KoMarketing Associates

JANUARY 11, 2023

Dun and Bradstreet recently published its ninth annual “B2B Sales and Marketing Data Report,” and statistics suggested that the majority of marketing, sales, and data leaders (64%) say their organization is now using an account-based strategy.

Account Based Marketing 216

Account Based Marketing Marketing & Strategy Marketing Strategy Planning 216

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Act-On

DECEMBER 7, 2023

We found when evaluating new marketing technology, approximately 80% of survey respondents said the ability to integrate with existing and new technology is their most important deciding factor. User-friendly analytics and reporting that put data in a clear and understandable format that can be used to track campaign success.

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms. What did I learn from this test? What will I take into 2024?

Work Management 112

Work Management Marketing Automation Services Marketing Management Marketing AI 112

Martech

APRIL 9, 2024

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Those reporting that they had implemented a CDP fell from 31% to 25%. Those reporting that they had implemented a CDP fell from 31% to 25%. billion in 2028.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

SEPTEMBER 22, 2023

B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Top Rank Marketing

NOVEMBER 3, 2023

percent rise, continuing a rebound from previous months of declining ad revenue, with digital faring better than traditional formats, according to newly-released report data. What Makes B2B Tech Buyers Distrust Brands? advertising market recorded a rise in year-over-year ad spending, with a scant 0.1

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Top Rank Marketing

SEPTEMBER 1, 2023

advertising buyers have said that they plan to increase their focus on attention metrics during 2023, as global viewability levels have continued to rise while the average amount of time that consumers spend viewing ads has decreased — three of several findings of interest to B2B marketers contained in recently-released survey data.

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Martech

DECEMBER 12, 2023

Testing new software thoroughly before adoption If considering new software, rigorously test it with a free trial instead of relying solely on sales demos. Sales pitches often overpromise, and real-world testing gives you a more accurate assessment of the software’s suitability and effectiveness. Crunch the numbers.

Work Management 129

Work Management Marketing Management Budget Programs Software 129

Top Rank Marketing

DECEMBER 8, 2023

Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. How Do B2B SaaS Companies Determine Pricing?

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

JANUARY 8, 2024

How long should the test run? What KPIs should be reported on to show success? Test duration: The duration of the test can vary depending on factors such as the size of the customer base, the frequency of email campaigns, and the typical purchase cycle. How long should the test run? Please keep answers simple.

SMS 70

SMS Marketing AI Best Practices CMO 70

Webbiquity

FEBRUARY 22, 2022

A new report offers a wealth of guidance for doing B2B influencer marketing better. Those are just a few of the key findings from The Current State & Future of B2B Influencer Marketing , a new report from Onalytica. On to the lessons of the report. Budget isn’t the most important factor (unlike the B2C world).

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Top Rank Marketing

NOVEMBER 10, 2023

Report] 31 percent of B2B content marketers have said that they have placed greater strategic focus on user intent data due to the influx of AI technology among search engine firms, with 27 percent creating more thought-leadership content, and 22 percent crafting more conversational content, according to recently-released survey data.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Martech

JANUARY 5, 2024

This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy. Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey.

Media 121

Media Advertising Agencies Paid Search Agency Forrester 121

Marketing Insider Group

AUGUST 3, 2020

In the past, marketers relied on time-consuming market research and surveys to see which advertising strategies got the best response from test and control groups. Now, thanks to digital technology, they often resort to A/B testing to compare two or more variants against one another and see which works best. Here’s how: 1.

Marketing Automation Services 331

Marketing Automation Services Multivariate analysis Marketing Automation Automation 331

Martech

MARCH 19, 2024

Padgett cited a recent McKinsey report that projected genAI will contribute up to $4.4 One company Padgett is familiar with uses AI to build synthetic personas from composite data pulled from various datasets, including survey data and CRM, to learn more about their prospects and why they aren’t converting. Understanding the customer.

