Unveiling the 2016 ABM Metrics Report [STUDY]

bizible

Also, the report will help marketers who are not yet doing ABM understand if an account-based strategy is right for them. Meanwhile, no marketers in the survey reported plans of shifting their marketing away from ABM.

11 inspiring case studies of digital transformation

Biznology

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). In other words, many companies report they are undergoing digital transformation even though most don’t know how to go about it. Here are 11 inspiring case studies of digital transformation.

Report: One-Third of Marketers Say Lead Nurturing Has No Impact

The Point

The analysts at Demand Gen Report just published their “ 2018 Lead Nurturing & Acceleration Survey Report ” and one conclusion is no surprise: many B2B companies are still really bad at lead nurturing. Report: One-Third of Marketers Say Lead Nurturing Has No Impact via @spearmktg.

How to Design a Brand Study That’s Ethical and Entertaining

Contently

Turning academic studies into content can be a minefield. One one hand, a study with flashy findings is great for PR and data visualization. On the other hand, the desire to exaggerate the results of a study for selfish interests be very a powerful urge.

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How B2B Marketing is Changing in 2018

from SMB Marketing Leaders Brought to you by 2Introduction This study examined priorities, challenges, and trends for B2B marketers. increasing brand awareness—hardly surprising, as these two objectives lead in studies year-after- year. and tools to accurately assess and report on.

Why Case Studies are a Necessity for B2B

KoMarketing Associates

There’s good reason to focus on informational content: The B2B buyer’s journey is only getting longer and more complex, according to Demand Gen Report. Let’s dig into the benefits of case studies for B2B : Showcase Your Product & Capabilities.

Report: B2B Buyers Engaging Earlier with Sales

The Point

Last week, the folks at Demand Gen Report released their “ 2019 B2B Buyers Survey Report ,” and one of their key findings, supported by multiple data points, was this: “Buyers are accelerating the time to engage with sales reps so they can make decisions as quickly – or as slowly – as desired.”.

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Study: What 1,400 Job Posts Teach Us About Content Marketing Hires

Contently

More than 50 percent of B2B content marketers report that their content marketing teams are small or even just one person. The Creative Group releases an annual salary report every year , and sites like Indeed and Glassdoor are pushing to give employers and applicants more transparency.

2018 Report: Engaging Your Audience With Visual Content

Contently

We collaborated on a widespread report about the state of visual content, asking more than 500 marketing and creative professionals about their strategies, tactics, challenges, and results. To dig into the full results, download the 2018 report “ Engaging Your Audience With Visual Content ” by filling out the form at the top of the page. Downloading this report will subscribe you to Contently and PhotoShelter’s newsletters.

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Walker Sands’ 2019 Future of Retail Report – The Paradox Between Convenience and Connection for Millennial Buyers

Walker Sands

Data Study Retail Data Report Future of Retail Future of Retail 2019 Walker Sands Data Study

7 Key Insights from the "How B2B Marketing is Changing" Report

Speaker: Tom Pick, Independent B2B Digital Marketing Consultant

Meanwhile, marketers report conflicting views about and are seeking guidance on search engine marketing, live events, and inbound vs. outbound tactics. What are the top priorities, challenges, and trends in B2B marketing as we head into the final stretch of 2018?

Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017 , based on a survey of nearly 1,600 marketing professionals. The CoSchedule study found no correlation between the amount of time spent creating content and marketing success, and only a weak correlation of success with content quality. Or as the CoSchedule report advises: “increase publishing frequency as a test, not as a rule.”

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Content Marketing Strategy? Think Like A Reporter

Webbiquity

Just as thinking like a reporter can help when developing your social media strategy , two key concepts in journalism can be useful in content marketing: the five-w’s-plus-h reporter’s questions , and the inverted pyramid. The Reporter’s Questions.

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Despite Missteps, Twitter Reports Strong 2Q Performance — What’s Next?

Webbiquity

Despite choosing to squander development time building a new, preschool-ish, wildly unpopular user interface (UI) rather than fixing functionality gaps that become more glaring the longer they go unaddressed, the company reported surprisingly strong second-quarter financial results.

10 Inspiring Case Studies of Digital Transformation

Biznology

The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization

KoMarketing Associates

Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth.

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Research Study: Fourth Annual Sales Effectiveness Report Now Available

Conversica

Research Study: Fourth Annual Sales Effectiveness Report Now Available. In our Fourth Annual Sales Effectiveness Report , we break down what goes into a successful lead follow-up strategy and the results that companies are seeing from the tactics that make up this strategy.

