Buffer

NOVEMBER 8, 2018

Together we analyzed more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date. Instagram Stories research benchmarks for specific verticals. Many brands report a positive increase in results when they post more, while others experience the opposite.

Research 111

Research Verticals Cost Per Click Ad Frequency 111

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Arm yourself with research and do the same for existing and prospective customers for each connector.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. In August of last year, YouGov surveyed consumers in 17 global markets.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

B2B Marketing Directions

JULY 26, 2020

Wunderman Thompson Commerce (part of Wunderman Thompson, a WPP agency) recently published a research report dealing with the attitudes and behaviors of B2B buyers who make at least some of their business purchases via online channels. The survey included respondents from fourteen industry verticals.

Research 75

Research B2B Amazon Customer Surveys 75

Valasys

MAY 11, 2021

The clients, usually, research their desired products from various sources available online and offline. On the other hand, B2B companies make use of market research to know the requirements of their target customers. What Is the Role of Market Research in B2B Companies? What Is the Role of Market Research in B2B Companies?

B2B Marketing 52

B2B Marketing Research Advertising Agencies Planning 52

Webbiquity

APRIL 14, 2020

Those differences are one area explored in How COVID-19 is Impacting B2B Marketing , a research report just published by B2B Marketing Zone and Webbiquity LLC. Check out the full report for all of the insights. But, as in all economic slowdowns, not every business sector is affected in the same degree or way.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Martech

AUGUST 22, 2023

Connected TV (CTV) advertising broke records after ad spend reached $1 billion in June, according to a report by ad-research company Vivvix, formerly known as Kantar. Meanwhile, verticals like pets, cosmetics and beauty didn’t trend as highly. year-on-year this year, Insider Intelligence reported. The report.

Spending 98

Spending Paid Search Agency Allocation Ads 98

Madison Logic

JULY 6, 2023

In 2022, 35% of businesses worldwide reported using AI technology in some capacity—an increase of four percentage points from 2021. Although the widespread use of AI is predominantly observed among leading enterprise companies, there has been a significant surge in research on AI solutions by small and medium-sized businesses (SMBs).

Advertising Mediums 52

Advertising Mediums Research Account Based Marketing SMB 52

KoMarketing Associates

APRIL 11, 2013

Research, guides, and marketing surveys help guide B2B marketers down the right path. Here are ten B2B marketing related research reports and guidelines we recommend for review, and a brief explanation on why they are important. Optify’s 2013 B2B Marketing Benchmark Report. View the full report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Heinz Marketing

JUNE 22, 2023

By Sarah Threet , Marketing Consultant You’re building your buying committee based off your ideal customer profile, but you’re feeling stuck… What if one buying committee doesn’t feel all-encompassing of who has been reported to you by your sales department? What if your product or service addresses multiple verticals?

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

Webbiquity

OCTOBER 16, 2018

Business Insider humorously reported a few years ago that you are statistically more likely to be dealt a full house in a poker game, win the Mega Millions lottery, have twins, be accepted into Harvard, complete Navy SEAL training, or survive a plane crash—among other things—than you are to click on a display ad. Use Personalization.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Martech

JUNE 7, 2022

companies have taken their eyes off the consumer and the result is worse customer experience, according to a new report. . According to Forrester research, a one-point improvement in CX Index score can be worth $22.5 Customer Experience Benchmark report examined 13 business sectors. in 2022 on a 100-point scale. The 2022 U.S.

Forrester 114

Forrester Verticals Business Case Studies 114

Madison Logic

JANUARY 17, 2024

Security Solutions Should Prioritize Accounts in the Manufacturing and Healthcare Verticals While our data shows increased interest among small and medium-sized companies for security solutions, it also reveals an 8% increase in  healthcare  vertical engagement with security-related content.​

Advertising Mediums 52

Advertising Mediums Budget Programs Verticals Software 52

Content Marketing Institute

JULY 19, 2018

Take stock of what CMI’s annual research with MarketingProfs revealed about the state of B2B content marketing in 2018 – and what you can do to focus your efforts for the best return. And stay tuned for new research results this fall.). research Click To Tweet. Focus on building an audience. How you can use this insight.

Research 107

Research Planning Content Marketing Peer-to-peer 107

Martech

NOVEMBER 11, 2021

It also reveals which verticals are successfully providing those experiences, and predicts a “huge downside” for those that fail. Consumers are most satisfied with the experience delivered by the financial services vertical (and both those cohorts are heavy adopters of online banking). Other verticals have work to do too.

Verticals 111

Verticals Demand Consulting Customer Surveys 111

Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. The post Government Services Research Released appeared first on Hinge Marketing.

Marketing Management 48

Marketing Management Research Service Case Studies 48

Martech

JANUARY 6, 2022

Take your list of capabilities and then do some research. Many of the vendors profiled in this report also provide blogs, e-books and interactive tools that can help. Explore platform capabilities from vendors like Acxiom, Infutor, Oracle, Neustar and more in the full MarTech Intelligence Report on identity resolution platforms.

Enterprise Management 117

Enterprise Management Work Management Marketing Management Vendors 117

Marketing Insider Group

NOVEMBER 9, 2020

The ANA (Association of National Advertisers) recently released a report, Growth and Opportunities in Content Marketing. The ANA report found that 59% of the respondents lack actionable insights with current content performance metrics. Keyword Research and SEO Audits. Keyword Research Is Audience Discovery. Image: ANA.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

FEBRUARY 15, 2021

It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Martech

JUNE 23, 2022

Microsoft Advertising recently partnered with Forrester Consulting on research outlining how work and shopping behaviors have changed for people who work remotely. During this time, they research or purchase products and services, sometimes putting those tasks ahead of browsing social media and consuming entertainment.

