Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. If you’re like most companies, your customer retention strategy probably involves email marketing and asking customers to follow you on social media. How-To Content.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Webbiquity

OCTOBER 11, 2022

To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Use Social Media Platforms to Your Advantage.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. In its State of Content Marketing 2022 Global Report , Semrush asked, “Which tactics helped you the most to make your 2021 content marketing strategy successful?” MarketingProfs.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Webbiquity

MARCH 7, 2023

Over time, communications become more efficient, as the consultant becomes less of an external resource and more of simply an extension of your team. Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Of course, things can come up that throw off your schedule.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Marketing Insider Group

OCTOBER 21, 2021

During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable and powerful marketing channel in its own right. We will begin to realize the opportunity of an AI-driven content marketing strategy. The Future of Social Media.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Hot Topics of this episode include: Using social engagement data to nurture the right people, with the right content, at the right time. Meet Jennifer. And on Spotify. ??Keep

Eloqua 118

Eloqua Work Management Transparency Leads 118

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Sharpspring

JULY 22, 2022

Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole. Email marketing automation.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. To maximize marketing impact on a limited budget, CMOs need to adopt a strategic approach that analyzes past results, identifies gaps, and enables data-driven decisions on where to allocate resources.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Think email newsletters, LinkedIn posts, or data reports.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? What are the latest challenges in B2B sales strategies ? Build Strong B2B Sales Strategies: 5 Mistakes to Avoid in 2024 Lead generation is akin to a high-stakes chess game. But why do these B2B sales strategies falter?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? Email marketing is one of the best ways to engage with visitors and turn them into customers. And it all starts with a stellar email list. At OptinMonster , email opt-ins are the core of our work.

Opt-in 94

Opt-in Opt-out CAN-SPAM Deliverability 94

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You become a go-to thought leader and resource. That builds trust and connection.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

JANUARY 8, 2024

One, a content budget lets you allocate resources more efficiently. Maybe you want a content agency to handle a portion of your entire content strategy so you can focus on other marketing initiatives. You don’t want to waste resources on campaigns that are not well-thought-out. Maybe you miscalculated resource requirements.

Budget Programs 52

Budget Programs Paid Content Allocation Marketing Budget Creation 52

SmartBug Media

DECEMBER 20, 2021

You can complete these certifications through courses that have been developed as part of HubSpot Academy. Marketers and sales professionals can earn HubSpot certifications by taking free courses and training sessions. You can choose from dozens of free courses that make sense to your position. Who’s getting certified?

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

Oktopost

NOVEMBER 19, 2020

He has been building marketing teams, strategies, and solutions for over 25 years in agency, SaaS, and academic environments. He has held leadership roles with award-winning agencies, such as Harmelin Media , 22 Squared , 360i , and True Action (an eBay Inc. Looking for More About How to Upskill Your Team?

Paid Search Agency 131

Paid Search Agency Advertising Agencies Transparency Marketing & Strategy 131

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

Imagine this: You run a SaaS social media management company. Your G2 reviews show several users asking about mini landing pages or microsites for their social media profiles. Incorporate fresh media and determine the appropriate media types to include As you can imagine, deciding which direction to take can be confusing.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Here are the top 7 lead generation strategies for 2023. Strategies For Generating B2B Leads In 2023. LinkedIn and cold calling are still effective B2B marketing strategies. Social Selling.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. This means that the more people you want to attend your event, the more thought you must put into your marketing strategy. Of course, we know event marketing is resource-intensive and can be a real hit or miss.

Event Marketing 104

Event Marketing Paid Search Agency Marketing Management Storytelling 104

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

ClearVoice

APRIL 14, 2023

Additionally, we’ll explore the tools you need to measure them and how to define the KPIs that are important for your content strategy. Content marketers can establish KPIs to measure the effectiveness of their content marketing strategy. Social media indicators Social media indicators vary depending on your goals.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Contently

DECEMBER 13, 2022

As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. These five strategies can help you fine-tune your content to drive more engagement and conversions.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

SmartBug Media

MARCH 18, 2024

This includes up-front costs, such as pay-per-click (PPC) ads, and ongoing efforts such as email campaigns. If you develop your strategy correctly, you should be able to lower your customer acquisition cost while increasing your customer lifetime value. Your customer acquisition strategy will depend on different factors.

Acquisitions 59

Acquisitions Cost Allocation Effectiveness 59

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Post Consistently on Social Media. PewRearch listed information access and entertainment as some of the reasons 70% of users use social media. A social media calendar or schedule will help keep you on track.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!

Digital Asset Management 114

Digital Asset Management Work Management Marketing Management Digital Experience Platform 114

Navigate the Channel

JANUARY 10, 2024

Content KPIs are the metrics and measurements that help you assess the effectiveness of your content strategy. KPIs can be customer-focused, such as those around customer retention, or process and project-focused, such as turn-around time, resource efficiency or cost variance.

Lead Scoring 65

Lead Scoring Lead Ranking Burn Rate Click Rate 65

The Lead Agency

APRIL 14, 2024

From your episodes, you could pull a quote and post it on social media. You can take endless short clips from it to share on socials, and you could think about new episodes that use its popularity to leap from. Take transcript snippets and write blogs around the topic. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Optinmonster

JANUARY 19, 2023

You may consider offering online courses, webinars, individual or group coaching, gated blog posts , downloads, podcasts and more in your membership. More interactive content like webinars and coaching might be better off as live events, while evergreen digital products like courses and downloads can be on-demand.

Marketing Websites 80

Marketing Websites Examples Lead Ranking Copywriting 80

Optinmonster

JANUARY 24, 2024

That’s called social proof , and that proof includes testimonials. Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. When you apply these strategies, you’ll get more responses from your testimonial requests.

Ideal Customer Profiles 75

Ideal Customer Profiles Tips Case Study Case Studies 75

ConvertKit

JANUARY 27, 2021

Promoting your online course, ebook, or service across a few channels consistently can have a big payoff in the long run. Let’s run through a scenario of a creator selling a $100 video course to a list of 2,000 subscribers and see how promotion boosts profits. 1 – Share relevant landing pages with email subscribers.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

ClearVoice

JANUARY 11, 2024

What is owned media? Owned media is the umbrella term for any media channel over which your brand has complete control. This term includes media such as your: Social media channels Email marketing Website Blog Apps Why is owned media important? Are they the same thing? Are they the same thing?

Media 52

Media Work Management Paid Search Agency Guidelines 52