Study Finds Marketers Are Increasing Spend on Original Video Content

KoMarketing Associates

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Marketers continue to increase the amount of money they spend on digital video content, but how much of it is original? Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content. This is a 68 percent year-over-year increase dating back to 2016.

Appointment Setting Case Study

Valasys

The Challenge #2: Ensure that all booked appointments are reported and compiled within the diaries supplied by the assessor’s. Case StudyBackground. Valasys Media’s outbound appointment generation service was utilized by one of UK’s largest training providers.

Insights From The First Advocate Marketing Benchmark Study

Influitive

The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. The post Insights From The First Advocate Marketing Benchmark Study appeared first on Influitive.

Seize Every Marketing Opportunity with B2B Case Studies

B2B PR Sense

B2B case studies are an excellent way to put your client's mind at ease and build confidence in your brand. A recent survey conducted by Forbes revealed that B2B case studies are the third most effective marketing strategy, behind in-person events and webinars.

Report: The Ambitious SME

Savanta

But a new study from SAP and Circle Research proves that these are exceptions to the rule. Read the full report here. The post Report: The Ambitious SME appeared first on Circle Research - B2B market research company SME businesses are a passion of mine. I founded one (Circle!) and as a B2B specialist I regularly explore the opinions and behaviours of SMEs. But before I go on, let’s be careful with that label of ‘SME’.

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies.

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Announcing The 2015 B2B Web Usability Report

KoMarketing Associates

Google Analytics and other reporting tools can tell you a great deal about what buyers do once they get to your website – which pages they click, the flow from one page to another, conversions, etc.

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Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

To help illustrate how some of your peers are utilizing marketing automation, in this B2B Lead Roundtable Blog post, I’m sharing four MarketingSherpa case studies that cover everything from how automation improved lead gen to how that tech directly impacted the bottom line. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. In this case study, Managed Maintenance Inc.

How to Create Deal-Closing Case Studies for Your Professional Services Company

SmartBug Media

Case studies are for closers. Blogs, e-books, and webinars certainly have their own place in your marketing strategy, but case studies—when done correctly—are the most effective type of content for converting your contacts into paying customers. Why are case studies are so powerful?

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. Enter Google Search Console’s Search Analytics Report.

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Announcing The Inaugural B2B Web Usability Report

KoMarketing Associates

The survey responses were both validating and surprising and we’re excited to share our findings in this free, 32 page report: The 2014 B2B Web Usability Survey. Again, we hope you find this report of value and let us know your thoughts and perspective via comments below!

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Report: 46% of B2B Buyers Turn to Colleagues/Peers to Research Purchases

KoMarketing Associates

DemandGen and ON24 recently published the “2019 Content Preferences Survey Report,” and statistics showed that B2B buyers overwhelmingly turn to their colleagues and peers (46 percent) to research B2B purchases.

Report: 98% of Marketers Now Use Data to Secure their Budget

KoMarketing Associates

According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget. As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes.

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Report: Transparency, Communication Critical to B2B Marketers’ Customer Relationships

KoMarketing Associates

To better understand the important factors of B2B customer relationships, Gyro and the Financial Times’ Commercial Insight Group recently conducted a study called “The Business Feeling Index.” The Complexities of B2B Sales Require Thinking Beyond Today’s CPQ” study conducted by Forrester Consulting and FPX recently found that 70 percent of B2B firms feel as if customers now have higher expectations for experiences than they did in the past.

New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. So, your report said that B2B marketing as we know it is fundamentally changing. First off realize the amount of churn in your database, and be aware that you’re reporting a metric to your bosses that really isn’t accurate. You May Also Like: Download the full report B2B Personas: Targeting Audiences.

Study: B2B Buyers Aren’t Too Happy With Salespeople

Contently

According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope. The report wasn’t all bad news for salespeople, however. B2B Brands DiscoverOrg salespeople study

Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study

Marketing Insider Group

According to the latest joint report released […]. The post Time for Marketing Leaders to Reinvent Themselves Again, Says Latest CMO Study appeared first on Marketing Insider Group. Let’s face it. The role of the Chief Marketing Officer today isn’t just difficult.

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The 6 Most Important Takeaways From CMI’s Annual Study

Contently

For six years, the Content Marketing Institute (CMI) has studied the evolution of content marketing. Sometimes, the numbers from its reports are encouraging for the industry. The post The 6 Most Important Takeaways From CMI’s Annual Study appeared first on The Content Strategist.