Request a Demo
xiQ
APRIL 28, 2020
The post Request a Demo appeared first on xiQ inc.
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Lead Scoring Model: Building a Framework to Drive Conversion
Act-On
APRIL 26, 2024
Designing a lead scoring model seems like a complex proposition. And if you jump into it without a solid strategy in place, you aren’t going to see game-changing results (or a happy sales team). So let’s break it down. It’s only useful when all the relevant players are aligned, bought-in, and using the framework on a daily basis.
Lead Ranking 
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130 
Email tactics and CTAs for lead generation: Best of the MarTechBot
Martech
APRIL 22, 2024
Whether it’s downloading a whitepaper, requesting a demo, or signing up for a webinar, make sure your CTAs are visually appealing, prominently displayed, and aligned with the recipient’s stage in the buyer’s journey. Here’s something somebody asked me! For this prompt, try selecting the Demand/Lead generation expert.
Lead Generation 111
111 
Best Practices for Accelerating the Sales Process
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control.
4 Calls-to-Action Proven to Increase Lead Generation
Marketing Insider Group
AUGUST 10, 2021
Or are we engaging with well-nurtured leads who are ready for a demo? For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Then, it’s all about making it as strong as possible. What Makes a CTA Strong?
Lead Generation 362
362 
How to Map Content Marketing to Revenue, in 3 Steps
Contently
MAY 26, 2020
You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. You make content, people click on it, and then—BOOM—they immediately buy something or fill out a demo request form. The vast majority of people don’t just read an article like this and request a demo.
Top of Funnel 214
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Digital events platforms: Best of the Bot
Martech
NOVEMBER 20, 2023
RFI/RFP Process: Decide whether you need to engage in a formal Request for Information (RFI) or Request for Proposal (RFP) process. Demos and Comparisons: After receiving RFP responses, narrow down your list to three or four solutions that align with your requirements. Remember, this is just a starting point.
5 Winning B2B Cyber Security Marketing Thank You Pages
Envy
SEPTEMBER 30, 2022
For example, after they give you their contact information in order to download content or sign up for a demo. For example, after they give you their contact information in order to download content or sign up for a demo. A common mistake many B2B marketers fall into is not placing enough emphasis on ‘thank you pages’.
B2B Marketing 118
118 
Snowflake Summit: How Capital One Uses ZoomInfo to Modernize its GTM
Zoominfo
JULY 14, 2023
Now, instead of 100 different sales teams coming to me with requests, we put the data in one place. When your business is serving the incredibly diverse array of mid-market companies in the U.S., amassing a supply of reliable data can become a seemingly endless game of cat and mouse.
InsightSquared Unveils Predictive Analytics and Activity Reporting for Staffing Industry
InsightSquared
JUNE 15, 2021
Request a demo of the new InsightSquared for Bullhorn. Those not in attendance at the virtual conference can request a demo at InsightSquared for Bullhorn. A 10-year Bullhorn partner, InsightSquared has helped more than 10,000 staffing leaders around the world drive more placement s and revenue.
Activities 156
156 
B2B Advertising KPIs: Tighter Alignment, Better Results
Zoominfo
MAY 1, 2023
Whether it’s filling out a form to get an ebook, watching a webinar, or requesting a demo, these actions are what your sales team can leverage to start a dialogue. When launching a B2B advertising strategy, you’ll monitor traditional metrics, like clicks and conversions. But these don’t tell the full story of campaign effectiveness.
Six Ways to Put Enterprise Sales in the Fast Lane
Zoominfo
OCTOBER 28, 2021
You can run into dozens of decision-makers and influencers on a buying committee, grapple with increased demo demands, and face requests from various departments. Along the way, our sales rep dealt with obstacles such as dozens of demos, a complicated request for proposal from the buyer, and one call with 67 people on it.
How Navvatic Cut Its Sales Cycle By 59% in Less Than Two Years
Metadata
JANUARY 30, 2024
Navattic and ChiliPiper teamed up and requested demos from 100 leading SaaS companies. Or, you know, set up an automated email to say yay or nay to the demo request. Double down on prospect self-qualification with interactive demos Want to one-up your competitors with short forms? Interactive demos fit the bill.
Sales Cycle 52
52 
4 Video Marketing Strategies to Stand Out in a Video-Saturated World
SmartBug Media
MAY 6, 2021
Video Marketing Strategy #1: Demo Requests. If you’re in the software as a service (SaaS) world, a demo request is probably the ultimate goal in order to convert your website traffic into leads your sales team can actually start talking to. The best part? It doesn’t have to eat into your budget.