Top of Funnel 103

Top of Funnel Campaigns Funnel Advertising Work Management 103

SmartBug Media

FEBRUARY 15, 2021

It mentions the importance of reporting, walks you through how to set up proper reports in HubSpot, and even gives you a downloadable content offer with a step-by-step guide. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Biznology

DECEMBER 4, 2019

The first one from Digiday and documents what the BBC went through to establish its fifth content vertical it calls Future. The second piece is from Chris Penn , who does excellent marketing research. Finally, we found this Pew Research survey that shows exactly how little the average adult knows about the digital marketing world.

Social Media 156

Social Media Dwell Media B2B 156

KoMarketing Associates

MAY 30, 2019

As marketers continue to look to social media to resonate with their target audience, new research shows that Instagram is leading the way as a top channel. Marin Software recently published its “Digital Advertising Benchmark Report” to take a closer look at how social media spending is being allocated by marketers.

Social Media 122

Social Media Allocation Social Marketing Advertisements 122

Convince & Convert

SEPTEMBER 25, 2012

Social marketing software company Awareness released the second part of its bi-annual State of Social Media Marketing report for 2012, and there are a few surprising key points that brands and marketers should be aware of. Click to read more »

Social Media 141

Social Media Research ROI Media 141

Martech

MAY 3, 2023

Once you have determined that enterprise SEO software makes sense for your business , spend time researching individual vendors and their capabilities. Is the reporting actionable? How do you track and report on SERP features? What are the most important features the tool has for providing competitive research?

Enterprise Management 112

Enterprise Management Digital Asset Management Work Management Marketing Management 112

CoSchedule

JUNE 29, 2022

According to new proprietary research on the best times to post on social media conducted in mid-2022, the pandemic has changed the best times to post on LinkedIn. Read on for a full report. Download Your “Best Time To Post” Google Analytics Custom Reports + Social Media Calendar Template. table of contents].

Linkedin 52

Linkedin Analysis Research Best Practices 52

Only B2B

FEBRUARY 11, 2024

Then, they research solutions (following clues). Forbes report ] This data comes directly from your digital properties – website visits, webinar registrations, form submissions, and social media interactions. Leverage their anonymized data on prospects actively researching similar tools. First-Party Intent Data: Did you know?

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

KoMarketing Associates

DECEMBER 18, 2017

As B2B marketers reap the benefits of data and analytics, new research suggests that they intend to refine their database solutions and strategies in the coming months. Thirty-four percent want more data on their company revenue, while 33 percent want additional insight into their industry vertical and/or company size.

Acquisitions 178

Acquisitions B2B Marketing B2B Verticals 178

Seismic

MARCH 12, 2024

What we’ve realized is that challenges in any vertical are often quite similar: how do we mature our efforts, ensure we get the value out of innovations and create a strategic plan for the future? Furthermore, we keep a close eye on the macro business environment, pivoting as necessary, but also remaining as a stable partner and resource.

Work Management 104

Work Management Marketing Management Service Contingency Planning 104

Martech

FEBRUARY 2, 2023

Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following. Then develop the questions you’ll need to answer when researching solutions and talking to vendors. What reporting do you provide that demonstrates the ROI from our efforts? Get MarTech!

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Top Rank Marketing

APRIL 3, 2024

The results of their research revealed exactly what you need to break through the noise, capture new audiences, and reap all the benefits of being seen on the world’s epicenter for B2B professionals. Ensure your video is 1-2 minutes long, in vertical format, features an impactful hook, and is uploaded natively.

Linkedin 96

Linkedin B2B Marketing Tips B2B Thought Leadership 96

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. use has increased from 5% of adults in 2005 to 72% in 2021, according to Pew Research. This would give it a CAGR of 12.4% for that period. What’s driving it. Worldwide 4.48

Social Media 112

Social Media Advertisements Advertising Media 112

Tomorrow People

FEBRUARY 2, 2018

Analyse: Regularly evaluate and optimize your performance, and strategically set goals as you go with data-driven reporting and analysis. We’ll then kick off our intensive research process. Verticals: Identify the target verticals you’d like to operate in and present back to us any supporting information you have on these verticals.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

Hinge Marketing

FEBRUARY 16, 2017

It never gets old; with every piece of primary research we conduct at Hinge there are endless lessons to be shared. And today I’d like to share with you a few of the key findings from this year’s AEC research. We received participation from over 1000 firms and the research results are captured in the 2017 Hinge High Growth Study.

Research 48

Research Work Management Differentiation Marketing Budget 48

Martech

APRIL 15, 2022

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. And we’re seeing that impact in a number of verticals. What it is. IDFA is a random device identifier assigned by Apple. See terms.

Privacy Protection 109

Privacy Protection Privacy Cost Ad Frequency 109

Top Rank Marketing

MARCH 25, 2024

The approach is guided by personas, which often span verticals, functions, or buying committee roles. The complexity and stakes of making a B2B purchase means the research process tends to be lengthy and thorough. A company’s SEO content strategy should be built around this core distinction.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Zoominfo

AUGUST 1, 2023

Press reports , in fact, indicate that employees at Google were so worried about rushing an AI chatbot into public hands that they warned the app was “a pathological liar” and “worse than useless.” Businesses in every sector and vertical are overwhelmed by data. Today, the problem has been reversed.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130