI via B2B Lead Generation appeared first on Binary Demand.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

Adobe Experience Cloud Blog

OCTOBER 28, 2019

The current marketing trailblazers realize it’s time to shift their focus away from monthly reports and onto insight-based decisions. They’re moving past backward-looking measurement and toward decision-focused management—and it’s redefining the way we think about marketing ROI. It’s clear marketing ROI is important.

ROI 106

ROI B2B Thought Leadership Cost per Acquisition Forecasting 106

Inbox Insight

JUNE 7, 2020

79% of B2B marketers say that improving ROI of marketing activities is a key focus for 2020. And when it comes to inbound marketing specifically, proving ROI isn’t so straightforward. That’s why measuring campaigns is so important for the B2B marketing strategy. Your framework for calculating ROI.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Atomic Reach

FEBRUARY 23, 2023

Irrelevant statistics pass for ROI tracking. This blind inefficiency translates into wasted marketing spend. Attempts to cut costs through automated solutions typically fail to maintain the tone of human authenticity necessary for effective influencer marketing. What’s Wrong with Old-school Influencer Marketing?

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. But it’s often the most underutilized marketing activity at a marketer’s disposal.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 80

ROI Budget Management Content Spending 80

Digilant

JANUARY 12, 2023

While most marketers agree that there can never be too much data, the complexity of the data has become one of the top challenges when determining how to accurately measure digital marketing ROI. Cost per lead: Total marketing spend divided by total new leads. Ready to Take the First Step?

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

Industrial Marketing Today

JANUARY 17, 2018

38% of respondents from the 2018 Manufacturing Content Marketing Trends—North America survey expect their manufacturing content marketing spending to increase this year and another 46% expect it to remain the same as last year. You are in good company. This is only a content summary.

ROI 113

ROI Content Marketing Content Paid Search Agency 113

BrandMaker Blog

OCTOBER 13, 2021

There is no doubt that there is more pressure than ever before on enterprise marketers to show and deliver ROI for their organizations.

Enterprise Management 52

Enterprise Management Budget Management Organization Spending 52

Adobe Experience Cloud Blog

AUGUST 21, 2017

The exact same problem as many modern marketers when they ignore the post-click experience. In this blog, I’ll give you some tips to help boost your post-click experience to maximize your ROI. These changes are shown to result in increased conversions which can be tremendously impactful to your ROI. Boosting ROI .

ROI 134

ROI Lead Scoring Lead Ranking Landing Pages 134

Kapost

MAY 2, 2019

One of the biggest challenges that marketing teams have is budget management. The process of figuring out what to spend on content can feel like throwing darts in the dark—especially. The post 3 Simple Ways to Create Content with Higher ROI appeared first on Kapost Blog.

ROI 59

ROI Budget Management Content Spending 59

B2B Marketing Analytics

FEBRUARY 4, 2019

Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

Televerde

NOVEMBER 24, 2020

By failing to harness this money for dedicated marketing efforts, they limit their potential return on investment. By strategically applying these funds to multifaceted marketing campaigns in an organized, consistent manner, channel partners can grow pipeline and maximize ROI. Avoid Wasted Marketing Dollars.

Work Management 59

Work Management Marketing Management ROI Advertising Agencies 59

B2B Marketing Directions

MARCH 13, 2022

For example, the research found that, on average, survey respondents were devoting 27% of their 2021 marketing budget to ABM, and 75% of the respondents expected their ABM budget to increase this year. Seventy-two percent reported that ABM delivers higher ROI than other types of marketing.

Account Based Marketing 52

Account Based Marketing ABM Spending Budget Management 52

Binary Demand

JUNE 19, 2023

Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting. The post Importance of Data Quality in Driving ROI via B2B Lead Generation appeared first on Binary Demand.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Digilant

OCTOBER 21, 2021

In today’s environment, CMOs have to be nearly perfect when it comes to marketing spend management. By adhering to the four best practices below, marketing leaders can maximize ROI despite smaller budgets and achieve quantifiable results that satisfy C-suite demands. .