Video Marketing 132
132 
Productivity Measures Improve Performance and Operational Excellence
Vision Edge Marketing
MARCH 23, 2021
Marketing can put an “s” on the end of website(s), blog post(s), video(s), event(s), product launch(es), press release(s), newsletter(s), customer story(ies), customer appointment(s), podcast(s), campaign(s), contributed article(s), speaking engagement(s), conference session proposal(s), product demo(s), and much more.
Product 217
217 
3 Ways to Use New HubSpot Custom Objects
SmartBug Media
DECEMBER 22, 2020
Demo Requests. At one of my previous companies, we offered a free demo version of the software that prospects could download and use free of charge for two weeks. If you were limited to the standard HubSpot objects, you would implement something like the following on your Contact records: Demo Request Date.
Hubspot 98
98 
You’re making it way too hard for prospects to buy your product
MKT1
AUGUST 7, 2023
When I run through a bad demo request process (which is nearly every time I go through one), I find myself saying “Just take my money [startup] and stop wasting my time!” If you fix your demo request flow—aka the stages of the funnel between lead and closed won—you’ll drive more revenue.
Buy 52
52 
Customer service tiers: What they are and how to create them
Sprout Social
FEBRUARY 8, 2024
The basics of tiered customer service How social customer service tiers look different from standard support tiers How to set up customer service tiers in Sprout What are customer service tiers? The number of tiers can vary by business, but standard practice dictates that the higher the support tier, the more complex the problem.
Work Management 108
108 
How To Automate Lead Qualification for Increased Response Rates
Zoominfo
MARCH 8, 2021
You want to know if a lead is qualified well before you even pick up the phone to call them. Every data point helps your revenue team (sales, marketing, and customer success) determine if this lead fits your ideal customer profile (ICP). It’s not a race — the revenue team isn’t competing to figure it out first. Instead, it’s a chase.
The Undeniable Impact of Account Tiering on ROI
Engagio
DECEMBER 13, 2023
Request a demo today! In this recipe, learn how Demandbase can help improve your ROI through account tiering.
ROI 62
62 
As lead gen grows on social media, marketers discuss what’s working
Martech
APRIL 19, 2024
And they already have much of the information that advertisers request from prospects in a lead gen form. Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality.
Lead Gen 113
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Hey Marketers, It Might Be Time to Slow Down. Here’s Why (and How)
Metadata
FEBRUARY 12, 2024
Your budget is big—say $50,000 a month—and you want to use most of it to drive demo requests. Clearly, your intentions (to get more demo requests with conversion-based ads) don’t match the outcomes of your campaign (demo requests are coming from brand awareness ads). You’re constantly pressed to do more.
Marketing AI 52
52 
Increase Leads by Extending your Forms with Landing Pages
ClickDimensions
NOVEMBER 17, 2021
Say you have a form created for requests or generating leads that is accessed by clicking on a link on your website. Say you have a form created for requests or generating leads that is accessed by clicking on a link on your website. Extend the use of a ClickDimensions form by placing it onto a landing page.
How to market “marketing” internally
MKT1
FEBRUARY 12, 2024
All that said, you’ll never get everyone at your company to stop asking you questions, sending requests, weighing in with opinions, etc. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Everyone has an opinion on what marketing should and shouldn’t be doing.
Planning 75
75 
Key Differences Between MQL and HQL for B2B Lead Generation
Only B2B
MARCH 20, 2024
Qualifying HQLs often involves: Engaging with sales reps during demos or consultations. Requesting quotes or proposals. They might request consultations, participate in demos, or ask more specific questions about your products or services. But how do you identify leads ready to be handed off to your sales team?
A guide to the wedge marketing strategy
MKT1
MARCH 14, 2024
If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21. Why MKT1 recommends RevenueHero: We’ve been recommending RevenueHero since we wrote a newsletter on improving demo request flows last year.
Nurture
PathFactory
JUNE 21, 2023
Best practices to implement: Adding a CTA button to encourage immediate action (for example, ‘request a demo’, ‘speak with sales’, etc.). Adding CTA buttons to encourage immediate action (request a demo, speak with sales, etc.) Adding CTA buttons to encourage immediate action (request a demo, speak with sales, etc.)
How I Generated 5X Return From One LinkedIn Conversation Ads Campaign
Metadata
MAY 13, 2021
We needed to find new (and cheaper) channels to generate qualified demos for our Sales team. After a quick introduction, each message usually offers a demo, webinar or case study with call-to-action buttons (“Yes I’m interested”, “Tell me more”) that link to your landing pages. Total demo requests: 2,089 Total pipeline generated: $5.3M
Linkedin 95
95 
Salesforce at Mobile World Congress: Your Quick Look at Details and Demos
Salesforce Marketing Cloud
FEBRUARY 17, 2023
We’re showcasing the full power of Customer 360 across seven demos. Each demo will tell a different component of the overall customer journey. Get updates on sessions, request a meeting with our experts, learn more about products — or just say hi. We’d love to see you! Full schedule here
Best Practices for Deciding When to Create a Deal Record in Your HubSpot Portal
SmartBug Media
MARCH 18, 2021
The two most common thresholds of when to create a deal record are: When a lead requests a demo or consultation. The two most common thresholds of when to create a deal record are: When a lead requests a demo or consultation. When a Lead Requests a Demo or Consultation. is one of my favorites.
