Retargeting Explained: What It Is And How Does It Work
Marketing Insider Group
SEPTEMBER 2, 2020
You can customize ads for a whole range of triggers: web visits, email openings, newsletter sign-ups, link clicks, lead magnet downloads, and more. Creating urgency. A user that abandons the checkout process can be shown a different set of retargeting ads than a user that quits your site without adding anything to their cart.
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