Marketing AI 116

Marketing AI Conference Generation Loyalty 116

Top Rank Marketing

AUGUST 11, 2023

adults have said that they consider Twitter — recently rebranded as X — to be dominated by unpleasant people who hold extreme views, with a scant 12 percent considering the platform fun to use — two of several findings of interest to digital marketers contained in newly-published social media platform survey results.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Martech

OCTOBER 16, 2023

Below are six common examples of triggers as I define them: Browse and cart abandonment emails Welcome/onboarding email series Post-purchase upsell or cross-sell messages Review requests Satisfaction surveys Each of these emails can be a one- or two-shot deal. You set them up and then you test them to see how well they perform.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Top Rank Marketing

SEPTEMBER 15, 2023

percent pointing to boosting sponsor and exhibitor return on investment (ROI) levels, according to newly-released survey results. percent pointing to increasing attendance, 15.8 percent noting a greater sales pipeline, and 11.1 percent expansion, as spending on influencer-sponsored social media content in the U.S.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Salesforce Marketing Cloud

APRIL 5, 2024

According to a 2023 World Health Organization (WHO) report , there are over two billion people who experience vision impairment. There’s the early stage (framing, defining, aligning), the mid stage (building) and the final stage (testing). This impacts more people than you might think. Ensure yours is on the list.

Design 98

Design Guidelines Forrester Barriers 98

Martech

APRIL 28, 2022

Digital marketing’s contribution to company performance dropped significantly last year, according to leading marketers surveyed in a new report. Deloitte’s CMO Survey found only 21% of respondents strongly agreed that digital contributed significantly to performance, down from 32.5% The report surveyed 320 marketers at U.S.

Digital Transformation 97

Digital Transformation Paid Search Agency Companies Multi-Channel 97

Martech

FEBRUARY 1, 2023

The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. Get MarTech! In your inbox.

Brand Identity 108

Brand Identity Branding ROAS Media 108

Contently

DECEMBER 10, 2020

Think tank sessions, customer surveys, and virtual discussions are a few effective ways to accomplish this. For example, we know that from surveying our publisher and advertiser clients about the impact that COVID has had on their business that: 73% of B2B marketers are increasing their investment in email.

Planning 213

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 213

Sprout Social

MARCH 7, 2022

Maybe you think you’re in a happy relationship with your current brand survey routine. Twice a year, you go on the brand health reporting equivalent of an excellent date. Plus, social insights can give you everything you got from your brand survey and more. What is a brand survey? But what about the rest of the year?

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Sprout Social

JULY 19, 2023

According to Sprout Social’s Q2 2023 Pulse Survey, static images and short-form video reign supreme over other social content. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Leverage native YouTube analytics to help you analyze your tests.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Martech

OCTOBER 27, 2022

That’s the eye-grabbing headline from a report released today by mobile analytics and attribution platform AppsFlyer. What brands may be overlooking, the report says, is that some of the most watched CTV is delivered through gaming consoles; brands are more focused on advertising on smart TVs. Why we care.

Advertisements 108

Advertisements Advertising Brand Identity Branding 108

Salesforce Marketing Cloud

OCTOBER 31, 2023

But according to recent Salesforce research, only 58% of service organizations report using this technology. Find out how in our latest State of Service report. Get the report What is automated customer service? Automated surveys or feedback requests: How can you improve your organization’s customer service?

Work Management 119

Work Management Autoresponders Automation Service 119

Contently

FEBRUARY 8, 2023

In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. Only a little over half had a documented content marketing strategy despite nearly all (97 percent) reporting that content marketing was a part of their marketing strategy.

Marketing AI 173

Marketing AI Trends Google SEO 173

FunnelEnvy

MARCH 18, 2024

Imagine targeting an influencer with in-depth industry reports while neglecting their preferred platform. Gartner and McKinsey both report that, in general, B2B buyers prefer a DIY sales journey over sales calls and conversations. Advanced surveys and feedback: AI can personalize surveys and analyze responses for deeper understanding.

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Martech

MAY 6, 2022

That’s where effective reporting comes into play. Six ways email reporting builds your email program. Although it’s a key component of successful email marketing , email reporting can be a major challenge for many email teams. This goes way beyond a one-off subject line or call-to-action testing.

Budget Programs 106

Budget Programs Work Management Marketing Management Planning 106

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Martech

FEBRUARY 1, 2023

Conversion optimization platforms (COPs) enable marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Do we have needs that aren’t being met by our current testing program? Dig deeper: What is a conversion optimization platform? Get MarTech!

CMS Development 105

CMS Development Digital Experience Platform Paid Search Agency Optimization 105

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations. Download the free report 4.

Work Management 124

Work Management Planning Marketing Management Loyalty 124