Hubspot 86
86 
The Art and Science of Content Marketing ROI
Contently
JANUARY 24, 2020
If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales. Track how many people first visit your site by reading or watching a piece of content before subsequently filling out a demo/sales request. But you’ll be playing a dangerous game for two reasons: 1.
ROI 169
169 
37 questions to ask call analytics vendors during the demo
Martech
JANUARY 26, 2023
After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Also, make sure all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use? How does the company handle requests for product modifications?
5 Buying Signals Too Many Sellers Miss, According to Experts
Salesforce Marketing Cloud
SEPTEMBER 26, 2023
Maybe they’ve even agreed to watch a demo. When I get a LinkedIn connection request or Instagram follow, I always follow up directly with the account holder,” said Elyse Archer , CEO and founder of She Sells. You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Catch a buying signal?
Buy 119
119 
20 questions to ask during an email marketing platform demo
Martech
JUNE 9, 2022
When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. How does the company handle requests for product modifications?
How to build your DAM foundation
Martech
SEPTEMBER 20, 2022
Selecting a digital asset management (DAM) vendor and an implementation partner puts in place the foundation you’ll use to grow your DAM. You want that foundation to be as strong and as sturdy as possible. But what do you base your decisions on? How can you be confident you’re making the right selections for your business?
20 questions to ask marketing automation vendors during a demo
Martech
FEBRUARY 24, 2022
To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. To start, set up demos with your shortlist of vendors within a relatively short timeframe after receiving the RFP responses to help make relevant comparisons. a free trial)?
Why Timing is Everything When it Comes to Lead Nurturing
NetLine
JUNE 21, 2022
This happens every day online; a user requests a piece of content only to be hounded by a company rep asking if we’d like to see a demo of their product. While each sales cycle will differ, our first-party consumption data revealed how much content an average user within a given industry requests within a 6-month period.
Lead Nurturing 126
126 
Sana Spotlight’s Winter 2024 Keynote [Now On-Demand]
Sana Commerce
FEBRUARY 29, 2024
Request a demo The post Sana Spotlight’s Winter 2024 Keynote [Now On-Demand] appeared first on Sana Commerce. See for yourself why Sana Commerce Cloud is the platform of choice for B2B product sellers worldwide.
Demand 52
52 
Give Buyers the Experience They Want with Automated Meeting Scheduling
LeanData
SEPTEMBER 28, 2022
And yet many B2B organizations still manually schedule demos, manually distribute leads, and manually lose prospects. Scheduling demos several days after a request form has been submitted will almost always decrease your show rate. You did it all on your phone without speaking to anyone.
Automation 52
52 
13 questions to ask digital experience platform vendors during the demo
Martech
FEBRUARY 28, 2022
Given all of that promise, marketers are certainly evaluating these technologies and one crucial part of that process is the demo. It’s important to set up demos within a relatively short timeframe of each other to help make relevant comparisons. How does the company handle requests for product modifications?
How to craft killer CTAs that convert B2B prospects
Martech
FEBRUARY 20, 2024
The ultimate goal (meeting, demo, purchase) remains the same, but you add a gentler step beforehand. Offer clear action verbs: “show (demo),” “schedule a meeting,” and leave no room for ambiguity. Frame the request as a question to invite engagement and avoid feeling pushy. Meeting this expectation builds trust and familiarity.
5 Reasons Why ZoomInfo Customers Switch to SalesIntel
SalesIntel
SEPTEMBER 23, 2022
Go ahead, request a demo , and see for yourself. Request a Demo. ZoomInfo, by all accounts, is the leading platform in the B2B data intelligence space, but that isn’t necessarily because it has a superior product. That is until SalesIntel stepped in to fill that void. This is our cola challenge! Frankly, it was worse.
Zoominfo 52
52 
6 ABM and Demand Gen Campaigns You Can Steal to Level Up Your Marketing
Metadata
SEPTEMBER 28, 2021
Retarget folks who’ve visited your pricing and demo pages. Imagine you’re a VP of Sales named Hayden. You step out of your Uber and glance up at one of those digital billboards on top of a cab. Getting into OOH advertising, Hayden?” the ad reads. “We We can help.”. It’s not exactly a demand gen campaign, but it’s not pure ABM, either.
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