ROI 52

ROI Marketing Budget Practices Allocation 52

Marketing Insider Group

DECEMBER 10, 2020

Event Budget Management. Event Registration, Marketing, and Promotion. Call for Papers and Content Management. For complex requirements involving multiple teams, consider full-scale project management tools such as: Basecamp. Event Budget Management. Event Registration, Marketing, and Promotion.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

The Point

SEPTEMBER 15, 2015

More than 200 marketing VPs, directors and managers responded to the survey, which asked respondents to identify the crucial factors in driving demand generation ROI. Key findings from the survey include: • Technologies considered most crucial to marketing success were Content Marketing, SEO, and Marketing Automation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Tactics 100

SalesIntel

APRIL 28, 2022

After all, you have limited funds, and it can be scary to throw any money at a marketing campaign that might not work. You need a structured strategy and planning to ensure the ROI (return on investment) is there. Explore channels and options that can give you a good ROI for every marketing campaign you run.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Ideal Customer Profiles Paid Content 52

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. But how can you really tell when your content marketing program is achieving the outcome you seek?

ROI 88

ROI Content Marketing Budget Programs Work Management 88

Marketri

APRIL 17, 2024

CEOs rest easier when a strategic marketer is vetting all those random requests from the business, aggressive ad pitches, and paid sponsorship opportunities posing as freebies. CEOs want to optimize marketing spend for a high ROI. Not unless the ROI justifies it. Yep, it all comes back to ROI.)

Allocation 62

Allocation Planning Sales Qualified Leads Paid Search Agency 62

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 227

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 227

ANNUITAS

MARCH 22, 2011

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. What Is Your Return On Marketing?

ROI 100

ROI B2B Thought Leadership Lead Scoring Lead Ranking 100

Jifflenow

OCTOBER 30, 2019

Events and trade shows are an important spend in any marketer’s budget and attracting Event ROI is important. The Center for Exhibition Industry Research found the average company puts more than 30% of their total marketing budget into events and exhibits.

ROI 40

ROI Trade Show Eye-Tracking Marketing Budget 40

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? Utilization. Performance.

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Jifflenow

OCTOBER 30, 2019

They give a more structured approach toward creating actionable insights that can be used to align strategy with sales objectives and maximize event ROI. A Meeting Automation Platform (MAP) can aid you in your attempt to measure the ROI of an event. A MAP will allow you to track several metrics in order to calculate the ROI.

Trade Show 40

Trade Show ROI Eye-Tracking Marketing Budget 40

Marketing Insider Group

JANUARY 8, 2024

The MMR found that AI chatbots account for twelve percent of today’s marketing spend. Incorporating AI into Your Marketing Explore the various AI platforms to incorporate AI in your B2B marketing plan successfully.

Marketing AI 260

Marketing AI B2B Marketing Planning Allocation 260

Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Marketing Insider Group

NOVEMBER 9, 2020

In some cases, however, marketing spend is up. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. The priority of these dollars was: Adopting new marketing technology. How Do Marketers Spend Their Budgets? How We Provide You ROI Insights.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Allocadia

MARCH 30, 2021

The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.

Advertising Channels 52

Advertising Channels ROMI Marketing Budget Budget Management 52

Heinz Marketing

APRIL 18, 2023

When done right, marketing is a main driver of revenue , along with sales. The way to do this is to have a robust attribution model and clear ROI on marketing initiatives. If the C-Suite can see exactly how marketing dollars become revenue, there will be a much harder conversation when it comes to cutting marketing spend.

Planning 89

Planning CTR Budget Management Spending 89

Inbox Insight

OCTOBER 9, 2023

According to a study by SiriusDecisions , 92% of B2B marketers worldwide consider Account-Based Marketing ‘extremely’ or ‘very’ important to their overall marketing efforts. Here are the main advantages of an Account-Based Marketing approach: 1. Scalability Finally, ABM is highly scalable.

Account Based Marketing 105

Account Based Marketing Sales Qualified Leads Demand Generation High Quality Lead 105

Marketing Insider Group

APRIL 12, 2011

What's Your ROI? What is your return on marketing? This question can come from sales, company leadership or even be debated within marketing. Here at B2B Marketing Insider I provide tips and insights from my perspective from inside a B2B marketing organization. What Is Your Return On Marketing?

ROI 100

ROI Planning Work Management Marketing Management 100

InsightSquared

SEPTEMBER 18, 2019

Marketing attribution is no buzzword. It’s a fundamental building block of achieving ROI. When sales cycles are short, marketing attribution can be fairly straightforward. That difficulty can have marketers sticking with tried and true, even as marketing channels saturate and returns shrink while dollars expand.

Marketing Attribution 159

Marketing Attribution Paid Search Agency Top of Funnel Funnel Advertising 159